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    Dealing with Spam/Scams...
    • Occasionally sell, but always nurture.
      2:41
      FB Ads 2 - occasionally sell but always nurture
    • The Principles of the FB & IG Algorithm
      12:04
      FB1 Algorithm of FB & IG -- its principles
    • Intuiting the Algorithm (examples)
      7:21
      FB2 Algorithm examples
    • my FB page example of organic reach
      5:47
      FB - my FB page example of organic reach
    • Why set up business page when your audience is mostly on your personal profile?
      2:51
      FB Why set up business page when our audience is on our personal profile?
    • Creating Your Business Page
      3:52
      FB1 Creating a Business Page
    • Cover Image and Profile Photo
      7:08
      FB2 Cover Image and Profile Photo
    • Set Your Page Username
      4:52
      FB Page Username
    • Difference between Fans, Followers, and Page Likes?
      2:41
      FB Difference between a Fan or Follower or Page Like?
    • How to find your FB Biz Page?
      1:18
      FB1 how to find your FB Biz Page?
    • The minimum you need on your FB Page before sharing it...
      2:13
      FB1 stop optimizing your FB Page before sharing it
    • Share your Biz Page regularly
      6:46
      FB2 Share your Biz Page regularly
    • Your regular post likers - invite them to like your page?
      2:20
      FB2b Regular post likers - invite them to like page?
    • Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
      6:46
      FB 4 Posting to your Biz Page via Meta Business Suite
    • Why I don't Boost fb posts but run Ads properly...
      3:54
      FB1 Why I don't Boost fb posts but run Ads properly
    • Important -- learn to recognize FB scams...
      9:22
      FB Ads 2 - FB Scams
    • What to post on FB Biz Page vs FB Profile?
      6:11
      FB 1 What to post on FB Biz Page vs FB Profile?
    • Should you post the SAME content to *both* your Page and Profile?
      3:03
      FB 3 Should you post the same content to both Page and Profile?
    • Share your content from FB Biz Page over to your Profile...
      6:30
      FB 2 Share your content from FB Biz Page over to your Profile
    • If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
      5:43
      FB profile vs biz page -- workflow of content posting
    • Should you allow Followers on your FB Profile? Different with followers on Page?
      7:34
      FB2 Followers on FB Page vs Profile?
    • FB is integrating Profiles & Pages...
      5:52
      FBa FB is integrating Profiles & Pages
    • FBb Strategy for FB Profile vs Pages...
      5:17
      FBb Strategy for FB Profile vs Pages
    • Turn on "Professional Mode" in your profile?
      18:31
      FB0 FB Profile to Professional Mode
    • Profile Posting - Privacy Settings
      6:19
      FB1 Profile Posting - Privacy Setting
    • Commenting on an FB post as Biz Page - a good idea?
      5:15
      FB 2 Comment as Profile or Page on FB Post?
    • Commenting on an FB post as Biz Page - how to do so?
      4:43
      FB 1 Commenting on FB Post as Page - how to do so
    • Run an Ad via your Profile?
      11:46
      FB0b FB Profile boost post
    • (reprise) Share to Biz Page or Profile where there's more engagement?
      5:41
      FB share to Biz Page or Profile where there's more engagement?
    • Set up your Business Account
      4:57
      FB1 Set up Business Account
    • Set up your Payment Method
      1:07
      FB2 Payment methods
    • Asap -- set up your FB Pixel 👀
      3:27
      FB 1 Why everyone should set up FB Pixel
    • How to create your FB Pixel and get the ID number
      9:26
      FB2 How to create FB Pixel and get the ID number
    • Finding the Pixel code again, after initial setup
      2:43
      FB3 Finding the Pixel code again after initial setup
    • FB Pixel Settings - Advanced Matching & Auto Events
      4:08
      FB1 Pixel Settings
    • Do we need cookie popup notices?
      7:57
      FB do we need cookie popup notices?
    • Create an Ad Account
      3:03
      FB3 Create an Ad Account
    • Connect everything in your Biz Acct...
      6:05
      FB1 Connect everything in Biz Acct
    • If you get an invitation from Meta re: an Ads consultant...
      7:31
      FB Ads 1 - invitation from Meta for an Ads consultant
    • "Account Center Accounts" wtf does it mean?
      3:14
      FB account center accounts
    • If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
      3:08
      FB - if you cannot get to Ads manager due to cookie issues use another browser
    • Warm vs Cool Audiences
      5:27
      FB2 Warm vs Cool Audiences
    • How to start creating Ad Audiences, and what types can you create?
      4:40
      FB 1 How to start creating Audiences and what types can you create?
    • Start creating Custom Audiences
      2:58
      FB 2 Start Creating Custom Audiences
    • Can you see size or names of your custom audiences?
      3:54
      FB 4 Can you see size or names of custom audience?
    • Create a Website Custom Audience
      8:22
      FB 3 Create a Website Custom Audience
    • Custom Audience of Your FB Page Fans
      3:39
      FB 1 Custom Audience of Your Fans
    • Custom Audience FB Engagers
      8:45
      FB 2 Custom Audience FB Engagers
    • Upload contact list to FB Ads Manager - Download and use the template
      6:50
      FB2 Upload contact list to FB Ads Manager - Download and use the template
    • Upload contact list to FB Ads Manager - matching the columns
      3:22
      FB3 Upload contact list to FB Ads Manager - matching the columns
    • Custom Audiences (except mailing list) are auto-updated
      0:55
      FB Custom Audiences (except mailing list) are auto updated
    • Custom Audience IG Followers
      2:11
      FB 1 Custom Audience IG Followers
    • Custom Audience IG Engagers
      1:51
      FB 2 Custom Audience IG Engagers
    • Saved Warm Audience (combine them all!)
      13:35
      FB Saved Warm Audience
    • You can now add your *Profile* Engagers as a Custom Audience...
      7:09
      FB1 Add your Profile Engagers as a Custom Audience
    • You can now Boosts a Post (run Ad) via your Profile...
      3:22
      FB Profile Boosting a Post
    • Target an intersection of custom audiences?
      2:15
      FB target intersection of custom audiences?
    • How to find your created audiences if they've disappeared?
      0:57
      FB how to find audiences if they've disappeared
    • How to create a Lukewarm ad audience
      7:32
      FB0 How to create a Lukewarm ad audience
    • Ads Audiences Navigation Walkthrough (Filters)
      6:05
      FB1 Ads Audiences Navigation Walkthrough
    • Custom Audience: "Not Updated" and "Not Available"
      2:48
      FB2 Custom Audience Not Updated Not Available
    • Lookalike Audience - what is it? Why is it important?
      13:11
      FB 1 Lookalike Audience - what is it and why it's important
    • Minimum size of Lookalike audience "source"?
      1:49
      FB1 Minimum size Source audiencefor Lookalikes
    • Let's Create a Lookalike Audience!
      5:46
      FB1 Create a Lookalike Audience
    • Create a Cool (saved) Audience
      11:38
      FB2 Create a Cool (saved) Audience
    • Exclude your Warm audience to create a truly Cool audience...
      6:22
      FB 3 Exclude your Warm audience to create a truly Cool audience
    • Will Lookalike audience include reaching that source audience?
      3:06
      FB 3 Will Lookalike audience include reaching that source audience?
    • Which countries to add to your Ad audience?
      7:47
      FB1 Which countries to add to your Ad audience?
    • How to add countries, regions, or postal codes in bulk?
      6:49
      FB2 Add countries or regions in bulk
    • Which are the higher income countries?
      5:29
      FB3 Higher income countries
    • Ideal audience size when targeting countries?
      10:12
      FB 1 ideal audience size when targeting countries?
    • Local targeting - ideal audience size?
      6:37
      FB 2 ideal audience size when local targeting
    • "Browse" to see what's available
      11:29
      FB 1 Detailed Targeting - try Browsing to see what's available
    • Narrowing further & excluding interests
      10:02
      FB 2 Detailed Targeting - narrowing further & excluding interests
    • Example of narrowing further (forest bathing with your dog)
      9:36
      FB1 Detailed Targeting - Narrowing Further
    • (Optional) Experiments in finding just the right target audience...
      15:31
      Experiments in finding just the right target audience
    • Campaign Objectives - what are they? (and why I use Awareness)
      6:57
      FB 2 Campaign Objectives - what are they?
    • Naming your Campaigns...
      4:14
      FB 2 Naming Campaigns
    • Campaign Budget setting
      8:56
      FB1 Campaign Budget setting
    • Ad Set - Performance Goal
      3:26
      FB Ad Set 1 - performance goal
    • Ad Set - Frequency Cap
      5:39
      FB Ad Set 2 - frequency
    • Ad Set - Budget & Schedule
      4:00
      FB Ad Set 3 - budget & schedule
    • Ad Set - Advantage+ audiences?
      4:00
      FB2 Advantage+ audiences worth it?
    • Ad Set - use a Saved Audience
      3:35
      FB1 ad set use Saved Audience
    • Ad Set - Manual Placements
      10:26
      FB2 ad set placements
    • Ad Creation - Use Existing Post
      8:35
      FB 2 Ad existing post
    • Ad Creation - should you check "Multi Advertiser Ads"?
      3:11
      FB 3 Multi Advertiser Ads
    • Oops! How to stop an Ad Campaign
      0:48
      FB 4 How to stop an Ad Campaign
    • Reminder: How to easily get to FB Ads Manager?
      1:09
      FB - how to easily get to FB Ads Manager?
    • If you want to create an ad *without* using an existing post ie a "dark ad"
      5:17
      FB creating an ad without using an existing post ie a "dark ad"
    • How to budget for Cool vs Warm audience ads?
      8:34
      FB 4 How to budget for Cool vs Warm audience ads?
    • How long to run an Ad for?
      1:22
      FB 5 How long to run an Ad for?
    • Why I prefer running Instagram Ads...
      3:02
      FB1 - why I prefer running Instagram Ads
    • IG ads will have link rather than needing to say "Link In Bio"...
      6:29
      IG ads will have link rather than needing Link In Bio
    • How to run IG ads via FB Ads Manager (my preferred method)
      14:52
      FB2 - how to run IG ads via FB Ads Manager - my preferred method
    • IG Ad - also run FB Ad at the same time?
      3:30
      IG Carousel Post ad - should you also run FB carousel Ad at the same time?
    • FB Event Ad - Boosting it
      4:58
      FB Event Ad 1 - Boost
    • FB Event Ad - more options via the FB Ads Manager
      5:43
      FB Event Ad 2 - via the FB Ads Manager
    • Set up the date range
      4:44
      FB1 analyzing results of Ads part 1 -- set up the time range
    • Campaigns analysis Set up the correct columns...
      6:49
      FB1 Analysis 1st step set up the right columns
    • Let go of conversions for now and track the other things...
      2:10
      FB - let go of conversions for now and track other things
    • Notice "the bottom line" in Campaigns Manager
      4:05
      FB2 the bottom line in campaign manager
    • Campaign filters -- to compare apples to apples...
      10:56
      FB3 campaign filters to compare apples to apples
    • Filter by post type/format to compare which ads & audiences did best...
      5:33
      FB4 filter by post type or format to compare which ads & audiences did best
    • Bulk naming (or re-naming) your campaigns...
      2:10
      FB5 bulk naming your campaigns
    • Sort the columns to see what's best...
      7:17
      FB1 Sort columns to see what's best
    • Reminder: what is FB Ads good for?
      6:17
      FB Ads - reminder of what it's good for
    • prevent Brand Fatigue by not advertising to your Warm audience so often...
      6:17
      FB prevent Brand Fatigue by not advertising to your Warm audience so often
    • Create a Report for analyzing campaign data
      10:08
      FB2 Create a Report for analyzing campaign data
    • Analyze FB Ad Qualitative Results
      11:54
      FB Analyze FB Ad Qualitative Results
    • Analyze IG Ad Qualitative Results
      13:32
      FB Ads IG Ad Audience quality testing
    • Basics of audience testing
      6:19
      FB4 Basics of Audience Testing
    • Principles of testing audiences & ads
      7:18
      FB1 principles of testing audiences & ads
    • Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
      5:35
      FB should you run Video ads on FB or IG?
    • Spreadsheet for tracking your testing of audiences & ads
      16:50
      FB2 Ad testing tracking template
    • The Testing Plan, part 1
      10:04
      FB ad testing plan
    • The Testing Plan, part 2
      6:33
      FB Ads testing plan part 2
    • If it seems many profiles don't have enough info to check audience quality...
      4:03
      FB1 if it seems many profiles don't have enough info to check audience quality
    • Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
      8:06
      FB1 Test by selling something or an intentional form-fill CTA if you can't guage audience quality via profile study
    • Key reminder – Ongoing Content + Occasional Invitations.
      4:55
      FB2 Reminder about Ads strategy - content vs offers
    • Monthly Plan: starting with Content Ads to Lukewarm Audience
      9:13
      FB1 Monthly Plan starting with Lukewarm Ads
    • Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
      10:17
      FB CTA ads
    • Monthly Plan: cool audience ad
      4:26
      FB monthly plan cool audience ad
    • Occasionally update your Uploaded Audiences
      4:13
      FB 2 Update your Uploaded Audiences occasionally
    • If your ads aren't getting results you want, here are the reasons...
      7:36
      FB Your ads aren't working -- why not? Here are the reasons
    • Can you just run Ads for your offers if you don't have content yet?
      1:09
      FB3a Can you just run Ads for offers not content?
    • Meta Marketing Pro? Ignore the popup/invitation to a call...
      0:52
      FB1 Meta Marketing Pro? Ignore the popup
    • Reaching local vs non-local clients with ads?
      3:40
      FB Ads 3 - reaching local vs non-local clients with ads
    • You can see info about who is engaging with your ads...
      4:51
      FB Ads 1 - you can see info about who is engaging with your ads
    • Error: "This ad set must be published with beneficiary and payer information..."
      2:39
      FB 3 Error - this ad set must be published with beneficiary and payer information
    • Renaming a campaign: why does it say "publish"?
      0:24
      FB4 Naming a campaign is publishing a change
    • Simple FB IG Ads strategy -- Vix Anderton
      15:22
      Simple FB IG Ads strategy for Vix Anderton
    • Quick IG ad (via ads manager) for Jenny Clift
      7:25
      FB quick IG ad for Jenny Clift
    • Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

Be aware of what FB spam/scam messages look like..

Last updated 20 Oct 2023.