Course Summary

🌎 Facebook Ads & Marketing (2023+)

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Facebook Ads & Marketing -- Course Info

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Intro to Facebook Marketing & Ads

FB1 Welcome to the FB Ads Course

Warm Welcome to the FB Ads Course!

FB2 FB has the most daily users for any demographic

FB has the most daily users of any social media

FB3 Easiest to post a variety of formats

Easiest to post a variety of formats (examples)

FB Ads 1 - you can see info about who is engaging with your ads

You can see info about who is engaging with your ads!

4:51

Evergreen Principles for Ads

FB Ads 2 - occasionally sell but always nurture

Occasionally sell, but always nurture.

2:41

The Algorithm

FB1 Algorithm of FB & IG -- its principles

The Principles of the FB & IG Algorithm

12:04

FB2 Algorithm examples

Intuiting the Algorithm (examples)

7:21

FB - my FB page example of organic reach

my FB page example of organic reach

5:47

Set Up Your Facebook Business Page

Why set up business page when your audience is mostly on your personal profile?

2:51

FB1 Creating a Business Page

Creating Your Business Page

3:52

Cover Image and Profile Photo

7:08

FB Page Username

Set Your Page Username

4:52

FB Difference between a Fan or Follower or Page Like?

Difference between Fans, Followers, and Page Likes?

2:41

FB1 how to find your FB Biz Page?

How to find your FB Biz Page?

FB1 stop optimizing your FB Page before sharing it

The minimum you need on your FB Page before sharing it...

2:13

FB2 Share your Biz Page regularly

Share your Biz Page regularly

6:46

FB2b Regular post likers - invite them to like page?

Your regular post likers - invite them to like your page?

2:20

FB Profile vs Pages?

Should you allow Followers on your FB Profile? Different with followers on Page?

7:34

FBa FB is integrating Profiles & Pages

FB is integrating Profiles & Pages...

5:52

FBb Strategy for FB Profile vs Pages...

5:17

Facebook/Meta Business Account

FB1 Set up Business Account

Set up your Business Account

4:57

FB2 Payment methods

Set up your Payment Method

1:07

FB 1 Why everyone should set up FB Pixel

Asap -- set up your FB Pixel 👀

3:27

FB2 How to create FB Pixel and get the ID number

How to create your FB Pixel and get the ID number

9:26

FB1 Pixel Settings

FB Pixel Settings - Advanced Matching & Auto Events

4:08

FB3 Create an Ad Account

Create an Ad Account

3:03

FB1 Connect everything in Biz Acct

Connect everything in your Biz Acct...

6:05

A lot more course material is on its way...

A lot more course material is on its way...

Q&A

FB Ads 3 - reaching local vs non-local clients with ads

Reaching local vs non-local clients with ads?

3:40

FB Ads 1 - you can see info about who is engaging with your ads

You can see info about who is engaging with your ads...

4:51

Future Module (under construction)

FB4 Basics of Audience Testing

The Basics of Audience Testing

6:19

FB3a Can you just run Ads for offers not content?

Can you just run Ads for your offers if you don't have content yet?

1:09

FB1 Meta Marketing Pro? Ignore the popup

Meta Marketing Pro? Ignore the popup/invitation to a call...

0:52

FB2 Upload contact list to FB Ads Manager - Download and use the template

Upload contact list to FB Ads Manager - Download and use the template

6:50

FB3 Upload contact list to FB Ads Manager - matching the columns

Upload contact list to FB Ads Manager - matching the columns

3:22