🌎 Facebook Ads & Marketing (2023+) FB / IG Ads
Intro to Facebook Marketing & Ads
2:38
4:51
You can see info about who is engaging with your ads!
1:04
If your Ad account is deactivated, start a new account...
FB Ads ✍🏽 Work Retreats to give you time to learn & implement the course!
Evergreen Principles for Ads
2:41
Occasionally sell, but always nurture.
The Algorithm
12:04
The Principles of the FB & IG Algorithm
7:21
Intuiting the Algorithm (examples)
5:47
my FB page example of organic reach
Set Up Your Facebook Business Page
2:51
Why set up business page when your audience is mostly on your personal profile?
3:52
Creating Your Business Page
7:08
Cover Image and Profile Photo
4:52
Set Your Page Username
2:41
Difference between Fans, Followers, and Page Likes?
2:13
The minimum you need on your FB Page before sharing it...
6:46
Share your Biz Page regularly
2:20
Your regular post likers - invite them to like your page?
6:46
Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
3:54
Why I don't Boost fb posts but run Ads properly...
FB Profile vs Pages?
6:11
What to post on FB Biz Page vs FB Profile?
3:03
Should you post the SAME content to *both* your Page and Profile?
6:30
Share your content from FB Biz Page over to your Profile...
5:43
If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
7:34
Should you allow Followers on your FB Profile? Different with followers on Page?
5:52
FB is integrating Profiles & Pages...
5:17
FBb Strategy for FB Profile vs Pages...
18:31
Turn on "Professional Mode" in your profile?
6:19
Profile Posting - Privacy Settings
5:15
Commenting on an FB post as Biz Page - a good idea?
4:43
Commenting on an FB post as Biz Page - how to do so?
11:46
Run an Ad via your Profile?
5:41
(reprise) Share to Biz Page or Profile where there's more engagement?
Facebook/Meta Business Account
4:57
Set up your Business Account
1:07
Set up your Payment Method
3:27
Asap -- set up your FB Pixel 👀
9:26
How to create your FB Pixel and get the ID number
2:43
Finding the Pixel code again, after initial setup
4:08
FB Pixel Settings - Advanced Matching & Auto Events
7:57
Do we need cookie popup notices?
3:03
Create an Ad Account
6:05
Connect everything in your Biz Acct...
7:31
If you get an invitation from Meta re: an Ads consultant...
3:14
"Account Center Accounts" wtf does it mean?
3:08
If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
Create Your Ad Audience -- Warm
5:27
Warm vs Cool Audiences
4:40
How to start creating Ad Audiences, and what types can you create?
2:58
Start creating Custom Audiences
3:54
Can you see size or names of your custom audiences?
8:22
Create a Website Custom Audience
3:39
Custom Audience of Your FB Page Fans
8:45
Custom Audience FB Engagers
6:50
Upload contact list to FB Ads Manager - Download and use the template
3:22
Upload contact list to FB Ads Manager - matching the columns
0:55
Custom Audiences (except mailing list) are auto-updated
2:11
Custom Audience IG Followers
1:51
Custom Audience IG Engagers
13:35
Saved Warm Audience (combine them all!)
7:09
You can now add your *Profile* Engagers as a Custom Audience...
3:22
You can now Boosts a Post (run Ad) via your Profile...
2:15
Target an intersection of custom audiences?
0:57
How to find your created audiences if they've disappeared?
Create a Lukewarm Audience
7:32
How to create a Lukewarm ad audience
Create Your Ad Audience -- Cool
6:05
Ads Audiences Navigation Walkthrough (Filters)
2:48
Custom Audience: "Not Updated" and "Not Available"
13:11
Lookalike Audience - what is it? Why is it important?
1:49
Minimum size of Lookalike audience "source"?
5:46
Let's Create a Lookalike Audience!
11:38
Create a Cool (saved) Audience
6:22
Exclude your Warm audience to create a truly Cool audience...
3:06
Will Lookalike audience include reaching that source audience?
Cool Audience - Ideal Size, Countries, Higher-Income
7:47
Which countries to add to your Ad audience?
6:49
How to add countries, regions, or postal codes in bulk?
5:29
Which are the higher income countries?
10:12
Ideal audience size when targeting countries?
6:37
Local targeting - ideal audience size?
Cool Audience -- Detailed Targeting
11:29
"Browse" to see what's available
10:02
Narrowing further & excluding interests
9:36
Example of narrowing further (forest bathing with your dog)
15:31
(Optional) Experiments in finding just the right target audience...
Creating an Ad Campaign
6:57
Campaign Objectives - what are they? (and why I use Awareness)
4:14
Naming your Campaigns...
8:56
Campaign Budget setting
3:26
Ad Set - Performance Goal
5:39
Ad Set - Frequency Cap
4:00
Ad Set - Budget & Schedule
3:35
Ad Set - use a Saved Audience
10:26
Ad Set - Manual Placements
8:35
Ad Creation - Use Existing Post
3:11
Ad Creation - should you check "Multi Advertiser Ads"?
0:48
Oops! How to stop an Ad Campaign
1:09
Reminder: How to easily get to FB Ads Manager?
5:17
If you want to create an ad *without* using an existing post ie a "dark ad"
Budgeting (money & time) for Ads
8:34
How to budget for Cool vs Warm audience ads?
1:22
How long to run an Ad for?
Instagram / IG Ads (via FB Ads manager)
3:02
Why I prefer running Instagram Ads...
6:29
IG ads will have link rather than needing to say "Link In Bio"...
14:52
How to run IG ads via FB Ads Manager (my preferred method)
3:30
IG Ad - also run FB Ad at the same time?
Boosting a FB Event
4:58
FB Event Ad - Boosting it
5:43
FB Event Ad - more options via the FB Ads Manager
Analyzing the results of your ads... (the numbers)
4:44
Set up the date range
6:49
Campaigns analysis Set up the correct columns...
2:10
Let go of conversions for now and track the other things...
4:05
Notice "the bottom line" in Campaigns Manager
10:56
Campaign filters -- to compare apples to apples...
5:33
Filter by post type/format to compare which ads & audiences did best...
2:10
Bulk naming (or re-naming) your campaigns...
7:17
Sort the columns to see what's best...
6:17
prevent Brand Fatigue by not advertising to your Warm audience so often...
10:08
Create a Report for analyzing campaign data
Qualitative analysis -- so you know if you're reaching the right audience!
11:54
Analyze FB Ad Qualitative Results
13:32
Analyze IG Ad Qualitative Results
⭐️ Testing Audiences & Ads i.e. Cool Audience Ads
6:19
Basics of audience testing
7:18
Principles of testing audiences & ads
5:35
Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
16:50
Spreadsheet for tracking your testing of audiences & ads
10:04
The Testing Plan, part 1
6:33
The Testing Plan, part 2
4:03
If it seems many profiles don't have enough info to check audience quality...
8:06
Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
An Ongoing Monthly Plan
9:13
Monthly Plan: starting with Content Ads to Lukewarm Audience
10:17
Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
4:26
Monthly Plan: cool audience ad
4:13
Occasionally update your Uploaded Audiences
7:36
If your ads aren't getting results you want, here are the reasons...
Q&A
1:09
Can you just run Ads for your offers if you don't have content yet?
0:52
Meta Marketing Pro? Ignore the popup/invitation to a call...
3:40
Reaching local vs non-local clients with ads?
4:51
You can see info about who is engaging with your ads...
2:39
Error: "This ad set must be published with beneficiary and payer information..."
0:24
Renaming a campaign: why does it say "publish"?
15:22
Simple FB IG Ads strategy -- Vix Anderton
7:25
Quick IG ad (via ads manager) for Jenny Clift