Course Summary

๐ŸŒŽ Facebook Ads & Marketing (2023+)

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Facebook Ads & Marketing -- Course Info

Evergreen Principles for Ads

FB Ads 2 - occasionally sell but always nurture
Occasionally sell, but always nurture.
2:41

The Algorithm

FB1 Algorithm of FB & IG -- its principles
The Principles of the FB & IG Algorithm
12:04
FB2 Algorithm examples
Intuiting the Algorithm (examples)
7:21
FB - my FB page example of organic reach
my FB page example of organic reach
5:47

Set Up Your Facebook Business Page

FB Why set up business page when our audience is on our personal profile?
Why set up business page when your audience is mostly on your personal profile?
2:51
FB1 Creating a Business Page
Creating Your Business Page
3:52
FB2 Cover Image and Profile Photo
Cover Image and Profile Photo
7:08
FB Page Username
Set Your Page Username
4:52
FB Difference between a Fan or Follower or Page Like?
Difference between Fans, Followers, and Page Likes?
2:41
FB1 how to find your FB Biz Page?
How to find your FB Biz Page?
1:18
FB1 stop optimizing your FB Page before sharing it
The minimum you need on your FB Page before sharing it...
2:13
FB2 Share your Biz Page regularly
Share your Biz Page regularly
6:46
FB2b Regular post likers - invite them to like page?
Your regular post likers - invite them to like your page?
2:20

FB Profile vs Pages?

FB2 Followers on FB Page vs Profile?
Should you allow Followers on your FB Profile? Different with followers on Page?
7:34
FBa FB is integrating Profiles & Pages
FB is integrating Profiles & Pages...
5:52
FBb Strategy for FB Profile vs Pages
FBb Strategy for FB Profile vs Pages...
5:17

Facebook/Meta Business Account

FB1 Set up Business Account
Set up your Business Account
4:57
FB2 Payment methods
Set up your Payment Method
1:07
FB 1 Why everyone should set up FB Pixel
Asap -- set up your FB Pixel ๐Ÿ‘€
3:27
FB2 How to create FB Pixel and get the ID number
How to create your FB Pixel and get the ID number
9:26
FB1 Pixel Settings
FB Pixel Settings - Advanced Matching & Auto Events
4:08
FB3 Create an Ad Account
Create an Ad Account
3:03
FB1 Connect everything in Biz Acct
Connect everything in your Biz Acct...
6:05

A lot more course material is on its way...

Q&A

FB Ads 3 - reaching local vs non-local clients with ads
Reaching local vs non-local clients with ads?
3:40
FB Ads 1 - you can see info about who is engaging with your ads
You can see info about who is engaging with your ads...
4:51

Future Module (under construction)

FB4 Basics of Audience Testing
The Basics of Audience Testing
6:19
FB3a Can you just run Ads for offers not content?
Can you just run Ads for your offers if you don't have content yet?
1:09
FB1 Meta Marketing Pro? Ignore the popup
Meta Marketing Pro? Ignore the popup/invitation to a call...
0:52
FB2 Upload contact list to FB Ads Manager - Download and use the template
Upload contact list to FB Ads Manager - Download and use the template
6:50
FB3 Upload contact list to FB Ads Manager - matching the columns
Upload contact list to FB Ads Manager - matching the columns
3:22