After spending 5 years as a life coach on the side, I recently left my corporate HR job of 10+ years and become a full-time solopreneur. 2025 will be my first year fully immersed in this new chapter! I’m both excited and nervous to see if it can sustain the life I want to create in 2025!
As an introvert who’s worked with and been inspired by incredible introverted leaders, I want to help others like them (and me) find and express their voices—whether at work or with the people they care about most.
Most days I am passionate about my purpose. But sometimes my saboteur would question: How do I, an introvert, find other introverts who are ready to ask for help and grow in ways they might not even imagine yet?
The whole idea of authentic marketing is a real growth edge for me. It feels like steering a ship into the sea in dense fog. So this course/community is the compass with me in this journey. I just need to learn to use it well!
To know more about me: https://sukifangcoaching.com/about/
I have been posting in LinkedIn weekly, love to connect https://www.linkedin.com/in/suki-fang/
After spending 5 years as a life coach on the side, I recently left my corporate HR job of 10+ years and become a full-time solopreneur. 2025 will be my first year fully immersed in this new chapter! I’m both excited and nervous to see if it can sustain the life I want to create in 2025!
As an int…
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Values from your Content
Find a piece of content where one of your values was clearly displayed. (Could be the same piece of content you shared in an earlier exercise.) What aspect of the content displays the value(s)? If you'd like, comment below with the link, inviting others to reply with what values they see… (If you don't see any comments below, it means you're not logged into the course, or perhaps not enrolled. If you haven't enrolled, you can do so here.)
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When your things don't sell... why not?
Why do you think that is? Before you continue to read, comment below first on what your hunch tells you... If your stuff isn't selling well, here's why it might be... You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...
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Principles of Authentic Business
The products/services are deeply meaningful to you, whether you are creating your own, or selling others’ products. How you do marketing feels like a genuine exploration of your potential as well as an act of service towards your audience. For example you create content for mental fitness and as a ministry to your audience. Read more. Your business is consistently meeting reasonable financial goals (rather than hype and fantasy). A “lower” near-term financial target doesn’t mean you’ll attract less – consistently surpass your goals and you’ll increase self-efficacy. Rather than hustle and stress, you operate your business from a joyfully productive mode of working. Read more. If you cannot read the comments below nor add yours, make sure you're logged into this course (see the upper right) or enroll in the course here.
Here is a piece I wrote two years ago, which got the best reader response than any other of my content. I'd appreciate your comments on its inherent values. https://medium.com/@doc-the...
@Michael Williams This is such a beautiful post...The values I picked up are: respect, deep, surrender as well as determined, tender and gentle, kind.