JJ
Jackie Johansen
🔤 ABC

Hi everyone, so great to connect with you all. My name is Jackie. I live in Northern California with my partner and young daughter.

I have a business as a professional evolutionary astrologer. Additionally, I have my Master's degree in Jungian Depth Psychology and particularly love talking about dr…


Active 19h ago Joined 19 Feb 2023 Rohnert Park (GMT-08:00) Pacific Time (US & Canada)
Substack for Soulpreneurs -- Turn your passion into a sustainable income
Make sure you create a "real" publication not a "merged with profile" type...

Substack has 2 types of "publications"... a basic type (merged with profile) and what they consider an "advanced" type (which is what we're teaching in this course).  The advanced type isn't more overwhelming than the basic type... so we recommend going with the advanced because it gives you more features, such as "Sections" (we'll talk about this later) and the ability to add team members if you wish.  Both types of publications are free, so you might as well go for advanced / full-featured! To understand these 2 types and make sure you have created our recommended type: watch this public video


JJ
Jackie Johansen 🔤 ABC

Thank you @George Kao this is exactly what happened to me and I was able to get my profile on track using your advice here. I'm curious, on the publication you have remaining, are the notes from the personal profile pulling through? I'm wondering if there's a glitch when you convert the personal profile to a publication to be able to delete it, if Substack still thinks you're a publication, even after deleting the redundant publication, and the notes are getting screwy. Curious what it looks like on your end. Not sure if that makes sense haha

GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@Jackie Johansen great question. I just posted my first few test notes in that test profile, and indeed it's not (yet) showing up in my test publication (the only one I have left). I'm hoping it's a delay and it'll show up in a day or so, but I'll let you know. If it doesn't show up, then it's a Substack bug and we all need to report it!

JJ
Jackie Johansen 🔤 ABC

Thanks, @George Kao ! Does the note tab on your test publication say "[publication name] hasn't posted any notes yet. Check back later to see their latest notes." I'm guessing it's a bug since it should be pulling from the personal profile vs the publication. I did report it to Substack and will report back when I hear from them. P.S. Submitting a ticket to Substack is not the easiest. You may have some wisdom to share and know a lot more than me! But if it's helpful at all, I had to talk to the AI bot, go through all the troubleshooting with it, and then when nothing worked, the bot said it was passing the concern higher up and submitting a ticket on my behalf.

2025 US Holidays

In working on launching, I mentioned to George about being able to work with "holidays" for my launches using the themes of various days. 
I figured I would share these links in case anyone else wants to plan some content around these ideas as well:
https://www.timeanddate.com...
This one is mostly the "normal" holidays 
https://www.calendarr.com/u...
This one has lots of fun days like National Penguin Day and silly things like that, but that can be useful for tapping in to depending on your business!


Enjoy!



JJ
Jackie Johansen 🔤 ABC

Such a great resource, thanks, Ginny!

Content Calendaring

I feel good about my content flow, bringing ideas through the three stages. I have been writing off the cuff and enjoy the process. However, I would like to also plan and schedule things in advance -- especially posts I can predict ahead of time. I'm curious about Notion and using it for content planning. I have Buffer for scheduling. Does anyone have Notion experience, templates they like, or any wisdom to share with content calendaring? Thanks!



MW
Mike Wang 🌱 Conversation Starter 🔤 ABC

I started using Notion to track my YouTube videos starting around Memorial Day of this year. I'm sure I'm not leveraging it as much as I could. But it's already been helpful. Especially for planning purposes.

My ultimate goal is for it to help me better understand what content I've created, when, and how things are performing. As I feel like it's easy to lose track due to the sheer volume of information.

I essentially currently use it as a hat manual. Each video has fields I go through and fill out (title, post date, summary, etc.). All data is in one place.

I don't remember where I found the template I use. It is geared for YouTube though.

JJ
Jackie Johansen 🔤 ABC

@Mike Wang Thanks so much, Mike! Glad to hear you've been liking it. Love how you use it to guide you through at HAT manual. It seems like it could be helpful to create a database that I can then view as a calendar and move content around in -- all while creating a searchable bank of posts with all the details and links. I do love my Google Docs, so would want to find a way to keep those connected somehow. I know YT is different but do you have Google Docs as part of your Notion flow?

Best way to use course credits

Hi @George Kao, I have a (hopefully) quick question for you - I've got 4 course credits left to use, and I'm wondering what would be most effective for me to add to my list.
I have worked partway through the FB/IG ads course, but in one of our recent conversations you said that using ads through there is not as effective as it was in the past.
I have been working with Substack and enjoying it, and I think I saw you mention you might do a course on that?
Anyway, just checking before I go spend them.

Thanks!



GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@Ginny Branden I agree! FB/IG ads to reach cold audiences has decreased in effectiveness over the years given that they've continually removed detailed targeting options. We can talk on a Q&A call about your specific niche and see if ads will still be useful.

And yes, Substack is my next course, late-Nov thru Dec!  2 credits :)

JJ
Jackie Johansen 🔤 ABC

@George Kao Ooo exciting about the Substack course!

New clients -- how are they finding you?

Look at your new clients from this year... how did they find you?

  • Content?  If å new client has signed up because of your content, on which platform did they find you?

  • Netcaring?  Did a conversation turn into a client or a referral?

  • Market discovery?  Did a market research call turn into a client or referral?

  • Aligned Offer?  Did improving your offer make a noticeable difference in getting interest in your work?

  • Collaboration?  Did you get an interview or other collab that resulted in a new cli…


JJ
Jackie Johansen 🔤 ABC

I've received most of my clients through referrals from former clients and netcaring. Also, Instagram and SEO / Google search.

Reflecting on this makes me want to be extra intentional, and put extra care, in these areas. Feeling inspired to dial-in these areas even more. Thanks for the great question, @George Kao