RO
Rachel Oshinsky

When I help college and grad school applicants with their essays, I want to help them gain admission to the school or program of their choice. However, this is not at the heart of my work.

Everyone who pursues a degree does it for a reason. The heart of my work is helping clients identify that reason…


Active 2mo ago Joined 28 Feb 2023 West Roxbury (GMT-05:00) EST

Thank You‼️🌻🍃🦋

A big shout out & thank you to 

@Rachel Oshinsky for our fabulous, hour+ "colleague chat" this afternoon‼️🥰 Better late than never!!! 😂🤣😂 I loved learning more about you & your beautiful biz @ Purple Goat College Consulting. 💜🐐 💜 I look forward to sending you ideal referrals in the future!! ✅ Your "energy signature" is delightful -- & FUN‼️🤸‍♀️🤸‍♀️🤸‍♀️ I loved talking about the MBPI too‼️🤩

AND ... Tonight, I look forward to my 8pm call with 

@Bingz Huang‼️🤩 Truth be told, I don't know exactly…


RO

Thanks for the shoutout! It was so great to chat with you. 😊

Concerns about wrong audience and repetitive gentle launches

This is a question that I would like 

@George Kao to answer on Monday's call (July 8). 

I have two major services that I offer. I know that the market wants these services because my industry is built around them. 

I am a college counselor, and my biggest obstacle to building my business is that I have not yet connected with the demographic I most want to reach: parents of teens. (I am working on it. It's very hard. I am hoping to make some progress through a regular ad regimen. My audience i…


FB ads rejected

Anyone else have your facebook ads rejected?

I've now had two ads rejected because they were about "social issues, elections or politics."

Talking about social issues is a big part of what I do. I get that facebook needs to regulate ads about politics, but it's frustrating that they don't allow ads about social issues. 

I am an LGBTQIA+ and Jewish college consultant, and I specialize in working with LGBTQIA+ and Jewish clients. Of course my content is going to involve social issues.

I feel li…



RO

I've just noticed there's a "special ad categories" section on the ad creation platform where you can declare that your ad is about social issues. What does this do? Is it like a magic wand? Will all my ads be approved if I just declare they're about social issues? Anybody know? 

@George Kao @Jackie Johansen
GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@Rachel Oshinsky have you tried searching the Facebook Ads Library for keywords associated with your ads, and see how other (approved) ads frame it? Maybe there's a way to say it differently... 
RO

@George Kao Whoa. This tool is... overwhelming. But potentially useful once I figure out how best to use it. Thanks for the tip.
MW
Mike Wang 🌱 Conversation Starter 🔤 ABC

I once took a group of my students (from my studio) to hike a 14er called Mt. Democrat. FB immediately rejected an ad I ran for a post I made about it. It must have been automatic (because of the word democrat). I appealed successfully.

I feel like others in our community have come up against similar challenges. Perhaps others (and George) will be able to chime in about creative ways to run ads against content that still feels authentic to you.
RO

@Mike Wang Ok, that's a bit funny. I appreciate that story.
JJ
Jackie Johansen 🔤 ABC

I don't have wisdom necessarily to share but I do get it. My day job is working for a non-profit that specializes working with LGBTQ+ at-risk youth. I run their ads and spearhead marketing and communications. I've had ads rejected for the same reason. We've also done fundraisers at wineries and those ads get rejected because of alcohol violations, just by mentioning winery or wine. I did do an ad campaign specifically around LGBTQ+ successfully though. I focused on video, inclusive images, and left out some of the key trigger words for them --while still speaking to the core message. It was tricky though because we couldn't target as well as we'd have wanted because of Meta's restrictions around targeting specific folks. So lookalike audiences were helpful here. But still, as we reached a broader audience, the ads got more nasty comments from people who were not our audience. Just had to stay on top of those. 

RO

@Jackie Johansen This is validating and helpful to hear. Thank you for your comment! 💜