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- Orientation
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🌎 Facebook Ads & Marketing (2023+) FB / IG Ads
Intro to Facebook Marketing & Ads
Dealing with Spam/Scams...
Evergreen Principles for Ads
The Algorithm
Set Up Your Facebook Business Page
FB Profile vs Pages?
Facebook/Meta Business Account
Create Your Ad Audience -- Warm
Create a Lukewarm Audience
Create Your Ad Audience -- Cool
Cool Audience - Ideal Size, Countries, Higher-Income
Cool Audience -- Detailed Targeting
Creating an Ad Campaign
Budgeting (money & time) for Ads
Instagram / IG Ads (via FB Ads manager)
Boosting a FB Event
Analyzing the results of your ads... (the numbers)
Qualitative analysis -- so you know if you're reaching the right audience!
⭐️ Testing Audiences & Ads i.e. Cool Audience Ads
An Ongoing Monthly Plan
Q&A
Be aware of what FB spam/scam messages look like..
Updated Oct 20, 2023
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