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Course Content
Course Content
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Intro to Facebook Marketing & Ads
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Warm Welcome to the FB Ads Course!2:38
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FB has the most daily users of any social media6:05
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Easiest to post a variety of formats (examples)7:24
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You can see info about who is engaging with your ads!4:51
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Warning -- Don't boost your FB IG posts but use Ads Manager instead...4:06
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Be aware of what FB spam/scam messages look like..
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If scammed, try these instructions...8:15
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If your Ad account is deactivated, start a new account...1:04
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FB Ads โ๐ฝ Work Retreats to give you time to learn & implement the course!
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Evergreen Principles for Ads
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Occasionally sell, but always nurture.2:41
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The Algorithm
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The Principles of the FB & IG Algorithm12:04
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Intuiting the Algorithm (examples)7:21
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my FB page example of organic reach5:47
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Set Up Your Facebook Business Page
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Why set up business page when your audience is mostly on your personal profile?2:51
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Creating Your Business Page3:52
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Cover Image and Profile Photo7:08
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Set Your Page Username4:52
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Difference between Fans, Followers, and Page Likes?2:41
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How to find your FB Biz Page?1:18
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The minimum you need on your FB Page before sharing it...2:13
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Share your Biz Page regularly6:46
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Your regular post likers - invite them to like your page?2:20
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Posting to your Biz Page via Meta Business Suite -- fewer distractions ๐6:46
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Why I don't Boost fb posts but run Ads properly...3:54
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Important -- learn to recognize FB scams...9:22
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FB Profile vs Pages?
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What to post on FB Biz Page vs FB Profile?6:11
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Should you post the SAME content to *both* your Page and Profile?3:03
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Share your content from FB Biz Page over to your Profile...6:30
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If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...5:43
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Should you allow Followers on your FB Profile? Different with followers on Page?7:34
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FB is integrating Profiles & Pages...5:52
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FBb Strategy for FB Profile vs Pages...5:17
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Turn on "Professional Mode" in your profile?18:31
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Profile Posting - Privacy Settings6:19
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Commenting on an FB post as Biz Page - a good idea?5:15
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Commenting on an FB post as Biz Page - how to do so?4:43
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Run an Ad via your Profile?11:46
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(reprise) Share to Biz Page or Profile where there's more engagement?5:41
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Facebook/Meta Business Account
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Set up your Business Account4:57
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Set up your Payment Method1:07
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Asap -- set up your FB Pixel ๐3:27
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How to create your FB Pixel and get the ID number9:26
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Finding the Pixel code again, after initial setup2:43
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FB Pixel Settings - Advanced Matching & Auto Events4:08
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Do we need cookie popup notices?7:57
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Create an Ad Account3:03
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Connect everything in your Biz Acct...6:05
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If you get an invitation from Meta re: an Ads consultant...7:31
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"Account Center Accounts" wtf does it mean?3:14
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If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser3:08
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Create Your Ad Audience -- Warm
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Warm vs Cool Audiences5:27
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How to start creating Ad Audiences, and what types can you create?4:40
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Start creating Custom Audiences2:58
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Can you see size or names of your custom audiences?3:54
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Create a Website Custom Audience8:22
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Custom Audience of Your FB Page Fans3:39
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Custom Audience FB Engagers8:45
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Upload contact list to FB Ads Manager - Download and use the template6:50
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Upload contact list to FB Ads Manager - matching the columns3:22
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Custom Audiences (except mailing list) are auto-updated0:55
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Custom Audience IG Followers2:11
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Custom Audience IG Engagers1:51
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Saved Warm Audience (combine them all!)13:35
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You can now add your *Profile* Engagers as a Custom Audience...7:09
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You can now Boosts a Post (run Ad) via your Profile...3:22
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Target an intersection of custom audiences?2:15
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How to find your created audiences if they've disappeared?0:57
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Create a Lukewarm Audience
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How to create a Lukewarm ad audience7:32
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Create Your Ad Audience -- Cool
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Ads Audiences Navigation Walkthrough (Filters)6:05
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Custom Audience: "Not Updated" and "Not Available"2:48
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Lookalike Audience - what is it? Why is it important?13:11
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Minimum size of Lookalike audience "source"?1:49
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Let's Create a Lookalike Audience!5:46
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Create a Cool (saved) Audience11:38
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Exclude your Warm audience to create a truly Cool audience...6:22
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Will Lookalike audience include reaching that source audience?3:06
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Cool Audience - Ideal Size, Countries, Higher-Income
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Which countries to add to your Ad audience?7:47
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How to add countries, regions, or postal codes in bulk?6:49
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Which are the higher income countries?5:29
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Ideal audience size when targeting countries?10:12
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Local targeting - ideal audience size?6:37
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Cool Audience -- Detailed Targeting
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"Browse" to see what's available11:29
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Narrowing further & excluding interests10:02
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Example of narrowing further (forest bathing with your dog)9:36
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(Optional) Experiments in finding just the right target audience...15:31
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Creating an Ad Campaign
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Campaign Objectives - what are they? (and why I use Awareness)6:57
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Naming your Campaigns...4:14
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Campaign Budget setting8:56
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Ad Set - Performance Goal3:26
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Ad Set - Frequency Cap5:39
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Ad Set - Budget & Schedule4:00
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Ad Set - Advantage+ audiences?4:00
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Ad Set - use a Saved Audience3:35
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Ad Set - Manual Placements10:26
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Ad Creation - Use Existing Post8:35
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Ad Creation - should you check "Multi Advertiser Ads"?3:11
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Oops! How to stop an Ad Campaign0:48
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Reminder: How to easily get to FB Ads Manager?1:09
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If you want to create an ad *without* using an existing post ie a "dark ad"5:17
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Budgeting (money & time) for Ads
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How to budget for Cool vs Warm audience ads?8:34
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How long to run an Ad for?1:22
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Instagram / IG Ads (via FB Ads manager)
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Why I prefer running Instagram Ads...3:02
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IG ads will have link rather than needing to say "Link In Bio"...6:29
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How to run IG ads via FB Ads Manager (my preferred method)14:52
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IG Ad - also run FB Ad at the same time?3:30
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Boosting a FB Event
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FB Event Ad - Boosting it4:58
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FB Event Ad - more options via the FB Ads Manager5:43
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Analyzing the results of your ads... (the numbers)
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Set up the date range4:44
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Campaigns analysis Set up the correct columns...6:49
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Let go of conversions for now and track the other things...2:10
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Notice "the bottom line" in Campaigns Manager4:05
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Campaign filters -- to compare apples to apples...10:56
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Filter by post type/format to compare which ads & audiences did best...5:33
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Bulk naming (or re-naming) your campaigns...2:10
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Sort the columns to see what's best...7:17
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Reminder: what is FB Ads good for?6:17
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prevent Brand Fatigue by not advertising to your Warm audience so often...6:17
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Create a Report for analyzing campaign data10:08
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Qualitative analysis -- so you know if you're reaching the right audience!
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Analyze FB Ad Qualitative Results11:54
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Analyze IG Ad Qualitative Results13:32
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โญ๏ธ Testing Audiences & Ads i.e. Cool Audience Ads
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Basics of audience testing6:19
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Principles of testing audiences & ads7:18
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Should you run Video ads on FB or IG? What formats are best to test Cool audiences?๐ค5:35
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Spreadsheet for tracking your testing of audiences & ads16:50
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The Testing Plan, part 110:04
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The Testing Plan, part 26:33
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If it seems many profiles don't have enough info to check audience quality...4:03
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Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...8:06
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An Ongoing Monthly Plan
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Key reminder โ Ongoing Content + Occasional Invitations.4:55
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Monthly Plan: starting with Content Ads to Lukewarm Audience9:13
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Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience10:17
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Monthly Plan: cool audience ad4:26
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Occasionally update your Uploaded Audiences4:13
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If your ads aren't getting results you want, here are the reasons...7:36
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Q&A
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Can you just run Ads for your offers if you don't have content yet?1:09
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Meta Marketing Pro? Ignore the popup/invitation to a call...0:52
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Reaching local vs non-local clients with ads?3:40
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You can see info about who is engaging with your ads...4:51
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Error: "This ad set must be published with beneficiary and payer information..."2:39
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Renaming a campaign: why does it say "publish"?0:24
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Simple FB IG Ads strategy -- Vix Anderton15:22
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Quick IG ad (via ads manager) for Jenny Clift7:25
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Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info
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Warm Welcome to the FB Ads Course!
A warm welcome to the Facebook ads course.
So in this course, I'm gonna show you step by step how I run Facebook ads from how I set up my Facebook ads account to how I create the audiences to how I actually run the ads, including how I run Instagram ads through the Facebook ads manager.
I don't run Instagram ads through the app.
It the targeting options are very too broad for for my recommendation.
I run it through Facebook Ads Manager.
Anyway, I will show you all of this step by step.
Now some of you watching this, maybe a lot of you watching this, already have some experience with Facebook ads management.
Maybe you've already set up a bunch of things that I talk about in this course.
So what I recommend is before you go into the rest of this course, skim down the lessons that you see here, just go down and look at all the different titles and all the what's available to you.
And maybe you just wanna go into something that's more relevant for you at this time.
You're welcome.
To not have to go through the course, you know, 1 less every single lesson doesn't have to be completed because there's a lot here.
And I will occasionally be adding to this course as well as new things come out and as as I focus on particular things.
For example, as of this recording.
I haven't focused at all on the conversion tracking aspects of Facebook ads manager, but I will be adding to it in the coming months.
So as I said, this course is a work in progress.
I'll continue to add to it and skim down and find the ones that are most relevant for the lessons.
But I do want to encourage you to at least look at the intro lessons here, the ones that are closest to the top because there are some really important things there, also some important kind of perspectives that frame the rest of the course.
So I hope you enjoy this course.
Remember, at the at the bottom of each lesson, there's a way to add a comment.
And when you add a comment, you don't even have to tag me.
I will see your your comment come through.
If you have a question particularly, I will see it and I will do my best to respond.
Usually, I can respond within a few business days, but do be patient with me as I sometimes get a lot of comments.
So I'll do my best.
And as you sign up for this course, the moment you sign up for this course, you have a couple of months of the monthly q and a calls with me.
So I do hope that you will use those, you'll see that information in the lessons, in one of the lessons coming up below.
So with that, I look hope to see you in one of the q and a calls, and I hope you will enjoy this course.
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Last updated 11 Dec 2023.