Welcome to Module 4!

Awareness Spectrum (problem-aware, solutions-aware, etc.)

Our potential clients go through stages of awareness before they enroll with us... below is a description of these stages, with Life Coaching as an example...  1. Unaware: Description: The potential client lives their life, unaware of the transformative power of coaching. They might feel a vague sense of "something's missing" but haven't connected it to a need for support. Example: A talented artist feels unfulfilled despite moderate success, attributing it to the unpredictable nature of the art world, not realizing they lack a clear vision. Marketing Focus: Create content around broad themes of purpose, passion, and living a fulfilling life. Use inspiring stories, relatable quotes, and gentle introductions to the world of coaching. 2. Problem-Aware: Description: A trigger event, like a career plateau or personal dissatisfaction, brings the individual's challenges into sharp focus. They acknowledge a problem exists and seek answers. Example: The artist experiences a creative block, leading to frustration and self-doubt. They begin researching ways to overcome this hurdle and reignite their passion. Marketing Focus: Target keywords related to common life challenges and offer content that validates their feelings. Clearly explain how coaching can provide support and guidance through these specific obstacles. 3. Solutions-Aware: Description: The individual actively explores solutions, researching self-improvement options like therapy, online courses, self-help books, and—you guessed it—life coaching. Example: The artist discovers articles about overcoming creative blocks, attends a workshop on goal setting, and stumbles upon life coaching as a potential solution. Marketing Focus: Showcase the unique benefits of life coaching compared to other methods. Use relevant testimonials, case studies highlighting transformation and results, and offer free webinars. 4. Niche-Aware: Description: Life coaching becomes the preferred solution. The individual researches different coaches, comparing approaches, niches, testimonials, and asking, "Are you the right guide for me?" Example: The artist feels drawn to life coaching's action-oriented approach and personalized support. They visit your website, read blog posts, listen to your podcast, and resonate with your coaching style. Marketing Focus: Clearly articulate your unique value proposition and ideal client. Highlight your coaching style, areas of expertise, and client success stories that resonate with their aspirations. Offer a free exploratory call as a low-risk way to connect. 5. Price-Aware: Description: The individual is ready to hire a life coach but hesitates, comparing factors like price, program structure, and scheduling. They might need a final nudge to commit. Example: The artist feels confident you're the right coach but hesitates due to the investment cost, questioning if it's the right time or if they're "ready" for coaching. Marketing Focus: Address common objections head-on, provide flexible payment options, and emphasize the long-term ROI of coaching. Share testimonials from clients who were once in their shoes. 6. Action-Aware: Description: The individual takes the leap and commits to your coaching services, excited to embark on their transformation journey. Example: The artist signs up for your coaching program, feeling a mix of excitement and determination to overcome their creative block and achieve their full potential. Marketing Focus: Ensure a seamless onboarding experience with clear next steps, warm welcomes, and access to valuable resources. Nurture the relationship from day one, fostering trust and open communication. In your MDCs, what stage(s) do your people occupy the most? Focus your content and marketing accordingly...

When your things don't sell... why not?

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...