9:56
Finding more people for your program...
"Where is the fine line of trying to find the right people against having to create offers that some people buy?" If you practice the Circles of Feedback and Circles of Enrollment, you'll have done a better job of launching your group program than most people do, i.e. you'll have reached all the "right people" you can at this time. Additional right people for your program will come from: Your long-term distribution of authentic content that expresses your energy signature. (Using social media ads will help a lot with the distribution to new people.) Your promotional partnerships that you create through netcaring. Long-term word-of-mouth from your audience and program members. Comment below if you'd like to offer your thoughts on the question above 🙏🏼
3:40
Let's begin imagining your 20...
Imagine 20 people you love to work with – they enjoy your style and skills just as you are now, without you needing to change or improve anything – and you enjoy them as well. Part of this work – as all work of "authentic business" – is to practice believing in the value of your skills and presence, and stepping more into your authentic service-oriented power. Those 20 people probably already in your life/network right now. Draw them forth by writing a heartfelt description of them... You're welcome to comment below as you tell us about them – anything you can tell us is great, their inner characteristics, outer (visible) demographics, their interests, and most importantly – why they like and trust you. And what they believe that you can support them with. No perfection needed here... just write what comes to you. You can always update it later – and likely will :) After writing your comment, turn around and comment on 2 others' descriptions, especially if you resonate or know someone who is exactly like that! :) Just because you reply to someone's comment doesn't mean that you'll get a spot as part of their 20 ;-) but later in this course, if there's still space, and it seems aligned for the time being, they might reach out to you with a gentle invitation to play :-)
They love that I offer interesting ways for them to heal, self-reflect, and discover more about themselves, particularly on how they can express more of their innate gifts and benefit others through their soulful + grounded work.
These 20 people share a desire for growth in their lives, personal, professional or both. They love life and want to squeeze every last drop of juice from it. They are open to new ideas and to experiences that will expand their horizons. They are drawn to nature and would like to spend more time outside. They emit positive energy. They love to laugh and don’t take themselves too seriously. They have a sense of adventure. They seek ways to be more present right here and right now, whether it’s doing breath work or meditation, or walking on the beach or just around the neighborhood. They believe that technology makes a wonderful servant but a terrible master. They work hard and play hard. They feel they are here on earth for a purpose. They may or may not know what that purpose is, but they would like to discover it. People are drawn to them and like to be around them. They are as young as their mid-30s or as old as their 70s, but are likely to be 40-60. They are successful, and a bit driven. They are most likely to be small business owners and/or entrepreneurs. Many of them are solopreneurs.
Despite the fact that my original career was as an advertising copywriter, I embraced a word of mouth and referral strategy for this business. It worked well, in a low hanging fruit kind of way. But I eventually realized that I needed a ladder (or a cherry picker) to reach more clients. So, 18 months into this business, I'm ready to develop a group program -- and it's now obvious that my approach will need more social media, video content, and paid ads. Thanks for the reality check.