RW
Rob Wagner
@robwagnercoaching
🔤 ABC

I’ve always been drawn to the ocean. For many years, my family and I have lived near the coast in San Clemente, California.

I walk on the sand or beach trail every chance I get. Years ago, I held a seminar on the beach in San Clemente. Later, I started having “walking business meetings” with collea…


Active 8mo ago Joined 17 Nov 2023 (GMT-08:00) Pacific Time (US & Canada)
7 Pricing concerns 10:14
Pricing thoughts... and a qualifying question in your application.

“Struggling to believe people will want to pay me that much every month… especially if they are low income…” For some people, $300/month USD would be high. For others, it would be normal. For yet others, it would be easy/low price. This is true for many industries, not just business/marketing. Truth: you don't know and shouldn't assume their willingness to pay a sustainable rate for your program. Their spending priorities is their prerogative, not yours. Everyone has different values and financial goals, and that we should respect those choices. Still, you can help confirm their awareness of the commitment in your application. For example in my MasterHeart 2023 application there is this question that all applicants must fill out: “MasterHeart is $222 per month with a 1 year commitment -- is it a financial hardship for you?” The options they can select: “The payments ($222 USD per month x 12 months) are completely doable.” “I can easily (and would prefer to) make a single payment of $2,400 USD (save $264).” “Either option would be a financial hardship.” Nobody selects the third option, even though afterwards I find out that a few are less financially sound than I expected. Others may not have applied altogether given the clarity of the question. Pricing will act as a natural filter for those who are eager vs. not.


RW
Rob Wagner 🔤 ABC

George's pricing mindset talk is so valuable. So great you point out that for some people, $30 a month is too much to spend on a group program, while others look at a $1000 per month program with suspicion, thinking "this seems too cheap to be good." Thanks for this.

2 Begin by imagining your ideal 20 3:40
Let's begin imagining your 20...

Imagine 20 people you love to work with – they enjoy your style and skills just as you are now, without you needing to change or improve anything – and you enjoy them as well. Part of this work – as all work of "authentic business" – is to practice believing in the value of your skills and presence, and stepping more into your authentic service-oriented power. Those 20 people probably already in your life/network right now. Draw them forth by writing a heartfelt description of them...  You're welcome to comment below as you tell us about them – anything you can tell us is great, their inner characteristics, outer (visible) demographics, their interests, and most importantly – why they like and trust you. And what they believe that you can support them with. No perfection needed here... just write what comes to you.  You can always update it later – and likely will :) After writing your comment, turn around and comment on 2 others' descriptions, especially if you resonate or know someone who is exactly like that! :) Just because you reply to someone's comment doesn't mean that you'll get a spot as part of their 20 ;-) but later in this course, if there's still space, and it seems aligned for the time being, they might reach out to you with a gentle invitation to play :-)


LR

My 20 people have a desire to improve their physical, mental and emotional health in order to experience more peace, joy, love and improved physical health.  Some care for others (healthcare professionals or caregivers of family/friends) and want to prevent burnout.  They understand that good health and a thriving personal life are essential to being able to help others but they need some assistance in supporting themselves and getting that balance back.  Others are searching for additional non-pharmaceutical methods/techniques to address their personal challenges. Many are feeling anxious, stressed, or have digestive issues, physical pain or sleeping disturbances.  All of these people are open to learning new concepts and techniques, want to take an active role in their health and well-being and understand that physical, mental and emotional health are intertwined.   They trust me because I have experienced physical and emotional pain that was resolved using integrative therapies.  I have learned how to care for myself while caring for others, and to live a balanced, fulfilling life.  I am caring, compassionate, and calm, and walk both conventional and integrative medicine worlds.  I worked as an RN in conventional medicine for over 35 years, and I keep my license active.  I have been an integrative therapy practitioner for over a decade, working with clients 1:1 and teaching various classes to empower people to help themselves and others.  My passion is empowering people with tools to enhance mind, body, and spirit health so they can lead their best lives.   

BH
Bingz Huang 💗 Conversation Booster 🔤 ABC

@Laurie Ratto I love that you've shared how you take care of yourself while taking care of others, and that you have experience in both conventional and integrative medicine.

TR

Hi@Laurie Ratto... appreciate this! Three cheers for non-pharma options for better self-care 🙏🏼 

RW
Rob Wagner 🔤 ABC

@Laurie Ratto I really like the way you have expressed this, it is very clear, authentic and credible. Great job!