Hello!
I'm a connected parenting coach for parents of sensitive spirited kids and teens. In particular, I work with a lot of parents whose sensitive kids are anxious, lacking self-confidence, have intense emotions and/or outbursts. I help parents learn gentle practices for building a strong, respectful relationship and leaving behind authoritarian methods that break the connection.
I also work with parents to help them learn practices for managing their own emotional triggers (when they get triggered by their kids)--so they can cultivate the capacity to stay calmer and more grounded.
In 2023 I'll be doing more training as a somatic practitioner, and I'll be working more with parents to do somatic healing work--helping them gain skills for regulating their nervous system.
I'm a Mom of a 19yo and stepmom to a 33yo. I live with my husband, younger son, and our cat Rhubarb.
I offer 1:1 coaching, online courses, speak at preschools and family centres. My most popular course is How to Help Your Child Calm and Regulate.
I've written a book called Freeing Your Child From Self-Criticism and Perfectionism.
I love: healthy and nourishing food, time with family and friends, time in nature, creating.
Hello!
I'm a connected parenting coach for parents of sensitive spirited kids and teens. In particular, I work with a lot of parents whose sensitive kids are anxious, lacking self-confidence, have intense emotions and/or outbursts. I help parents learn gentle practices for building a strong, respec…
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Awareness Spectrum (problem-aware, solutions-aware, etc.)
Our potential clients go through stages of awareness before they enroll with us... below is a description of these stages, with Life Coaching as an example... 1. Unaware: Description: The potential client lives their life, unaware of the transformative power of coaching. They might feel a vague sense of "something's missing" but haven't connected it to a need for support. Example: A talented artist feels unfulfilled despite moderate success, attributing it to the unpredictable nature of the art world, not realizing they lack a clear vision. Marketing Focus: Create content around broad themes of purpose, passion, and living a fulfilling life. Use inspiring stories, relatable quotes, and gentle introductions to the world of coaching. 2. Problem-Aware: Description: A trigger event, like a career plateau or personal dissatisfaction, brings the individual's challenges into sharp focus. They acknowledge a problem exists and seek answers. Example: The artist experiences a creative block, leading to frustration and self-doubt. They begin researching ways to overcome this hurdle and reignite their passion. Marketing Focus: Target keywords related to common life challenges and offer content that validates their feelings. Clearly explain how coaching can provide support and guidance through these specific obstacles. 3. Solutions-Aware: Description: The individual actively explores solutions, researching self-improvement options like therapy, online courses, self-help books, and—you guessed it—life coaching. Example: The artist discovers articles about overcoming creative blocks, attends a workshop on goal setting, and stumbles upon life coaching as a potential solution. Marketing Focus: Showcase the unique benefits of life coaching compared to other methods. Use relevant testimonials, case studies highlighting transformation and results, and offer free webinars. 4. Niche-Aware: Description: Life coaching becomes the preferred solution. The individual researches different coaches, comparing approaches, niches, testimonials, and asking, "Are you the right guide for me?" Example: The artist feels drawn to life coaching's action-oriented approach and personalized support. They visit your website, read blog posts, listen to your podcast, and resonate with your coaching style. Marketing Focus: Clearly articulate your unique value proposition and ideal client. Highlight your coaching style, areas of expertise, and client success stories that resonate with their aspirations. Offer a free exploratory call as a low-risk way to connect. 5. Price-Aware: Description: The individual is ready to hire a life coach but hesitates, comparing factors like price, program structure, and scheduling. They might need a final nudge to commit. Example: The artist feels confident you're the right coach but hesitates due to the investment cost, questioning if it's the right time or if they're "ready" for coaching. Marketing Focus: Address common objections head-on, provide flexible payment options, and emphasize the long-term ROI of coaching. Share testimonials from clients who were once in their shoes. 6. Action-Aware: Description: The individual takes the leap and commits to your coaching services, excited to embark on their transformation journey. Example: The artist signs up for your coaching program, feeling a mix of excitement and determination to overcome their creative block and achieve their full potential. Marketing Focus: Ensure a seamless onboarding experience with clear next steps, warm welcomes, and access to valuable resources. Nurture the relationship from day one, fostering trust and open communication. In your MDCs, what stage(s) do your people occupy the most? Focus your content and marketing accordingly...
This is fantastic George! A few years ago, I created a course for parents for how to help their kids calm and regulate, using current neuroscience and developmental literature. They were problem-aware, and thought the issue was to change their kids. I didn't realize it at the time, but an outcome of that was that parents began to realize they needed to work on their own regulation first, before their kids could learn to calm and regulate, and I now offer Somatic Therapy to support those parents. Every time I offer the course, one or more people get interested in doing the 1:1 work with me.
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YouTube regularly features "small" creators -- so keep creating to increase your chances!
Real examples (taken via screenshot today) -- And this one I didn't get a screenshot before excitedly clicking on it to like and comment... ...this is from Elena Foucher one of our course participants! Besides the comments below (if any), also check out the live chats from zoom for this segment here. (This is a preview segment. If you don't see any comments below, you might not be logged into the course, or perhaps not enrolled. If you haven't enrolled, you can do so here.)
I've just recently pared back my social media presence to YouTube and IG. I don't seem to get engagement on FB biz page (even with ads), nor much on Linked In.
YouTube Playlist: how to create + other tips
An unlisted youtube playlist about youtube playlist setup :) Click here for the playlist. Feel free to add any questions or comments under any of those videos.
Thanks for asking the question re creating playlist
I too will make it for the Q&A on the 29 Jan and will attempt it on the online retreat on 24th to say hello!
Is the title of the playlist important, in terms of SEO? I think I recall from past training with you that the video title is important for SEO--so just wondering if it's the same for playlist title.
Very helpful thank you