Hi, my name is Jenny Clift. I'm an EFT (Emotional Freedom Techniques) Tapping Coach and a professional violinist. I'm English but have lived in Madrid, Spain for decades! My husband is Spanish and I have three, grownup daughters.
In my coaching business I work with musicians, stage artists and creatives around the world to help them to reduce stress and clear the blocks to their success.
Most of my coaching (groups and 121s) is online, but I love to travel to do workshops and presentations.
My business started in 2016, I'm looking to consolidate and grow my clientele and also move into course creation.
Hi, my name is Jenny Clift. I'm an EFT (Emotional Freedom Techniques) Tapping Coach and a professional violinist. I'm English but have lived in Madrid, Spain for decades! My husband is Spanish and I have three, grownup daughters.
In my coaching business I work with musicians, stage artists and creati…
5:33
Very good point. Stay authentic, be patient, allow them to be patient with you. Thank you.
7:51
IG Stories disappear after 24 hours, so why create them at all? + Story Highlights
Why stories? Very visible to fans, the more they follow the more they’ll see it Can click through to website easily, or do polls etc… stickers. Can be used as a Highlight. People are used to seeing many stories. Because of the ephemeral nature, fans want to see it before disappears.
Thank you George - very helpful indeed. I hadn't realized I could share a link on my story. I followed along in real time and created a story with a link to my new YouTube video. I hope that'll get a few click throughs. I'm going to start making more of these.
1:13
🤩 Whose IG presence do you admire... and why?
As part of our co-learning, let's share below some effective ways to use Instagram, by commenting with any examples! When you share the example, also tell us why you think it's effective or resonates with you. If you see no comments below, and no ability to comment, first log into this course.
I think this is a fascinating question, "Whose IG presence do you admire... and why?" I am not sure if anybody else can resonate with this, but I really do not use social media, so cannot say I really follow anybody on it, including on Instagram.
I think back to what George has suggested over the years, about focusing on our own work and contributions and how our own authentic voice will ultimately be found (yes, I know that social media may be the means for outreach), and it may be helpful to learn from others without getting swept up into them. I am prone to comparisons, and I think if I spent a couple of hours scrolling through social media, I would likely need weeks of detox. I can say I really understand how young girls (per the research) are especially susceptible to negative self-perceptions from scrolling Instagram.
All this to say it is helpful seeing what others here find helpful as I would not know how to see "good" authentic examples in any other way as I do not have the network for this otherwise. Seeing some of the examples that resonate above are helping for me.
That said, I am mindblown at the amount of talent on IG, as well as all the funny cat videos which I enjoy sharing with my daughters!!
I love ellecordova - totally mindblowing, funny, nerdy, original content. (Conversations between fonts or ChatGPT/Alexa/Siri for example!!)
I cannot hope to emulate her, but just enjoy her humour and her music.
That was a very interesting take on the 3 options, pain relief, goal orientated and experience.
It explained to me how even big companies add in the in-person experience as a 'free' gift, a kind of bonus to the paid program (which has focused on the pain relief.)
Good clarity, thank you George.
15:58
What are "nichemates" and why they matter... vs "competitors"
Your most ideal connections are your niche mates: same audience, similar service. If there’s friendship, they can refer overflow clients to you... and you to them. You can also learn the most from them because their business (and marketing) lessons are applicable to yours too. You can perhaps share resources as well. There are no competitors. There are only niche mates who have the potential to become ideal connections. Unfortunately, not everyone is so open-hearted or abundance-minded… so please spread the word about this concept! A second tier (still very good) type of niche mate is someone with: either (1) the same audience and different service or (2) same service, different audience. You are professionally “adjacent” to one another, therefore can also refer clients or opportunities to each other. Comment below… describe a nichemate (without using their name) – what work do they do, and for what audience?
I enjoy this new approach, it's so much better than view another human being as a "competitor."
Sharing here an email I wrote today to George, 2 years after setting up my membership group following this model.
Dear George,
I had to write to tell you how often I think of you with gratitude for introducing me to the idea of a group of 20 select clients. Since starting my Tap20 group, exactly 2 years ago this month (which is crazy!) I still have 11 of the original members going strong, and 13 in total (does that make sense?!)
It is a constant source of comfort to me to have this regular income, and also a core clientele, and sessions with people that I adore. I hit on a format of monthly 1 to1s and big and small group sessions that works perfectly for me, and so much of that was inspired by you.
So a huge thank you.
I really hope all is well and that you are happy and feeling wonderful.
All the very best,
Jenny (Clift)