MC
Meng Chen
@lalalemon

Active 1y ago Joined 29 May 2024 (GMT-08:00) Pacific Time (US & Canada)
Why don't things sell? 8:05
When your things don't sell... why not?

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...


MC
Wow, “building trust” is the key!
CM

@Meng Chen Yes this struck a chord with me. I had a conversation with an old client yesterday and I was a bit gobsmacked at how touched she was that I reached out. And to be clear, I didn't book a market discovery call with her, it was just sincerely to find out how she was doing. And she was doing great but like many therapists, lonely and really in need of community and to know someone cared about HER. I guess when you are talking to someone you care about, it's hard NOT to do market research.