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    Intro to Facebook Marketing & Ads
    • Occasionally sell, but always nurture.
      2:41
      FB Ads 2 - occasionally sell but always nurture
    • The Principles of the FB & IG Algorithm
      12:04
      FB1 Algorithm of FB & IG -- its principles
    • Intuiting the Algorithm (examples)
      7:21
      FB2 Algorithm examples
    • my FB page example of organic reach
      5:47
      FB - my FB page example of organic reach
    • Why set up business page when your audience is mostly on your personal profile?
      2:51
      FB Why set up business page when our audience is on our personal profile?
    • Creating Your Business Page
      3:52
      FB1 Creating a Business Page
    • Cover Image and Profile Photo
      7:08
      FB2 Cover Image and Profile Photo
    • Set Your Page Username
      4:52
      FB Page Username
    • Difference between Fans, Followers, and Page Likes?
      2:41
      FB Difference between a Fan or Follower or Page Like?
    • How to find your FB Biz Page?
      1:18
      FB1 how to find your FB Biz Page?
    • The minimum you need on your FB Page before sharing it...
      2:13
      FB1 stop optimizing your FB Page before sharing it
    • Share your Biz Page regularly
      6:46
      FB2 Share your Biz Page regularly
    • Your regular post likers - invite them to like your page?
      2:20
      FB2b Regular post likers - invite them to like page?
    • Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
      6:46
      FB 4 Posting to your Biz Page via Meta Business Suite
    • Why I don't Boost fb posts but run Ads properly...
      3:54
      FB1 Why I don't Boost fb posts but run Ads properly
    • Important -- learn to recognize FB scams...
      9:22
      FB Ads 2 - FB Scams
    • What to post on FB Biz Page vs FB Profile?
      6:11
      FB 1 What to post on FB Biz Page vs FB Profile?
    • Should you post the SAME content to *both* your Page and Profile?
      3:03
      FB 3 Should you post the same content to both Page and Profile?
    • Share your content from FB Biz Page over to your Profile...
      6:30
      FB 2 Share your content from FB Biz Page over to your Profile
    • If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
      5:43
      FB profile vs biz page -- workflow of content posting
    • Should you allow Followers on your FB Profile? Different with followers on Page?
      7:34
      FB2 Followers on FB Page vs Profile?
    • FB is integrating Profiles & Pages...
      5:52
      FBa FB is integrating Profiles & Pages
    • FBb Strategy for FB Profile vs Pages...
      5:17
      FBb Strategy for FB Profile vs Pages
    • Turn on "Professional Mode" in your profile?
      18:31
      FB0 FB Profile to Professional Mode
    • Profile Posting - Privacy Settings
      6:19
      FB1 Profile Posting - Privacy Setting
    • Commenting on an FB post as Biz Page - a good idea?
      5:15
      FB 2 Comment as Profile or Page on FB Post?
    • Commenting on an FB post as Biz Page - how to do so?
      4:43
      FB 1 Commenting on FB Post as Page - how to do so
    • Run an Ad via your Profile?
      11:46
      FB0b FB Profile boost post
    • (reprise) Share to Biz Page or Profile where there's more engagement?
      5:41
      FB share to Biz Page or Profile where there's more engagement?
    • Set up your Business Account
      4:57
      FB1 Set up Business Account
    • Set up your Payment Method
      1:07
      FB2 Payment methods
    • Asap -- set up your FB Pixel 👀
      3:27
      FB 1 Why everyone should set up FB Pixel
    • How to create your FB Pixel and get the ID number
      9:26
      FB2 How to create FB Pixel and get the ID number
    • Finding the Pixel code again, after initial setup
      2:43
      FB3 Finding the Pixel code again after initial setup
    • FB Pixel Settings - Advanced Matching & Auto Events
      4:08
      FB1 Pixel Settings
    • Do we need cookie popup notices?
      7:57
      FB do we need cookie popup notices?
    • Create an Ad Account
      3:03
      FB3 Create an Ad Account
    • Connect everything in your Biz Acct...
      6:05
      FB1 Connect everything in Biz Acct
    • If you get an invitation from Meta re: an Ads consultant...
      7:31
      FB Ads 1 - invitation from Meta for an Ads consultant
    • "Account Center Accounts" wtf does it mean?
      3:14
      FB account center accounts
    • If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
      3:08
      FB - if you cannot get to Ads manager due to cookie issues use another browser
    • Warm vs Cool Audiences
      5:27
      FB2 Warm vs Cool Audiences
    • How to start creating Ad Audiences, and what types can you create?
      4:40
      FB 1 How to start creating Audiences and what types can you create?
    • Start creating Custom Audiences
      2:58
      FB 2 Start Creating Custom Audiences
    • Can you see size or names of your custom audiences?
      3:54
      FB 4 Can you see size or names of custom audience?
    • Create a Website Custom Audience
      8:22
      FB 3 Create a Website Custom Audience
    • Custom Audience of Your FB Page Fans
      3:39
      FB 1 Custom Audience of Your Fans
    • Custom Audience FB Engagers
      8:45
      FB 2 Custom Audience FB Engagers
    • Upload contact list to FB Ads Manager - Download and use the template
      6:50
      FB2 Upload contact list to FB Ads Manager - Download and use the template
    • Upload contact list to FB Ads Manager - matching the columns
      3:22
      FB3 Upload contact list to FB Ads Manager - matching the columns
    • Custom Audiences (except mailing list) are auto-updated
      0:55
      FB Custom Audiences (except mailing list) are auto updated
    • Custom Audience IG Followers
      2:11
      FB 1 Custom Audience IG Followers
    • Custom Audience IG Engagers
      1:51
      FB 2 Custom Audience IG Engagers
    • Saved Warm Audience (combine them all!)
      13:35
      FB Saved Warm Audience
    • You can now add your *Profile* Engagers as a Custom Audience...
      7:09
      FB1 Add your Profile Engagers as a Custom Audience
    • You can now Boosts a Post (run Ad) via your Profile...
      3:22
      FB Profile Boosting a Post
    • Target an intersection of custom audiences?
      2:15
      FB target intersection of custom audiences?
    • How to find your created audiences if they've disappeared?
      0:57
      FB how to find audiences if they've disappeared
    • How to create a Lukewarm ad audience
      7:32
      FB0 How to create a Lukewarm ad audience
    • Ads Audiences Navigation Walkthrough (Filters)
      6:05
      FB1 Ads Audiences Navigation Walkthrough
    • Custom Audience: "Not Updated" and "Not Available"
      2:48
      FB2 Custom Audience Not Updated Not Available
    • Lookalike Audience - what is it? Why is it important?
      13:11
      FB 1 Lookalike Audience - what is it and why it's important
    • Minimum size of Lookalike audience "source"?
      1:49
      FB1 Minimum size Source audiencefor Lookalikes
    • Let's Create a Lookalike Audience!
      5:46
      FB1 Create a Lookalike Audience
    • Create a Cool (saved) Audience
      11:38
      FB2 Create a Cool (saved) Audience
    • Exclude your Warm audience to create a truly Cool audience...
      6:22
      FB 3 Exclude your Warm audience to create a truly Cool audience
    • Will Lookalike audience include reaching that source audience?
      3:06
      FB 3 Will Lookalike audience include reaching that source audience?
    • Which countries to add to your Ad audience?
      7:47
      FB1 Which countries to add to your Ad audience?
    • How to add countries, regions, or postal codes in bulk?
      6:49
      FB2 Add countries or regions in bulk
    • Which are the higher income countries?
      5:29
      FB3 Higher income countries
    • Ideal audience size when targeting countries?
      10:12
      FB 1 ideal audience size when targeting countries?
    • Local targeting - ideal audience size?
      6:37
      FB 2 ideal audience size when local targeting
    • "Browse" to see what's available
      11:29
      FB 1 Detailed Targeting - try Browsing to see what's available
    • Narrowing further & excluding interests
      10:02
      FB 2 Detailed Targeting - narrowing further & excluding interests
    • Example of narrowing further (forest bathing with your dog)
      9:36
      FB1 Detailed Targeting - Narrowing Further
    • (Optional) Experiments in finding just the right target audience...
      15:31
      Experiments in finding just the right target audience
    • Campaign Objectives - what are they? (and why I use Awareness)
      6:57
      FB 2 Campaign Objectives - what are they?
    • Naming your Campaigns...
      4:14
      FB 2 Naming Campaigns
    • Campaign Budget setting
      8:56
      FB1 Campaign Budget setting
    • Ad Set - Performance Goal
      3:26
      FB Ad Set 1 - performance goal
    • Ad Set - Frequency Cap
      5:39
      FB Ad Set 2 - frequency
    • Ad Set - Budget & Schedule
      4:00
      FB Ad Set 3 - budget & schedule
    • Ad Set - Advantage+ audiences?
      4:00
      FB2 Advantage+ audiences worth it?
    • Ad Set - use a Saved Audience
      3:35
      FB1 ad set use Saved Audience
    • Ad Set - Manual Placements
      10:26
      FB2 ad set placements
    • Ad Creation - Use Existing Post
      8:35
      FB 2 Ad existing post
    • Ad Creation - should you check "Multi Advertiser Ads"?
      3:11
      FB 3 Multi Advertiser Ads
    • Oops! How to stop an Ad Campaign
      0:48
      FB 4 How to stop an Ad Campaign
    • Reminder: How to easily get to FB Ads Manager?
      1:09
      FB - how to easily get to FB Ads Manager?
    • If you want to create an ad *without* using an existing post ie a "dark ad"
      5:17
      FB creating an ad without using an existing post ie a "dark ad"
    • How to budget for Cool vs Warm audience ads?
      8:34
      FB 4 How to budget for Cool vs Warm audience ads?
    • How long to run an Ad for?
      1:22
      FB 5 How long to run an Ad for?
    • Why I prefer running Instagram Ads...
      3:02
      FB1 - why I prefer running Instagram Ads
    • IG ads will have link rather than needing to say "Link In Bio"...
      6:29
      IG ads will have link rather than needing Link In Bio
    • How to run IG ads via FB Ads Manager (my preferred method)
      14:52
      FB2 - how to run IG ads via FB Ads Manager - my preferred method
    • IG Ad - also run FB Ad at the same time?
      3:30
      IG Carousel Post ad - should you also run FB carousel Ad at the same time?
    • FB Event Ad - Boosting it
      4:58
      FB Event Ad 1 - Boost
    • FB Event Ad - more options via the FB Ads Manager
      5:43
      FB Event Ad 2 - via the FB Ads Manager
    • Set up the date range
      4:44
      FB1 analyzing results of Ads part 1 -- set up the time range
    • Campaigns analysis Set up the correct columns...
      6:49
      FB1 Analysis 1st step set up the right columns
    • Let go of conversions for now and track the other things...
      2:10
      FB - let go of conversions for now and track other things
    • Notice "the bottom line" in Campaigns Manager
      4:05
      FB2 the bottom line in campaign manager
    • Campaign filters -- to compare apples to apples...
      10:56
      FB3 campaign filters to compare apples to apples
    • Filter by post type/format to compare which ads & audiences did best...
      5:33
      FB4 filter by post type or format to compare which ads & audiences did best
    • Bulk naming (or re-naming) your campaigns...
      2:10
      FB5 bulk naming your campaigns
    • Sort the columns to see what's best...
      7:17
      FB1 Sort columns to see what's best
    • Reminder: what is FB Ads good for?
      6:17
      FB Ads - reminder of what it's good for
    • prevent Brand Fatigue by not advertising to your Warm audience so often...
      6:17
      FB prevent Brand Fatigue by not advertising to your Warm audience so often
    • Create a Report for analyzing campaign data
      10:08
      FB2 Create a Report for analyzing campaign data
    • Analyze FB Ad Qualitative Results
      11:54
      FB Analyze FB Ad Qualitative Results
    • Analyze IG Ad Qualitative Results
      13:32
      FB Ads IG Ad Audience quality testing
    • Basics of audience testing
      6:19
      FB4 Basics of Audience Testing
    • Principles of testing audiences & ads
      7:18
      FB1 principles of testing audiences & ads
    • Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
      5:35
      FB should you run Video ads on FB or IG?
    • Spreadsheet for tracking your testing of audiences & ads
      16:50
      FB2 Ad testing tracking template
    • The Testing Plan, part 1
      10:04
      FB ad testing plan
    • The Testing Plan, part 2
      6:33
      FB Ads testing plan part 2
    • If it seems many profiles don't have enough info to check audience quality...
      4:03
      FB1 if it seems many profiles don't have enough info to check audience quality
    • Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
      8:06
      FB1 Test by selling something or an intentional form-fill CTA if you can't guage audience quality via profile study
    • Key reminder – Ongoing Content + Occasional Invitations.
      4:55
      FB2 Reminder about Ads strategy - content vs offers
    • Monthly Plan: starting with Content Ads to Lukewarm Audience
      9:13
      FB1 Monthly Plan starting with Lukewarm Ads
    • Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
      10:17
      FB CTA ads
    • Monthly Plan: cool audience ad
      4:26
      FB monthly plan cool audience ad
    • Occasionally update your Uploaded Audiences
      4:13
      FB 2 Update your Uploaded Audiences occasionally
    • If your ads aren't getting results you want, here are the reasons...
      7:36
      FB Your ads aren't working -- why not? Here are the reasons
    • Can you just run Ads for your offers if you don't have content yet?
      1:09
      FB3a Can you just run Ads for offers not content?
    • Meta Marketing Pro? Ignore the popup/invitation to a call...
      0:52
      FB1 Meta Marketing Pro? Ignore the popup
    • Reaching local vs non-local clients with ads?
      3:40
      FB Ads 3 - reaching local vs non-local clients with ads
    • You can see info about who is engaging with your ads...
      4:51
      FB Ads 1 - you can see info about who is engaging with your ads
    • Error: "This ad set must be published with beneficiary and payer information..."
      2:39
      FB 3 Error - this ad set must be published with beneficiary and payer information
    • Renaming a campaign: why does it say "publish"?
      0:24
      FB4 Naming a campaign is publishing a change
    • Simple FB IG Ads strategy -- Vix Anderton
      15:22
      Simple FB IG Ads strategy for Vix Anderton
    • Quick IG ad (via ads manager) for Jenny Clift
      7:25
      FB quick IG ad for Jenny Clift
    • Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

Warning -- Don't boost your FB IG posts but use Ads Manager instead...

Warning. You might not want to boost your Facebook or Instagram posts. Well, This is why I'm teaching this course to you on how to use Facebook Ads Manager instead. So again, there are basically two ways to run ads on Facebook and Instagram. 1 is to click the boost button, promote button, whatever button.
They make it easy when you post something to go, oh, why don't you send it to more people by pressing this button? And And sure. There are some targeting options, but the targeting options are weak compared to when you use the Facebook ads manager the way that I'm teaching you in this course. It's much and and I'll I'll show you what the consequences. The consequences, if you if you go through the boost or promote button, you're gonna get a lot of bots, bots, robots, fake accounts liking your post.
Right? Therefore, you've got a warm audience of a bunch of bots and fake accounts, which is a waste of money and waste of time and waste of effort. And also, you're going to get a bunch of scams scam messages. I'm gonna show you as an example. I look look at this.
This is today is a Monday. Okay? Today is a Monday. And just in the last 24 hours, I've gotten all of these private messages. These have already these accounts have already been suspended.
So they they the the this the algorithm is trying to catch up as quickly as possible, but these three accounts have not been suspended yet. And, you know, and the all the messages are different. Right? More than three times, we force the department from whatever the these but the Sorry. The first time you get 1 or the second time you get 1, you're gonna be freaked out.
Oh my god. What did I do wrong? And then, sadly, a lot of people fall for it. And what happens is let me go ahead and click the link. Yeah.
I I'm gonna click the link because I'm not gonna fall for it. Oh, okay. See, the the whatever link service they're using has already caught up to the fact that that's a fraudulent link. Okay? But generally, when you click on the link, it'll land you on a page.
That looks just like the Facebook login page. You're like, oh, I thought I was logged in, but I guess I'm not logged in. Let me go ahead and put in my username and password into this perfectly normal looking login screen that looks just like Facebook login. It's called a phishing page, p h I s h I n g. So now they have your username and password.
Of course. And And you might even once they once you log in, you might even if you have 2 factor authentication turned on, meaning your phone might get a mess, hey. Are you trying to log in? Here's your code. Right?
You've just given the bot, you know, the the, you know, your code. Anyway, so when you run Facebook ads, Sadly, this is one of the realities. So even I'm I don't use boost and promote, and I'm still getting all these. But When you use Boost and Promote, what's even worse is that you're gonna get a bot bunch of bots liking your your ad, which means you can't really study like the way I'm teaching you here, how to study the quality of your audience by by at least looking at least spot checking. Like, 5 of the you have your likers to see if they're the people you wanna reach.
Can't do that with bots because they're like they're a bunch of fake accounts and they're like, they're not reaching the right people. If you run ads the way I'm teaching you in this course, you're going to be grat drastically decreased. The bot lifers you'll still get a bunch of the bot direct messages, which you should just ignore them because their their accounts get to get disabled within usually within 48, 72 hours, you'll start seeing, like I've showed you on the screen, it'll start looking like this. Facebook user and it was no picture. Right?
And basically, that means their accounts are getting deactivated now. These are not deactivated. Anyway, So this is why please do not just use the boost or promote button, use the Facebook ads, manager, the way I'm teaching you in this course, you'll be much more likely to avoid the bot likers at least and have a much more true warm audience saving you a lot of money over the years as you run ads to your one audience. Thanks.
Last updated 23 Nov 2023.