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    Dealing with Spam/Scams...
    • Occasionally sell, but always nurture.
      2:41
      FB Ads 2 - occasionally sell but always nurture
    • The Principles of the FB & IG Algorithm
      12:04
      FB1 Algorithm of FB & IG -- its principles
    • Intuiting the Algorithm (examples)
      7:21
      FB2 Algorithm examples
    • my FB page example of organic reach
      5:47
      FB - my FB page example of organic reach
    • Why set up business page when your audience is mostly on your personal profile?
      2:51
      FB Why set up business page when our audience is on our personal profile?
    • Creating Your Business Page
      3:52
      FB1 Creating a Business Page
    • Cover Image and Profile Photo
      7:08
      FB2 Cover Image and Profile Photo
    • Set Your Page Username
      4:52
      FB Page Username
    • Difference between Fans, Followers, and Page Likes?
      2:41
      FB Difference between a Fan or Follower or Page Like?
    • How to find your FB Biz Page?
      1:18
      FB1 how to find your FB Biz Page?
    • The minimum you need on your FB Page before sharing it...
      2:13
      FB1 stop optimizing your FB Page before sharing it
    • Share your Biz Page regularly
      6:46
      FB2 Share your Biz Page regularly
    • Your regular post likers - invite them to like your page?
      2:20
      FB2b Regular post likers - invite them to like page?
    • Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
      6:46
      FB 4 Posting to your Biz Page via Meta Business Suite
    • Why I don't Boost fb posts but run Ads properly...
      3:54
      FB1 Why I don't Boost fb posts but run Ads properly
    • Important -- learn to recognize FB scams...
      9:22
      FB Ads 2 - FB Scams
    • What to post on FB Biz Page vs FB Profile?
      6:11
      FB 1 What to post on FB Biz Page vs FB Profile?
    • Should you post the SAME content to *both* your Page and Profile?
      3:03
      FB 3 Should you post the same content to both Page and Profile?
    • Share your content from FB Biz Page over to your Profile...
      6:30
      FB 2 Share your content from FB Biz Page over to your Profile
    • If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
      5:43
      FB profile vs biz page -- workflow of content posting
    • Should you allow Followers on your FB Profile? Different with followers on Page?
      7:34
      FB2 Followers on FB Page vs Profile?
    • FB is integrating Profiles & Pages...
      5:52
      FBa FB is integrating Profiles & Pages
    • FBb Strategy for FB Profile vs Pages...
      5:17
      FBb Strategy for FB Profile vs Pages
    • Turn on "Professional Mode" in your profile?
      18:31
      FB0 FB Profile to Professional Mode
    • Profile Posting - Privacy Settings
      6:19
      FB1 Profile Posting - Privacy Setting
    • Commenting on an FB post as Biz Page - a good idea?
      5:15
      FB 2 Comment as Profile or Page on FB Post?
    • Commenting on an FB post as Biz Page - how to do so?
      4:43
      FB 1 Commenting on FB Post as Page - how to do so
    • Run an Ad via your Profile?
      11:46
      FB0b FB Profile boost post
    • (reprise) Share to Biz Page or Profile where there's more engagement?
      5:41
      FB share to Biz Page or Profile where there's more engagement?
    • Set up your Business Account
      4:57
      FB1 Set up Business Account
    • Set up your Payment Method
      1:07
      FB2 Payment methods
    • Asap -- set up your FB Pixel 👀
      3:27
      FB 1 Why everyone should set up FB Pixel
    • How to create your FB Pixel and get the ID number
      9:26
      FB2 How to create FB Pixel and get the ID number
    • Finding the Pixel code again, after initial setup
      2:43
      FB3 Finding the Pixel code again after initial setup
    • FB Pixel Settings - Advanced Matching & Auto Events
      4:08
      FB1 Pixel Settings
    • Do we need cookie popup notices?
      7:57
      FB do we need cookie popup notices?
    • Create an Ad Account
      3:03
      FB3 Create an Ad Account
    • Connect everything in your Biz Acct...
      6:05
      FB1 Connect everything in Biz Acct
    • If you get an invitation from Meta re: an Ads consultant...
      7:31
      FB Ads 1 - invitation from Meta for an Ads consultant
    • "Account Center Accounts" wtf does it mean?
      3:14
      FB account center accounts
    • If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
      3:08
      FB - if you cannot get to Ads manager due to cookie issues use another browser
    • Warm vs Cool Audiences
      5:27
      FB2 Warm vs Cool Audiences
    • How to start creating Ad Audiences, and what types can you create?
      4:40
      FB 1 How to start creating Audiences and what types can you create?
    • Start creating Custom Audiences
      2:58
      FB 2 Start Creating Custom Audiences
    • Can you see size or names of your custom audiences?
      3:54
      FB 4 Can you see size or names of custom audience?
    • Create a Website Custom Audience
      8:22
      FB 3 Create a Website Custom Audience
    • Custom Audience of Your FB Page Fans
      3:39
      FB 1 Custom Audience of Your Fans
    • Custom Audience FB Engagers
      8:45
      FB 2 Custom Audience FB Engagers
    • Upload contact list to FB Ads Manager - Download and use the template
      6:50
      FB2 Upload contact list to FB Ads Manager - Download and use the template
    • Upload contact list to FB Ads Manager - matching the columns
      3:22
      FB3 Upload contact list to FB Ads Manager - matching the columns
    • Custom Audiences (except mailing list) are auto-updated
      0:55
      FB Custom Audiences (except mailing list) are auto updated
    • Custom Audience IG Followers
      2:11
      FB 1 Custom Audience IG Followers
    • Custom Audience IG Engagers
      1:51
      FB 2 Custom Audience IG Engagers
    • Saved Warm Audience (combine them all!)
      13:35
      FB Saved Warm Audience
    • You can now add your *Profile* Engagers as a Custom Audience...
      7:09
      FB1 Add your Profile Engagers as a Custom Audience
    • You can now Boosts a Post (run Ad) via your Profile...
      3:22
      FB Profile Boosting a Post
    • Target an intersection of custom audiences?
      2:15
      FB target intersection of custom audiences?
    • How to find your created audiences if they've disappeared?
      0:57
      FB how to find audiences if they've disappeared
    • How to create a Lukewarm ad audience
      7:32
      FB0 How to create a Lukewarm ad audience
    • Ads Audiences Navigation Walkthrough (Filters)
      6:05
      FB1 Ads Audiences Navigation Walkthrough
    • Custom Audience: "Not Updated" and "Not Available"
      2:48
      FB2 Custom Audience Not Updated Not Available
    • Lookalike Audience - what is it? Why is it important?
      13:11
      FB 1 Lookalike Audience - what is it and why it's important
    • Minimum size of Lookalike audience "source"?
      1:49
      FB1 Minimum size Source audiencefor Lookalikes
    • Let's Create a Lookalike Audience!
      5:46
      FB1 Create a Lookalike Audience
    • Create a Cool (saved) Audience
      11:38
      FB2 Create a Cool (saved) Audience
    • Exclude your Warm audience to create a truly Cool audience...
      6:22
      FB 3 Exclude your Warm audience to create a truly Cool audience
    • Will Lookalike audience include reaching that source audience?
      3:06
      FB 3 Will Lookalike audience include reaching that source audience?
    • Which countries to add to your Ad audience?
      7:47
      FB1 Which countries to add to your Ad audience?
    • How to add countries, regions, or postal codes in bulk?
      6:49
      FB2 Add countries or regions in bulk
    • Which are the higher income countries?
      5:29
      FB3 Higher income countries
    • Ideal audience size when targeting countries?
      10:12
      FB 1 ideal audience size when targeting countries?
    • Local targeting - ideal audience size?
      6:37
      FB 2 ideal audience size when local targeting
    • "Browse" to see what's available
      11:29
      FB 1 Detailed Targeting - try Browsing to see what's available
    • Narrowing further & excluding interests
      10:02
      FB 2 Detailed Targeting - narrowing further & excluding interests
    • Example of narrowing further (forest bathing with your dog)
      9:36
      FB1 Detailed Targeting - Narrowing Further
    • (Optional) Experiments in finding just the right target audience...
      15:31
      Experiments in finding just the right target audience
    • Campaign Objectives - what are they? (and why I use Awareness)
      6:57
      FB 2 Campaign Objectives - what are they?
    • Naming your Campaigns...
      4:14
      FB 2 Naming Campaigns
    • Campaign Budget setting
      8:56
      FB1 Campaign Budget setting
    • Ad Set - Performance Goal
      3:26
      FB Ad Set 1 - performance goal
    • Ad Set - Frequency Cap
      5:39
      FB Ad Set 2 - frequency
    • Ad Set - Budget & Schedule
      4:00
      FB Ad Set 3 - budget & schedule
    • Ad Set - Advantage+ audiences?
      4:00
      FB2 Advantage+ audiences worth it?
    • Ad Set - use a Saved Audience
      3:35
      FB1 ad set use Saved Audience
    • Ad Set - Manual Placements
      10:26
      FB2 ad set placements
    • Ad Creation - Use Existing Post
      8:35
      FB 2 Ad existing post
    • Ad Creation - should you check "Multi Advertiser Ads"?
      3:11
      FB 3 Multi Advertiser Ads
    • Oops! How to stop an Ad Campaign
      0:48
      FB 4 How to stop an Ad Campaign
    • Reminder: How to easily get to FB Ads Manager?
      1:09
      FB - how to easily get to FB Ads Manager?
    • If you want to create an ad *without* using an existing post ie a "dark ad"
      5:17
      FB creating an ad without using an existing post ie a "dark ad"
    • How to budget for Cool vs Warm audience ads?
      8:34
      FB 4 How to budget for Cool vs Warm audience ads?
    • How long to run an Ad for?
      1:22
      FB 5 How long to run an Ad for?
    • Why I prefer running Instagram Ads...
      3:02
      FB1 - why I prefer running Instagram Ads
    • IG ads will have link rather than needing to say "Link In Bio"...
      6:29
      IG ads will have link rather than needing Link In Bio
    • How to run IG ads via FB Ads Manager (my preferred method)
      14:52
      FB2 - how to run IG ads via FB Ads Manager - my preferred method
    • IG Ad - also run FB Ad at the same time?
      3:30
      IG Carousel Post ad - should you also run FB carousel Ad at the same time?
    • FB Event Ad - Boosting it
      4:58
      FB Event Ad 1 - Boost
    • FB Event Ad - more options via the FB Ads Manager
      5:43
      FB Event Ad 2 - via the FB Ads Manager
    • Set up the date range
      4:44
      FB1 analyzing results of Ads part 1 -- set up the time range
    • Campaigns analysis Set up the correct columns...
      6:49
      FB1 Analysis 1st step set up the right columns
    • Let go of conversions for now and track the other things...
      2:10
      FB - let go of conversions for now and track other things
    • Notice "the bottom line" in Campaigns Manager
      4:05
      FB2 the bottom line in campaign manager
    • Campaign filters -- to compare apples to apples...
      10:56
      FB3 campaign filters to compare apples to apples
    • Filter by post type/format to compare which ads & audiences did best...
      5:33
      FB4 filter by post type or format to compare which ads & audiences did best
    • Bulk naming (or re-naming) your campaigns...
      2:10
      FB5 bulk naming your campaigns
    • Sort the columns to see what's best...
      7:17
      FB1 Sort columns to see what's best
    • Reminder: what is FB Ads good for?
      6:17
      FB Ads - reminder of what it's good for
    • prevent Brand Fatigue by not advertising to your Warm audience so often...
      6:17
      FB prevent Brand Fatigue by not advertising to your Warm audience so often
    • Create a Report for analyzing campaign data
      10:08
      FB2 Create a Report for analyzing campaign data
    • Analyze FB Ad Qualitative Results
      11:54
      FB Analyze FB Ad Qualitative Results
    • Analyze IG Ad Qualitative Results
      13:32
      FB Ads IG Ad Audience quality testing
    • Basics of audience testing
      6:19
      FB4 Basics of Audience Testing
    • Principles of testing audiences & ads
      7:18
      FB1 principles of testing audiences & ads
    • Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
      5:35
      FB should you run Video ads on FB or IG?
    • Spreadsheet for tracking your testing of audiences & ads
      16:50
      FB2 Ad testing tracking template
    • The Testing Plan, part 1
      10:04
      FB ad testing plan
    • The Testing Plan, part 2
      6:33
      FB Ads testing plan part 2
    • If it seems many profiles don't have enough info to check audience quality...
      4:03
      FB1 if it seems many profiles don't have enough info to check audience quality
    • Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
      8:06
      FB1 Test by selling something or an intentional form-fill CTA if you can't guage audience quality via profile study
    • Key reminder – Ongoing Content + Occasional Invitations.
      4:55
      FB2 Reminder about Ads strategy - content vs offers
    • Monthly Plan: starting with Content Ads to Lukewarm Audience
      9:13
      FB1 Monthly Plan starting with Lukewarm Ads
    • Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
      10:17
      FB CTA ads
    • Monthly Plan: cool audience ad
      4:26
      FB monthly plan cool audience ad
    • Occasionally update your Uploaded Audiences
      4:13
      FB 2 Update your Uploaded Audiences occasionally
    • If your ads aren't getting results you want, here are the reasons...
      7:36
      FB Your ads aren't working -- why not? Here are the reasons
    • Can you just run Ads for your offers if you don't have content yet?
      1:09
      FB3a Can you just run Ads for offers not content?
    • Meta Marketing Pro? Ignore the popup/invitation to a call...
      0:52
      FB1 Meta Marketing Pro? Ignore the popup
    • Reaching local vs non-local clients with ads?
      3:40
      FB Ads 3 - reaching local vs non-local clients with ads
    • You can see info about who is engaging with your ads...
      4:51
      FB Ads 1 - you can see info about who is engaging with your ads
    • Error: "This ad set must be published with beneficiary and payer information..."
      2:39
      FB 3 Error - this ad set must be published with beneficiary and payer information
    • Renaming a campaign: why does it say "publish"?
      0:24
      FB4 Naming a campaign is publishing a change
    • Simple FB IG Ads strategy -- Vix Anderton
      15:22
      Simple FB IG Ads strategy for Vix Anderton
    • Quick IG ad (via ads manager) for Jenny Clift
      7:25
      FB quick IG ad for Jenny Clift
    • Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

If scammed, try these instructions...

Alright, Jenny. You've experienced something that a lot of people using Facebook ads are going to be experiencing. When you first start running ads, everybody almost everybody that I know immediately starts getting scan and spam messages into their into their Facebook business email as well as, you know, Facebook business direct message, you know, inbox as well as their email. Sometimes. And Jenny, I want you to tell your story and so that everyone can be aware of what they look for and what happens afterwards.
Yep. And, you know, it was the typical thing. Well, we did an ad, and I have done ads in the past been a long time ago. So I think it was the unusual activity that kind of threw me off. We set up the ad together and put a limit of €6 on it.
So, you know, and then a couple of days ago a later no. Or yeah. A couple of days later, and it was, of course, the weekend. I started getting several messages in my in my messenger inbox, the the business 1 saying, you know, dear, comma, and then saying, you know, we have noticed unusual activity. Your account is gonna be closed down.
And I normally, I'm quite aware of these things, and I but I started panicking, oh, maybe it was something because I've just made an ad and everything. And after several of them, I clicked on something. I didn't give them any personal or, you know, or or data or anything. But then at the weekend, I got a whole bunch of emails. Basically, they've taken out 8 payments one off to the other in the space of a couple of hours.
And And to be clear, what what happened was just to when you click on the link, you don't remember that you put in your username and password. Somehow And a thing like that, no. Somehow, by clicking on the link. I I and I wonder also if it was an attachment they give you, so it could have been in something installed on your computer. Possible.
Anyway, so so you you clicked on something and, you know, within a few days, they had taken out ads Multiple Multiple ads for their own business on your account. Yeah. And it was a 100 of dollars 100 of euros or whatever. Yeah. It came to about a bit total.
It came to 312, and there was one final one, which was gonna be another €140, which got declined. Now I don't know because I was paying through PayPal. Yes. Anyway, so I I talked to my bank who it hadn't come through. Now this is what happened.
The whole thing is so bizarre. In the end, only one of those payments, actually, I paid that was the one for €9. Anyway, in the meantime, I talked to PayPal. They were very helpful. PayPal was very helpful to you.
Yeah. Which is yeah. I had a local number. I talked to someone. He was absolutely great.
He started saying, well, it's not actually very much money and they and I said, well, what? It is for me sort of thing. So so then he was really he said, well, wait a second. And he looked to my camera. I've been with them for a long time.
So he came back and said, well, as a sign of good faith and we're not, you know, it it's not us. It's we really have to talk to Facebook. We're gonna return you the money. So they did. They they refunded me about 312.
So I was happy. And a week later, I got an email from Facebook saying, oh, you've been scammed. I thought, yeah, I could I did tell you that. And they then also returned all the money. So I am now €501 in the red.
Yay. I'm in the black. I mean, so I've ended up with more money than before, so which is very nice. Why is that? Why why why more money?
Said to me, don't I said, what if Facebook refunds mean the money? Should I give you this 312 back? And they said, no. Double. That's They they they said it's gonna take us more money to process.
Probably bad than than than Rusty ceiving a the big corporations for them, 305 or a $1000. Oh, that's nothing. Yeah. And that's nothing. It's Yeah.
It's like it take it takes it takes some $500 just to process the claim. You know what I say? Yeah. Exactly. Yeah.
Exactly. So, you know, good. Great. And then Facebook could pay me back, but also money that paid me back So you actually found it in a reasonable way. So yeah.
My husband's So it you you went to get this every month. Yeah. So so, hello, everybody. We we found a reverse Facebook scam that seems to work. No.
Don't don't don't Anyway, they know. So Yeah. Yeah. So the main, you know, note to self do not click on any links. Do not panic as well because I'm still getting these message is.
Right. And now I'm just there's a a little thing which just says reporter scam. So I'm just doing that and ignoring You don't even have to report a scam. I just wanna let you know because I've been getting them about 10 to 15 a day every day. You know, some days are low and only getting 3 to 5.
But it's multiple per day for now 6 months, 9 months, I don't I can't recall now because I've dealt with it for so long, maybe even longer. But it it it hap it started happening in 2023. Like, on mass Oh, no. For for for just about everybody. I mean, I I mean, right now, in fact, I can go to my I can go to my Facebook inbox and and show you real quick.
You know? This is this is Basically. And and I I'm I'm religious about clearing them. And that's what I mean, this is this is scam again, look at this. Hello, I wanna buy this shown in the photo.
It's a zip file. So that's what my concern is sometimes sometimes it's a link and sometimes it's a it's a it's a download. And you can open the download and install something on your computer and then take your password and all that stuff. You gotta be really careful about about any files. I mean, this this is Usually, they come across with this kind of icon.
Yes. But sometimes it's a real person's icon or a fake person. I don't know. AI generated. We we know these days.
Mhmm. But yeah. And then sometimes the the icon is blank Yeah. Because they've already caught that account So that's why they've already canceled the account. That's why the account is blank, and it says Facebook user.
But I've gotten tired of because if I had to if I had to block them, I have to click several times. I think This one Yeah. And not the click box. Just spam. Yeah.
Too much work. I just I just checked the box now. I just checked the box. And so what where does it go from? The books.
It just goes into archive. It just goes into volumes because it's, like, it's not it's not worth our time. To because I I I tell you, I've been I was I was very, you know, very good boy, clicking spam for each each of them for hundreds of times. And it never it never goes away. It just keeps coming back.
And so I'm like, why why am I let me save myself that extra click because I have to do this twelve times a day. So anyway, but but long story short, I I wanna get back to the finally, are you able to run ads now? Yes. Because the other thing that was there was you still owe €283. Which the so I was you know, you had to set up your payment system because you still owe us 293.
And that didn't go away until Facebook then said oh, you've been scammed with you know? So they they asked me to put in a new password, and I did that. Well, I'd already done that. I changed both PayPal and Facebook passwords. So So now I'm back to I think I'm, you know, Kosher now.
Okay. I think it's status quo, and you can try, George. But I I and, you know, the one that we set up, I don't think I think it ran they I don't know if it even ran. So Yeah. And the scammers took over at that point.
But Yeah. But, yeah, I'm so glad. This is a I mean, I'm first of all, I'm sorry you had to go through that and secondly. Well, I I I honestly, I rarely hear good stories of what happens afterwards, which is why I wanted to report it. You know, I wouldn't have to put it.
That's right. You have you have to tap into. And and so I think that the key I I don't know. I mean, I I feel like maybe the keys are that you went through PayPal. So maybe PayPal.
Who knows? Maybe PayPal did something on their end that alerted Facebook. That may have helped. And So thank you for sharing with us, and I'm glad you're able to run the house again. Yes.
Thank you. Yeah.

A hopeful story (see video above).

If you have tips for what worked for you to get your account reinstated, comment below.

This is what worked for Jenny (featured in the video above) and may work for you --
1. Contact your payment processor right away (e.g. paypal or credit card company).
2. That should alert FB that there was a fraudulent charge, which then triggers FB to contact you that your account was scammed.
3. Then follow their instructions to reverse the charges and get your Ad account reinstated...

If you believe your Facebook account as a whole (not just your Advertising account) was hacked, go here:

https://www.facebook.com/hacked 

Last updated 7 Dec 2023.