Thank you so much for this, 

Honoring you naming the struggle and not knowing where to begin, I imagine this is a pretty common experience, where regardless of what stage of business we are at, there are seasons of struggle and confusion we can find ourselves in. This conversation is one I'm sure many will benefit from. 

Wow, so beautiful. Not just the connection you've made but also the wisdom in truly experiencing a shift in our bodies, which often can be subtle but powerful. 

Hi Ana! I'm sure George will have lots of wisdom for you when you explore on a call together. One thought when peeking at your website...I'd love to see your lovely face on the front page :) You have such a strong energy signature and beautiful smile that you don't see until the about page. I'd bring it forward so people can start to get to know you right away.

Hi Fi! 

I love the reframe of bootcamp with biteCamp. The post has a nice leadup but I wonder if we're burying the lede a bit. Maybe tease something about BiteCamps sooner. I can almost see the whole series starting on slide 5 and weaving in his bio in the you don't have to do it alone section. Just a quick note, there's a small typo on the second to last slide :) Cool offer and love the doorway perspective too. 

Loved reading this! Audio and written are such creative options, excited to hear the follow-up :)

Hi Jackie! I'm late to the party but you may want to make sure that your domain name(s) is set to be anonymously registered, which means that your mailing address will not be available for all junk-mailers to see. I have stop receiving almost all physical spam since doing that.

The physical mailing address for my newsletter is that of our family lawyer's office. He was the one who offered - they only charge if they forward something to me. I've written it as "Brigitte Gemme c/o Law Firm Name, Law Firm Address." In the last four years since I started doing that, they have had to forward exactly two pieces of mail to me (including one handwritten thank-you card from a client!), no spam (and I have a few thousand subscribers on my email list). If you do have a lawyer you deal with regularly, they may be willing to do this for you. 

Just wanted to follow up on this with my experience signing up. George was right, I ended up paying half of what I was paying with USPS and now don't have to ever worry about going to my box to check it aka make a whole trip to recycle a bunch of junk mail :) These are huge wins! I chose my address and sent in a notarized document. They hooked me up with an online notary and it cost $20 to complete. Overall, an easy process and I'm excited to have my online mailbox. Thanks again, George!

Indeed it's a pain to have to have a physical address for newsletters!

However, for privacy reasons it's good to have a non-home address when you need to give your address for various reasons anyway.

My wife looked into it and we ended up with PhysicalAddress.com -- https://physicaladdress.com/pricing/

Should be about half what you're paying now :)

Looking forward to what George shares here. I wanted to pop-in and celebrate you, it's huge that you've wrapped up FOUR foundational courses!! Holy moly. From witnessing you in 111 Club and here, I know it's been such a labor of love. I'm both popping champagne for you so to speak and sending all the blessings your way as you put these into the world. One piece of your question that particularly caught my eye was your comment about how some of the ideas are exciting and some are not. Of course, we have to do things that are not always exciting, but I'm curious about the ones that are alive for you right now. Maybe that's a place to get started, while you flush out the details and overall strategy. I imagine as you follow those pieces, you may amplify your energy signature and find some momentum along the way. Congrats again!

I don't have wisdom necessarily to share but I do get it. My day job is working for a non-profit that specializes working with LGBTQ+ at-risk youth. I run their ads and spearhead marketing and communications. I've had ads rejected for the same reason. We've also done fundraisers at wineries and those ads get rejected because of alcohol violations, just by mentioning winery or wine. I did do an ad campaign specifically around LGBTQ+ successfully though. I focused on video, inclusive images, and left out some of the key trigger words for them --while still speaking to the core message. It was tricky though because we couldn't target as well as we'd have wanted because of Meta's restrictions around targeting specific folks. So lookalike audiences were helpful here. But still, as we reached a broader audience, the ads got more nasty comments from people who were not our audience. Just had to stay on top of those. 

I'm definitely curious what others will say, and I imagine George will have some great guidance on this. What comes to mind is content experiments. You have a lot of great ideas here and launching points for content. I'd share as much as possible and start to note what resonates with folks, what audiences show up, and what questions they have. You can use analytics to dial in the details even more. This happened for me, I was posting a bunch and writing from the heart / what I thought would be helpful then tracked Instagram analytics. I had a range of people engaging but the majority was a specific age group, gender identification, with specific interests. I could then use this for targeting ads. Anways, this might be getting a bit off topic, but I think we can use our content to find our ideal clients vs having to identify our ideal clients first before creating. What also comes to mind is George's thoughts on having niched offers vs having to niche down more generally.