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Substack Course

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Authentic Content Flow

✨ Authentic Outreach (AO)

🌱 Joyful Pro

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Simple Course Creation & Launch

"What do you do?"

🎬 YouTube Mastery

Transcript

🌠 Launch Your Group Program

Welcome! Take the onboarding steps...

✍🏽 Start of Course Assessment

0 When are you ready to launch a group program?

When is someone ready to launch a group program?

Bonus Q&A Webinars -- Live Support Calls

🎁 2 Months Access to Work Retreats

Module 1

1 Warm welcome to Launch Your Group Program

🤗 Warm welcome to this course!

2 Begin by imagining your ideal 20

Let's begin imagining your 20...

0 law of attraction works for attracting people

You attract the energy of people you visualize

3 metaphor of soulful hide & seek

Soulful game of hide & seek 👼🏼✨🌎

4. What skill or service would you love to provide to them?

What skill or service would you love to provide to them? 💛

5. Lessons from Group Programs

Lessons from Group Programs...

24 What's a group program vs online course?

What's a "Group Program" vs. an "Online Course"?

6. How would you provide the skills:experiences

How would you provide the skills/experiences? Gently stepping into program design...

7. About catering : over-catering to people’s specific needs

About catering / over-catering to people’s specific needs...

8. Length of program?

What will be the length of your group program?

9. Invite your few favorites to 1-1 calls to give you feedback on program design

Invite your few favorites to 1-1 calls to give you feedback on program design...

Module 2

1 Sell what they want or what they need?

The dilemma of "sell what you want vs. what they want?"

0 Focus on pain points or yearnings?

Focus on pain points or yearnings?

Group - how specific does your program topic need to be?

How specific does your program topic need to be?

2 market research convos

Market research (feedback) convos -- key questions

2a the art of pivoting -- what if market research says they don't spend money on it?

The art of pivoting -- what if your market research says they don't spend money on it?

3 the circles of feedback

Circles of Feedback

4 write your 20 names

Write your list of favorite people 🥰

Your ideal client avatar

"Speak" with this avatar to refine your topics & program design...

7 do the outreach

Reach out and get feedback :)

What if desired outcome from client is different from what you feel they should desire?

What if desired outcome from client is different from what you feel they should desire?

0 At end of market research convos ask them if anyone else comes to mind

At end of market research convos, ask if anyone else comes to mind...

0 What's the timeline for circles of feedback?

What's the timeline for circles of feedback?

Module 3

2 Want to invite but still unclear what you're offering?

Want to invite but still unclear what you're offering?

4 Group members at different levels of development?

What if you have members at different levels of development?

5 Is 20 people too large?

20 people feels too large of a group?

6 Group meeting format

Group Meeting Format

7 Pricing concerns

Pricing thoughts... and a qualifying question in your application.

9 Pricing tool

TEMPLATE for Pricing Group Programs

3 Info Sessions to market your group (optional)

"Info Sessions" to market your group (optional)

8 What if you really want to work with someone who can't afford it?

What if you really want to work with someone who can't afford it?

Module 4

1 how's it going?

Status check -- how's it going thus far?

3 Will doing a group program take more energy?

Will group programs take more or less energy from you? (compared to 1-1?)

1 Too many program ideas, not sure which to launch?

Too many program ideas, not sure which to launch?

2 When's the best time of year to launch your program?

What's the best time of year to launch your program?

4 How much pre-recorded material must you have?

Do you need to offer pre-recorded content?

5 Knowledge is holographic

Knowledge is holographic / always assume some background knowledge

6 Managing over-expectations

Managing over-expectations in a group program

7 Include 1-1 meetings as part of group design?

Include 1-1 as part of your group program?

8 Single pay vs payment plan

One Pay + Payment Plan

9 Flexible payment arrangements

Custom prices & flexible payment plans?

10 Contract tie in is a must

No commited length = no sustainability...

11 Beta program first?

Run a Beta Group first?

12 Software for groups

Software for group programs

15 Record your group sessions?

Record your group sessions?

14 How to find more of the right people for your group?

Finding more people for your program...

Module 5

1 Sales Page principles

Sales Page Principles / How to think about writing it

7 When addressing pain be as a caring doctor

When addressing pain points, be as a caring doctor

2 Who are they?

Sales Page: Who They Are

3 Vision

Sales Page: Vision of the Work

5 Example of writing Vision using Ai chatbot

Example of writing Vision using Ai chatbot

4 How to prevent overstating the promise?

How to prevent overpromising results?

8 Problems

Sales Page: Problems they face

9 Diagnosis

Sales Page: Diagnosis (Optional)

10 Pathway

Sales Page: The Process / Pathway

11 Each part of your Process could be its own group?

What if each part of your Process/Pathway could be its own group or course?

12 Passion

Sales Page: Your Passion

13 Credibility

Sales Page: Your Credibility

14 Logistics & Pricing

Sales Page: Logistics & Price

15 Price juxtaposition and education

Price juxtaposition and education

16 Should you share your price or reveal it in a discovery call?

Should you publish your price, or only reveal it in a discovery call?

17 FAQ section

Sales Page: FAQ Section

17 Should you put language about cancelations & refunds on your sales page?

Should you put language about cancellations & refunds on your sales page?

18 Next step

Sales Page: Next Step?

18-b How long should your sales page be?

How long should your sales page be?

19 Program Name

Coming up with your Program Name...

20 Circles of feedback take 2

Circles of Feedback (Take 2!) for the Sales Page

21 Should you offer something in exchange for their feedback?

Should you offer some benefit or gift in exchange for their feedback?

Module 6

2 Be the admissions director

You are the Admissions Director for your Group Program

3 Cirlcles of Enrollment

Circles of Enrollment 🌀

4 Inner Circle

Your Inner Circle 🤗

6 I know you're really busy and it's probably too expensive anyway but here's the invite

Beware the stance of "I know you're really busy... and it's probably too expensive anyway... but here's the invite"

7 The reality that they will miss a key opportunity if they don't respond

The reality: they will miss a key opportunity if they don't respond...

5 Invitation message should it include the link to the sales page?

Your invitation message: should it include the link to the sales page?

8 Middle circle

Your Middle Circle 🙌🏾

9 Outer circle

Your Outer Circle 🌎

10 Application for the outer circle - what about the other circles?

Application for the Outer circle... what about the other circles?

Group Launch Is it weird that Inner Circle sees public invitation to the group program?

Is it weird that Inner Circle sees public invitation to the group program?

13 How to tell someone program isn't the right fit for them?

How to tell someone program isn't the right fit for them? (Writing your decline or "rejection" letter...)

11 Timeline for Circles of enrollment

🗓️ Timeline for the Circles of Enrollment

12 Instead of a firm start date what if just wait until you have enough people?

Instead of a firm start date, what if you just wait until you have enough people?

14 Reminders for a successul launch

🌠 Reminders for a successful launch

18 The undecideds - give them samples if you can

The undecideds - give them samples if you can 👍🏽

15 If some great candidates prefer it, consider 1-1 instead 😊

If some great candidates prefer it, consider 1-1 instead 😊 (tailoring custom 1-1 program)

26 Pricing of 1-1 tailored program vs group program?

Pricing of 1-1 tailored program vs group program?

16 Dealing with the (rare) cancellation refunds

Dealing with the (rare) cancellation / refund

19 We're not selling results

"If we're not selling change/transformation, what exactly do clients pay for?"

20 Avoid the focus group effect re feedback

Feedback is tricky -- behavior is the best feedback

How many feedback calls must you have, before moving forward?

21 Keep your center as you get feedback

Keep your center as you get different opinions from feedback?

22 What if potential members feel the group wouldn't be private enough, compared to 1-1 work with you?

What if potential members feel the group wouldn't be private enough, compared to 1-1 work with you?

23 Allow people to join later?

Is it a good idea to allow members to start later... after the official start date?

Thank You!

27 Congrats for completing the course!

You did it! Congrats on finishing the course :)

Post-Course Assessment ✍🏽

Older Q&A videos that might be of interest

First steps to creating a group program?

First steps to creating a group program?

Small group of prospective clients or students - work with them to design an offer

Group of interested clients - work with them to design an offer...

Small group program - must members all agree to meeting times?

Small group program - must members all agree to meeting times?

Launching group program -- preselling with circles of enrollment

Launching group program -- preselling with circles of enrollment

Pricing your Membership program -- Resist the temptation to do low prices

Pricing your Membership program -- Resist the temptation to do low prices...

Basic strategies for filling a group program

Basic strategies for filling a group program

Gentle launch for a small group program

Gentle launch for a small group program

Brainstorming marketing ideas for group program enrollment

Brainstorming marketing ideas for group program enrollment

Group program not enough people cancel or delay it?

Group program not enough people... cancel or delay it?

Trying to streamline curriculum for a group program

Trying to streamline curriculum for a group program

Zoom meeting creating energy

Zoom meeting facilitators -- how to get feeling of connection / create energy in the group?

Group teaching equanimity when things aren't flowing like you planned

Group teaching equanimity when things aren't flowing like you planned...

When are you ready to create group program or course? How long to create content first?

When are you ready to create group program or course? How long to create content first?

What if your in-person program is difficult to sell as an online program?

What if your in-person program is difficult to sell as an online program?

Additional older videos re: Creating / Launching a Group Program

1 Group Program vs Online Course

Group Program vs Online Course

2 Small group program - thank about who you want to invite

Small group program - think about whom you want to invite...

2a Small group, what if few people show up live?

Small group, what if few people show up live?

3 Decide on logistics first?

Decide on logistics first?

4 Pricing your group program

Pricing your group program

5 Group program - should you create a beta program first?

Group program - should you create a beta program first?

If launching a membership how soon to start social media posting?

If launching a membership how soon to start social media posting?

A bit about my group mentoring program

A bit about my group mentoring program

Completed Mark as complete

🌠 Launch Your Group Program › Module 1

🤗 Warm welcome to this course!

Updated Oct 17, 2023

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