Pricing thoughts... and a qualifying question in your application.

“Struggling to believe people will want to pay me that much every month… especially if they are low income…” For some people, $300/month USD would be high. For others, it would be normal. For yet others, it would be easy/low price. This is true for many industries, not just business/marketing. Truth: you don't know and shouldn't assume their willingness to pay a sustainable rate for your program. Their spending priorities is their prerogative, not yours. Everyone has different values and financial goals, and that we should respect those choices. Still, you can help confirm their awareness of the commitment in your application. For example in my MasterHeart 2023 application there is this question that all applicants must fill out: “MasterHeart is $222 per month with a 1 year commitment -- is it a financial hardship for you?” The options they can select: “The payments ($222 USD per month x 12 months) are completely doable.” “I can easily (and would prefer to) make a single payment of $2,400 USD (save $264).” “Either option would be a financial hardship.” Nobody selects the third option, even though afterwards I find out that a few are less financially sound than I expected. Others may not have applied altogether given the clarity of the question. Pricing will act as a natural filter for those who are eager vs. not.