I have an AI tool called Castmagic, which actually has a template for processing sound files into Market Research! I'm so not good with AI, but will explore redesigning this template. It has the following ways that it summarizes the sound file for an interview built in: Summary and sentiment; Pain points; Problems to solve; Current process; Customer needs; Our solution; product considerations; budget and buying process; competitors; ....etc. It goes on. I can use this to fill out your chart, but it doesn't fit your thinking,
@George Kao ...so I'll be slow and manual for now. Truth be told, for me the data processing takes A LONG TIME. I can't keep up with my current marketing schedule/strategy, running my biz, taking this course, and processing data. So I may start to lag behind and thats ok.
@Clare Maxwell sounds like a great tool! No need to fit to my thinking -- what's more important is that you are gathering useful insights to create a more aligned offering... however you do it is great :)
@Clare Maxwell oooh that's a great way to use Castmagic! I use it for my podcast or for voice notes but did not think of using it this way for market research. Thanks for the tip!
@Marta Goertzen They keep adding tools, there is a whole coaching template that I haven't used much, but sometimes use to create outline follow ups after private coaching sessions if I didn't keep my own notes
I have an AI tool called Castmagic, which actually has a template for processing sound files into Market Research! I'm so not good with AI, but will explore redesigning this template. It has the following ways that it summarizes the sound file for an interview built in: Summary and sentiment; Pain points; Problems to solve; Current process; Customer needs; Our solution; product considerations; budget and buying process; competitors; ....etc. It goes on. I can use this to fill out your chart, but it doesn't fit your thinking,
@Clare Maxwell sounds like a great tool! No need to fit to my thinking -- what's more important is that you are gathering useful insights to create a more aligned offering... however you do it is great :)