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Welcome! Take the onboarding steps...
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โ๐ฝ Start of Course Assessment
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When is someone ready to launch a group program?2:25
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Bonus Q&A Webinars -- Live Support Calls
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Group Launch โ๐ฝ Work Retreats to give you time to learn & implement the course!
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Module 1
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๐ค Warm welcome to this course!3:52
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Let's begin imagining your 20...3:40
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You attract the energy of people you visualize1:21
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Soulful game of hide & seek ๐ผ๐ผโจ๐5:35
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What skill or service would you love to provide to them? ๐4:54
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Lessons from Group Programs...3:41
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What's a "Group Program" vs. an "Online Course"?2:17
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How would you provide the skills/experiences? Gently stepping into program design...2:56
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About catering / over-catering to peopleโs specific needs...4:26
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What will be the length of your group program?7:41
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Invite your few favorites to 1-1 calls to give you feedback on program design...4:42
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Module 2
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The dilemma of "sell what you want vs. what *they* want?"6:32
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Focus on pain points or yearnings?6:29
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How specific does your program topic need to be?3:07
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Market research (feedback) convos -- key questions6:59
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The art of pivoting -- what if your market research says they don't spend money on it?4:17
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Circles of Feedback5:12
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Write your list of favorite people ๐ฅฐ3:20
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Your ideal client avatar4:39
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"Speak" with this avatar to refine your topics & program design...2:38
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Reach out and get feedback :)3:03
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What if desired outcome from client is different from what *you* feel they should desire?5:23
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At end of market research convos, ask if anyone else comes to mind...1:45
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What's the timeline for circles of feedback?2:33
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Module 3
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Want to invite but still unclear what you're offering?1:50
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What if you have members at different levels of development?5:30
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20 people feels too large of a group?8:30
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Group Meeting Format6:34
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Pricing thoughts... and a qualifying question in your application.10:14
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TEMPLATE for Pricing Group Programs6:34
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"Info Sessions" to market your group (optional)4:36
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What if you really want to work with someone who can't afford it?2:19
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Module 4
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Status check -- how's it going thus far?1:36
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Will group programs take more or less energy from you? (compared to 1-1?)3:33
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Too many program ideas, not sure which to launch?3:09
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What's the best time of year to launch your program?4:12
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Do you need to offer pre-recorded content?3:14
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Knowledge is holographic / always assume some background knowledge4:41
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Managing over-expectations in a group program4:25
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Include 1-1 as part of your group program?1:38
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One Pay + Payment Plan11:23
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Custom prices & flexible payment plans?2:20
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No commited length = no sustainability...3:39
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Run a Beta Group first?3:50
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Software for group programs3:25
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Record your group sessions?4:45
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Finding more people for your program...9:56
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Module 5
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Sales Page Principles / How to think about writing it5:11
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When addressing pain points, be as a caring doctor1:59
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Sales Page: Who They Are5:53
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Sales Page: Vision of the Work1:51
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Example of writing Vision using Ai chatbot4:18
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How to prevent overpromising results?1:36
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Sales Page: Problems they face2:45
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Sales Page: Diagnosis (Optional)4:19
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Sales Page: The Process / Pathway2:14
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What if each part of your Process/Pathway could be its own group or course?2:51
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Sales Page: Your Passion1:40
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Sales Page: Your Credibility3:21
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Sales Page: Logistics & Price4:10
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Price juxtaposition and education3:47
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Should you publish your price, or only reveal it in a discovery call?5:05
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Sales Page: FAQ Section3:26
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Should you put language about cancellations & refunds on your sales page?3:12
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Sales Page: Next Step?1:15
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How long should your sales page be?1:08
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Coming up with your Program Name...2:18
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Circles of Feedback (Take 2!) for the Sales Page2:12
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Should you offer some benefit or gift in exchange for their feedback?1:57
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Module 6
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You are the Admissions Director for your Group Program5:22
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Circles of Enrollment ๐2:41
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Your Inner Circle ๐ค5:01
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Beware the stance of "I know you're really busy... and it's probably too expensive anyway... but here's the invite"3:17
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The reality: they *will* miss a key opportunity if they don't respond...2:01
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Your invitation message: should it include the link to the sales page?1:38
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Your Middle Circle ๐๐พ1:47
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Your Outer Circle ๐4:23
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Application for the Outer circle... what about the other circles?3:08
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Is it weird that Inner Circle sees public invitation to the group program?6:29
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How to tell someone program isn't the right fit for them? (Writing your decline or "rejection" letter...)2:28
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๐๏ธ Timeline for the Circles of Enrollment5:05
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Instead of a firm start date, what if you just wait until you have enough people?2:42
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๐ Reminders for a successful launch4:30
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The undecideds - give them samples if you can ๐๐ฝ1:27
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If some great candidates prefer it, consider 1-1 instead ๐ (tailoring custom 1-1 program)3:30
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Pricing of 1-1 tailored program vs group program?1:34
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Dealing with the (rare) cancellation / refund7:04
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"If we're not selling change/transformation, what exactly do clients pay for?"3:14
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Feedback is tricky -- behavior is the best feedback4:48
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How many feedback calls must you have, before moving forward?
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Keep your center as you get different opinions from feedback?2:52
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What if potential members feel the group wouldn't be private enough, compared to 1-1 work with you?2:45
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Is it a good idea to allow members to start later... after the official start date?1:45
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Thank You!
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You did it! Congrats on finishing the course :)1:14
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Post-Course Assessment โ๐ฝ
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Older Q&A videos that might be of interest
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First steps to creating a group program?9:07
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Group of interested clients - work with them to design an offer...4:19
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Small group program - must members all agree to meeting times?2:47
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Launching group program -- preselling with circles of enrollment21:06
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Pricing your Membership program -- Resist the temptation to do low prices...18:55
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Basic strategies for filling a group program6:30
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Gentle launch for a small group program7:10
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Brainstorming marketing ideas for group program enrollment7:51
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Group program not enough people... cancel or delay it?3:24
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Trying to streamline curriculum for a group program11:13
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Zoom meeting facilitators -- how to get feeling of connection / create energy in the group?8:44
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Group teaching equanimity when things aren't flowing like you planned...9:06
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When are you ready to create group program or course? How long to create content first?3:38
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What if your in-person program is difficult to sell as an online program?3:59
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Additional older videos re: Creating / Launching a Group Program
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Group Program vs Online Course3:58
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Small group program - think about whom you want to invite...3:26
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Small group, what if few people show up live?1:59
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Decide on logistics first?2:47
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Pricing your group program6:10
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Group program - should you create a beta program first?3:14
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If launching a membership how soon to start social media posting?6:24
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A bit about my group mentoring program3:43
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Want to invite but still unclear what you're offering?
So at this point, you may be wondering, George, I I I wanna maybe start inviting people, but I'm still unclear.
About what it is I'm offering.
And that is natural at this stage because you're still you're right now, you're doing the circles feedback.
If you've been following along, the lessons thus far right now were in the circles of feedback, phase, where you start with a small group or you start with a few of the closest people that you're most comfortable asking from feedback that might seem kind of messy.
Well, I could go in this direction or maybe this completely other direction.
What do you think about?
That kind of thing.
And then the next circle of feedback, you're you're more dial in.
But, well, it could be this direction or this direction, which which one do you think?
And then the final circle, you're you're much more dialed in as well, I'm I'm gonna go in this direction, but I'm thinking about this format versus a slightly different format.
Which one do you think?
Or what do you what what do you right now signing up?
You're always asking.
Remember, the circles of feedback.
Remember the market research questions.
We're always asking them what are you looking for at this time.
And that continues during the circles of feedback.
These kinds of market research questions can continues to hone what it is that you're going to offer so that when we go to the next phase of the circles of enrollment, We're already we've we've got a program design.
So so the program the the program sales page and things are still coming up in our in our process.
So right now, it is perfectly fine to be still exploring very much what's going to be offered.
So you know, keep going with the circles of feedback, keep going with considering what the program is going to be until you land on something you feel excited by and that the the feedback people also feel excited by.
So let's go on from here.
Last updated 24 Oct 2023.