TG
Tayler Gowan
🔤 ABC

Active 6mo ago Joined 4 Dec 2023 Brownsburg (GMT-05:00) Indiana (East)

Feedback about George-led ABC Calls for 2024

This is an ongoing / placeholder post that you can comment on after you attend any of the ABC calls that I lead... 

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I welcome your feedback -- what was particularly good about the call that you just attended... and what might be changed/improved to make it even better? 😊 

Comment below (this encourages others to attend the calls and comment as well).

Or if you need to give anonymous feedback, click here instead 🙏🏼



TG
Tayler Gowan 🔤 ABC

I loved that you asked more questions in our call today! I am a huge fan of experiential learning (as opposed to lecture-style learning), so this was beneficial for me.

Niching & Targeting Offers -- How to narrow down??

I'm STRUGGLING with narrowing down who my offer is for and what the specific transformation will be. I tend to hang out in the general/vague/too broad category. [i have been working through the offer revision course & still feel stuck]

I've previously labeled my offers for those struggling with anxiety who want to learn how to cope effectively to create more freedom & adventure in their lives. I use Acceptance and Commitment Therapy (ACT) with my clients, which is really effective for helping…



FS

Hey 

@Tayler Gowan, it looks like you already have a great start. 

One thing that comes to mind - do you want to consider stage of life or the developmental journey?

What age group do you like to work with? Could you tailor the offer to them?

TG
Tayler Gowan 🔤 ABC

@Francesca Sciandra Hey, thanks for your comment! Great question - typically I work with people aged 25 - 35 (with a few outliers, of course). These ten years seems to be a period of adjustment & trying to figure out how you really want your life to go. I'll definitely factor the stage of life into my niching - thanks again!!
TG
Tayler Gowan 🔤 ABC

@Francesca Sciandra Excellent questions -- I'll be working on answering these in my notebook today! 
JJ
Jackie Johansen 🔤 ABC

I'm definitely curious what others will say, and I imagine George will have some great guidance on this. What comes to mind is content experiments. You have a lot of great ideas here and launching points for content. I'd share as much as possible and start to note what resonates with folks, what audiences show up, and what questions they have. You can use analytics to dial in the details even more. This happened for me, I was posting a bunch and writing from the heart / what I thought would be helpful then tracked Instagram analytics. I had a range of people engaging but the majority was a specific age group, gender identification, with specific interests. I could then use this for targeting ads. Anways, this might be getting a bit off topic, but I think we can use our content to find our ideal clients vs having to identify our ideal clients first before creating. What also comes to mind is George's thoughts on having niched offers vs having to niche down more generally.

TG
Tayler Gowan 🔤 ABC

@Jackie Johansen What a great point! I've fallen into the trap of "waiting until I have everything figured out" to post content. I love your suggestion about using content as experiments (something George talked about in BizPlan that I seem to have forgotten about, lol). I need to get posting!
CO
Captain Orjiugo Ⓜ️ MasterHeart
I hear you 

@Tayler Gowan. It’s tricky to explain much in a text chat like this… but I enjoy discussing and brainstorming with people to help them figure these things out. If you’d like, we can schedule a meeting and I’ll be more than happy to walk you through.

The call is not paid, it’s complimentary for our members. Let me know if you’re interested and we can set something up.


You may also come with this question to a Q&A call; I’m sure George will offer some insights.
TG
Tayler Gowan 🔤 ABC

@Captain Orjiugo thanks for offering! I'll take you up on a brief call to chat - my email is taylergowan@gmail.com.