🌎 Facebook Ads & Marketing (2023+) FB / IG Ads

Course Content

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Intro to Facebook Marketing & Ads
- Warm Welcome to the FB Ads Course!
  2:38
- FB has the most daily users of any social media
  6:05
- Easiest to post a variety of formats (examples)
  7:24
- You can see info about who is engaging with your ads!
  4:51
- Warning -- Don't boost your FB IG posts but use Ads Manager instead...
  4:06
- Be aware of what FB spam/scam messages look like..
- If scammed, try these instructions...
  8:15
- If your Ad account is deactivated, start a new account...
  1:04
- FB Ads ✍🏽 Work Retreats to give you time to learn & implement the course!
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Evergreen Principles for Ads
- Occasionally sell, but always nurture.
  2:41
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The Algorithm
- The Principles of the FB & IG Algorithm
  12:04
- Intuiting the Algorithm (examples)
  7:21
- my FB page example of organic reach
  5:47
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Set Up Your Facebook Business Page
- Why set up business page when your audience is mostly on your personal profile?
  2:51
- Creating Your Business Page
  3:52
- Cover Image and Profile Photo
  7:08
- Set Your Page Username
  4:52
- Difference between Fans, Followers, and Page Likes?
  2:41
- How to find your FB Biz Page?
  1:18
- The minimum you need on your FB Page before sharing it...
  2:13
- Share your Biz Page regularly
  6:46
- Your regular post likers - invite them to like your page?
  2:20
- Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
  6:46
- Why I don't Boost fb posts but run Ads properly...
  3:54
- Important -- learn to recognize FB scams...
  9:22
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FB Profile vs Pages?
- What to post on FB Biz Page vs FB Profile?
  6:11
- Should you post the SAME content to *both* your Page and Profile?
  3:03
- Share your content from FB Biz Page over to your Profile...
  6:30
- If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
  5:43
- Should you allow Followers on your FB Profile? Different with followers on Page?
  7:34
- FB is integrating Profiles & Pages...
  5:52
- FBb Strategy for FB Profile vs Pages...
  5:17
- Turn on "Professional Mode" in your profile?
  18:31
- Profile Posting - Privacy Settings
  6:19
- Commenting on an FB post as Biz Page - a good idea?
  5:15
- Commenting on an FB post as Biz Page - how to do so?
  4:43
- Run an Ad via your Profile?
  11:46
- (reprise) Share to Biz Page or Profile where there's more engagement?
  5:41
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Facebook/Meta Business Account
- Set up your Business Account
  4:57
- Set up your Payment Method
  1:07
- Asap -- set up your FB Pixel 👀
  3:27
- How to create your FB Pixel and get the ID number
  9:26
- Finding the Pixel code again, after initial setup
  2:43
- FB Pixel Settings - Advanced Matching & Auto Events
  4:08
- Do we need cookie popup notices?
  7:57
- Create an Ad Account
  3:03
- Connect everything in your Biz Acct...
  6:05
- If you get an invitation from Meta re: an Ads consultant...
  7:31
- "Account Center Accounts" wtf does it mean?
  3:14
- If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
  3:08
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Create Your Ad Audience -- Warm
- Warm vs Cool Audiences
  5:27
- How to start creating Ad Audiences, and what types can you create?
  4:40
- Start creating Custom Audiences
  2:58
- Can you see size or names of your custom audiences?
  3:54
- Create a Website Custom Audience
  8:22
- Custom Audience of Your FB Page Fans
  3:39
- Custom Audience FB Engagers
  8:45
- Upload contact list to FB Ads Manager - Download and use the template
  6:50
- Upload contact list to FB Ads Manager - matching the columns
  3:22
- Custom Audiences (except mailing list) are auto-updated
  0:55
- Custom Audience IG Followers
  2:11
- Custom Audience IG Engagers
  1:51
- Saved Warm Audience (combine them all!)
  13:35
- You can now add your *Profile* Engagers as a Custom Audience...
  7:09
- You can now Boosts a Post (run Ad) via your Profile...
  3:22
- Target an intersection of custom audiences?
  2:15
- How to find your created audiences if they've disappeared?
  0:57
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Create a Lukewarm Audience
- How to create a Lukewarm ad audience
  7:32
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Create Your Ad Audience -- Cool
- Ads Audiences Navigation Walkthrough (Filters)
  6:05
- Custom Audience: "Not Updated" and "Not Available"
  2:48
- Lookalike Audience - what is it? Why is it important?
  13:11
- Minimum size of Lookalike audience "source"?
  1:49
- Let's Create a Lookalike Audience!
  5:46
- Create a Cool (saved) Audience
  11:38
- Exclude your Warm audience to create a truly Cool audience...
  6:22
- Will Lookalike audience include reaching that source audience?
  3:06
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Cool Audience - Ideal Size, Countries, Higher-Income
- Which countries to add to your Ad audience?
  7:47
- How to add countries, regions, or postal codes in bulk?
  6:49
- Which are the higher income countries?
  5:29
- Ideal audience size when targeting countries?
  10:12
- Local targeting - ideal audience size?
  6:37
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Cool Audience -- Detailed Targeting
- "Browse" to see what's available
  11:29
- Narrowing further & excluding interests
  10:02
- Example of narrowing further (forest bathing with your dog)
  9:36
- (Optional) Experiments in finding just the right target audience...
  15:31
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Creating an Ad Campaign
- Campaign Objectives - what are they? (and why I use Awareness)
  6:57
- Naming your Campaigns...
  4:14
- Campaign Budget setting
  8:56
- Ad Set - Performance Goal
  3:26
- Ad Set - Frequency Cap
  5:39
- Ad Set - Budget & Schedule
  4:00
- Ad Set - Advantage+ audiences?
  4:00
- Ad Set - use a Saved Audience
  3:35
- Ad Set - Manual Placements
  10:26
- Ad Creation - Use Existing Post
  8:35
- Ad Creation - should you check "Multi Advertiser Ads"?
  3:11
- Oops! How to stop an Ad Campaign
  0:48
- Reminder: How to easily get to FB Ads Manager?
  1:09
- If you want to create an ad *without* using an existing post ie a "dark ad"
  5:17
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Budgeting (money & time) for Ads
- How to budget for Cool vs Warm audience ads?
  8:34
- How long to run an Ad for?
  1:22
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Instagram / IG Ads (via FB Ads manager)
- Why I prefer running Instagram Ads...
  3:02
- IG ads will have link rather than needing to say "Link In Bio"...
  6:29
- How to run IG ads via FB Ads Manager (my preferred method)
  14:52
- IG Ad - also run FB Ad at the same time?
  3:30
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Boosting a FB Event
- FB Event Ad - Boosting it
  4:58
- FB Event Ad - more options via the FB Ads Manager
  5:43
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Analyzing the results of your ads... (the numbers)
- Set up the date range
  4:44
- Campaigns analysis Set up the correct columns...
  6:49
- Let go of conversions for now and track the other things...
  2:10
- Notice "the bottom line" in Campaigns Manager
  4:05
- Campaign filters -- to compare apples to apples...
  10:56
- Filter by post type/format to compare which ads & audiences did best...
  5:33
- Bulk naming (or re-naming) your campaigns...
  2:10
- Sort the columns to see what's best...
  7:17
- Reminder: what is FB Ads good for?
  6:17
- prevent Brand Fatigue by not advertising to your Warm audience so often...
  6:17
- Create a Report for analyzing campaign data
  10:08
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Qualitative analysis -- so you know if you're reaching the right audience!
- Analyze FB Ad Qualitative Results
  11:54
- Analyze IG Ad Qualitative Results
  13:32
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⭐️ Testing Audiences & Ads i.e. Cool Audience Ads
- Basics of audience testing
  6:19
- Principles of testing audiences & ads
  7:18
- Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
  5:35
- Spreadsheet for tracking your testing of audiences & ads
  16:50
- The Testing Plan, part 1
  10:04
- The Testing Plan, part 2
  6:33
- If it seems many profiles don't have enough info to check audience quality...
  4:03
- Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
  8:06
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An Ongoing Monthly Plan
- Key reminder – Ongoing Content + Occasional Invitations.
  4:55
- Monthly Plan: starting with Content Ads to Lukewarm Audience
  9:13
- Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
  10:17
- Monthly Plan: cool audience ad
  4:26
- Occasionally update your Uploaded Audiences
  4:13
- If your ads aren't getting results you want, here are the reasons...
  7:36
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Q&A
- Can you just run Ads for your offers if you don't have content yet?
  1:09
- Meta Marketing Pro? Ignore the popup/invitation to a call...
  0:52
- Reaching local vs non-local clients with ads?
  3:40
- You can see info about who is engaging with your ads...
  4:51
- Error: "This ad set must be published with beneficiary and payer information..."
  2:39
- Renaming a campaign: why does it say "publish"?
  0:24
- Simple FB IG Ads strategy -- Vix Anderton
  15:22
- Quick IG ad (via ads manager) for Jenny Clift
  7:25
- Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

8:15 Video (23 MB) HD Video (66 MB) Audio (8 MB)

Alright, Jenny. You've experienced something that a lot of people using Facebook ads are going to be experiencing. When you first start running ads, everybody almost everybody that I know immediately starts getting scan and spam messages into their into their Facebook business email as well as, you know, Facebook business direct message, you know, inbox as well as their email. Sometimes. And Jenny, I want you to tell your story and so that everyone can be aware of what they look for and what happens afterwards.

Yep. And, you know, it was the typical thing. Well, we did an ad, and I have done ads in the past been a long time ago. So I think it was the unusual activity that kind of threw me off. We set up the ad together and put a limit of €6 on it.

So, you know, and then a couple of days ago a later no. Or yeah. A couple of days later, and it was, of course, the weekend. I started getting several messages in my in my messenger inbox, the the business 1 saying, you know, dear, comma, and then saying, you know, we have noticed unusual activity. Your account is gonna be closed down.

And I normally, I'm quite aware of these things, and I but I started panicking, oh, maybe it was something because I've just made an ad and everything. And after several of them, I clicked on something. I didn't give them any personal or, you know, or or data or anything. But then at the weekend, I got a whole bunch of emails. Basically, they've taken out 8 payments one off to the other in the space of a couple of hours.

And And to be clear, what what happened was just to when you click on the link, you don't remember that you put in your username and password. Somehow And a thing like that, no. Somehow, by clicking on the link. I I and I wonder also if it was an attachment they give you, so it could have been in something installed on your computer. Possible.

Anyway, so so you you clicked on something and, you know, within a few days, they had taken out ads Multiple Multiple ads for their own business on your account. Yeah. And it was a 100 of dollars 100 of euros or whatever. Yeah. It came to about a bit total.

It came to 312, and there was one final one, which was gonna be another €140, which got declined. Now I don't know because I was paying through PayPal. Yes. Anyway, so I I talked to my bank who it hadn't come through. Now this is what happened.

The whole thing is so bizarre. In the end, only one of those payments, actually, I paid that was the one for €9. Anyway, in the meantime, I talked to PayPal. They were very helpful. PayPal was very helpful to you.

Yeah. Which is yeah. I had a local number. I talked to someone. He was absolutely great.

He started saying, well, it's not actually very much money and they and I said, well, what? It is for me sort of thing. So so then he was really he said, well, wait a second. And he looked to my camera. I've been with them for a long time.

So he came back and said, well, as a sign of good faith and we're not, you know, it it's not us. It's we really have to talk to Facebook. We're gonna return you the money. So they did. They they refunded me about 312.

So I was happy. And a week later, I got an email from Facebook saying, oh, you've been scammed. I thought, yeah, I could I did tell you that. And they then also returned all the money. So I am now €501 in the red.

Yay. I'm in the black. I mean, so I've ended up with more money than before, so which is very nice. Why is that? Why why why more money?

Said to me, don't I said, what if Facebook refunds mean the money? Should I give you this 312 back? And they said, no. Double. That's They they they said it's gonna take us more money to process.

Probably bad than than than Rusty ceiving a the big corporations for them, 305 or a $1000. Oh, that's nothing. Yeah. And that's nothing. It's Yeah.

It's like it take it takes it takes some $500 just to process the claim. You know what I say? Yeah. Exactly. Yeah.

Exactly. So, you know, good. Great. And then Facebook could pay me back, but also money that paid me back So you actually found it in a reasonable way. So yeah.

My husband's So it you you went to get this every month. Yeah. So so, hello, everybody. We we found a reverse Facebook scam that seems to work. No.

Don't don't don't Anyway, they know. So Yeah. Yeah. So the main, you know, note to self do not click on any links. Do not panic as well because I'm still getting these message is.

Right. And now I'm just there's a a little thing which just says reporter scam. So I'm just doing that and ignoring You don't even have to report a scam. I just wanna let you know because I've been getting them about 10 to 15 a day every day. You know, some days are low and only getting 3 to 5.

But it's multiple per day for now 6 months, 9 months, I don't I can't recall now because I've dealt with it for so long, maybe even longer. But it it it hap it started happening in 2023. Like, on mass Oh, no. For for for just about everybody. I mean, I I mean, right now, in fact, I can go to my I can go to my Facebook inbox and and show you real quick.

You know? This is this is Basically. And and I I'm I'm religious about clearing them. And that's what I mean, this is this is scam again, look at this. Hello, I wanna buy this shown in the photo.

It's a zip file. So that's what my concern is sometimes sometimes it's a link and sometimes it's a it's a it's a download. And you can open the download and install something on your computer and then take your password and all that stuff. You gotta be really careful about about any files. I mean, this this is Usually, they come across with this kind of icon.

Yes. But sometimes it's a real person's icon or a fake person. I don't know. AI generated. We we know these days.

Mhmm. But yeah. And then sometimes the the icon is blank Yeah. Because they've already caught that account So that's why they've already canceled the account. That's why the account is blank, and it says Facebook user.

But I've gotten tired of because if I had to if I had to block them, I have to click several times. I think This one Yeah. And not the click box. Just spam. Yeah.

Too much work. I just I just checked the box now. I just checked the box. And so what where does it go from? The books.

It just goes into archive. It just goes into volumes because it's, like, it's not it's not worth our time. To because I I I tell you, I've been I was I was very, you know, very good boy, clicking spam for each each of them for hundreds of times. And it never it never goes away. It just keeps coming back.

And so I'm like, why why am I let me save myself that extra click because I have to do this twelve times a day. So anyway, but but long story short, I I wanna get back to the finally, are you able to run ads now? Yes. Because the other thing that was there was you still owe €283. Which the so I was you know, you had to set up your payment system because you still owe us 293.

And that didn't go away until Facebook then said oh, you've been scammed with you know? So they they asked me to put in a new password, and I did that. Well, I'd already done that. I changed both PayPal and Facebook passwords. So So now I'm back to I think I'm, you know, Kosher now.

Okay. I think it's status quo, and you can try, George. But I I and, you know, the one that we set up, I don't think I think it ran they I don't know if it even ran. So Yeah. And the scammers took over at that point.

But Yeah. But, yeah, I'm so glad. This is a I mean, I'm first of all, I'm sorry you had to go through that and secondly. Well, I I I honestly, I rarely hear good stories of what happens afterwards, which is why I wanted to report it. You know, I wouldn't have to put it.

That's right. You have you have to tap into. And and so I think that the key I I don't know. I mean, I I feel like maybe the keys are that you went through PayPal. So maybe PayPal.

Who knows? Maybe PayPal did something on their end that alerted Facebook. That may have helped. And So thank you for sharing with us, and I'm glad you're able to run the house again. Yes.

Thank you. Yeah.

A hopeful story (see video above).

If you have tips for what worked for you to get your account reinstated, comment below.

This is what worked for Jenny (featured in the video above) and may work for you --
1. Contact your payment processor right away (e.g. paypal or credit card company).
2. That should alert FB that there was a fraudulent charge, which then triggers FB to contact you that your account was scammed.
3. Then follow their instructions to reverse the charges and get your Ad account reinstated...

If you believe your Facebook account as a whole (not just your Advertising account) was hacked, go here:

https://www.facebook.com/hacked

Last updated 7 Dec 2023.

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🌎 Facebook Ads & Marketing (2023+) FB / IG Ads

Course Content

Intro to Facebook Marketing & Ads

Evergreen Principles for Ads

The Algorithm

Set Up Your Facebook Business Page

FB Profile vs Pages?

Facebook/Meta Business Account

Create Your Ad Audience -- Warm

Create a Lukewarm Audience

Create Your Ad Audience -- Cool

Cool Audience - Ideal Size, Countries, Higher-Income

Cool Audience -- Detailed Targeting

Creating an Ad Campaign

Budgeting (money & time) for Ads

Instagram / IG Ads (via FB Ads manager)

Boosting a FB Event

Analyzing the results of your ads... (the numbers)

Qualitative analysis -- so you know if you're reaching the right audience!

⭐️ Testing Audiences & Ads i.e. Cool Audience Ads

An Ongoing Monthly Plan

Q&A

If scammed, try these instructions...