Hello :) My name is Keith Logan. I live in the foothills of the Sierra Nevada mountains in Northern California. My first loves are hiking in Nature and traveling in Europe.
I love George's understanding and offering of authenticity, integrity, and truthfulness in marketing, connecting with spirit and energy and letting Nature fill in the rest.
I am taking the ABC course to start my new web-based business from scratch. I teach and offer guidance in How to Invest: The What's, Why's, and How's of Investing. I will not be selling anything; I will be educating and offering guidance on what tools to use to invest, how various investment tools operate, how they can help or hurt, and how to implement buying and selling.
I formerly owned and managed Sierra Atlantic Capital Management and was in the top 5% of U.S. financial advisors. I have worked in the investment field off and on since 1985.
I feel guided to help those who want to see their wealth multiply yet have not found a source of investment advice offered in the true spirit of service, integrity, joy, and professionalism.
Although highly trained in investments, I am a novice in establishing an entirely internet-based client acquisition business. I need mentorship, shared advice, and "confidence-building support."
Hello :) My name is Keith Logan. I live in the foothills of the Sierra Nevada mountains in Northern California. My first loves are hiking in Nature and traveling in Europe.
I love George's understanding and offering of authenticity, integrity, and truthfulness in marketing, connecting with spirit…
8:05
When your things don't sell... why not?
Why do you think that is? Before you continue to read, comment below first on what your hunch tells you... If your stuff isn't selling well, here's why it might be... You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...
I am discovering a positive emotional experience in hearing the innocent response to my inquiries about Investment Education. I start with the statement, "I don't want your money, I want your opinion." Then tell my story and ask which they think would be of interest to people...travel writing and expertise of investment education. Hands down investment not ed, and they have expressed a real need and desire. Cool..
When things don't sell at all it's because people probably don't actually want them. They don't see the value for them.
I like this definition of "selling" from Michael Neill:
"Selling is finding out what people already actually want and helping them get it."
He goes on to say that we do this by listening and getting to know people. 💡
If what I've got isn't selling, people don't think it will help them get what they want. They don't see the value or the value isn't there for them.
There's no judgement in this; it's just how it works. It's my job to communicate the impact of what I do as clearly as possible so that I can help the people I'm here to serve.
I believe the ways to create value are infinite, so it's just a matter of time before we find the match. 🤗
When I was less certain about what was available through my coaching, my communication was uncertain, too.
I work with a coach and spend a lot of time reflecting on what creates the most powerful impact. The more I see about that, the easier sharing it gets.
Listening is essential. I need to really understand how someone thinks and what's relevant to them in order to communicate in a way that connects.
I don't always do a good job of it. Sometimes I stumble and fumble in communicating, but every time I have a conversation, I get clearer. It also helps to review my sessions with my coach so that he can help me see more deeply, too.
Writing this response makes me realize how invested I am in growth in this area! 😂 I know what a big difference it makes to my impact and the people I can help, but I don't feel heavy about it. I know that the more I show up curious and open, the more I learn.
And then there's the piece about what do they actually want, anyway? And can they tell you what they want, or are they also uncertain of what would make a difference?
I am finding that if I ask and really listen, people can tell me what they already actually want: more clients, more money, a feeling of peace. When I get curious and ask follow up questions, we discover what they REALLY want those things for.
Once I know what they want and WHY they want it, we can establish relevance. Can I help them get this or not? If I can, I can communicate what I see that will make the difference. Then someone will know if this aligns for them or not.
If I do a good job of this, I'm already creating value for them, and they feel it. If I do a crappy job, maybe not so much. 😁
This is easiest to do with people in 1:1 conversation. It can also be done through a good sales page and content, but it requires a clear understanding of what people already actually want, the words they use to describe it, and a message that bridges what they want to what you offer effectively. I think this comes naturally from experience with clients (and market research conversations!) but if your energy signature is clear and resonant, it may become less important. If your clients tend to listen to their intuition, they may reach out to you simply because "they had a feeling." ✨ That's my experience, anyway.
That’s so freeing for me because I have real blocks around marketing. “It’s my job to communicate the impact of what I do as clearly as possible so that I can help the people I’m here to serve.” What a keeper! I could post it on my wall, and I just might! Thank you!
I'm (finally) starting to see creating clients and service as the same thing. Not as a reframe, but as an actual fact. I show up and serve. Sometimes that creates clients. Many times it's doesn't. But that's the way I want clients to show up in my life, through service. 😍
I experienced my first taste of this when I asked my first market survey question. My romantic travel writing got no hits, my Investment Education was a total sign me up! It was very encouraging.
Romantic travel writing! That sounds much more fun to me than investment education. 😂
There is brilliance is listening to people and seeing what occurs to us to serve. I love what emerges from that process.
I'm thrilled you're finding encouragement in the journey! 🤗
✍🏽 What is your joyful productivity structure for 2024 of working your business?
To have a financially sustainable business will require you to have a sustainable time/energy management structure for you to work on your business. I'll call that your "joyful productivity structure". What does that look like for you? Comment below and share with us anything you'd like to share about your structure. Resource to help you create -- and keep integrity with -- your joyful pro structure: The 111 Formula -- Go to the BizPlan course and scroll down to the 111 Formula Module. The Weekly Plan -- Go to Joyful Pro course and scroll down to the module "Weekly Planning". The Q&A calls with me -- they start in January -- come to any Q&A call and ask for help to clarify your structure. Your monthly call with your Accountability Buddy (starting in January) is where you can revisit your structure, what you're learning about it (and about yourself), and recommit to the integrity of the structure. Besides adding your comment below, also look at some of the latest comments -- what do you appreciate about what they wrote? What can you learn from it? (If you don't see any comments below, it means you're currently logged out, or don't have access to this course.)
Implementing the guardrails of Realistically what time I have available, and allocating the joyful work time, household errand time, exercise time, and coffee & meditation time. Just starting, but my stress level is already significantly reduced. Thank your
I'm feeling good about my productivity and sustainability when it comes to building my college counseling business, but lately I've been concerned about the sustainability of my writing career.
It is extremely draining to submit my work to publications, most often resulting in a non-response. But I want to be able to keep doing it because I will not succeed if I don't. I want to get into the habit of writing pitches or drafts of publishable pieces and then submitting them.
I'm going to try to have a dedicated weekly time for my professional writing endeavors. It would be great if I could do one submission per week. I think that will be sustainable, and something is bound to hit at some point if I submit weekly.
I could use that time for writing and/or brainstorming as well, but I also have other times where I do that. It's really the submitting that I need to cordon off to one part of the week because it will drive me nuts if I don't. In THEORY, I could be submitting one pitch or draft PER DAY, but I would burn out if I did that.
I will check out the resources linked in this post!
Everything is optional 😊
There is a lot offered to you in this program! Even the onboarding itself may seem like a lot 😅 Yet, it's all optional... just like everything else in life. (Ok, maybe except for death and taxes 😆) Truly, feel free to skip around to what interests you most... even for the seemingly required onboarding segments. Allow yourself to quickly skim, or skip, anything! Whenever you see a video, notice that under it, there's a transcript button you can click on to quickly skim what it's about (the transcripts aren't perfect, but gives you a sense of the topic.) Probably the most helpful thing in this program is to attend a Q&A call and ask me: "George, here's my situation ______. What do you recommend that I do next?" You are welcome to ask me that question (on a Q&A call) even without having seen a single segment of any of my courses... or even without going through the onboarding stuff 😊 Practice this very important skill -- give yourself permission to only do what you truly wish to do... ...and to do it all at a pace that works really well for you. Joyful productivity is the name of the game. Be sure to take plenty of breaks, of course 💛
Thank you,
I followed the facebook link you shared on your profile but unfortunately it showed me an error page.