π Facebook Ads & Marketing (2023+) FB / IG Ads
Intro to Facebook Marketing & Ads
![FB Ads 1 - you can see info about who is engaging with your ads](https://img.simplerousercontent.net/scaled_image/7351829/107e057af4188ed78ff58314ce882b1d67bfeab2/frame_0006-256w-172h-6f.png)
4:51
You can see info about who is engaging with your ads!
FB Ads βπ½ Work Retreats to give you time to learn & implement the course!
Dealing with Spam/Scams...
![FB if your Ad account is deactivated start a new Business Account](https://img.simplerousercontent.net/scaled_image/9210773/c477b32761fa5f93c28e39daa3b1d12e57d21809/frame_0003-254w-172h-3f.png)
1:04
If your Ad account is deactivated, start a new account...
Evergreen Principles for Ads
![FB Ads 2 - occasionally sell but always nurture](https://img.simplerousercontent.net/scaled_image/7351830/e7fb2009b5a8d376d5e79cd3078332a92be30b8a/frame_0004-260w-146h-4f.png)
2:41
Occasionally sell, but always nurture.
The Algorithm
![FB1 Algorithm of FB & IG -- its principles](https://img.simplerousercontent.net/scaled_image/7363918/2b3d7a4e6979f95dd8d7159d81ac2b384b21a378/frame_0011-260w-146h-11f.png)
12:04
The Principles of the FB & IG Algorithm
![FB2 Algorithm examples](https://img.simplerousercontent.net/scaled_image/7363926/716ca187955fdcf3ca5cc7791640a3f7e7cca10e/frame_0003-260w-164h-3f.png)
7:21
Intuiting the Algorithm (examples)
![FB - my FB page example of organic reach](https://img.simplerousercontent.net/scaled_image/7366259/aa5c8632a63f4b8a3ffe64ea747959f292b37066/frame_0003-260w-167h-3f.png)
5:47
my FB page example of organic reach
Set Up Your Facebook Business Page
![FB Why set up business page when our audience is on our personal profile?](https://img.simplerousercontent.net/scaled_image/7411291/53ef2cb9a53cffb91a0c3587f537a8fa20b5c63f/frame_0006-260w-146h-6f.png)
2:51
Why set up business page when your audience is mostly on your personal profile?
![FB1 Creating a Business Page](https://img.simplerousercontent.net/scaled_image/7387977/6bec90495d08afa57ba049d4d4739e14fe874f77/frame_0002-260w-170h-2f.png)
3:52
Creating Your Business Page
![FB2 Cover Image and Profile Photo](https://img.simplerousercontent.net/scaled_image/7387976/20f49193fa6594d20a907aad5487d19b2d1f3e51/frame_0003-260w-170h-3f.png)
7:08
Cover Image and Profile Photo
![FB Page Username](https://img.simplerousercontent.net/scaled_image/7411282/38c3ca7a6853af76d16e3836cff32577a9cd0be5/frame_0001-250w-172h-1f.png)
4:52
Set Your Page Username
![FB Difference between a Fan or Follower or Page Like?](https://img.simplerousercontent.net/scaled_image/7411274/8b50075c97d7a218db958d7c62889ca9e98b5313/frame_0003-250w-172h-3f.png)
2:41
Difference between Fans, Followers, and Page Likes?
![FB1 stop optimizing your FB Page before sharing it](https://img.simplerousercontent.net/scaled_image/7537388/5e45a70aa4511d0c7a79c46de9ffdb1e2cc7a86f/frame_0006-260w-146h-6f.png)
2:13
The minimum you need on your FB Page before sharing it...
![FB2 Share your Biz Page regularly](https://img.simplerousercontent.net/scaled_image/7533222/6284d9a6afc84aa1b4293a1d557403e7752b5b9f/frame_0001-260w-169h-1f.png)
6:46
Share your Biz Page regularly
![FB2b Regular post likers - invite them to like page?](https://img.simplerousercontent.net/scaled_image/7533213/743cb1a105b255d1903f9c3c21ad57501be33896/frame_0007-260w-146h-7f.png)
2:20
Your regular post likers - invite them to like your page?
![FB 4 Posting to your Biz Page via Meta Business Suite](https://img.simplerousercontent.net/scaled_image/7560263/264684b439f01b8e81b93b18e6781bd206d29127/frame_0003-246w-172h-3f.png)
6:46
Posting to your Biz Page via Meta Business Suite -- fewer distractions π
![FB1 Why I don't Boost fb posts but run Ads properly](https://img.simplerousercontent.net/scaled_image/7561825/9b573751c2e16e8b56b64a221595bcd168b20631/frame_0006-258w-172h-6f.png)
3:54
Why I don't Boost fb posts but run Ads properly...
FB Profile vs Pages?
![FB 1 What to post on FB Biz Page vs FB Profile?](https://img.simplerousercontent.net/scaled_image/7560246/039ceb2c105d494ac1f927e77adcc42224d36535/frame_0003-260w-169h-3f.png)
6:11
What to post on FB Biz Page vs FB Profile?
![FB 3 Should you post the same content to both Page and Profile?](https://img.simplerousercontent.net/scaled_image/7560254/20131b8b110dc828412891e2f0771112c4ea97fb/frame_0006-260w-146h-6f.png)
3:03
Should you post the SAME content to *both* your Page and Profile?
![FB 2 Share your content from FB Biz Page over to your Profile](https://img.simplerousercontent.net/scaled_image/7560260/abccceab54edbdb6ddfcd381f48da0c9a7230d4c/frame_0005-260w-146h-5f.png)
6:30
Share your content from FB Biz Page over to your Profile...
![FB profile vs biz page -- workflow of content posting](https://img.simplerousercontent.net/scaled_image/8561021/9f7bf7c8da2bc1f56def47ecae5714460426f904/frame_0007-257w-172h-7f.png)
5:43
If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
![FB2 Followers on FB Page vs Profile?](https://img.simplerousercontent.net/scaled_image/7537397/b8c6b80fc115caffa5e4a4599f9fb28e89d5ccd7/frame_0005-255w-172h-5f.png)
7:34
Should you allow Followers on your FB Profile? Different with followers on Page?
![FBa FB is integrating Profiles & Pages](https://img.simplerousercontent.net/scaled_image/7517993/d38d24b92a40c536c9bc4b086d85ecc886f38174/frame_0005-260w-164h-5f.png)
5:52
FB is integrating Profiles & Pages...
![FBb Strategy for FB Profile vs Pages](https://img.simplerousercontent.net/scaled_image/7518008/3db554c7406a093a9f2004acff831c82a152d0e5/frame_0003-260w-164h-3f.png)
5:17
FBb Strategy for FB Profile vs Pages...
![FB0 FB Profile to Professional Mode](https://img.simplerousercontent.net/scaled_image/7810326/a5ba926b2d7ae4d8ad7785361717ef21e07af514/frame_0007-254w-172h-7f.png)
18:31
Turn on "Professional Mode" in your profile?
![FB1 Profile Posting - Privacy Setting](https://img.simplerousercontent.net/scaled_image/7952605/edfac434c66e6a0b99d73f2154fe6a339de49d91/frame_0001-253w-172h-1f.png)
6:19
Profile Posting - Privacy Settings
![FB 2 Comment as Profile or Page on FB Post?](https://img.simplerousercontent.net/scaled_image/7546314/d97ae81f62d9379003c4f5b9e8bc0c745d845023/frame_0001-255w-172h-1f.png)
5:15
Commenting on an FB post as Biz Page - a good idea?
![FB 1 Commenting on FB Post as Page - how to do so](https://img.simplerousercontent.net/scaled_image/7546290/1fb3e1964f2a55685f6da5b7e09580a1a267c4d0/frame_0004-255w-172h-4f.png)
4:43
Commenting on an FB post as Biz Page - how to do so?
![FB0b FB Profile boost post](https://img.simplerousercontent.net/scaled_image/7810350/cca948e09cc5ce7aaa91313f92bcf5ae5e9c1c74/frame_0007-254w-172h-7f.png)
11:46
Run an Ad via your Profile?
![FB share to Biz Page or Profile where there's more engagement?](https://img.simplerousercontent.net/scaled_image/8787674/0a8c431f9b75ff002cfae7ee3ad265eac1024663/frame_0001-260w-146h-1f.png)
5:41
(reprise) Share to Biz Page or Profile where there's more engagement?
Facebook/Meta Business Account
![FB1 Set up Business Account](https://img.simplerousercontent.net/scaled_image/7480803/8cbb40ceffe3cce402431d5f0ab2483a87f27582/frame_0007-260w-161h-7f.png)
4:57
Set up your Business Account
![FB2 Payment methods](https://img.simplerousercontent.net/scaled_image/7509118/ade8c2bc990c449d6752f38995ac88420eadf352/frame_0001-260w-167h-1f.png)
1:07
Set up your Payment Method
![FB 1 Why everyone should set up FB Pixel](https://img.simplerousercontent.net/scaled_image/7505144/dfff24461868dd4dc75a4c8cda9824d305a803cd/frame_0001-260w-157h-1f.png)
3:27
Asap -- set up your FB Pixel π
![FB2 How to create FB Pixel and get the ID number](https://img.simplerousercontent.net/scaled_image/7505136/a32c6a58c92b841666b0d3978a513da00b8c089b/frame_0001-260w-157h-1f.png)
9:26
How to create your FB Pixel and get the ID number
![FB3 Finding the Pixel code again after initial setup](https://img.simplerousercontent.net/scaled_image/7624413/5000b461ba1437640b90f2018be6fb5012d6d067/frame_0007-255w-172h-7f.png)
2:43
Finding the Pixel code again, after initial setup
![FB1 Pixel Settings](https://img.simplerousercontent.net/scaled_image/7509137/215d2b5318e7fbdccaf71afe017259cc5efc95e5/frame_0001-260w-161h-1f.png)
4:08
FB Pixel Settings - Advanced Matching & Auto Events
![FB do we need cookie popup notices?](https://img.simplerousercontent.net/scaled_image/7669748/a23028db12d5b9c43e8436245505066172b3589f/frame_0005-260w-146h-5f.png)
7:57
Do we need cookie popup notices?
![FB3 Create an Ad Account](https://img.simplerousercontent.net/scaled_image/7509133/1a6893036ad1020de2f3ba70c7495c19187ba928/frame_0001-260w-167h-1f.png)
3:03
Create an Ad Account
![FB1 Connect everything in Biz Acct](https://img.simplerousercontent.net/scaled_image/7517984/76f15a46d87ab255786274b450bfb701f2d908c2/frame_0001-260w-170h-1f.png)
6:05
Connect everything in your Biz Acct...
![FB Ads 1 - invitation from Meta for an Ads consultant](https://img.simplerousercontent.net/scaled_image/7764485/96ef762600fe9b059479a9349ba49871799597b1/frame_0005-260w-146h-5f.png)
7:31
If you get an invitation from Meta re: an Ads consultant...
![FB account center accounts](https://img.simplerousercontent.net/scaled_image/7952604/03de04f05f3177d89ba21b40c158c7a0602397a9/frame_0003-253w-172h-3f.png)
3:14
"Account Center Accounts" wtf does it mean?
![FB - if you cannot get to Ads manager due to cookie issues use another browser](https://img.simplerousercontent.net/scaled_image/9244539/9517198e8dfef022d8673de603383dfbeaf05903/frame_0001-260w-168h-1f.png)
3:08
If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
Create Your Ad Audience -- Warm
![FB2 Warm vs Cool Audiences](https://img.simplerousercontent.net/scaled_image/7561833/377ed965e52ab93687909888fa10092f80241223/frame_0002-260w-146h-2f.png)
5:27
Warm vs Cool Audiences
![FB 1 How to start creating Audiences and what types can you create?](https://img.simplerousercontent.net/scaled_image/7569389/cea98074a0edeb43d8387d30c454cf3fcbb2d2e6/frame_0003-248w-172h-3f.png)
4:40
How to start creating Ad Audiences, and what types can you create?
![FB 2 Start Creating Custom Audiences](https://img.simplerousercontent.net/scaled_image/7569397/3f953e8d77f193e4d4ce5a12a2710128b234f0ac/frame_0001-248w-172h-1f.png)
2:58
Start creating Custom Audiences
![FB 4 Can you see size or names of custom audience?](https://img.simplerousercontent.net/scaled_image/7569422/199e13c93c56f5049850eac7313f2b0d3f2fe38a/frame_0003-248w-172h-3f.png)
3:54
Can you see size or names of your custom audiences?
![FB 3 Create a Website Custom Audience](https://img.simplerousercontent.net/scaled_image/7569398/f7798c3c061733244bb4a67bd2aa51f26418f924/frame_0001-248w-172h-1f.png)
8:22
Create a Website Custom Audience
![FB 1 Custom Audience of Your Fans](https://img.simplerousercontent.net/scaled_image/7584605/2186562229f3737ff42c5284c923dc7f660c2611/frame_0006-223w-172h-6f.png)
3:39
Custom Audience of Your FB Page Fans
![FB 2 Custom Audience FB Engagers](https://img.simplerousercontent.net/scaled_image/7584597/4c21c58e21404d0a249bccac5288ac4b8db1ef2f/frame_0001-223w-172h-1f.png)
8:45
Custom Audience FB Engagers
![FB2 Upload contact list to FB Ads Manager - Download and use the template](https://img.simplerousercontent.net/scaled_image/7375699/90e974bfb172ee2fb83de1b5cd7ef81d5f574f30/frame_0001-258w-172h-1f.png)
6:50
Upload contact list to FB Ads Manager - Download and use the template
![FB3 Upload contact list to FB Ads Manager - matching the columns](https://img.simplerousercontent.net/scaled_image/7375675/82093950eb3cea4e914d47c4cb3b46fc06e70f79/frame_0001-258w-172h-1f.png)
3:22
Upload contact list to FB Ads Manager - matching the columns
![FB Custom Audiences (except mailing list) are auto updated](https://img.simplerousercontent.net/scaled_image/7587221/eea601c7957fcdf594deec8a7605ad637f36953a/frame_0001-258w-172h-1f.png)
0:55
Custom Audiences (except mailing list) are auto-updated
![FB 1 Custom Audience IG Followers](https://img.simplerousercontent.net/scaled_image/7587205/d3c4028fcad0dde9fac83504f33d73351ca98dae/frame_0003-258w-172h-3f.png)
2:11
Custom Audience IG Followers
![FB 2 Custom Audience IG Engagers](https://img.simplerousercontent.net/scaled_image/7587213/bd843f4e46a61b3d549f57f02f9a85d6016ee10c/frame_0001-258w-172h-1f.png)
1:51
Custom Audience IG Engagers
![FB Saved Warm Audience](https://img.simplerousercontent.net/scaled_image/7587229/5b93b04192778aac1e7f881b36ef05957bc8d87e/frame_0001-258w-172h-1f.png)
13:35
Saved Warm Audience (combine them all!)
![FB1 Add your Profile Engagers as a Custom Audience](https://img.simplerousercontent.net/scaled_image/7952580/cebf60ca9236c824626e0bcfcd49b3c98bccf844/frame_0003-253w-172h-3f.png)
7:09
You can now add your *Profile* Engagers as a Custom Audience...
![FB Profile Boosting a Post](https://img.simplerousercontent.net/scaled_image/7945164/32b847d949a11a354ba9bd728d57064248428323/frame_0006-248w-172h-6f.png)
3:22
You can now Boosts a Post (run Ad) via your Profile...
![FB target intersection of custom audiences?](https://img.simplerousercontent.net/scaled_image/7945139/ce725dc7ceb98586910ae8d7cc59a26e0fa57ac6/frame_0002-248w-172h-2f.png)
2:15
Target an intersection of custom audiences?
![FB how to find audiences if they've disappeared](https://img.simplerousercontent.net/scaled_image/9404324/e1580761677c7b703972ffd40969bfc2434f1ca7/frame_0003-260w-146h-3f.png)
0:57
How to find your created audiences if they've disappeared?
Create a Lukewarm Audience
![FB0 How to create a Lukewarm ad audience](https://img.simplerousercontent.net/scaled_image/8998313/702282586fa93bbb4fc302054537c37aaf6a4be2/frame_0003-256w-172h-3f.png)
7:32
How to create a Lukewarm ad audience
Create Your Ad Audience -- Cool
![FB1 Ads Audiences Navigation Walkthrough](https://img.simplerousercontent.net/scaled_image/7624414/66f9cd1822b8d568baf0802c6f7b76326d32f0e4/frame_0003-255w-172h-3f.png)
6:05
Ads Audiences Navigation Walkthrough (Filters)
![FB2 Custom Audience Not Updated Not Available](https://img.simplerousercontent.net/scaled_image/7624404/0082a3fd0866290263ecef4c958371794194626a/frame_0001-255w-172h-1f.png)
2:48
Custom Audience: "Not Updated" and "Not Available"
![FB 1 Lookalike Audience - what is it and why it's important](https://img.simplerousercontent.net/scaled_image/7639617/5e2c670c516bd196d6aedea625d963ecc0478f02/frame_0007-248w-172h-7f.png)
13:11
Lookalike Audience - what is it? Why is it important?
![FB1 Minimum size Source audiencefor Lookalikes](https://img.simplerousercontent.net/scaled_image/9087138/0eb628db44b11fb973b0c7937d504c1d2fc39456/frame_0005-260w-146h-5f.png)
1:49
Minimum size of Lookalike audience "source"?
![FB1 Create a Lookalike Audience](https://img.simplerousercontent.net/scaled_image/7643097/56b76be56972196a6d2310e3cba28439d7f01efa/frame_0004-257w-172h-4f.png)
5:46
Let's Create a Lookalike Audience!
![FB2 Create a Cool (saved) Audience](https://img.simplerousercontent.net/scaled_image/7643099/7a44831f59fb66eebb5b5dc6b3e1c132586cf565/frame_0006-257w-172h-6f.png)
11:38
Create a Cool (saved) Audience
![FB 3 Exclude your Warm audience to create a truly Cool audience](https://img.simplerousercontent.net/scaled_image/7787051/87f6ff307ca0b1a228ba6e30a6e8189e3845b7fd/frame_0004-243w-172h-4f.png)
6:22
Exclude your Warm audience to create a truly Cool audience...
![FB 3 Will Lookalike audience include reaching that source audience?](https://img.simplerousercontent.net/scaled_image/9373933/17e9309a73031475d44e1ff18d3f824851732331/frame_0002-249w-172h-2f.png)
3:06
Will Lookalike audience include reaching that source audience?
Cool Audience - Ideal Size, Countries, Higher-Income
![FB1 Which countries to add to your Ad audience?](https://img.simplerousercontent.net/scaled_image/7652491/ea54f6dcc390b7f931b440e0563031ac56616823/frame_0006-247w-172h-6f.png)
7:47
Which countries to add to your Ad audience?
![FB2 Add countries or regions in bulk](https://img.simplerousercontent.net/scaled_image/7652492/9fcfb24dbbb3cef7b49806bb627e7982000db3f5/frame_0004-247w-172h-4f.png)
6:49
How to add countries, regions, or postal codes in bulk?
![FB3 Higher income countries](https://img.simplerousercontent.net/scaled_image/7652507/8736e0c5424896f6b2950a0359a58ab46c9b0567/frame_0003-247w-172h-3f.png)
5:29
Which are the higher income countries?
![FB 1 ideal audience size when targeting countries?](https://img.simplerousercontent.net/scaled_image/7667598/9b57468bf1167b4f69ddb35dd2a8dbc700f6e3cb/frame_0003-240w-172h-3f.png)
10:12
Ideal audience size when targeting countries?
![FB 2 ideal audience size when local targeting](https://img.simplerousercontent.net/scaled_image/7667606/bb821c2e4b9dfc08c66a3f76bc0495bdd3d7155e/frame_0004-240w-172h-4f.png)
6:37
Local targeting - ideal audience size?
Cool Audience -- Detailed Targeting
![FB 1 Detailed Targeting - try Browsing to see what's available](https://img.simplerousercontent.net/scaled_image/7787027/72083766492b9107347e99b340d38fee13802139/frame_0003-243w-172h-3f.png)
11:29
"Browse" to see what's available
![FB 2 Detailed Targeting - narrowing further & excluding interests](https://img.simplerousercontent.net/scaled_image/7787036/e4a0d8bbce54c9b5d398971874bb3a5864aab7e8/frame_0007-243w-172h-7f.png)
10:02
Narrowing further & excluding interests
![FB1 Detailed Targeting - Narrowing Further](https://img.simplerousercontent.net/scaled_image/7810338/77d81ed33d3f3995504bd31613a62a0613120e89/frame_0007-260w-168h-7f.png)
9:36
Example of narrowing further (forest bathing with your dog)
![Experiments in finding just the right target audience](https://img.simplerousercontent.net/scaled_image/7909425/6035ce9db3c4d4eccd9666930317fcb377f534ed/frame_0007-243w-172h-7f.png)
15:31
(Optional) Experiments in finding just the right target audience...
Creating an Ad Campaign
![FB 2 Campaign Objectives - what are they?](https://img.simplerousercontent.net/scaled_image/7922553/4fa26b30601946eb438febdcd85b193e51297b27/frame_0007-254w-172h-7f.png)
6:57
Campaign Objectives - what are they? (and why I use Awareness)
![FB 2 Naming Campaigns](https://img.simplerousercontent.net/scaled_image/7922529/ff5be1a788da744b6261247b1e7f614acb8cc7b9/frame_0001-254w-172h-1f.png)
4:14
Naming your Campaigns...
![FB1 Campaign Budget setting](https://img.simplerousercontent.net/scaled_image/7988020/a82e0a832df77b20e01f4f40b2e84535a10635b4/frame_0001-258w-172h-1f.png)
8:56
Campaign Budget setting
![FB Ad Set 1 - performance goal](https://img.simplerousercontent.net/scaled_image/7999134/166a0a45efa8c33339bca98b728687e3344d6400/frame_0001-256w-172h-1f.png)
3:26
Ad Set - Performance Goal
![FB Ad Set 2 - frequency](https://img.simplerousercontent.net/scaled_image/7999126/30803e2e7a5c7a201f914e930c2c78bbd3deb2a9/frame_0006-256w-172h-6f.png)
5:39
Ad Set - Frequency Cap
![FB Ad Set 3 - budget & schedule](https://img.simplerousercontent.net/scaled_image/7999150/d1955d0507a88fe70dea0349a1f29988231851a3/frame_0006-256w-172h-6f.png)
4:00
Ad Set - Budget & Schedule
![FB1 ad set use Saved Audience](https://img.simplerousercontent.net/scaled_image/8042421/c2b1a5b133ac2798f7748f1af36db977d5b57090/frame_0001-260w-172h-1f.png)
3:35
Ad Set - use a Saved Audience
![FB2 ad set placements](https://img.simplerousercontent.net/scaled_image/8042429/f148e9c4e5eb0c978ccfd46c26cc3f7b1841295d/frame_0002-260w-172h-2f.png)
10:26
Ad Set - Manual Placements
![FB 2 Ad existing post](https://img.simplerousercontent.net/scaled_image/8043931/2ce125a72c75855a7e594d040ab7c0d121a894de/frame_0009-260w-167h-9f.png)
8:35
Ad Creation - Use Existing Post
![FB 3 Multi Advertiser Ads](https://img.simplerousercontent.net/scaled_image/8043923/15f59914a381e6cc41e55e054e5111edbfbcf86f/frame_0005-260w-167h-5f.png)
3:11
Ad Creation - should you check "Multi Advertiser Ads"?
![FB 4 How to stop an Ad Campaign](https://img.simplerousercontent.net/scaled_image/8043915/a990995fb6f30aaf5a324163b979fe0dee0f36ac/frame_0001-260w-167h-1f.png)
0:48
Oops! How to stop an Ad Campaign
![FB - how to easily get to FB Ads Manager?](https://img.simplerousercontent.net/scaled_image/8723239/6f7bf847073e5ad08f0f50545d59bc4223eaa8a1/frame_0003-255w-172h-3f.png)
1:09
Reminder: How to easily get to FB Ads Manager?
![FB creating an ad without using an existing post ie a "dark ad"](https://img.simplerousercontent.net/scaled_image/9272512/23177c663f24cef0477124a447426801c797fcdc/frame_0005-260w-142h-5f.png)
5:17
If you want to create an ad *without* using an existing post ie a "dark ad"
Budgeting (money & time) for Ads
![FB 4 How to budget for Cool vs Warm audience ads?](https://img.simplerousercontent.net/scaled_image/7787059/d7812d4d7c738a0b8665c0af7b24b83d9614ebd5/frame_0006-260w-146h-6f.png)
8:34
How to budget for Cool vs Warm audience ads?
![FB 5 How long to run an Ad for?](https://img.simplerousercontent.net/scaled_image/7787035/58fbebab0e03912893ecb3be47cdfeea521ef04a/frame_0005-260w-146h-5f.png)
1:22
How long to run an Ad for?
Instagram / IG Ads (via FB Ads manager)
![FB1 - why I prefer running Instagram Ads](https://img.simplerousercontent.net/scaled_image/8451458/77e401f73ff6ced69a7fe8efe57b1fa11991563a/frame_0006-260w-146h-6f.png)
3:02
Why I prefer running Instagram Ads...
![IG ads will have link rather than needing Link In Bio](https://img.simplerousercontent.net/scaled_image/8084670/fd59a35e0ec42e2bd9bb6c8958decf26dcf3c25d/frame_0002-249w-172h-2f.png)
6:29
IG ads will have link rather than needing to say "Link In Bio"...
![FB2 - how to run IG ads via FB Ads Manager - my preferred method](https://img.simplerousercontent.net/scaled_image/8451505/e27a315b6604da5d6f69dcb920d7d4de9d3dd446/frame_0015-260w-146h-15f.png)
14:52
How to run IG ads via FB Ads Manager (my preferred method)
![IG Carousel Post ad - should you also run FB carousel Ad at the same time?](https://img.simplerousercontent.net/scaled_image/8321043/fce75a1d8508891565c583de2c00da06b2c3122b/frame_0007-260w-169h-7f.png)
3:30
IG Ad - also run FB Ad at the same time?
Boosting a FB Event
![FB Event Ad 1 - Boost](https://img.simplerousercontent.net/scaled_image/7999160/4295c879352e1466f8452b47ef05675cf10b5208/frame_0006-260w-146h-6f.png)
4:58
FB Event Ad - Boosting it
![FB Event Ad 2 - via the FB Ads Manager](https://img.simplerousercontent.net/scaled_image/7999158/f97d209f87cc406951a468fea6ee474ab0d033de/frame_0001-260w-149h-1f.png)
5:43
FB Event Ad - more options via the FB Ads Manager
Analyzing the results of your ads... (the numbers)
![FB1 analyzing results of Ads part 1 -- set up the time range](https://img.simplerousercontent.net/scaled_image/8082366/6ccb6e72177613038724a2ec9421677e1fbb32c2/frame_0006-260w-143h-6f.png)
4:44
Set up the date range
![FB1 Analysis 1st step set up the right columns](https://img.simplerousercontent.net/scaled_image/7945165/18ebe38b32d7af94480887a4473943a6736f013b/frame_0002-260w-146h-2f.png)
6:49
Campaigns analysis Set up the correct columns...
![FB - let go of conversions for now and track other things](https://img.simplerousercontent.net/scaled_image/8325164/f5749be97b02b3ccb772400d232640fef62f0534/frame_0007-260w-146h-7f.png)
2:10
Let go of conversions for now and track the other things...
![FB2 the bottom line in campaign manager](https://img.simplerousercontent.net/scaled_image/8082382/7258759c0ab6898959314f838e00493cce0fdeb7/frame_0001-260w-143h-1f.png)
4:05
Notice "the bottom line" in Campaigns Manager
![FB3 campaign filters to compare apples to apples](https://img.simplerousercontent.net/scaled_image/8082398/84e059c326c69aa212948c503bc966131275e170/frame_0001-260w-143h-1f.png)
10:56
Campaign filters -- to compare apples to apples...
![FB4 filter by post type or format to compare which ads & audiences did best](https://img.simplerousercontent.net/scaled_image/8082383/8a4c2ac0223a293ee1e4fddc17eb6532570ecbb9/frame_0001-260w-143h-1f.png)
5:33
Filter by post type/format to compare which ads & audiences did best...
![FB5 bulk naming your campaigns](https://img.simplerousercontent.net/scaled_image/8082374/b862deb1d0b0cd97b52baf6780ee580e339d3a15/frame_0001-260w-143h-1f.png)
2:10
Bulk naming (or re-naming) your campaigns...
![FB1 Sort columns to see what's best](https://img.simplerousercontent.net/scaled_image/8112738/b619f63370cd9a5413f9c86abac530608f037072/frame_0003-260w-143h-3f.png)
7:17
Sort the columns to see what's best...
![FB prevent Brand Fatigue by not advertising to your Warm audience so often](https://img.simplerousercontent.net/scaled_image/7945144/1acf4e9200fffd07181c633b94952360313f26cb/frame_0002-260w-146h-2f.png)
6:17
prevent Brand Fatigue by not advertising to your Warm audience so often...
![FB2 Create a Report for analyzing campaign data](https://img.simplerousercontent.net/scaled_image/8112746/6149fc2a6ff2137ba76ad499490a13dec6588d86/frame_0011-260w-143h-11f.png)
10:08
Create a Report for analyzing campaign data
Qualitative analysis -- so you know if you're reaching the right audience!
![FB Analyze FB Ad Qualitative Results](https://img.simplerousercontent.net/scaled_image/8506576/153934f7f24fe5afb6917a7c44a99310c08f5955/frame_0003-248w-172h-3f.png)
11:54
Analyze FB Ad Qualitative Results
![FB Ads IG Ad Audience quality testing](https://img.simplerousercontent.net/scaled_image/8565531/eb3e9c157fdd0d0511b94a745c700a35bff5885b/frame_0002-245w-172h-2f.png)
13:32
Analyze IG Ad Qualitative Results
βοΈ Testing Audiences & Ads i.e. Cool Audience Ads
![FB4 Basics of Audience Testing](https://img.simplerousercontent.net/scaled_image/7375707/76d06fb6ea273ff2580ec5338440b68d8640b770/frame_0007-260w-146h-7f.png)
6:19
Basics of audience testing
![FB1 principles of testing audiences & ads](https://img.simplerousercontent.net/scaled_image/8503723/50021b29440d6be2c82d6e388a483aeb14afb0f5/frame_0002-260w-146h-2f.png)
7:18
Principles of testing audiences & ads
![FB should you run Video ads on FB or IG?](https://img.simplerousercontent.net/scaled_image/8506584/8245b71aaddde1700c010feb021b62cac5d4e953/frame_0003-260w-146h-3f.png)
5:35
Should you run Video ads on FB or IG? What formats are best to test Cool audiences?π€
![FB2 Ad testing tracking template](https://img.simplerousercontent.net/scaled_image/8703922/b9443b4e135064ab214d06207a23a348a2ac0e05/frame_0002-252w-172h-2f.png)
16:50
Spreadsheet for tracking your testing of audiences & ads
![FB ad testing plan](https://img.simplerousercontent.net/scaled_image/8764660/2177e573f7e71021e0a4a0d5c1b7098fbb8ccf71/frame_0002-260w-146h-2f.png)
10:04
The Testing Plan, part 1
![FB Ads testing plan part 2](https://img.simplerousercontent.net/scaled_image/8854385/9e57c8d0c55742d3eac3b5a00bf23c89c7a6cd9d/frame_0003-260w-146h-3f.png)
6:33
The Testing Plan, part 2
![FB1 if it seems many profiles don't have enough info to check audience quality](https://img.simplerousercontent.net/scaled_image/8949728/ca74d8d6737545a33cdc763b9b8da613bfda52aa/frame_0002-260w-146h-2f.png)
4:03
If it seems many profiles don't have enough info to check audience quality...
![FB1 Test by selling something or an intentional form-fill CTA if you can't guage audience quality via profile study](https://img.simplerousercontent.net/scaled_image/8923319/f187fa20af8d9ac111bcb9315ddb73f72f9e57d6/frame_0010-260w-146h-10f.png)
8:06
Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
An Ongoing Monthly Plan
![FB1 Monthly Plan starting with Lukewarm Ads](https://img.simplerousercontent.net/scaled_image/8998334/bfaea09595ae2c72ffc5bb349f2a055b51b53dcb/frame_0003-245w-172h-3f.png)
9:13
Monthly Plan: starting with Content Ads to Lukewarm Audience
![FB CTA ads](https://img.simplerousercontent.net/scaled_image/9047015/5740c37ad250927c5cdcf631bc3a2fbcfb4b1c00/frame_0003-260w-160h-3f.png)
10:17
Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
![FB monthly plan cool audience ad](https://img.simplerousercontent.net/scaled_image/9244547/a234ec1b4913e0ed23f62e39e46b2e37deb134e3/frame_0003-254w-172h-3f.png)
4:26
Monthly Plan: cool audience ad
![FB 2 Update your Uploaded Audiences occasionally](https://img.simplerousercontent.net/scaled_image/9373953/66835693dcf18445dc3465da4c7105e71364a02b/frame_0002-256w-172h-2f.png)
4:13
Occasionally update your Uploaded Audiences
![FB Your ads aren't working -- why not? Here are the reasons](https://img.simplerousercontent.net/scaled_image/9305724/90be9e1c3691f0ebe42abaec17e9f8f1521f868d/frame_0001-260w-146h-1f.png)
7:36
If your ads aren't getting results you want, here are the reasons...
Q&A
![FB3a Can you just run Ads for offers not content?](https://img.simplerousercontent.net/scaled_image/7375684/b040cf38de1d74d00886267e0b827876fd19e274/frame_0006-260w-146h-6f.png)
1:09
Can you just run Ads for your offers if you don't have content yet?
![FB1 Meta Marketing Pro? Ignore the popup](https://img.simplerousercontent.net/scaled_image/7375667/d68ad9d430a8883e5a184caa3b2bec1ad27f4a5e/frame_0001-258w-172h-1f.png)
0:52
Meta Marketing Pro? Ignore the popup/invitation to a call...
![FB Ads 3 - reaching local vs non-local clients with ads](https://img.simplerousercontent.net/scaled_image/7351845/1df1275ccbc0c1dd5b74be7883762d68e376f733/frame_0005-260w-146h-5f.png)
3:40
Reaching local vs non-local clients with ads?
![FB Ads 1 - you can see info about who is engaging with your ads](https://img.simplerousercontent.net/scaled_image/7351829/107e057af4188ed78ff58314ce882b1d67bfeab2/frame_0006-256w-172h-6f.png)
4:51
You can see info about who is engaging with your ads...
![FB 3 Error - this ad set must be published with beneficiary and payer information](https://img.simplerousercontent.net/scaled_image/8451450/468fcd8b3f7c76dee7f081d52d68620e8036fd1d/frame_0006-260w-146h-6f.png)
2:39
Error: "This ad set must be published with beneficiary and payer information..."
![FB4 Naming a campaign is publishing a change](https://img.simplerousercontent.net/scaled_image/8451442/aa6cbf9cad6ee5c48b5f751330d58ca9e758d9ee/frame_0005-260w-146h-5f.png)
0:24
Renaming a campaign: why does it say "publish"?
![Simple FB IG Ads strategy for Vix Anderton](https://img.simplerousercontent.net/scaled_image/8506592/83a0e25adf9f7f324c205fa438cb49a2d4f0a3f8/frame_0005-260w-168h-5f.png)
15:22
Simple FB IG Ads strategy -- Vix Anderton
![FB quick IG ad for Jenny Clift](https://img.simplerousercontent.net/scaled_image/9244548/2ba3201209db59682d9ff45ffc60e8d35cc5bf61/frame_0006-260w-168h-6f.png)
7:25
Quick IG ad (via ads manager) for Jenny Clift