Hi

As you know, I recently finished creating a series of 4 courses that I consider foundational to my framework. A core curriculum, as it were. Even though I rebelled and reversed the order of your typical guidance, I so appreciate all the support you've given me!

So, now comes the part of "making" it well-received by the market haha :) I'll give some context, but I don't want to make this super long.

I'm confident I want YouTube to be my primary social media platform for content distribution. I have questions around:

1. YT vs FB/IG ads (especially ad spend allocation)
2. Minimum level of "effective" engagement on IG
3. Deleting accounts on platforms not actively participating in

I get the sense building my e-mail list is probably my next priority. I've brainstormed some ideas, including:

1. 3 separate freebies around visioning for the body, relationships and career. I could see segmenting depending on which freebie someone opts in for (and relevant e-mail sequences for each). Sorry if I'm using these terms incorrectly. But we won't utter the phrase "lead magnets" here :)

2. An "assessment" type quiz to identify a person's "blocks." Accessible from website and/or through FB/IG ads.

3. A 5-week "challenge" or something similar, likely in a FB group. IIRC, you're not a fan of these. But I don't recall specifics. I'm envisioning 5x weekly videos that talk about key, high-level topics relevant to my series of courses, with home practice materials. My thinking is that if they like that format/energy signature, my series of courses would be similar, and they would have a good idea of what they would be getting.

These ideas excite me. Some others, not as much. But I remain open. I won't go into detail here. Just wanted to give a bit of context as far as where my thinking is currently at.

Thanks,
Mike

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Hi 

This is a little off topic as this question is actually on behalf of my office job, and not for me personally, but there isn't anywhere else that we've been able to find this answer out and I can't think of any other group that might actually have a chance of solving it for us!

The business I work for has a facebook business page that was created a long time ago, and has a pretty decent follower count on it. However, the person that created the page was (we believe) part of a group that we contracted with for services, and not someone within our own organization. Fast forward at least 10 years and we don't have the right administrative access to the business page to run ads properly. We don't know the email address that the page was actually created under in the first place.

Any ideas or suggestions for how to get access to that? We've tried going through meta which is about as useless as it gets. 

And/or any ideas on how to create a work around that would allow us to do what we need to do without losing the follower counts (it's been suggested that we just start over, boss doesn't like that idea because of the number of followers we have. I'm not totally convinced that it matters because I'm not 100% confident that the "followers" that we have are authentic, the page was originally created back when FB ads were mostly a free for all and the people running it didn't have the knowledge that George has shared here!)

I'm STRUGGLING with narrowing down who my offer is for and what the specific transformation will be. I tend to hang out in the general/vague/too broad category. [i have been working through the offer revision course & still feel stuck]

I've previously labeled my offers for those struggling with anxiety who want to learn how to cope effectively to create more freedom & adventure in their lives. I use Acceptance and Commitment Therapy (ACT) with my clients, which is really effective for helping people manage emotions effectively. I just don't know how to convey what I want to offer in a way that is appealing to my target audience.

These are the particular traits my ideal client has:

• Struggles with feelings of disconnection from their true self (living inauthentically & thus unfulfilled)
• Has a strong desire to break free from societal norms and expectations to live the life they truly want
• Seeks to overcome anxiety, depression, self-doubt, and fear of failure
• Yearns to live a more authentic and purposeful life
• Is ready and motivated to make meaningful changes and take decisive actions

I'm passionate about helping them find meaning in their careers (vs. feeling stuck in a job they hate), create a fulfilling lifestyle (daily habits that help them be themselves), and manage their mental health better.

Anyone have any ideas on how I could move forward in concisely defining my offer and specifying who the target audience is?