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Sarah Cashmore
@sarahecashmore

I'm an online piano teacher based in Toronto, Canada. My mission is to help people cultivate a relationship of joy with their piano!


Active 1y ago Joined 30 May 2022 (GMT-12:00) International Date Line West
Can you change your YT handle or username? 1:55
Can you change your YT handle or username?

Yes, change it here. However, be sure to also update everywhere you've mentioned or linked to that YT URL. Maybe google your YT URL and see where it's been mentioned.


YB
Do I understand well, you explained this differently in the account set up, and we can change it right away?
GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@Yvette Berg - van Groeningen I'm not understanding the question, can you rephrase it? 🙏🏼
PS

I have two You Tube channels, each for a different business (Winged Horse Healing, Winged Horse Writing Studio). You Tube gave me the handles @Wingedhorsehealing5281 and @WIngedHorseWritingStudio4287.This was a year  or so ago, and I just let it be. But I don't know why the numbers are there. Should I just delete them? 

SC

@Pam Sourelis Can you just delete the numbers? 
PS

@Sarah Cashmore I imagine so. I just get nervous about messing with things I don't understand. I don't know why YT attached numbers to my business names to begin with. 
6 YT features small creators 3:48
YouTube regularly features "small" creators -- so keep creating to increase your chances!

Real examples (taken via screenshot today) -- And this one I didn't get a screenshot before excitedly clicking on it to like and comment...  ...this is from Elena Foucher one of our course participants! Besides the comments below (if any), also check out the live chats from zoom for this segment here. (This is a preview segment. If you don't see any comments below, you might not be logged into the course, or perhaps not enrolled. If you haven't enrolled, you can do so here.)


MC
Thank you for showing clearly how success with YouTube is possible without the insane hype!
SC

@Mara Clear Spring Cook I think this is the most important message in getting started. There's so much hype about "beating the algorithm" and competing with large channels that it can deflate a new creator before they even start. 

MC

@Sarah Cashmore Agreed! It's unhelpful to focus on others' successes unless they help me flow into my own!

CA

@Sarah Cashmore Agreed! And I find it's way easier to get featured, or found, even a few weeks after I post a video--here on YouTube, more so than on other social media channels. 

SC

@Colleen Adrian this is one thing I really like about YouTube — the longevity of my content! The feeling of permanence, compared to other social media platforms, makes me feel I’m investing my effort more wisely.  

CA

@Sarah Cashmore Yes, exactly! Me too. I noticed that a while back. People find some of my popular videos even months after I've posted them, and comment/engage. 

I've just recently pared back my social media presence to YouTube and IG. I don't seem to get engagement on FB biz page (even with ads), nor much on Linked In.

SC

@Colleen Adrian I've recently scaled back to just YT, but am testing the waters with posting just Stage 2 content to IG, FB, and TT. I don't get much engagement on FB, either, but now that I'm getting a better sense of my audience I'm curious if my ads will work better. Good luck this year!!

VH

@Sarah Cashmore I really like your perspective about the longevity of YouTube content - I'm going to adopt it!

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@Victoria Howard wonderful! ☺️ Best wishes!

SB

@Sarah Cashmore I'm really not interested in creating content that disappears in the feed and becomes invisible. I'm focused on content that becomes an asset for the future (blog articles, YouTube videos) because they're like having online real estate. 

SC

@Stephanie Benedetto neat way to frame it! So interesting that so many of us gravitate to this specific feature of YT. I must admit, the feeling of permanence sometimes gets in the way of my freedom to truly experiment. I try to temper that by remembering that if people aren't interested in it the algorithm won't feature it and then it's back to experimenting for me. ☺️ Good luck to you!

6
Video tools - keep it simple! - lighting, audio, visuals

My simple guidance (that I myself use!) for lighting, audio, and visuals on a budget: http://smpl.ro/VideoTools  (This is a preview segment. If you don't see any comments below, you might not be logged into the course, or perhaps not enrolled. If you haven't enrolled, you can do so here.)


AW

I use a Jabra headset for my microphone? Should that be OK?

GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@Anne Walsh Can you post a link here to a YT video where you used that headset? Then those who see your comment can take a listen and give you their opinion. 

AW

@George Kao here is a link to a video I did for this course https://youtu.be/RbE0agYVLYY

GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@Anne Walsh Sounds good enough!  It's a bit distorted which may mean the input level is too high but then again the volume of the video is fine, so...

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@Anne Walsh Anne, I love your personality, and I don't think your mic is a problem at all. Really, it's the topic that matters, not the quality of setup! Most internet users are very forgiving of tech issues if they can see the person is offering a solution to their actual problems. This is why I believe that, for YouTube, good title writing is more important than which tech we use. I took a peek at your channel, and I think you have a great collection going. One video made me pause, however: Printing in Excel. I wondered, why would a video on printing need to be 6 minutes long? Don't we just click Ctrl+P? It wasn't until I clicked on it that I learned it's more about printing issues and options. I think highlighting that in your title might attract more viewers, so they can see more value in what you're offering in that video. I also think each of these issues and options could be given their own video to help people pinpoint their problem even more. I hope this helps! 🙏 I will be keeping your channel open as I would like to learn more about using Excel/Google Sheets to optimize my business (though I don't know how yet)!

AW

@Sarah Cashmore That is such helpful feedback. Oh the stories I could tell about printing in Excel. Glue! Staples! Sellotape! 20 pages on one page - yes you do need a microscope to read it.  I have been very remiss in the Descriptions and title because I'm never quite sure what to write. So that might be something to review. Or maybe it will be covered in another module.  Most of my videos are what I call a la Judge Judy "Real cases, real people" because these are real issues people have.. Thank you again so much

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@Anne Walsh Glad my feedback was helpful! I think your Judge Judy approach will benefit your channel very much! For titles and descriptions, my own approach is to use the title to get very specific about the question, problem, or solution I'll be discussing, and then the description to provide a tiny bit of conversation on why I chose that topic today. One other thing I'll say is that choosing your title and description gets much easier the more specific your video's topic. Then you really only have one way of describing it and writing becomes easy, lol. Hope that's helpful! 

AW

@Sarah Cashmore That's great advice and I have taken it on board for the next video I did :-0