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    Intro to Facebook Marketing & Ads
    • Occasionally sell, but always nurture.
      2:41
      FB Ads 2 - occasionally sell but always nurture
    • The Principles of the FB & IG Algorithm
      12:04
      FB1 Algorithm of FB & IG -- its principles
    • Intuiting the Algorithm (examples)
      7:21
      FB2 Algorithm examples
    • my FB page example of organic reach
      5:47
      FB - my FB page example of organic reach
    • Why set up business page when your audience is mostly on your personal profile?
      2:51
      FB Why set up business page when our audience is on our personal profile?
    • Creating Your Business Page
      3:52
      FB1 Creating a Business Page
    • Cover Image and Profile Photo
      7:08
      FB2 Cover Image and Profile Photo
    • Set Your Page Username
      4:52
      FB Page Username
    • Difference between Fans, Followers, and Page Likes?
      2:41
      FB Difference between a Fan or Follower or Page Like?
    • How to find your FB Biz Page?
      1:18
      FB1 how to find your FB Biz Page?
    • The minimum you need on your FB Page before sharing it...
      2:13
      FB1 stop optimizing your FB Page before sharing it
    • Share your Biz Page regularly
      6:46
      FB2 Share your Biz Page regularly
    • Your regular post likers - invite them to like your page?
      2:20
      FB2b Regular post likers - invite them to like page?
    • Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
      6:46
      FB 4 Posting to your Biz Page via Meta Business Suite
    • Why I don't Boost fb posts but run Ads properly...
      3:54
      FB1 Why I don't Boost fb posts but run Ads properly
    • Important -- learn to recognize FB scams...
      9:22
      FB Ads 2 - FB Scams
    • What to post on FB Biz Page vs FB Profile?
      6:11
      FB 1 What to post on FB Biz Page vs FB Profile?
    • Should you post the SAME content to *both* your Page and Profile?
      3:03
      FB 3 Should you post the same content to both Page and Profile?
    • Share your content from FB Biz Page over to your Profile...
      6:30
      FB 2 Share your content from FB Biz Page over to your Profile
    • If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
      5:43
      FB profile vs biz page -- workflow of content posting
    • Should you allow Followers on your FB Profile? Different with followers on Page?
      7:34
      FB2 Followers on FB Page vs Profile?
    • FB is integrating Profiles & Pages...
      5:52
      FBa FB is integrating Profiles & Pages
    • FBb Strategy for FB Profile vs Pages...
      5:17
      FBb Strategy for FB Profile vs Pages
    • Turn on "Professional Mode" in your profile?
      18:31
      FB0 FB Profile to Professional Mode
    • Profile Posting - Privacy Settings
      6:19
      FB1 Profile Posting - Privacy Setting
    • Commenting on an FB post as Biz Page - a good idea?
      5:15
      FB 2 Comment as Profile or Page on FB Post?
    • Commenting on an FB post as Biz Page - how to do so?
      4:43
      FB 1 Commenting on FB Post as Page - how to do so
    • Run an Ad via your Profile?
      11:46
      FB0b FB Profile boost post
    • (reprise) Share to Biz Page or Profile where there's more engagement?
      5:41
      FB share to Biz Page or Profile where there's more engagement?
    • Set up your Business Account
      4:57
      FB1 Set up Business Account
    • Set up your Payment Method
      1:07
      FB2 Payment methods
    • Asap -- set up your FB Pixel 👀
      3:27
      FB 1 Why everyone should set up FB Pixel
    • How to create your FB Pixel and get the ID number
      9:26
      FB2 How to create FB Pixel and get the ID number
    • Finding the Pixel code again, after initial setup
      2:43
      FB3 Finding the Pixel code again after initial setup
    • FB Pixel Settings - Advanced Matching & Auto Events
      4:08
      FB1 Pixel Settings
    • Do we need cookie popup notices?
      7:57
      FB do we need cookie popup notices?
    • Create an Ad Account
      3:03
      FB3 Create an Ad Account
    • Connect everything in your Biz Acct...
      6:05
      FB1 Connect everything in Biz Acct
    • If you get an invitation from Meta re: an Ads consultant...
      7:31
      FB Ads 1 - invitation from Meta for an Ads consultant
    • "Account Center Accounts" wtf does it mean?
      3:14
      FB account center accounts
    • If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
      3:08
      FB - if you cannot get to Ads manager due to cookie issues use another browser
    • Warm vs Cool Audiences
      5:27
      FB2 Warm vs Cool Audiences
    • How to start creating Ad Audiences, and what types can you create?
      4:40
      FB 1 How to start creating Audiences and what types can you create?
    • Start creating Custom Audiences
      2:58
      FB 2 Start Creating Custom Audiences
    • Can you see size or names of your custom audiences?
      3:54
      FB 4 Can you see size or names of custom audience?
    • Create a Website Custom Audience
      8:22
      FB 3 Create a Website Custom Audience
    • Custom Audience of Your FB Page Fans
      3:39
      FB 1 Custom Audience of Your Fans
    • Custom Audience FB Engagers
      8:45
      FB 2 Custom Audience FB Engagers
    • Upload contact list to FB Ads Manager - Download and use the template
      6:50
      FB2 Upload contact list to FB Ads Manager - Download and use the template
    • Upload contact list to FB Ads Manager - matching the columns
      3:22
      FB3 Upload contact list to FB Ads Manager - matching the columns
    • Custom Audiences (except mailing list) are auto-updated
      0:55
      FB Custom Audiences (except mailing list) are auto updated
    • Custom Audience IG Followers
      2:11
      FB 1 Custom Audience IG Followers
    • Custom Audience IG Engagers
      1:51
      FB 2 Custom Audience IG Engagers
    • Saved Warm Audience (combine them all!)
      13:35
      FB Saved Warm Audience
    • You can now add your *Profile* Engagers as a Custom Audience...
      7:09
      FB1 Add your Profile Engagers as a Custom Audience
    • You can now Boosts a Post (run Ad) via your Profile...
      3:22
      FB Profile Boosting a Post
    • Target an intersection of custom audiences?
      2:15
      FB target intersection of custom audiences?
    • How to find your created audiences if they've disappeared?
      0:57
      FB how to find audiences if they've disappeared
    • How to create a Lukewarm ad audience
      7:32
      FB0 How to create a Lukewarm ad audience
    • Ads Audiences Navigation Walkthrough (Filters)
      6:05
      FB1 Ads Audiences Navigation Walkthrough
    • Custom Audience: "Not Updated" and "Not Available"
      2:48
      FB2 Custom Audience Not Updated Not Available
    • Lookalike Audience - what is it? Why is it important?
      13:11
      FB 1 Lookalike Audience - what is it and why it's important
    • Minimum size of Lookalike audience "source"?
      1:49
      FB1 Minimum size Source audiencefor Lookalikes
    • Let's Create a Lookalike Audience!
      5:46
      FB1 Create a Lookalike Audience
    • Create a Cool (saved) Audience
      11:38
      FB2 Create a Cool (saved) Audience
    • Exclude your Warm audience to create a truly Cool audience...
      6:22
      FB 3 Exclude your Warm audience to create a truly Cool audience
    • Will Lookalike audience include reaching that source audience?
      3:06
      FB 3 Will Lookalike audience include reaching that source audience?
    • Which countries to add to your Ad audience?
      7:47
      FB1 Which countries to add to your Ad audience?
    • How to add countries, regions, or postal codes in bulk?
      6:49
      FB2 Add countries or regions in bulk
    • Which are the higher income countries?
      5:29
      FB3 Higher income countries
    • Ideal audience size when targeting countries?
      10:12
      FB 1 ideal audience size when targeting countries?
    • Local targeting - ideal audience size?
      6:37
      FB 2 ideal audience size when local targeting
    • "Browse" to see what's available
      11:29
      FB 1 Detailed Targeting - try Browsing to see what's available
    • Narrowing further & excluding interests
      10:02
      FB 2 Detailed Targeting - narrowing further & excluding interests
    • Example of narrowing further (forest bathing with your dog)
      9:36
      FB1 Detailed Targeting - Narrowing Further
    • (Optional) Experiments in finding just the right target audience...
      15:31
      Experiments in finding just the right target audience
    • Campaign Objectives - what are they? (and why I use Awareness)
      6:57
      FB 2 Campaign Objectives - what are they?
    • Naming your Campaigns...
      4:14
      FB 2 Naming Campaigns
    • Campaign Budget setting
      8:56
      FB1 Campaign Budget setting
    • Ad Set - Performance Goal
      3:26
      FB Ad Set 1 - performance goal
    • Ad Set - Frequency Cap
      5:39
      FB Ad Set 2 - frequency
    • Ad Set - Budget & Schedule
      4:00
      FB Ad Set 3 - budget & schedule
    • Ad Set - Advantage+ audiences?
      4:00
      FB2 Advantage+ audiences worth it?
    • Ad Set - use a Saved Audience
      3:35
      FB1 ad set use Saved Audience
    • Ad Set - Manual Placements
      10:26
      FB2 ad set placements
    • Ad Creation - Use Existing Post
      8:35
      FB 2 Ad existing post
    • Ad Creation - should you check "Multi Advertiser Ads"?
      3:11
      FB 3 Multi Advertiser Ads
    • Oops! How to stop an Ad Campaign
      0:48
      FB 4 How to stop an Ad Campaign
    • Reminder: How to easily get to FB Ads Manager?
      1:09
      FB - how to easily get to FB Ads Manager?
    • If you want to create an ad *without* using an existing post ie a "dark ad"
      5:17
      FB creating an ad without using an existing post ie a "dark ad"
    • How to budget for Cool vs Warm audience ads?
      8:34
      FB 4 How to budget for Cool vs Warm audience ads?
    • How long to run an Ad for?
      1:22
      FB 5 How long to run an Ad for?
    • Why I prefer running Instagram Ads...
      3:02
      FB1 - why I prefer running Instagram Ads
    • IG ads will have link rather than needing to say "Link In Bio"...
      6:29
      IG ads will have link rather than needing Link In Bio
    • How to run IG ads via FB Ads Manager (my preferred method)
      14:52
      FB2 - how to run IG ads via FB Ads Manager - my preferred method
    • IG Ad - also run FB Ad at the same time?
      3:30
      IG Carousel Post ad - should you also run FB carousel Ad at the same time?
    • FB Event Ad - Boosting it
      4:58
      FB Event Ad 1 - Boost
    • FB Event Ad - more options via the FB Ads Manager
      5:43
      FB Event Ad 2 - via the FB Ads Manager
    • Set up the date range
      4:44
      FB1 analyzing results of Ads part 1 -- set up the time range
    • Campaigns analysis Set up the correct columns...
      6:49
      FB1 Analysis 1st step set up the right columns
    • Let go of conversions for now and track the other things...
      2:10
      FB - let go of conversions for now and track other things
    • Notice "the bottom line" in Campaigns Manager
      4:05
      FB2 the bottom line in campaign manager
    • Campaign filters -- to compare apples to apples...
      10:56
      FB3 campaign filters to compare apples to apples
    • Filter by post type/format to compare which ads & audiences did best...
      5:33
      FB4 filter by post type or format to compare which ads & audiences did best
    • Bulk naming (or re-naming) your campaigns...
      2:10
      FB5 bulk naming your campaigns
    • Sort the columns to see what's best...
      7:17
      FB1 Sort columns to see what's best
    • Reminder: what is FB Ads good for?
      6:17
      FB Ads - reminder of what it's good for
    • prevent Brand Fatigue by not advertising to your Warm audience so often...
      6:17
      FB prevent Brand Fatigue by not advertising to your Warm audience so often
    • Create a Report for analyzing campaign data
      10:08
      FB2 Create a Report for analyzing campaign data
    • Analyze FB Ad Qualitative Results
      11:54
      FB Analyze FB Ad Qualitative Results
    • Analyze IG Ad Qualitative Results
      13:32
      FB Ads IG Ad Audience quality testing
    • Basics of audience testing
      6:19
      FB4 Basics of Audience Testing
    • Principles of testing audiences & ads
      7:18
      FB1 principles of testing audiences & ads
    • Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
      5:35
      FB should you run Video ads on FB or IG?
    • Spreadsheet for tracking your testing of audiences & ads
      16:50
      FB2 Ad testing tracking template
    • The Testing Plan, part 1
      10:04
      FB ad testing plan
    • The Testing Plan, part 2
      6:33
      FB Ads testing plan part 2
    • If it seems many profiles don't have enough info to check audience quality...
      4:03
      FB1 if it seems many profiles don't have enough info to check audience quality
    • Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
      8:06
      FB1 Test by selling something or an intentional form-fill CTA if you can't guage audience quality via profile study
    • Key reminder – Ongoing Content + Occasional Invitations.
      4:55
      FB2 Reminder about Ads strategy - content vs offers
    • Monthly Plan: starting with Content Ads to Lukewarm Audience
      9:13
      FB1 Monthly Plan starting with Lukewarm Ads
    • Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
      10:17
      FB CTA ads
    • Monthly Plan: cool audience ad
      4:26
      FB monthly plan cool audience ad
    • Occasionally update your Uploaded Audiences
      4:13
      FB 2 Update your Uploaded Audiences occasionally
    • If your ads aren't getting results you want, here are the reasons...
      7:36
      FB Your ads aren't working -- why not? Here are the reasons
    • Can you just run Ads for your offers if you don't have content yet?
      1:09
      FB3a Can you just run Ads for offers not content?
    • Meta Marketing Pro? Ignore the popup/invitation to a call...
      0:52
      FB1 Meta Marketing Pro? Ignore the popup
    • Reaching local vs non-local clients with ads?
      3:40
      FB Ads 3 - reaching local vs non-local clients with ads
    • You can see info about who is engaging with your ads...
      4:51
      FB Ads 1 - you can see info about who is engaging with your ads
    • Error: "This ad set must be published with beneficiary and payer information..."
      2:39
      FB 3 Error - this ad set must be published with beneficiary and payer information
    • Renaming a campaign: why does it say "publish"?
      0:24
      FB4 Naming a campaign is publishing a change
    • Simple FB IG Ads strategy -- Vix Anderton
      15:22
      Simple FB IG Ads strategy for Vix Anderton
    • Quick IG ad (via ads manager) for Jenny Clift
      7:25
      FB quick IG ad for Jenny Clift
    • Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

FB has the most daily users of any social media

The obligatory segment in the in the beginning of any Facebook ad scores is to talk about how big Facebook is. And I think many of you know this, but it is interesting when you start seeing some of the data. So let's go ahead. I'm gonna go and share my screen now and we'll look at these notes here. Alright?
So Facebook has by far the biggest user base. And this this data is actually like as of this recording, at this data, it's like 2 years old. I think this is the 20 21 data, yeah, October 21 data. But I couldn't find a newer data set, which I think Wikipedia, you can trust it. It's going to have more or less than the newest data.
So look at this. Of all the social media platforms in the world, Facebook has by far the largest. I I didn't even know it was almost 3000000000. I knew it was surpassing 2 and a half billion, but my gosh, almost well, by this point, now it's 2 years later, it's it's probably 3000000000 by now. And and in terms of daily daily, this is this blows my mind.
This is monthly active users, like people who log in and use the platform at least once a month. This is people who use it every single day. And that's at least that's by this point, at least 2000000000 people. Now compare that to YouTube, which has 2 and a half monthly active users. And people would even question whether this is called social media or not.
Right? But, anyway, it's a content platform. What's app, which is now owned by Facebook or owned by Meta, I should say, people question whether it's social media. It's more like personal messaging and a little bit of group messaging. But in terms of getting your content out to the most numbers of people possible, Facebook is is by far, and of course, Instagram too, which is owned by meta.
These 2 are by far the easiest ways to get your message out to the most numbers of people. TikTok, you know, to be honest, I I haven't used TikTok or I I'd used TikTok. I used it as a marketer a little bit. And it just makes me real nervous how much China controls TikTok. And just I kinda don't wanna support that.
That's my excuse also because I'm not that entertaining in in under 1 or 3 or even, you know, 6 minutes or whatever the the limit is. I'm not that entertaining. I can't dance. So let's see what else do we what what other options do we have besides Facebook and Instagram? Let's keep going.
Right? Yes. YouTube, but YouTube ads are much harder to to to get right than Facebook and Instagram ads, which is why I'm glad you are in this course. But what what others yeah. If if you're not entertaining, that entertaining sorry, TikTok's not gonna work well for you, especially if you're not that entertaining to teenagers because they are the gatekeepers at TikTok, which then determines whether you think it's seen by a lot more people.
I'm not that entertaining to to teenagers. WeChat is really more of a personal messaging. My, you know, my mom and dad use WeChat, you know, you know, really 8 Asian countries more or less. LinkedIn 900000000 Certainly, I have a whole course on LinkedIn. I agree with that.
That's really the next platform. So really, we're talking in terms of getting your content out to the most numbers of people easily. It's Facebook ads, Instagram ads, and LinkedIn ads. It's really those those those 3 options What other options do you have? I mean, let's keep going.
Right? What are the options do you have? What? Snapchat? Are you kidding me?
Not really. Not anymore. Do you know anyone who uses Snapchat regularly? I don't. Right?
What else do we want? Pinterest really, really monthly monthly active users is under a hundred million or Okay. Fine. Over a hundred million by this point, whatever this point means. Yeah.
Over a hundred million. Sure. But really, come on, compared to 2000000000 daily active users now, you might say to me, George, more people doesn't mean that it's a better fit for me. I want I use Pinterest because it reaches more women of a certain value set. Okay.
But those women are also on Facebook and Instagram, multiplied by probably 10 times. People have to understand this. Oh, George, Facebook people are not the right fit for me. Instagram people are not No. The fact that they are the biggest platform, let's get this correct The fact that there is just about 2000000000 daily after users on Facebook means that Take tell me any demographic you want to reach, any value set, any age range, any location, any profession.
You can target, you know, you could target specific professions on Facebook. Did you know that in Instagram? People who work at specific companies who have specific job titles. It's ironically probably cheaper and easier to target executives on Facebook than it is on LinkedIn. It's certainly cheaper for sure.
It's like by 5 to 10 times cheaper to target managers and executives and HR professionals and whoever you wanna reach, you wanna speak in companies. You wanna do workshops at corporations or organizations, Facebook ads might actually get you there faster than LinkedIn ads. Certainly, it'll get you there cheaper. So any demographic you wanna reach, stay at home moms, corporate executives, you know, people who are interested in particular holistic methodologies or open to that, there are more of those people on Facebook and Instagram than there are on Pinterest periods. Total users, total user base.
You see what I mean? So this is why I'm glad that you're in this course. And like I said, this is the obligatory lesson in every Facebook ads course. How big this thing is, but hopefully, not just how big. I I never liked how those other courses explained it.
Hopefully, this explains it to you a little bit better. It's that demographics are easier to reach for any specific demographic. Than it is cheaper and easier to reach than any other platform.

FB has by far the biggest user base.

Last updated 26 Feb 2023.