How and when I should best crosspost videos and blog posts in 2024? Back in the day I used to, for example, put links to my blog posts on Facebook and they were usually pretty popular with lots of people sharing them. If I do that these days, not only does Facebook's algorithm show these posts to very few people, it also seems to downgrade the reach of my subsequent posts, even those without links. (I'm not interested in being a slave to the Facebook algorithm, but I do want to avoid doing stuff that heavily penalises the reach of my future posts).  My specific questions are: 

• Should I still be sharing links to my blog posts on Facebook and Instagram?  Or is this no longer an effective strategy? (I notice some people seem to post links in the comments instead of the main post - but I'm not convinced Facebook don't penalise this either!).

• When I make a YouTube video, should I be linking to this on Facebook and Instagram? Or is there a better strategy for sharing the same / similar video content on different platforms? 

• I also used to post my occasional YouTube videos on my blog, often with a bit of extra written content. Again, this seemed an effective strategy at the time, but is it still a good idea to embed your most recent YouTube video in a blog post? 

• Finally, do you have any thoughts on the best way to share links to online course sales pages on Facebook and Instagram? 

I understand why social media platforms don't like links that take people to another platform - I'm just keen to understand the best way to work with this. 

Hi everyone

I'm having unsustainable growth. AGAIN. I'm so excited by and tired of this. And I'm so grateful and gleeful.

In the last months, 3 of my past clients reached out for work. Two of them were crunch-time things. They'd both swapped to another designer and then came back. I have no idea why they left in the first place. I was given the other designer's designs and asked to continue and evolve the work. I did. No ego there. Just curiosity. What was it that made them leave? What was it that made them come back? One of them agreed to debrief so we're meeting on Thursday.

The third doesn't have as strict of a deadline. I'm turning it around by the end of the month. Which is tight for me. I'm in grad school. Rob's launching his course. Two other previous clients reached out to my partner for his work and we had to redo contracts and amend them because one of them is notorious for not paying (but we have a soft spot for him). Ok, so we got that grounded and scheduled. Then I fell sick. For like 10 days. Coincidence? 😁 

Now, another group reached out to me about doing a design workshop. In the fall. I want to do it. I love that group. But how? I feel so drained. And excited. Hand in hand. Talk about non-dual. So then, of course, I got a migraine. Which I managed to handle without meds, but jesus. 

My personal creative initiatives are falling to the wayside or I'm quickly losing grip on them. I'm overwhelmed. I don't have the systems in place. This is why I abandoned this the first time around. It grew so unwieldy. I couldn't ground it. Stabilize it. Structure it. And be consistent. I retreated.

Yes, there are a lot of perks and I really shouldn't complain. 2023 was our best year yet. But then my uncle died. So, our revenue at the beginning of the year was less than $500/mo because I left the country and dropped everything. I turned away multiple new clients because I couldn't manage across the huge time zones. With grad school too. 

Now, our revenue is over $3k/mo since I re-engaged after coming back in June. I'm back in the US and have been able to usher things forward again. The momentum is building. But I can't ground it. And I want to give up. I just want to walk away again. I'm tired. I'm so tired. In my bones.

I love what I do. But it's so unwieldy. I don't know systems. The bulk of what I do is talk to people. It's how I get clients. I netcare. I give. I listen. I read. I support. That's how I work. But then I'm drained. So I can't delegate out that piece. I could delegate the design piece, but the last few teams I've managed, it's been awful for multiple reasons. One situation, we needed a legal advisor to extract ourselves. Plus, I love design. Someone told me about a service she uses called GoBloom and that seems like a sustainable way to build things. https://www.gobloomcreative.com/

So I really need to ground this. And that requires systems. And I don't know where to begin. Do I just do an analysis of where I'm spending my time? Do I automate the onboarding? Do I work on templates? Do I hire a VA? Do I look into AI VAs? 

UPDATE:

I took everyone's comments and put them into ChatGPT and then asked it to create a list and put it in order of most to least urgent!!! So I'm going to spend the next few weeks executing on this list: https://docs.google.com/doc...

I fucking LOVE this community 

I'd love to personally check-in with you re: your business strategy, and it can be done with no additional cost by doing this on our group calls. 

The calls are usually quite small -- averaging only 6 participants each call for the past 3 months. 

So think of it as an opportunity to share honestly about your business status at this point, and then we'll dive into crafting a strategy that is uniquely yours, playing to your strengths and passions while acknowledging your growth edges. 

You'll be sharing this with me as well as a small group of caring and wise peers.  I'll then offer you the best guidance and encouragement that I can. Each slot is about 20-30 minutes.

Sign up here.

(Try to save the occasional afternoon/evening slots for Australia/Asia folks -- thank you!)

Even if you cannot get a spot, you are very welcome to show up on any of our Q&A calls and request this kind of strategy coaching, because we usually have time these days :)