Course Content
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Welcome! Take the onboarding steps...
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✍🏽 Start of Course Assessment
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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Interview Mastery ✍🏽 Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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Module 1 -- Begin with Clarity Interviews
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Warm welcome to the Interview Mastery course!
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Your favorite interviews: what are you learning about how they do it?
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What does your ideal audience believe differently than others?
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Context for the work you love to do with clients...
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Initial work of bringing together your interview message...
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What questions might an ideal host ask you?
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What's a good offer to mention in an interview?
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Clarity vs Promoted Interviews
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How to do a Clarity Interview
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Make it easy to schedule with you...
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Should you post your Clarity interviews?
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Module 2 -- First, interview others
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Introducing our Course Helper – Jessica Jennings
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As a Guest, if you're unsure what target audience to speak to...
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What if you have multiple audiences - who do you address in an interview?
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Should we talk about our Framework or Pathway in our interviews?
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Yes you can share multiple offers in an interview
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Tech Prep – for both Host and Guests
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Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
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If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
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Finding great guests to reach out to...
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Vetting your potential guests
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Focus on Quality connection instead of Numbers of guest's followers? 🤔
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How topic-aligned to be in choosing Guests to interview?
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Is it bad strategy to invite a competitor to be interviewed as a Guest?
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When should payment be expected as a host or a guest?
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How to outreach to your potential guest
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Module 3 -- Being a great host
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This week's learnings?
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Beware what you're learning from celebrity interviews...
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Questions *not* to ask your Guests...
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Should you ask challenging questions of the guest?
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1st principle of being a great interviewer (let's learn from Oprah)
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2nd principle: the more you can prepare, the more interesting questions you can ask.
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Preparing your questions for the guest
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How to help guests prepare? / What to send to your guests?
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Disclaimer that show might not get published?
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The bigger the influencer the less you should make them prepare...
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Record the interview as video, or only audio?
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Record interviews via Instagram Live?
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As a Host: prepare to share your thoughts on the topic too…
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Should the host read the guest's bio at the beginning?
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Host – Day of. (Practice these things in your Clarity interview!)
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Host – Day of. (Advanced tips)
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Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
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Host: if you disagree with what a guest says should you mention that?
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Host: time management, especially if guest is longwinded
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Another interesting purpose of Hosting interviews -- sales & referrals 😊
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Module 4 -- Being a great guest
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Understanding your opportunity as a guest...
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Finding hosts that are likely to say Yes to interviewing you
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Optional: using LinkedIn to search for potential hosts
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Researching / vetting your potential Hosts
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Outreaching to hosts to invite you to their show...
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Once a host says Yes, what should your response be?
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Reaching a 2nd degree connection via a 1st degree...
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Appropriate expectations for the "results" of your interview...
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Module 5 -- More skills to practice as a Guest
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As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
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An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
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Prepare answers to questions about client success stories...
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Guests: learn from the Host's recent interviews...
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Guests: prepare by understanding the audience...
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When introducing yourself in an interview, make it an experience…
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Google the ideas you’d like the audience to look more into...
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When speaking your offer at the end…
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Advanced technique for Guests: Prepare in segments...
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Guests: what to send to your Host
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Day of prep: Guest
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Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
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What if the Host insists that you answer the question?
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Guests: help the host feel good about their interactions…
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Example of researching the reach of a potential Host...
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Module 6 -- After the Interview
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Follow-up right away ⚡️
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Guests -- follow-up on possible additional collaboration
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Host: Interview Post-Production
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Hosts: sharing the interview
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Keep your interviews on your existing YT channel or separate one?
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Guests: sharing the interview
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Should you post interviews of you (as a guest) on your own channel or podcast?
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Suzanne's Q about increasing the listens
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Best if you can upload the interview onto Youtube, even if audio only...
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Interview Mastery Course -- Group Photo!
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Thank you!
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Post-Course Assessment ✍🏽
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✨ Time-Limited Bonus Content
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Topics you'd like to be interviewed for...
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How to introduce yourself and connect with others here about interviews...
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Coaching & Counseling
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Spiritual Growth & Development
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Physical Health & Wellbeing
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Movement & Bodywork
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Mental & Emotional Health
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Mind-Body Practices
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Creativity & Art
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Career & Business
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Relationships & Family
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Nature & Adventure
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Wildcard 😊
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Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
Alright.
So I wanna share an example of what I do during interviews, switching between a gallery view, which is side by side, if there's only one other person in the Zoom meeting, me and the guest, then gallery view is just me and the guest side by side.
So you'll you'll notice that when you do Zoom meetings as well.
Versus speaker view, if there's only one person in the meeting, then speaker view is the other person on the full screen.
So what I do in the beginning of my interview is I start side by side, and and then I'll speak for a little bit, and then I'll turn it over to this to the to my guest.
And once the guest starts speaking, I'll just continue looking at the camera lens, you know, almost like I'm I'm talking to the audience.
I'm looking at the camera lens for a few more seconds while they're speaking.
And then once they get going, I will put it on full screen with them on full screen and I will disappear from the screen and let them talk And then when I'm ready to interrupt them or when I'm ready to ask the next question or add a comment, then I will bring it back on gallery view just like this.
So I'm gonna simulate what that's like right now, and I wanna thank Grace for helping me be my guest speaker for this simulation.
So and I'm actually going to record this on on Zoom as well.
I will put the link to my Zoom recording below so you can see kind of how the simulation actually looks once the recording on Zoom is done.
So here we go.
Really happy to be here with Grace Carter.
We're going to talk about the topic of conflict today.
Is that something that she has been working with, and so I'm really fascinated to talk with her.
So just breaking breaking character here.
So notice that when I'm doing this, I'm looking at the camera lens.
Even though Grace and I are side by side, I'm not looking at Grace on the screen because otherwise, they are doesn't think I'm looking at them.
So I'm looking at the camera lens whenever I'm whenever I'm in gallery view side by side, I try to look at the camera lens to speak with the audience.
So Alright, Grace.
I'm gonna have you speak for, you know, 30 to 60 seconds on your current thoughts about conflict and then and then we'll kind of end this little simulation here.
So Grace tell us about your your your your what have you been currently, you know, conflict is such a a topic that all of us deal with sometimes on a day to day basis.
So what are your what is your current perspective on conflict.
Go ahead, please.
Well, sure.
Thanks for that question.
I I'm an I'm an attorney by trade, and I was an admin trade of judge for many years, so I worked very deeply in conflict for 45 years or so.
Then at the end of my career, it became evident to me that what litigation doesn't do is resolve conflict.
It may settle cases.
It may provide a venue for legal problems to be resolved, but at the bottom level, the conflict between 2 human beings that rarely is resolved in litigation.
And so I began researching and thinking about how can legal processes look differently at conflict and look to reconciliation, conciliation, mediation, other kinds of tools to actually address workplace conflict, which is quite costly and really harmful to people who are impacted by conflict in the work place.
Yeah.
And it's such a thank you for that work because typically it's just people fighting and and and, you know, and see one person wins the other.
Anyway, so end of simulation where, you know, that's how I would continue the conversation, but notice what I did during during when Grace was speaking was when she started speaking, I still stayed on camera looking at the camera lens.
Side by side for a while, and then I switched over to full mute speaker view.
And you will notice when you look at the simulated zoomer recording below, the actual Zoom recording below, that even though I'm on speaker view right now, Grace's full screen mode, you can see me, the screencast recording shows me as a little tiny video.
But the Zoom recording does not show me.
It's only Grace Mhmm.
On on speaker view.
So when I'm in a tiny video, I can look at Grace directly in the eyes and feel the connection and know what I'm gonna say next.
But then when I'm back on gallery view, I'm back on looking at the camera lens.
And knowing that the audience is possibly looking at me and me making connection with them.
So real real important I wanna say is how do you switch between gallery and speaker view quickly.
There are, of course, buttons you can click on on the top right where it says view and you have to But I I find it difficult to to have to, like, look for the button and click on it.
It's a little bit faster for me to use keyboard shortcuts.
So on a I'll say on a Mac and Windows are different keyboards.
Right?
So on a Mac, it's command, hold down the command key, and hold down the shift key at same time, and then press w while you've got those 2 down.
And that will toggle between gal review, speaker view, gallery view, etcetera.
You can press that button as many times you need to toggle.
On Windows, it's alt f Two to get to gallery view and alt f One to get to speaker view.
So practice those when you're in a practice interview with with somebody else from this course, and you could try that out.
And and once you once you got real good with with doing that, then you could, you know, change seamlessly like I'm doing right now without, you know, without a blink of an eye because I've already got my fingers on the keyboard and I could switch between galley.
So that's you'll notice in my interviews, I do that.
I when the when the guest has gotten going, they become the full screen.
I disappear from the screen.
And then when I'm coming back, And that way, I think it keeps the interview more interesting visually too because there's more of a visual, you know, highlight of whoever is talking.
When the when I'm talking as the host, I just keep the the guest there because I'm not really it's not really not about me in this interview.
So anyway, I hope this is helpful.
Grace, thank you so much for helping me out with this.
I will put your link information about you and your work for people interested below this video as well.
So thanks thanks folks for watching and See you next time.
Bookmarks
Mac shortcut: Command-Shift-W to toggle between gallery/speaker view
Windows: Alt-F1 for speaker view, Alt-F2 for gallery view.
See the actual Zoom recording below...
Last updated 22 Sep 2023.