🌎 Facebook Ads & Marketing (2023+) FB / IG Ads

Course Content

0 / 9

Intro to Facebook Marketing & Ads
- Warm Welcome to the FB Ads Course!
  2:38
- FB has the most daily users of any social media
  6:05
- Easiest to post a variety of formats (examples)
  7:24
- You can see info about who is engaging with your ads!
  4:51
- Warning -- Don't boost your FB IG posts but use Ads Manager instead...
  4:06
- Be aware of what FB spam/scam messages look like..
- If scammed, try these instructions...
  8:15
- If your Ad account is deactivated, start a new account...
  1:04
- FB Ads ✍🏽 Work Retreats to give you time to learn & implement the course!
0 / 1

Evergreen Principles for Ads
- Occasionally sell, but always nurture.
  2:41
0 / 3

The Algorithm
- The Principles of the FB & IG Algorithm
  12:04
- Intuiting the Algorithm (examples)
  7:21
- my FB page example of organic reach
  5:47
0 / 12

Set Up Your Facebook Business Page
- Why set up business page when your audience is mostly on your personal profile?
  2:51
- Creating Your Business Page
  3:52
- Cover Image and Profile Photo
  7:08
- Set Your Page Username
  4:52
- Difference between Fans, Followers, and Page Likes?
  2:41
- How to find your FB Biz Page?
  1:18
- The minimum you need on your FB Page before sharing it...
  2:13
- Share your Biz Page regularly
  6:46
- Your regular post likers - invite them to like your page?
  2:20
- Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
  6:46
- Why I don't Boost fb posts but run Ads properly...
  3:54
- Important -- learn to recognize FB scams...
  9:22
0 / 13

FB Profile vs Pages?
- What to post on FB Biz Page vs FB Profile?
  6:11
- Should you post the SAME content to *both* your Page and Profile?
  3:03
- Share your content from FB Biz Page over to your Profile...
  6:30
- If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
  5:43
- Should you allow Followers on your FB Profile? Different with followers on Page?
  7:34
- FB is integrating Profiles & Pages...
  5:52
- FBb Strategy for FB Profile vs Pages...
  5:17
- Turn on "Professional Mode" in your profile?
  18:31
- Profile Posting - Privacy Settings
  6:19
- Commenting on an FB post as Biz Page - a good idea?
  5:15
- Commenting on an FB post as Biz Page - how to do so?
  4:43
- Run an Ad via your Profile?
  11:46
- (reprise) Share to Biz Page or Profile where there's more engagement?
  5:41
0 / 12

Facebook/Meta Business Account
- Set up your Business Account
  4:57
- Set up your Payment Method
  1:07
- Asap -- set up your FB Pixel 👀
  3:27
- How to create your FB Pixel and get the ID number
  9:26
- Finding the Pixel code again, after initial setup
  2:43
- FB Pixel Settings - Advanced Matching & Auto Events
  4:08
- Do we need cookie popup notices?
  7:57
- Create an Ad Account
  3:03
- Connect everything in your Biz Acct...
  6:05
- If you get an invitation from Meta re: an Ads consultant...
  7:31
- "Account Center Accounts" wtf does it mean?
  3:14
- If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
  3:08
0 / 17

Create Your Ad Audience -- Warm
- Warm vs Cool Audiences
  5:27
- How to start creating Ad Audiences, and what types can you create?
  4:40
- Start creating Custom Audiences
  2:58
- Can you see size or names of your custom audiences?
  3:54
- Create a Website Custom Audience
  8:22
- Custom Audience of Your FB Page Fans
  3:39
- Custom Audience FB Engagers
  8:45
- Upload contact list to FB Ads Manager - Download and use the template
  6:50
- Upload contact list to FB Ads Manager - matching the columns
  3:22
- Custom Audiences (except mailing list) are auto-updated
  0:55
- Custom Audience IG Followers
  2:11
- Custom Audience IG Engagers
  1:51
- Saved Warm Audience (combine them all!)
  13:35
- You can now add your *Profile* Engagers as a Custom Audience...
  7:09
- You can now Boosts a Post (run Ad) via your Profile...
  3:22
- Target an intersection of custom audiences?
  2:15
- How to find your created audiences if they've disappeared?
  0:57
0 / 1

Create a Lukewarm Audience
- How to create a Lukewarm ad audience
  7:32
0 / 8

Create Your Ad Audience -- Cool
- Ads Audiences Navigation Walkthrough (Filters)
  6:05
- Custom Audience: "Not Updated" and "Not Available"
  2:48
- Lookalike Audience - what is it? Why is it important?
  13:11
- Minimum size of Lookalike audience "source"?
  1:49
- Let's Create a Lookalike Audience!
  5:46
- Create a Cool (saved) Audience
  11:38
- Exclude your Warm audience to create a truly Cool audience...
  6:22
- Will Lookalike audience include reaching that source audience?
  3:06
0 / 5

Cool Audience - Ideal Size, Countries, Higher-Income
- Which countries to add to your Ad audience?
  7:47
- How to add countries, regions, or postal codes in bulk?
  6:49
- Which are the higher income countries?
  5:29
- Ideal audience size when targeting countries?
  10:12
- Local targeting - ideal audience size?
  6:37
0 / 4

Cool Audience -- Detailed Targeting
- "Browse" to see what's available
  11:29
- Narrowing further & excluding interests
  10:02
- Example of narrowing further (forest bathing with your dog)
  9:36
- (Optional) Experiments in finding just the right target audience...
  15:31
0 / 14

Creating an Ad Campaign
- Campaign Objectives - what are they? (and why I use Awareness)
  6:57
- Naming your Campaigns...
  4:14
- Campaign Budget setting
  8:56
- Ad Set - Performance Goal
  3:26
- Ad Set - Frequency Cap
  5:39
- Ad Set - Budget & Schedule
  4:00
- Ad Set - Advantage+ audiences?
  4:00
- Ad Set - use a Saved Audience
  3:35
- Ad Set - Manual Placements
  10:26
- Ad Creation - Use Existing Post
  8:35
- Ad Creation - should you check "Multi Advertiser Ads"?
  3:11
- Oops! How to stop an Ad Campaign
  0:48
- Reminder: How to easily get to FB Ads Manager?
  1:09
- If you want to create an ad *without* using an existing post ie a "dark ad"
  5:17
0 / 2

Budgeting (money & time) for Ads
- How to budget for Cool vs Warm audience ads?
  8:34
- How long to run an Ad for?
  1:22
0 / 4

Instagram / IG Ads (via FB Ads manager)
- Why I prefer running Instagram Ads...
  3:02
- IG ads will have link rather than needing to say "Link In Bio"...
  6:29
- How to run IG ads via FB Ads Manager (my preferred method)
  14:52
- IG Ad - also run FB Ad at the same time?
  3:30
0 / 2

Boosting a FB Event
- FB Event Ad - Boosting it
  4:58
- FB Event Ad - more options via the FB Ads Manager
  5:43
0 / 11

Analyzing the results of your ads... (the numbers)
- Set up the date range
  4:44
- Campaigns analysis Set up the correct columns...
  6:49
- Let go of conversions for now and track the other things...
  2:10
- Notice "the bottom line" in Campaigns Manager
  4:05
- Campaign filters -- to compare apples to apples...
  10:56
- Filter by post type/format to compare which ads & audiences did best...
  5:33
- Bulk naming (or re-naming) your campaigns...
  2:10
- Sort the columns to see what's best...
  7:17
- Reminder: what is FB Ads good for?
  6:17
- prevent Brand Fatigue by not advertising to your Warm audience so often...
  6:17
- Create a Report for analyzing campaign data
  10:08
0 / 2

Qualitative analysis -- so you know if you're reaching the right audience!
- Analyze FB Ad Qualitative Results
  11:54
- Analyze IG Ad Qualitative Results
  13:32
0 / 8

⭐️ Testing Audiences & Ads i.e. Cool Audience Ads
- Basics of audience testing
  6:19
- Principles of testing audiences & ads
  7:18
- Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
  5:35
- Spreadsheet for tracking your testing of audiences & ads
  16:50
- The Testing Plan, part 1
  10:04
- The Testing Plan, part 2
  6:33
- If it seems many profiles don't have enough info to check audience quality...
  4:03
- Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
  8:06
0 / 6

An Ongoing Monthly Plan
- Key reminder – Ongoing Content + Occasional Invitations.
  4:55
- Monthly Plan: starting with Content Ads to Lukewarm Audience
  9:13
- Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
  10:17
- Monthly Plan: cool audience ad
  4:26
- Occasionally update your Uploaded Audiences
  4:13
- If your ads aren't getting results you want, here are the reasons...
  7:36
0 / 9

Q&A
- Can you just run Ads for your offers if you don't have content yet?
  1:09
- Meta Marketing Pro? Ignore the popup/invitation to a call...
  0:52
- Reaching local vs non-local clients with ads?
  3:40
- You can see info about who is engaging with your ads...
  4:51
- Error: "This ad set must be published with beneficiary and payer information..."
  2:39
- Renaming a campaign: why does it say "publish"?
  0:24
- Simple FB IG Ads strategy -- Vix Anderton
  15:22
- Quick IG ad (via ads manager) for Jenny Clift
  7:25
- Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

9:22 Video (33 MB) HD Video (90 MB) Audio (9 MB)

Alright. Let's talk about Facebook scams. There are so many these days and they are always new and coming up with unique ways of trying to get you to give them their password, your Facebook account password, so that they could run scams through your account and therefore get your account and unfortunately get your account shut down. I have had everyone around me has been subject to a Facebook or Instagram scam, like actually gotten their account shut down, not literally everyone, but like I had friends, colleagues, clients, past clients, family members, neighbors who have either fallen for 1 for a scam or almost fallen for 1 and had their account. This is so so bad.

Like, literally their Facebook account gets suspended, all their history. Their friends, connections, family, everything they can no longer use their account. It's really sad and they always email me George. How can I recover my account? You're a Facebook expert and I I have this sad response.

I have not yet found any way to recover a Facebook account. They they think I have some inside connection. And even when I talked to, I used to have a focus made buddy who literally works at Facebook. And I said, they said no, sorry, they can't do anything either. Nobody can do anything.

You just have to start over. When that happens, all of your history, all your Facebook posts gone. Years gone, photos, everything gone. It's very sad. So here is how to spot a scam.

You have to basically train yourself over time to assume that any contact from Facebook is a scam. Until proven otherwise. This is guilty until proven innocent, unfortunately, in this situation. So let me go ahead and show you an example of 1. From a a very Text savvy friend of mine.

K? Let me share this screen. K? George, I I started creating a Facebook ad And he he was trying to be playful in in in putting his question marks after him for his last name. Like, is this really Jeffrey?

Today, I got this very convincing email that my ad account was suspended. I need to click a link to appeal. First of all, I always separately log in to my account handle these things. But see, Here's a funny thing about this. Right?

Jeffrey and everybody else. You get you will get scans through the notifications as well. When I say notifications, you know, you you go to notifications. Right? Facebook, you know, the the the bell icon, you know, on on the top right, sometimes will give you scans as well.

And using some kind of icon that looks like it's from Facebook, but it's not. It's a scam. And if you click on the link, if you click on the link, okay. So here's here's a here's a prime sign. It's a a clear To me, it's a clear sign.

If you click on the link and it's asking me to log in to Facebook, it's probably a scam. So George, what do you talk about? I have to log in to Facebook. No. You what do you talk?

You shouldn't have to ever log into Facebook. They're like, rare. It's rare that you have to log into Facebook because you should hopefully accept cookies for from Facebook. And you should be logged in all the time. Like, I have to log in to Facebook like once a year, twice a year, I will use Facebook all the time.

Now if you don't use Facebook for a long time, like for months, you come back, you probably have to log in because that makes sense. But If you click on a link with from within, especially from within Facebook, and it's asking a login, it's a scam. Probably. Now unless you were yeah. Anyway, that's a again, give me a screenshot of what you're seeing, especially the login page with the URL.

Okay? The URL of if you know phishing, PHISHING. If you if you if you understand phishing, you will understand to study the URL. The URL is it's usually a dead giveaway. So for example, if a URL says, Facebook let me just open a quick to to a Google document here.

If the URL says, you know, https, even if it looks secure, whatever, Facebook ads login. Dot com slash blah blah blah blah. Is that is that a legit login? Just because it hasn't worked Facebook in it? No.

There's no such thing. Right? Or the URL says, I I I'm just making making this stuff up as I go. Right? It doesn't matter.

They could be f b login secure dot com. Right? It doesn't they can come up with all kinds of URLs and they'll they'll make the login pages exactly the same. As the as the Facebook login. The only way you should log in is to literally start list like this.

Facebook dot com slash okay. By the way, it could be whatever. Okay. Privacy or slash whatever. And then you logging in, okay, then then I'm okay with that.

But it's gotta be facebook dot com slash whatever. It can't be it can't be like secure login dot Facebook com dot com or whatever. Right? Like, they they can get really tricky with this kind of stuff because facebook co dot com is not a legit URL either. Anyway, if you're not sure, please take the URL that you're gonna log into on that webpage and put the link below and you can we'll continue training on this stuff because you have to build you have you have to build an intuition around this.

I have not been hacked since to that. I've never I've never been hacked. I started using Facebook in 2008. Everyone else around me, many of them have been. I have not been.

Okay. So Jeffrey says, I usually log into my account to handle these things, like I said, even that can be dangerous rather than clicking through email links. Second, even though this has no spelling mistakes, and anything obviously telltale. It did land in my junk folder, but unfortunately so many legit emails do. I agree.

Just junk folder doesn't mean that it's it's not legit. I had a strange feeling about it, and I clicked the header to show the actual email address, which is unfortunately usually hidden. With a nickname only showing my default, which is a strange email from the Outlook domain name rather than anything associated with Facebook. But again, you might just take a glance and it might be you know, it might be bob at facebook login email dot com or whatever. And you know, that's Facebook.

No, it's not. That no 1 has that domain name. That's a fake domain name. You see what I mean? Like, it's hard to tell these these days.

But seriously, it references my correct information just after starting the ad campaign. If I didn't have a moment of hesitation, I would have easily clicked a button to know who knows what. Okay. So here's the email that that he received. Like, facebook restriction case 123 blip blah blah at outlook dot com.

Right? And, of course, it's named a metaphor business. Right? Your Facebook account has been restricted to your joy on that. And so this is why Jeffrey was almost almost taken because it uses his Facebook page name legitimately, Joio Nancy, Matilda, Mitsubak, Mitsubak.

Okay. He's He lives in Japan, so it's Japanese. We regret to inform you that account blah blah blah blah violated, you know, please log, please confirm by clicking here. And, of course, when you click there, what's gonna happen? And they even signed off with Meta's, you know, official physical address.

When you click there, what's gonna happen? Right? It's gonna it's gonna ask you a login to Facebook. And when you log in to Facebook, you're not logging you're giving them your username and password, that fake website. And that's how they get you.

Okay? So and I asked for his permission to record this, and he says, yes, of course. I'll happily accept you can share the text. The phishing email, the phishing mail went directly to my business email address. Okay?

Not this personal address. I'm guessing that someone had some bot had picked up my ad because he just started running the ad, visited my Facebook page, scraped the contact info from there, and then sent me the email. It could even be following my page, maybe pretty simple accessing a publicly available info. No upfront hacking is needed, but dangerously convincing. So, please, if you get any message that asks you to log in to Facebook, take the URL of the login page, put it below in the comment, and I will help you just just tell you if this is legit or not.

Or you can paste your email address. This is We all must get more savvy about this stuff. Otherwise, you're probably gonna be hacked. I mean, unfortunately, the chances are you will be hacked unless you really train yourself on this stuff. So I hope this is helpful.

I hope this is gonna help your other online security as well, bank PayPal, all that's the same idea. It's like, it's hard to tell unless you get really good about the intuition of mine. Okay? I have not like a I have not been hacked on anywhere. None of my online accounts, Google, Facebook, PayPal, banks, I am like 1 of the only person standing left on this Earth who has not been hacked.

Why? Because I have really good intuition about this. That's why I'm offering my service to you. Comment below and let's learn that together.

Also be sure to watch this other video of mine

(It shows an actual FB scam and what a "phishing" page looks like...)

Last updated 12 May 2023.

Already have access? Please login.

🌎 Facebook Ads & Marketing (2023+) FB / IG Ads

Course Content

Intro to Facebook Marketing & Ads

Evergreen Principles for Ads

The Algorithm

Set Up Your Facebook Business Page

FB Profile vs Pages?

Facebook/Meta Business Account

Create Your Ad Audience -- Warm

Create a Lukewarm Audience

Create Your Ad Audience -- Cool

Cool Audience - Ideal Size, Countries, Higher-Income

Cool Audience -- Detailed Targeting

Creating an Ad Campaign

Budgeting (money & time) for Ads

Instagram / IG Ads (via FB Ads manager)

Boosting a FB Event

Analyzing the results of your ads... (the numbers)

Qualitative analysis -- so you know if you're reaching the right audience!

⭐️ Testing Audiences & Ads i.e. Cool Audience Ads

An Ongoing Monthly Plan

Q&A

Important -- learn to recognize FB scams...