When I help college and grad school applicants with their essays, I want to help them gain admission to the school or program of their choice. However, this is not at the heart of my work.
Everyone who pursues a degree does it for a reason. The heart of my work is helping clients identify that reason and then articulate it in a way that will come alive for the admission professional reading their file.
The application process is not merely a means to an end. Rather, it is an opportunity to look inward, explore your motivations and strengths, and articulate them with vividness and precision. I help my clients achieve this.
I offer essay services for applicants at all degree levels and comprehensive college counseling for undergraduate applicants. I help clients and their families with the entire process.
When I help college and grad school applicants with their essays, I want to help them gain admission to the school or program of their choice. However, this is not at the heart of my work.
Everyone who pursues a degree does it for a reason. The heart of my work is helping clients identify that reason…
A big shout out & thank you to
AND ... Tonight, I look forward to my 8pm call with
Thanks again,
XO ♥️🐈⬛
A big shout out & thank you to
AND ... Tonight, I look forward to my 8pm call with
A big shout out & thank you to
AND ... Tonight, I look forward to my 8pm call with
Thanks again,
XO ♥️🐈⬛
Thanks for the shoutout! It was so great to chat with you. 😊
This is a question that I would like
I have two major services that I offer. I know that the market wants these services because my industry is built around them.
I am a college counselor, and my biggest obstacle to building my business is that I have not yet connected with the demographic I most want to reach: parents of teens. (I am working on it. It's very hard. I am hoping to make some progress through a regular ad regimen. My audience is set to parents of teens.)
I've felt silly to have regular gentle launches because my service has not changed. I'm just going to be reminding my audience of the services I offer.
I'm predicting the answer is yes, but does it still make sense to do periodic gentle launches for the same service I've been gentle launching this whole time with no bites? I strongly believe that the problem is not the service, it's the audience.
I have a small audience who views my content regularly, and they appreciate what I have to say, but none of them are parents of teens.
Obviously, they're not going to purchase my service, and knowing the composition of my audience makes me feel awkward about doing gentle launches because I know it's not an offer that adds value to them. I appreciate the audience that I have, and they appreciate my writing, but it's not a fit in terms of the sustainability of my business.
These are my intertwined questions:
1. Other than ads targeted at parents of teens, what do you suggest I do to connect with the audience that can actually support the sustainability of my business (eg give me money for my services lol)?
I've tried partnering with local organizations for in-person workshops, but it's a herculean effort with minimal payoff. From the initial cold contact to the workshop itself, there are bright spots, but it's ultimately draining.
I need something that is doable over a sustained period of time. I feel like ads fit the bill, but I'm wondering what else I can do that may be a fit for me.
2. What are your thoughts about having periodic gentle launches of the same offer? Do you have ideas in terms of how often I should do it and if/how I should change up the language?
This is a question that I would like
I have two major services that I offer. I know that the market wants these services because my industry is built around them.
I am a college counselor, and my biggest obstacle to building my business is that I have not yet connected with the demographic I most want to reach: parents of teens. (I am working on it. It's very hard. I am hoping to make some progress through a regular ad regimen. My audience i…
This is a question that I would like
I have two major services that I offer. I know that the market wants these services because my industry is built around them.
I am a college counselor, and my biggest obstacle to building my business is that I have not yet connected with the demographic I most want to reach: parents of teens. (I am working on it. It's very hard. I am hoping to make some progress through a regular ad regimen. My audience is set to parents of teens.)
I've felt silly to have regular gentle launches because my service has not changed. I'm just going to be reminding my audience of the services I offer.
I'm predicting the answer is yes, but does it still make sense to do periodic gentle launches for the same service I've been gentle launching this whole time with no bites? I strongly believe that the problem is not the service, it's the audience.
I have a small audience who views my content regularly, and they appreciate what I have to say, but none of them are parents of teens.
Obviously, they're not going to purchase my service, and knowing the composition of my audience makes me feel awkward about doing gentle launches because I know it's not an offer that adds value to them. I appreciate the audience that I have, and they appreciate my writing, but it's not a fit in terms of the sustainability of my business.
These are my intertwined questions:
1. Other than ads targeted at parents of teens, what do you suggest I do to connect with the audience that can actually support the sustainability of my business (eg give me money for my services lol)?
I've tried partnering with local organizations for in-person workshops, but it's a herculean effort with minimal payoff. From the initial cold contact to the workshop itself, there are bright spots, but it's ultimately draining.
I need something that is doable over a sustained period of time. I feel like ads fit the bill, but I'm wondering what else I can do that may be a fit for me.
2. What are your thoughts about having periodic gentle launches of the same offer? Do you have ideas in terms of how often I should do it and if/how I should change up the language?
Anyone else have your facebook ads rejected?
I've now had two ads rejected because they were about "social issues, elections or politics."
Talking about social issues is a big part of what I do. I get that facebook needs to regulate ads about politics, but it's frustrating that they don't allow ads about social issues.
I am an LGBTQIA+ and Jewish college consultant, and I specialize in working with LGBTQIA+ and Jewish clients. Of course my content is going to involve social issues.
I feel like I can only run ads with my most boring, insipid content. Not that I think my content is boring or insipid. It's just that I really want to find people whose values align with mine, and I feel like Meta is tying my hands behind my back. My juiciest content is content facebook will not allow me to advertise.
Anyone have commiseration or wisdom?
Anyone else have your facebook ads rejected?
I've now had two ads rejected because they were about "social issues, elections or politics."
Talking about social issues is a big part of what I do. I get that facebook needs to regulate ads about politics, but it's frustrating that they don't allow ads about social issues.
I am an LGBTQIA+ and Jewish college consultant, and I specialize in working with LGBTQIA+ and Jewish clients. Of course my content is going to involve social issues.
I feel li…
Anyone else have your facebook ads rejected?
I've now had two ads rejected because they were about "social issues, elections or politics."
Talking about social issues is a big part of what I do. I get that facebook needs to regulate ads about politics, but it's frustrating that they don't allow ads about social issues.
I am an LGBTQIA+ and Jewish college consultant, and I specialize in working with LGBTQIA+ and Jewish clients. Of course my content is going to involve social issues.
I feel like I can only run ads with my most boring, insipid content. Not that I think my content is boring or insipid. It's just that I really want to find people whose values align with mine, and I feel like Meta is tying my hands behind my back. My juiciest content is content facebook will not allow me to advertise.
Anyone have commiseration or wisdom?
I've just noticed there's a "special ad categories" section on the ad creation platform where you can declare that your ad is about social issues. What does this do? Is it like a magic wand? Will all my ads be approved if I just declare they're about social issues? Anybody know?
I once took a group of my students (from my studio) to hike a 14er called Mt. Democrat. FB immediately rejected an ad I ran for a post I made about it. It must have been automatic (because of the word democrat). I appealed successfully.
I don't have wisdom necessarily to share but I do get it. My day job is working for a non-profit that specializes working with LGBTQ+ at-risk youth. I run their ads and spearhead marketing and communications. I've had ads rejected for the same reason. We've also done fundraisers at wineries and those ads get rejected because of alcohol violations, just by mentioning winery or wine. I did do an ad campaign specifically around LGBTQ+ successfully though. I focused on video, inclusive images, and left out some of the key trigger words for them --while still speaking to the core message. It was tricky though because we couldn't target as well as we'd have wanted because of Meta's restrictions around targeting specific folks. So lookalike audiences were helpful here. But still, as we reached a broader audience, the ads got more nasty comments from people who were not our audience. Just had to stay on top of those.
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