George Kao Courses

🌠 Launch Your Group Program

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    Module 1
    • The dilemma of "sell what you want vs. what *they* want?"
      6:32
      1 Sell what they want or what they need?
    • Focus on pain points or yearnings?
      6:29
      0 Focus on pain points or yearnings?
    • How specific does your program topic need to be?
      3:07
      Group - how specific does your program topic need to be?
    • Market research (feedback) convos -- key questions
      6:59
      2 market research convos
    • The art of pivoting -- what if your market research says they don't spend money on it?
      4:17
      2a the art of pivoting -- what if market research says they don't spend money on it?
    • Circles of Feedback
      5:12
      3 the circles of feedback
    • Write your list of favorite people 🥰
      3:20
      4 write your 20 names
    • Your ideal client avatar
      4:39
      5 write your ideal client avatar
    • "Speak" with this avatar to refine your topics & program design...
      2:38
      6 talk to your avatar about your program design
    • Reach out and get feedback :)
      3:03
      7 do the outreach
    • What if desired outcome from client is different from what *you* feel they should desire?
      5:23
      What if desired outcome from client is different from what you feel they should desire?
    • At end of market research convos, ask if anyone else comes to mind...
      1:45
      0 At end of market research convos ask them if anyone else comes to mind
    • What's the timeline for circles of feedback?
      2:33
      0 What's the timeline for circles of feedback?
    • Status check -- how's it going thus far?
      1:36
      1 how's it going?
    • Will group programs take more or less energy from you? (compared to 1-1?)
      3:33
      3 Will doing a group program take more energy?
    • Too many program ideas, not sure which to launch?
      3:09
      1 Too many program ideas, not sure which to launch?
    • What's the best time of year to launch your program?
      4:12
      2 When's the best time of year to launch your program?
    • Do you need to offer pre-recorded content?
      3:14
      4 How much pre-recorded material must you have?
    • Knowledge is holographic / always assume some background knowledge
      4:41
      5 Knowledge is holographic
    • Managing over-expectations in a group program
      4:25
      6 Managing over-expectations
    • Include 1-1 as part of your group program?
      1:38
      7 Include 1-1 meetings as part of group design?
    • One Pay + Payment Plan
      11:23
      8 Single pay vs payment plan
    • Custom prices & flexible payment plans?
      2:20
      9 Flexible payment arrangements
    • No commited length = no sustainability...
      3:39
      10 Contract tie in is a must
    • Run a Beta Group first?
      3:50
      11 Beta program first?
    • Software for group programs
      3:25
      12 Software for groups
    • Record your group sessions?
      4:45
      15 Record your group sessions?
    • Finding more people for your program...
      9:56
      14 How to find more of the right people for your group?
    • Sales Page Principles / How to think about writing it
      5:11
      1 Sales Page principles
    • When addressing pain points, be as a caring doctor
      1:59
      7 When addressing pain be as a caring doctor
    • Sales Page: Who They Are
      5:53
      2 Who are they?
    • Sales Page: Vision of the Work
      1:51
      3 Vision
    • Example of writing Vision using Ai chatbot
      4:18
      5 Example of writing Vision using Ai chatbot
    • How to prevent overpromising results?
      1:36
      4 How to prevent overstating the promise?
    • Sales Page: Problems they face
      2:45
      8 Problems
    • Sales Page: Diagnosis (Optional)
      4:19
      9 Diagnosis
    • Sales Page: The Process / Pathway
      2:14
      10 Pathway
    • What if each part of your Process/Pathway could be its own group or course?
      2:51
      11 Each part of your Process could be its own group?
    • Sales Page: Your Passion
      1:40
      12 Passion
    • Sales Page: Your Credibility
      3:21
      13 Credibility
    • Sales Page: Logistics & Price
      4:10
      14 Logistics & Pricing
    • Price juxtaposition and education
      3:47
      15 Price juxtaposition and education
    • Should you publish your price, or only reveal it in a discovery call?
      5:05
      16 Should you share your price or reveal it in a discovery call?
    • Sales Page: FAQ Section
      3:26
      17 FAQ section
    • Should you put language about cancellations & refunds on your sales page?
      3:12
      17 Should you put language about cancelations & refunds on your sales page?
    • Sales Page: Next Step?
      1:15
      18 Next step
    • How long should your sales page be?
      1:08
      18-b How long should your sales page be?
    • Coming up with your Program Name...
      2:18
      19 Program Name
    • Circles of Feedback (Take 2!) for the Sales Page
      2:12
      20 Circles of feedback take 2
    • Should you offer some benefit or gift in exchange for their feedback?
      1:57
      21 Should you offer something in exchange for their feedback?
    • You are the Admissions Director for your Group Program
      5:22
      2 Be the admissions director
    • Circles of Enrollment 🌀
      2:41
      3 Cirlcles of Enrollment
    • Your Inner Circle 🤗
      5:01
      4 Inner Circle
    • Beware the stance of "I know you're really busy... and it's probably too expensive anyway... but here's the invite"
      3:17
      6 I know you're really busy and it's probably too expensive anyway but here's the invite
    • The reality: they *will* miss a key opportunity if they don't respond...
      2:01
      7 The reality that they will miss a key opportunity if they don't respond
    • Your invitation message: should it include the link to the sales page?
      1:38
      5 Invitation message should it include the link to the sales page?
    • Your Middle Circle 🙌🏾
      1:47
      8 Middle circle
    • Your Outer Circle 🌎
      4:23
      9 Outer circle
    • Application for the Outer circle... what about the other circles?
      3:08
      10 Application for the outer circle - what about the other circles?
    • Is it weird that Inner Circle sees public invitation to the group program?
      6:29
      Group Launch Is it weird that Inner Circle sees public invitation to the group program?
    • How to tell someone program isn't the right fit for them? (Writing your decline or "rejection" letter...)
      2:28
      13 How to tell someone program isn't the right fit for them?
    • 🗓️ Timeline for the Circles of Enrollment
      5:05
      11 Timeline for Circles of enrollment
    • Instead of a firm start date, what if you just wait until you have enough people?
      2:42
      12 Instead of a firm start date what if just wait until you have enough people?
    • 🌠 Reminders for a successful launch
      4:30
      14 Reminders for a successul launch
    • The undecideds - give them samples if you can 👍🏽
      1:27
      18 The undecideds - give them samples if you can
    • If some great candidates prefer it, consider 1-1 instead 😊 (tailoring custom 1-1 program)
      3:30
      15 If some great candidates prefer it, consider 1-1 instead 😊
    • Pricing of 1-1 tailored program vs group program?
      1:34
      26 Pricing of 1-1 tailored program vs group program?
    • Dealing with the (rare) cancellation / refund
      7:04
      16 Dealing with the (rare) cancellation refunds
    • "If we're not selling change/transformation, what exactly do clients pay for?"
      3:14
      19 We're not selling results
    • Feedback is tricky -- behavior is the best feedback
      4:48
      20 Avoid the focus group effect re feedback
    • How many feedback calls must you have, before moving forward?
    • Keep your center as you get different opinions from feedback?
      2:52
      21 Keep your center as you get feedback
    • What if potential members feel the group wouldn't be private enough, compared to 1-1 work with you?
      2:45
      22 What if potential members feel the group wouldn't be private enough, compared to 1-1 work with you?
    • Is it a good idea to allow members to start later... after the official start date?
      1:45
      23 Allow people to join later?
    • You did it! Congrats on finishing the course :)
      1:14
      27 Congrats for completing the course!
    • Post-Course Assessment ✍🏽
    • First steps to creating a group program?
      9:07
      First steps to creating a group program?
    • Group of interested clients - work with them to design an offer...
      4:19
      Small group of prospective clients or students - work with them to design an offer
    • Small group program - must members all agree to meeting times?
      2:47
      Small group program - must members all agree to meeting times?
    • Launching group program -- preselling with circles of enrollment
      21:06
      Launching group program -- preselling with circles of enrollment
    • Pricing your Membership program -- Resist the temptation to do low prices...
      18:55
      Pricing your Membership program -- Resist the temptation to do low prices
    • Basic strategies for filling a group program
      6:30
      Basic strategies for filling a group program
    • Gentle launch for a small group program
      7:10
      Gentle launch for a small group program
    • Brainstorming marketing ideas for group program enrollment
      7:51
      Brainstorming marketing ideas for group program enrollment
    • Group program not enough people... cancel or delay it?
      3:24
      Group program not enough people cancel or delay it?
    • Trying to streamline curriculum for a group program
      11:13
      Trying to streamline curriculum for a group program
    • Zoom meeting facilitators -- how to get feeling of connection / create energy in the group?
      8:44
      Zoom meeting creating energy
    • Group teaching equanimity when things aren't flowing like you planned...
      9:06
      Group teaching equanimity when things aren't flowing like you planned
    • When are you ready to create group program or course? How long to create content first?
      3:38
      When are you ready to create group program or course? How long to create content first?
    • What if your in-person program is difficult to sell as an online program?
      3:59
      What if your in-person program is difficult to sell as an online program?
    • Group Program vs Online Course
      3:58
      1 Group Program vs Online Course
    • Small group program - think about whom you want to invite...
      3:26
      2 Small group program - thank about who you want to invite
    • Small group, what if few people show up live?
      1:59
      2a Small group, what if few people show up live?
    • Decide on logistics first?
      2:47
      3 Decide on logistics first?
    • Pricing your group program
      6:10
      4 Pricing your group program
    • Group program - should you create a beta program first?
      3:14
      5 Group program - should you create a beta program first?
    • If launching a membership how soon to start social media posting?
      6:24
      If launching a membership how soon to start social media posting?
    • A bit about my group mentoring program
      3:43
      A bit about my group mentoring program

🤗 Warm welcome to this course!

3:52 Video (22 MB) HD Video (77 MB) Audio (4 MB)
And warm welcome to this class launcher group program. My name is George Cowell. And to start off, I just wanna presence my my current being this right now is that I I'm just recovering from one of the worst stomach bugs I've had in a long, long time. And I'm maybe 80% recovered. So I'm not 100% my my usual energy.
And yet, the reason I bring this up is because when you are working with your, what I call, your soul mate clients or soul mate group members or soul mate students, I I talk about that in a in a more general sense, not I don't literally mean that you were part of some spiritual soul group, maybe maybe not. But in a more metaphorical sense of people who who really resonate with your energy signature and you resonate with theirs. When you're working with people like that, you don't have to be perfect or rather you already are perfect as you show up with the most authentic expression of your heartfelt service in that moment for them with a yearning to connect. As usefully, as beneficially for for the 2 of your growth as possible. You don't have to perform more than that, more than just who you authentically, powerfully show up truthfully as you can.
So that's why I I share this and thank you for your forgiveness and your forbearance as as I, you know, do do this Midjourney, not in a 100% energy, but, you know, not it's good enough for my soul mate. Clients and students. So thank you. So this class, I'm really excited because I have been leading group programs for since 2009, really been leading various kinds of programs, group programs, you know, some with just 20 people, some with 80 or more people. Right now, I'm running 2 group I'm running 2 group programs.
As of right now, both have 80 members each. So anyway, I know how to run group programs. And more importantly, what this class is about is launching your group program. I probably will have a future class on how to facilitate a group program and all the ins and outs of leadership and group meeting facilitation. But this class this class gets you going to the most important in the harvest part, which is launching it and having enough people there so that you can you can be yourself and actually continue from there.
So And by the way, I do welcome your chats throughout this class, your comments below any of the lessons. That's what makes I think that's what makes my class so special. It's not just the information. It's certainly not the design of my course platform. It's way too minimalistic, but it's the people.
It's the souls that you're gonna connect with here that are really special, and that'll make this, I think, one of the most special class experiences that you've had in some time. And so please comment below any of the lessons that you feel relevant, that you wanna comment. And I just wanna say, you know, the comments do pile up Simplero don't comment below this lesson to say, George, I hope you get well, all that stuff because that's that's too many comments. But going forward, you'll see many of the lessons invite you to add comments. So I do welcome you to do that and also to reply to other people's comments.
Because imagine when you comment on something, You don't know if anyone's anyone cares, anyone sees it. So when you reply to others' comments, it does make them feel feel cared for. So thank you so much for doing that. And from from that, let's go ahead and move on to the next lesson.
Last updated 17 Oct 2023.