Brigitte Gemme - George Kao Courses

Donna Becker 🔤 ABC

Oct 16 12:31pm in 2024 ABC Masterheart Misc.

I was wondering who has created podcasts

I have 1 credit left for this year.
George course - Simple Podcast creation is 1 credit.
https://www.georgekao.com/podcasting
Have you creating a podcast?
What did it do for you? Did you love it? Was it fun?
Did you take this course?
Would you want to take it with me?

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Comments7

BG

Brigitte Gemme 🔤 ABC

I've been recording an irregular podcast since March 2021, and I have 59 episodes so far. Some of them are blog posts that I just read and post as-is, and most episodes are interviews with people I find interesting that are at least tangentially connected to my niche and whom I know will be sharing insight that my audience will (probably) enjoy. For the most part, really, I do it because I enjoy it, I love having this opportunity for deep conversation with my guests. I'm a former academic researcher with lots of interview experience, and worked on radio as well, and it's always been my favorite medium. As a nice aside, the podcast also serves as outreach, as my guests share the podcast episode with their audience. I have a mix of guests, some of whom have bigger audiences than me, and others with smaller audiences, and I'm happy to help them spread their message. I'm getting pitches from PR agents/publishers on a regular basis now, too. For the past two years or so, I've been recording video and posting that part to YouTube as well.

My business podcast is hosted on Podbean and I'm happy to pay the $100 or so per year for hosting. I have a separate podcast-for-fun project that I now host on Substack because it's free with zero monetization plan. I've enjoyed every minute of work on it, but it's really been a hobby so I didn't want to have to pay to keep that one available for downloads.

❤️ Love 1

2mo ago

GK

George Kao STAFF Ⓜ️ MasterHeart 🔤 ABC

Oct 15 04:18pm in 2024 ABC Masterheart 🙏🏼 Progress & learnings 💡

New clients -- how are they finding you?

Look at your new clients from this year... how did they find you?

Content? If å new client has signed up because of your content, on which platform did they find you?
Netcaring? Did a conversation turn into a client or a referral?
Market discovery? Did a market research call turn into a client or referral?
Aligned Offer? Did improving your offer make a noticeable difference in getting interest in your work?
Collaboration? Did you get an interview or other collab that resulted in a new cli…

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Comments10

BG

Brigitte Gemme 🔤 ABC

Most of my income is from info products (meal plan subscription, email course, books) and programs (courses). Most people who buy something from me have been email subscribers for at least a few weeks - I send weekly emails that are written like a letter to a friend, where I share the content I've created and current offers. I do not strictly track customer acquisition but here is what I notice (kinds of activities associated with greater sales) and what I hear from clients when they sign up for my services.

My YouTube channel has been a significant source of new subscribers to my newsletter, book sales, and requests for 1:1 private coaching clinics. Most people seem to get to my YouTube channel via the YouTube recommendations.
Guest appearances in front of other people's audiences (YouTube, podcast, programs...) has a big impact when the host is bigger than me. Back in May, I was a guest on a YouTube daily show with a really engaged following that has had nearly 25K views so far. It's still bringing me new clients.
Monthly free events on Zoom (mix of nutrition webinars and cooking demos, depending on my mood) contribute to building my email list a lot. I promote those with Facebook ads.
SEO is still a big thing for me. I have a number of blog posts that are doing reasonably well for keywords that matter to me (e.g., vegan batch cooking). Which reminds me that I should probably update them.
I am in the process of recording a new course and I recruited the "founders" (beta cohort) via my email list. When this becomes evergreen in 2025, I wouldn't be surprised if there were more SEO-driven spontaneous sales.

❤️ 👏 Celebrate 2

2mo ago

GK

George Kao STAFF Ⓜ️ MasterHeart 🔤 ABC

Jun 29 09:28am in 2024 ABC Masterheart Staff Announcements

Are you interested in getting together with others at similar business stage and discussing strategy/next steps?

Would you be interested in having discussions with other ABC/Masterheart members who are at similar stage of business as you... to discuss what strategy/next steps are most relevant?

...and then have me advise your group on those next steps?

We can easily do this as breakout groups during our weekly ABC calls.

Or would you rather discuss specific areas of business, with people who might be at different levels?

If we do breakout groups for stages of business, what do you think about coordinatin…

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Comments18

BG

Brigitte Gemme 🔤 ABC

Lots of great insight above, and I

@Aurora Meneghello 's suggestions resonate with me more. Also in line with @Dipanshu Rawal 's comments, I think "perceived" income, relative to aspirations, is more meaningful. I am personally not looking to create a full-time income from this business, for example, but I treat it as a full-time job and not a hobby.

So... this is a great idea but the execution may be a bit fuzzy at the beginning and everyone will need to have patience as you explore meaningful ways to divide people up! Thanks for cooking it up for us. :)

👍 ❤️ Like 5

6mo ago

JJ

Jackie Johansen 🔤 ABC

Jun 3 01:34pm in 2024 ABC Masterheart ❓ Questions

PO Box Alternatives

Hi everyone,

For years I've kept a PO Box to be in compliance with having an address connected to my newsletters. However, the rates keep going up, the box just fills with physical junk mail that I never check and I don't think that USPS is too happy about that :) Anyway, curious what others are doing and if there are options I'm not thinking of. Right now I'm paying $91 every six months. Thanks everyone!

👍 Like 1

Comments7

BG

Brigitte Gemme 🔤 ABC

Hi Jackie! I'm late to the party but you may want to make sure that your domain name(s) is set to be anonymously registered, which means that your mailing address will not be available for all junk-mailers to see. I have stop receiving almost all physical spam since doing that.

The physical mailing address for my newsletter is that of our family lawyer's office. He was the one who offered - they only charge if they forward something to me. I've written it as "Brigitte Gemme c/o Law Firm Name, Law Firm Address." In the last four years since I started doing that, they have had to forward exactly two pieces of mail to me (including one handwritten thank-you card from a client!), no spam (and I have a few thousand subscribers on my email list). If you do have a lawyer you deal with regularly, they may be willing to do this for you.

❤️ 🙏 Love 2

6mo ago

GK

George Kao STAFF Ⓜ️ MasterHeart 🔤 ABC

Dec 12, 2023 06:42pm in 2024 ABC Masterheart Staff Announcements

Our 2024 official events calendar -- are you able to see it?

Click here to see the calendar.

Let me know if you're able to see it? Let me know what device you're using to access it. I just need someone with each type of device to confirm :)

To add it to your own google calendar or apple calendar, click here for those instructions.

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Comments6

BG

Brigitte Gemme 🔤 ABC

Yes, using Thunderbird on PC Windows 10 computer.

🙏 Gratitude 1

1y ago

✍🏽 What is your joyful productivity structure for 2024 of working your business?

✨ 2024 ABC & MasterHeart - Welcome! Take the onboarding steps...

To have a financially sustainable business will require you to have a sustainable time/energy management structure for you to work on your business. I'll call that your "joyful productivity structure". What does that look like for you? Comment below and share with us anything you'd like to share about your structure. Resource to help you create -- and keep integrity with -- your joyful pro structure: The 111 Formula -- Go to the BizPlan course and scroll down to the 111 Formula Module. The Weekly Plan -- Go to Joyful Pro course and scroll down to the module "Weekly Planning". The Q&A calls with me -- they start in January -- come to any Q&A call and ask for help to clarify your structure. Your monthly call with your Accountability Buddy (starting in January) is where you can revisit your structure, what you're learning about it (and about yourself), and recommit to the integrity of the structure. Besides adding your comment below, also look at some of the latest comments -- what do you appreciate about what they wrote? What can you learn from it? (If you don't see any comments below, it means you're currently logged out, or don't have access to this course.)

FS

Francesca Sciandra

Creating and refining this structure is one of the key reasons I've joined ABC! 😊

For now, I have these foundations in place:

Self-hypnosis & Energy Reboots: I do morning self-hypnosis when I wake up, and then I do Energy Reboots throughout the day.
Accountability buddy: I connect with my accountability buddy twice weekly over WhatsApp. On Monday, we share our intentions for the week, which include self-care activities in addition to work tasks. Then, on Friday, we share our progress. Our approach is gentle and supportive.
Content plan: For the first time since starting my business, I have put together an annual content plan. I'm using it as a framework for blogging, social media posting, emails, and new resources (meditation audios and worksheets). This gives me a weekly to do list, working a month out with creation. I expect to refine and edit the plan during the year.

👍 👏 Celebrate 6

1y ago

BG

Brigitte Gemme 🔤 ABC

@Francesca Sciandra Congrats on laying down a plan for the year! Looking forward to seeing how it goes.

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1y ago

BG

Brigitte Gemme 🔤 ABC

Thanks for asking, George. It had been a while since I reviewed how I spend my time on a weekly basis. I created my own weekly planning spreadsheet with inspiration from the one you discuss in your Weekly Planning recording and it made it clear that I will be saying "no" to some things in order to say "yes" to others.

In terms of targets, I have number goals for various kinds of content and program/products/launches, very loosely inspired by the 111 formula. I will make that into a coloring sheet to view my progress in each category. :)

👍 👏 Like 4

1y ago