Transcript
This is an important reminder when it comes to your your advertising strategy.
The way that I teach it as you probably know by now is different from what everyone else teaches.
Everyone else teaches use ads to build your funnel or to get options into your funnel.
It's all about selling.
You know, their ads are all about selling.
And the framework I've given you since the beginning of this course, and I'm reminding you here again.
So we can end the course in a way that's, you know, with the correct principles is their ads are for 2 purposes.
Therefore, Therefore, growing a warm audience and then selling to that warm audience.
In other words, there's 2 types of ads that I run, content ads and offer ads.
And if you're not running both types of ads, then you're not really following my strategy.
And, you know, if you whatever strategy is working for you, great, but I would highly recommend, obviously, the strategy that I teach and that I use every day in my business.
So content, remember, is about the purpose of content is not to I'm gonna interest you in signing up for my thing.
That's not really pure content.
That is a call to action or a selling message disguised as content.
And if you do that, you're not being authentic.
With your content.
It's not authentic content.
By definition, it's selling content.
Okay?
Which, you know, you're not being transparent about what the content You tell a story, and then suddenly, oh, that's why you should sign up for me.
But it's fine.
It's people do that all the time, but it's just not authentic content.
It's not the kind of content that we'll make someone who doesn't know you go, wow, that was a powerful story or that was an inspirational idea.
And what's this person selling?
There's nothing they're selling?
That's unique.
That's different from any other ad I've seen.
Which is why my strategy works.
Okay?
So content is about ministry on the one hand.
You're really doing your your your your best to benefit the world.
And on the other hand, it's about self exploration.
You're genuinely trying to figure out your own message and your own experiences, what they mean to you and to the world.
And so self exploration and outer service inner exploration outer service is the how I look at the authentic content marketing.
So so, you know, always be experimenting with a variety of how you're exploring yourself and how you're serving the world.
So look at your best content, the ones that got the most engagement, and then run ads on on those to cool audiences.
Who might love you.
So we grow our audience at a true audience by running ads on our best content that is filtering content.
Content that is not just easily likable.
It's not just an inspirational quote.
Who who wouldn't like that?
It's not just a cat video.
Who wouldn't like that?
Of everyone like that.
That builds you a diluted warm audience.
You don't want that.
You want filtering content.
That's like, okay.
My ideal client would get this.
Most of the world would not.
That's the kind of content that would go do really well to build a a true warm audience.
So content on the one hand and then Invitations are also the type of second type of ad that I run, that you should run, I recommended, where you are Now targeting your warm audience, remember content for a cool audience or lukewarm, and then invitations for the warm audience.
And and I call them invitations rather than sales messages or calls to action or offers.
It's because it's like you're inviting from a a spirit of warm a warm gathering of friends, a warm gathering of kindred spirits.
You're inviting them, hey.
Does this event sound interesting?
Does this service sound interesting to you?
Does this program sound interesting to you?
Do I sound interesting?
I'm inviting you to play with me.
So that that kind of spirit of imitation.
You know, whether it's buying something from you, buying a property service, or whether joining an event or webinar, or whether it's scheduling some time to talk with you, or whether it's signing up from email newsletter.
Okay.
But you're you're inviting them into your community of buyers or newsletter subscribers or webinar attendees or whatever maybe.
So Again, 2 types of ads, content ads to the cool audience or lukewarm audience and or lukewarm audience.
Is serve the spirit of ministry, spirit of exploration and ministry, and then invitation adds to warm audience in the spirit of invitation, the spirit of community building.
So I hope this is helpful, and thank you for being part of this course.
🌎 Facebook Ads & Marketing (2023+) FB / IG Ads
Intro to Facebook Marketing & Ads
Dealing with Spam/Scams...
Evergreen Principles for Ads
The Algorithm
Set Up Your Facebook Business Page
FB Profile vs Pages?
Facebook/Meta Business Account
Create Your Ad Audience -- Warm
Create a Lukewarm Audience
Create Your Ad Audience -- Cool
Cool Audience - Ideal Size, Countries, Higher-Income
Cool Audience -- Detailed Targeting
Creating an Ad Campaign
Budgeting (money & time) for Ads
Instagram / IG Ads (via FB Ads manager)
Boosting a FB Event
Analyzing the results of your ads... (the numbers)
Qualitative analysis -- so you know if you're reaching the right audience!
⭐️ Testing Audiences & Ads i.e. Cool Audience Ads
An Ongoing Monthly Plan
Q&A
Key reminder – Ongoing Content + Occasional Invitations.
Updated Oct 20, 2023
- Content is about self-exploration and creating genuinely meaningful content for your ideal clients.
- The main purpose is not selling but educating / entertaining / connecting
- Always be experimenting with a variety of messages (self-exploration / public journaling) to see what resonates with your ideal clients.
- Invitation (services/products) -- a spirit of inviting a warm gathering of friends.
- Make an invitation or “call to action” (CTA) for every 5-10 Content Posts.
- Examples of CTA:
- Buy a product / service
- Join an event / webinar
- Schedule time to talk with you
- Sign up for email newsletter
- Follow you on your other social media channels
- Vote on several options you present (market research)
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