Course Summary
🌎 Facebook Ads & Marketing (2023+)
Intro to Facebook Marketing & Ads

Warm Welcome to the FB Ads Course!

FB has the most daily users of any social media

Easiest to post a variety of formats (examples)

You can see info about who is engaging with your ads!
Evergreen Principles for Ads

Occasionally sell, but always nurture.
The Algorithm

The Principles of the FB & IG Algorithm

Intuiting the Algorithm (examples)

my FB page example of organic reach
Set Up Your Facebook Business Page

Why set up business page when your audience is mostly on your personal profile?

Creating Your Business Page

Cover Image and Profile Photo

Set Your Page Username

Difference between Fans, Followers, and Page Likes?

How to find your FB Biz Page?

The minimum you need on your FB Page before sharing it...

Share your Biz Page regularly

Your regular post likers - invite them to like your page?
FB Profile vs Pages?

Should you allow Followers on your FB Profile? Different with followers on Page?

FB is integrating Profiles & Pages...

FBb Strategy for FB Profile vs Pages...
Facebook/Meta Business Account

Set up your Business Account

Set up your Payment Method

Asap -- set up your FB Pixel 👀

How to create your FB Pixel and get the ID number

FB Pixel Settings - Advanced Matching & Auto Events

Create an Ad Account

Connect everything in your Biz Acct...
A lot more course material is on its way...
Q&A

Reaching local vs non-local clients with ads?

You can see info about who is engaging with your ads...
Future Module (under construction)

The Basics of Audience Testing

Can you just run Ads for your offers if you don't have content yet?

Meta Marketing Pro? Ignore the popup/invitation to a call...

Upload contact list to FB Ads Manager - Download and use the template

Upload contact list to FB Ads Manager - matching the columns