🌎 Facebook Ads & Marketing (2023+) FB / IG Ads

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Facebook Ads & Marketing -- Course Info



Evergreen Principles for Ads

FB Ads 2 - occasionally sell but always nurture
2:41
Occasionally sell, but always nurture.

The Algorithm

FB1 Algorithm of FB & IG -- its principles
12:04
The Principles of the FB & IG Algorithm

FB2 Algorithm examples
7:21
Intuiting the Algorithm (examples)

FB - my FB page example of organic reach
5:47
my FB page example of organic reach

Set Up Your Facebook Business Page

FB Why set up business page when our audience is on our personal profile?
2:51
Why set up business page when your audience is mostly on your personal profile?

FB1 Creating a Business Page
3:52
Creating Your Business Page

FB2 Cover Image and Profile Photo
7:08
Cover Image and Profile Photo

FB Page Username
4:52
Set Your Page Username

FB Difference between a Fan or Follower or Page Like?
2:41
Difference between Fans, Followers, and Page Likes?


FB1 stop optimizing your FB Page before sharing it
2:13
The minimum you need on your FB Page before sharing it...

FB2 Share your Biz Page regularly
6:46
Share your Biz Page regularly

FB2b Regular post likers - invite them to like page?
2:20
Your regular post likers - invite them to like your page?

FB 4 Posting to your Biz Page via Meta Business Suite
6:46
Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅

FB1 Why I don't Boost fb posts but run Ads properly
3:54
Why I don't Boost fb posts but run Ads properly...


FB Profile vs Pages?

FB 1 What to post on FB Biz Page vs FB Profile?
6:11
What to post on FB Biz Page vs FB Profile?

FB 3 Should you post the same content to both Page and Profile?
3:03
Should you post the SAME content to *both* your Page and Profile?

FB 2 Share your content from FB Biz Page over to your Profile
6:30
Share your content from FB Biz Page over to your Profile...

FB profile vs biz page -- workflow of content posting
5:43
If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...

FB2 Followers on FB Page vs Profile?
7:34
Should you allow Followers on your FB Profile? Different with followers on Page?

FBa FB is integrating Profiles & Pages
5:52
FB is integrating Profiles & Pages...

FBb Strategy for FB Profile vs Pages
5:17
FBb Strategy for FB Profile vs Pages...

FB0 FB Profile to Professional Mode
18:31
Turn on "Professional Mode" in your profile?

FB1 Profile Posting - Privacy Setting
6:19
Profile Posting - Privacy Settings

FB 2 Comment as Profile or Page on FB Post?
5:15
Commenting on an FB post as Biz Page - a good idea?

FB 1 Commenting on FB Post as Page - how to do so
4:43
Commenting on an FB post as Biz Page - how to do so?

FB0b FB Profile boost post
11:46
Run an Ad via your Profile?


Facebook/Meta Business Account

FB1 Set up Business Account
4:57
Set up your Business Account

FB2 Payment methods
1:07
Set up your Payment Method

FB 1 Why everyone should set up FB Pixel
3:27
Asap -- set up your FB Pixel 👀

FB2 How to create FB Pixel and get the ID number
9:26
How to create your FB Pixel and get the ID number

FB3 Finding the Pixel code again after initial setup
2:43
Finding the Pixel code again, after initial setup

FB1 Pixel Settings
4:08
FB Pixel Settings - Advanced Matching & Auto Events

FB do we need cookie popup notices?
7:57
Do we need cookie popup notices?

FB3 Create an Ad Account
3:03
Create an Ad Account

FB1 Connect everything in Biz Acct
6:05
Connect everything in your Biz Acct...

FB Ads 1 - invitation from Meta for an Ads consultant
7:31
If you get an invitation from Meta re: an Ads consultant...

FB account center accounts
3:14
"Account Center Accounts" wtf does it mean?

FB - if you cannot get to Ads manager due to cookie issues use another browser
3:08
If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser

Create Your Ad Audience -- Warm

FB2 Warm vs Cool Audiences
5:27
Warm vs Cool Audiences

FB 1 How to start creating Audiences and what types can you create?
4:40
How to start creating Ad Audiences, and what types can you create?

FB 2 Start Creating Custom Audiences
2:58
Start creating Custom Audiences

FB 4 Can you see size or names of custom audience?
3:54
Can you see size or names of your custom audiences?

FB 3 Create a Website Custom Audience
8:22
Create a Website Custom Audience

FB 1 Custom Audience of Your Fans
3:39
Custom Audience of Your FB Page Fans

FB 2 Custom Audience FB Engagers
8:45
Custom Audience FB Engagers

FB2 Upload contact list to FB Ads Manager - Download and use the template
6:50
Upload contact list to FB Ads Manager - Download and use the template

FB3 Upload contact list to FB Ads Manager - matching the columns
3:22
Upload contact list to FB Ads Manager - matching the columns

FB Custom Audiences (except mailing list) are auto updated
0:55
Custom Audiences (except mailing list) are auto-updated

FB 1 Custom Audience IG Followers
2:11
Custom Audience IG Followers

FB 2 Custom Audience IG Engagers
1:51
Custom Audience IG Engagers

FB Saved Warm Audience
13:35
Saved Warm Audience (combine them all!)

FB1 Add your Profile Engagers as a Custom Audience
7:09
You can now add your *Profile* Engagers as a Custom Audience...

FB Profile Boosting a Post
3:22
You can now Boosts a Post (run Ad) via your Profile...

FB target intersection of custom audiences?
2:15
Target an intersection of custom audiences?

FB how to find audiences if they've disappeared
0:57
How to find your created audiences if they've disappeared?

Create a Lukewarm Audience

FB0 How to create a Lukewarm ad audience
7:32
How to create a Lukewarm ad audience

Create Your Ad Audience -- Cool

FB1 Ads Audiences Navigation Walkthrough
6:05
Ads Audiences Navigation Walkthrough (Filters)

FB2 Custom Audience Not Updated Not Available
2:48
Custom Audience: "Not Updated" and "Not Available"

FB 1 Lookalike Audience - what is it and why it's important
13:11
Lookalike Audience - what is it? Why is it important?

FB1 Minimum size Source audiencefor Lookalikes
1:49
Minimum size of Lookalike audience "source"?

FB1 Create a Lookalike Audience
5:46
Let's Create a Lookalike Audience!

FB2 Create a Cool (saved) Audience
11:38
Create a Cool (saved) Audience

FB 3 Exclude your Warm audience to create a truly Cool audience
6:22
Exclude your Warm audience to create a truly Cool audience...


Cool Audience - Ideal Size, Countries, Higher-Income

FB1 Which countries to add to your Ad audience?
7:47
Which countries to add to your Ad audience?

FB2 Add countries or regions in bulk
6:49
How to add countries, regions, or postal codes in bulk?

FB3 Higher income countries
5:29
Which are the higher income countries?

FB 1 ideal audience size when targeting countries?
10:12
Ideal audience size when targeting countries?

FB 2 ideal audience size when local targeting
6:37
Local targeting - ideal audience size?

Cool Audience -- Detailed Targeting

FB 1 Detailed Targeting - try Browsing to see what's available
11:29
"Browse" to see what's available

FB 2 Detailed Targeting - narrowing further & excluding interests
10:02
Narrowing further & excluding interests

FB1 Detailed Targeting - Narrowing Further
9:36
Example of narrowing further (forest bathing with your dog)

Experiments in finding just the right target audience
15:31
(Optional) Experiments in finding just the right target audience...

Creating an Ad Campaign

FB 2 Campaign Objectives - what are they?
6:57
Campaign Objectives - what are they? (and why I use Awareness)

FB 2 Naming Campaigns
4:14
Naming your Campaigns...

FB1 Campaign Budget setting
8:56
Campaign Budget setting

FB Ad Set 1 - performance goal
3:26
Ad Set - Performance Goal

FB Ad Set 2 - frequency
5:39
Ad Set - Frequency Cap

FB Ad Set 3 - budget & schedule
4:00
Ad Set - Budget & Schedule


FB1 ad set use Saved Audience
3:35
Ad Set - use a Saved Audience

FB2 ad set placements
10:26
Ad Set - Manual Placements

FB 2 Ad existing post
8:35
Ad Creation - Use Existing Post

FB 3 Multi Advertiser Ads
3:11
Ad Creation - should you check "Multi Advertiser Ads"?

FB 4 How to stop an Ad Campaign
0:48
Oops! How to stop an Ad Campaign

FB - how to easily get to FB Ads Manager?
1:09
Reminder: How to easily get to FB Ads Manager?

FB creating an ad without using an existing post ie a "dark ad"
5:17
If you want to create an ad *without* using an existing post ie a "dark ad"

Budgeting (money & time) for Ads

FB 4 How to budget for Cool vs Warm audience ads?
8:34
How to budget for Cool vs Warm audience ads?

FB 5 How long to run an Ad for?
1:22
How long to run an Ad for?

Instagram / IG Ads (via FB Ads manager)

FB1 - why I prefer running Instagram Ads
3:02
Why I prefer running Instagram Ads...

IG ads will have link rather than needing Link In Bio
6:29
IG ads will have link rather than needing to say "Link In Bio"...

FB2 - how to run IG ads via FB Ads Manager - my preferred method
14:52
How to run IG ads via FB Ads Manager (my preferred method)

IG Carousel Post ad - should you also run FB carousel Ad at the same time?
3:30
IG Ad - also run FB Ad at the same time?

Boosting a FB Event

FB Event Ad 1 - Boost
4:58
FB Event Ad - Boosting it

FB Event Ad 2 - via the FB Ads Manager
5:43
FB Event Ad - more options via the FB Ads Manager

Analyzing the results of your ads... (the numbers)

FB1 analyzing results of Ads part 1 -- set up the time range
4:44
Set up the date range

FB1 Analysis 1st step set up the right columns
6:49
Campaigns analysis Set up the correct columns...

FB - let go of conversions for now and track other things
2:10
Let go of conversions for now and track the other things...

FB2 the bottom line in campaign manager
4:05
Notice "the bottom line" in Campaigns Manager

FB3 campaign filters to compare apples to apples
10:56
Campaign filters -- to compare apples to apples...

FB4 filter by post type or format to compare which ads & audiences did best
5:33
Filter by post type/format to compare which ads & audiences did best...

FB5 bulk naming your campaigns
2:10
Bulk naming (or re-naming) your campaigns...

FB1 Sort columns to see what's best
7:17
Sort the columns to see what's best...


FB prevent Brand Fatigue by not advertising to your Warm audience so often
6:17
prevent Brand Fatigue by not advertising to your Warm audience so often...

FB2 Create a Report for analyzing campaign data
10:08
Create a Report for analyzing campaign data

Qualitative analysis -- so you know if you're reaching the right audience!

FB Analyze FB Ad Qualitative Results
11:54
Analyze FB Ad Qualitative Results

FB Ads IG Ad Audience quality testing
13:32
Analyze IG Ad Qualitative Results

⭐️ Testing Audiences & Ads i.e. Cool Audience Ads

FB4 Basics of Audience Testing
6:19
Basics of audience testing

FB1 principles of testing audiences & ads
7:18
Principles of testing audiences & ads

FB should you run Video ads on FB or IG?
5:35
Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔

FB2 Ad testing tracking template
16:50
Spreadsheet for tracking your testing of audiences & ads

FB ad testing plan
10:04
The Testing Plan, part 1

FB Ads testing plan part 2
6:33
The Testing Plan, part 2

FB1 if it seems many profiles don't have enough info to check audience quality
4:03
If it seems many profiles don't have enough info to check audience quality...

FB1 Test by selling something or an intentional form-fill CTA if you can't guage audience quality via profile study
8:06
Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...

An Ongoing Monthly Plan



FB CTA ads
10:17
Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience

FB monthly plan cool audience ad
4:26
Monthly Plan: cool audience ad



Q&A

FB3a Can you just run Ads for offers not content?
1:09
Can you just run Ads for your offers if you don't have content yet?

FB1 Meta Marketing Pro? Ignore the popup
0:52
Meta Marketing Pro? Ignore the popup/invitation to a call...

FB Ads 3 - reaching local vs non-local clients with ads
3:40
Reaching local vs non-local clients with ads?

FB Ads 1 - you can see info about who is engaging with your ads
4:51
You can see info about who is engaging with your ads...

FB 3 Error - this ad set must be published with beneficiary and payer information
2:39
Error: "This ad set must be published with beneficiary and payer information..."

FB4 Naming a campaign is publishing a change
0:24
Renaming a campaign: why does it say "publish"?

Simple FB IG Ads strategy for Vix Anderton
15:22
Simple FB IG Ads strategy -- Vix Anderton

FB quick IG ad for Jenny Clift
7:25
Quick IG ad (via ads manager) for Jenny Clift