The products/services are deeply meaningful to you, whether you are creating your own, or selling others’ products. How you do marketing feels like a genuine exploration of your potential as well as an act of service towards your audience. For example you create content for mental fitness and as a ministry to your audience. Read more. Your business is consistently meeting reasonable financial goals (rather than hype and fantasy). A “lower” near-term financial target doesn’t mean you’ll attract less – consistently surpass your goals and you’ll increase self-efficacy. Rather than hustle and stress, you operate your business from a joyfully productive mode of working. Read more. If you cannot read the comments below nor add yours, make sure you're logged into this course (see the upper right) or enroll in the course here.
I recently finished the bizplan course(2023 version) and still find this welcome message very inspiring and thoughtful. The genuine marketing is a principle I need to revisit and reminded regularly. Thanks George.