I appreciate that creating content is an opportunity for exploring interests and topics that we believe might interest our audience, and I agree that writing is a great way to discover what you have to say about something. I accept George’s point that creating content consistently is a practice that we develop over time, and I accept the premise that disciplining ourselves to show up, do the work, and hold the results lightly makes sense as a way of building our capabilities to create content.
But there are no guarantees our content will land.
A coach friend of mind wisely told me that she has started taking programs and courses on topics that matter to her clients even if they are not topics that are her passionate interests..
This struck me as a worthwhile compromise to negotiate: What topic or issue is compelling enough for you for your development thst you want to invest time and resources to learn AND that is essential for clients.
Another aspect to think about is whether the topic or issue is broadly interesting is something that draws on your prior knowledge and expertise. Think AI in the last six months, equity, pandemic response and remote work in the last few years. I’m not suggesting getting on a popularity band wagon is a good idea if the topic or issue is not compelling to you. I suspect popular topics that are related to you experience and expertise are better to pursue than trying to develop expertise in a popular topic that is brand new you just because it is broadly popular. If you look at AI, for example, a lot of peole are clambering to profit from it, but those with a mix of practical and conceptual expertise are more likely to be able to create content fast enough and compelling enough to draw a crowd.
Drawing yet again from productivity and time management, ideas that are aligned with your purpose and values are worth considering . Susan David would likely say to pursue topics that lead you to closer to your values. Angela Duckworth would likely say if you do the work to articulate your top level goal, then I would use that statement to evaluate potential topics for not only how compelling to your clients and your own developmental interest but also the larger aim. For example, Duckworth aims to support psychology literacy through her work. If the topic you are considering don’t advance youe aim then think hard before pursing it.
So, I’ve surface some criteria that can help you decide what concepts to develop your expertise around to better serve clients:
- How compelling is it for you and essential for your audience?
- How popular is this topic and to what extent does it draw on your existing knowledge and expertise?
- How aligned is this topic with your values and purpose.
What other criteria to you use to assess different bodies of knowlege to pursue?
I am curious what, if any of these ideas land for you.
—-
7/7 Nailed it! This was a fun challenge. Thank you, George Kao.
I appreciate that creating content is an opportunity for exploring interests and topics that we believe might interest our audience, and I agree that writing is a great way to discover what you have to say about something. I accept George’s point that creating content consistently is a practice that we develop over time, and I accept the premise that disciplining ourselves to show up, do the work, and hold the results lightly makes sense as a way of building our capabilities to create conten…
I appreciate that creating content is an opportunity for exploring interests and topics that we believe might interest our audience, and I agree that writing is a great way to discover what you have to say about something. I accept George’s point that creating content consistently is a practice that we develop over time, and I accept the premise that disciplining ourselves to show up, do the work, and hold the results lightly makes sense as a way of building our capabilities to create content.
But there are no guarantees our content will land.
A coach friend of mind wisely told me that she has started taking programs and courses on topics that matter to her clients even if they are not topics that are her passionate interests..
This struck me as a worthwhile compromise to negotiate: What topic or issue is compelling enough for you for your development thst you want to invest time and resources to learn AND that is essential for clients.
Another aspect to think about is whether the topic or issue is broadly interesting is something that draws on your prior knowledge and expertise. Think AI in the last six months, equity, pandemic response and remote work in the last few years. I’m not suggesting getting on a popularity band wagon is a good idea if the topic or issue is not compelling to you. I suspect popular topics that are related to you experience and expertise are better to pursue than trying to develop expertise in a popular topic that is brand new you just because it is broadly popular. If you look at AI, for example, a lot of peole are clambering to profit from it, but those with a mix of practical and conceptual expertise are more likely to be able to create content fast enough and compelling enough to draw a crowd.
Drawing yet again from productivity and time management, ideas that are aligned with your purpose and values are worth considering . Susan David would likely say to pursue topics that lead you to closer to your values. Angela Duckworth would likely say if you do the work to articulate your top level goal, then I would use that statement to evaluate potential topics for not only how compelling to your clients and your own developmental interest but also the larger aim. For example, Duckworth aims to support psychology literacy through her work. If the topic you are considering don’t advance youe aim then think hard before pursing it.
So, I’ve surface some criteria that can help you decide what concepts to develop your expertise around to better serve clients:
- How compelling is it for you and essential for your audience?
- How popular is this topic and to what extent does it draw on your existing knowledge and expertise?
- How aligned is this topic with your values and purpose.
What other criteria to you use to assess different bodies of knowlege to pursue?
I am curious what, if any of these ideas land for you.
—-
7/7 Nailed it! This was a fun challenge. Thank you, George Kao.
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