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Authentic SEO
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Conscious Money Flow
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🙋 Effortless Yes
🌈 Energy Signature
Facebook Ads & Marketing
FAR
Instagram 2024
️ Interview Mastery
Launch Your Group Program
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Netcaring
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"What do you do?"
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George Kao Q&A Videos
Welcome!
Course Platform Orientation
☎️ Sign up for the next live Q&A session
This "course" will keep getting new material ✨
Content here is temporary -- watch while available 😊
3:35
Track completions of courses
🎁 2 Months Access to Work Retreats
December 2024
3:16
Marketing Focus: Audience Pain Points vs. Skill Development?
6:28
You create in multiple languages -- what to publish on Facebook then?
4:45
People DM you instead of comment on your post -- what to do?
16:59
Newsletter -- deepen connections with your readers without getting too many email replies
12:24
You have a new modality you're passionate about... is it confusing to your audience?
11:52
Analyzing analytics for FB ads
4:52
Do I really have to do keyword research before I create content? It feels inauthentic and I'd rather write from my inspiration... Authentic SEO?
8:43
How to create a supportive group of fans to seek feedback about our content & marketing
5:28
Best way for time-sensitive contact with a group of fans?
2:33
Best time of the month for gentle launches?
12:45
Creating a free 5-day event to teach people your framework
9:02
Reluctant lesson: the day/time of sessions makes a significant difference... the more availability you offer the more clients you'll have.
1:39
Choosing what YT videos to upload to Substack?
9:36
Course creators -- how to define relevant topics and not pick something too encyclopedic?
4:05
Briefly -- what's a Hat Manual and basically how to create them?
13:30
Gentle launch strategy -- Margo's example
7:30
Uploading large files -- gmail, google drive, google workspace
13:36
What social media platforms do I recommend these days?
7:43
Email example for market discovery survey (Deborah)
12:59
Launching a free webinar (free recording) - what to keep in mind?
11:58
Spiritual teacher -- how to grow his presence online?
8:09
How often must I check social media comments... or can I post-and-ghost and still grow an audience?
13:06
OK to put lots of content for free that's about how-to personal/spiritual growth?
November 2024
14:12
Social media mindset -- if consistency starts to feel like a job, how to reinspire? Metaphors of creativity fitness or mastery of a skill...
8:23
Stay grounded with higher vision while doing detailed tasks
9:58
Protecting breaks / vacations while being in early stage of business
29:31
Feedback for Roxanne's About Page
6:04
Will ABC 2025 be live training or just pre-recorded courses?
21:59
So many tasks... how to outsource/hire well? The EASE framework.
10:00
Feedback for Marianne's webinar signup page
17:41
Ginny's rhythm of gentle launches
13:51
Feedback re: Anastasia's website
12:02
Should Mark choose a new name for his brand?
2:50
FTA (free to attend) webinar -- with NO recording
17:14
Pricing of a course (Mike Wang) using Ai chatbots
11:06
Promoting an ongoing group program to enroll additional members
17:17
Making use of testimonials after a beta group program -- Matti Krippa
15:11
Example of planning 2025 gentle launches -- Donna Becker
9:26
Deciding on the name for a Podcast when it's a different name than overall brand -- Fi Kahani
3:37
Do you need to protect the brand names you use? Register / trademark / copyright?
October 2024
9:03
Making money, but now needing a more authentic path forward...
11:23
How to choose which social media platform, especially for discoverability?
9:32
Figuring out one's professional title / tagline
16:12
"George, talk about how your spiritual awakening relates to your business?"
6:39
Case studies -- how to build one's framework in there?
8:35
Relaunching a course -- live sessions or recorded videos only?
2:58
Shut down your computer every night?
20:06
Promoting an evergreen (non-live) course vs a live one...
13:39
Promoting a new thing to one's network after the previous thing didn't work...
17:07
Authentically sharing one's mission with the world -- without so much concern for moneymaking
10:04
Is it ok to add interested people to your email list if they didn't specifically request it?
13:37
Basic strategy for taking IG videos over to YouTube
18:09
YT channel growth tips for Anastasia
15:38
Tracking our contacts with Netcaring (networking) -- Todoist, spreadsheet, document
14:59
consulting Jackie on biz strategy for 2025
2:22
Google Doc tip -- transferring ownership to another google account
12:37
consulting Matthew (therapist) on strategy for launching in-person groups
8:06
Online video: risk of disclosing yourself so publicly re: stalking, identity theft etc?
14:53
Yvette's content workflow
13:04
Matti's knowledge framework -- how to share it via content?
September 2024
17:37
10 Levels BizPlan
6:13
Yvette's year 2 plan
4:07
A process for spontaneous video making?
4:10
Reveal your price at the top of a sales page instead of the bottom?
19:07
"Marketing" tip -- DM your people
6:47
Feedback for Dipanshu's Emotional Intelligence Space
15:55
Post your text & videos natively to social media (rather than links, preferably)
16:54
Emily Miller launch strategy
14:19
"How to expand my coaching beyond word of mouth?" (with Rob Wagner)
18:30
Content strategy for 2025 for Mark Ridsdill Smith
17:22
Fi Kahani membership strategy
3:53
Block in consistent creating - outsource the posting of it?
7:07
Creating a book for 2 different audiences
11:04
Pricing one's services for an organization
6:43
The rhythm for relaunching a course
August 2024
8:27
Not sure how to prioritize your business actions? Start with the 111 formula...
9:39
Boredom & Anxiety is what blocks many of us from making progress...
18:45
Feedback for Bingz Huang's sales page draft
10:29
Offer Doorways Challenge
21:51
The Comments-to-Content Method of Creation
5:29
How much content is too much content before a launch?
7:30
Donna Becker example re: 5 stages of market awareness
5:51
Categories of Content
8:35
Book Marketing Advice -- how to do pre-marketing for an upcoming book launch?
13:01
Getting donations for a campaign
6:22
Coming up with your professional title... an Ai-generated process
19:07
YT channel analytics with Maggie
12:16
New business for teaching/group programs... what to prioritize?
July 2024
4:07
"Some people I talk to really need 1-1 support, but cannot afford it..."
10:44
Alex Hormozi's goal setting method
2:31
One offer can have multiple doorways in (niches) and therefore different landing pages
13:36
Niching down a 1-1 coaching offer
14:56
Important for improving productivity -- Context Switching
2:33
Polling within a client experience / systematizing feedback collection?
8:31
A tiny business, moving beyond 1-1 client sessions to group programs
13:02
Idea Alchemy - discrete ideas, combined (or contrasted) in various ways...
7:24
How to find more of your people online?
13:53
Speed of implementation + tracking your learnings (your system of mastery)
12:06
Free content -- hard skills are better. Soft skills could be sellable among dedicated fans.
12:43
Best way to spread a volunteer project/message?
6:28
Law of attraction as related to social media platforms?
12:10
Free coaching calls aren't leading to paying clients -- what are some solutions?
17:54
Feedback on video by Deborah Munhoz
5:14
1-1 Sessions with 7-days of follow-up messaging -- how to avoid it being abused
19:22
Is it worth starting a free FB group to create a community feeling (for potential clients)?
4:50
YouTube channel - what videos are worth turning into a mini-course?
30:20
Providing free content vs. launching courses successfully
June 2024
11:26
What if I'm reaching out for collabs and people aren't replying back?
8:32
Feedback for Matti Kripa's homepage
19:04
Overview of my weekly content plan
7:15
inspired to up my work ethic...
5:31
How to get started with business, if not in hurry for income?
15:37
Selling at end of a workshop or webinar -- if it feels awkward to you...
14:47
How to get more distance clients without using social media?
8:53
Potential clients are saying "no"... what to do?
11:56
Do your videos need to have subtitles (captions)?
4:19
Content idea -- reading books out loud
4:24
After doing an FTA webinar, how to talk about the recording ready for purchase?
15:41
Pricing your services -- mindset, charge more or less to begin with?
7:59
Pricing for membership program - Tomar Levine example
4:09
At networking event -- transitioning from being friendly to asking for something?
4:10
"I have many ideas -- how to begin creating them into an organized framework?"
8:14
Example of Framework -- Gaianna
3:45
Building skills in a new field -- share my learning journey, even though I'm more established in another niche already?
15:38
"I offer 1-1 coaching -- how to do gentle launches if it's just 1 service? How to repackage it each time?"
3:56
"I offer emotional healing support -- how to make it more specific?"
5:16
Email newsletters -- if you've been using your direct/personal email address to send them, you might want to start a new account...
1:00
"Is it okay to be spontaneous with content creation?"
4:47
How to come up with valuable content ideas?
9:40
How to decide on Easily Referrable Issues if I don't want to promise outcomes?
5:41
If selling different things, what might be a rhythm of gentle launches?
18:03
Hiring an assistant -- general guidance and tips?
8:25
Offering sample group sessions which lead into new clients
4:01
Zoom tip -- when interviewing someone, spotlight their video quickly via keyboard shortcut...
8:24
Feedback for Masha Rosen re: her offer -- Regression Therapy
9:55
YouTube Ads vs Facebook/Instagram Ads? + Minimal level of involvement in Instagram?
4:14
If not engaged with a social media platform, should you delete your account there?
2:47
Is it a good idea to create an Assessment/Quiz as a lead magnet?
8:22
Feedback for Swetha Jadapalli re: her offer specificity
14:21
I love my modality but it's really general -- how to make offers that are targeted to specific people? aka "niche down"?
10:26
A better freebie (lead magnet) strategy
May 2024
4:17
Beginner coaches -- should you sell high-ticket programs?
3:53
After free coaching session with you, people feel it's enough... what to do about that?
6:20
FTA webinar email invite -- what to include?
17:40
If one of your blog posts is going viral -- how to utilize that opportunity?
6:45
FTA Webinar Model -- 1st one free rest of the series paid (Magic School)
8:08
Should you also launch your own regular Q&A calls?
7:19
If you have multiple niches, should you rotate them throughout the year or...?
24:15
Feedback for Jerry Souter website
18:58
Feedback for Deborah Munhoz offer
9:24
You've recorded a bunch of webinars -- what to do with them?
1:53
When you get busy, how to stay consistent on IG?
6:05
Various things have gotten clients (and haven't) -- what marketing strategies to focus on?
8:37
Why I don't believe in "ethics" 😆 (as regards to market discovery outreach)
4:59
You have group of friends interested in your work -- how to "monetize" them? 😆
11:56
If consistent creation feels like #hustle -- counter to the spacious way you think & create
April 2024
14:14
Which course of mine should you take first / now?
8:40
What ideas/topics should your "Work With Me" page have? And show the price?
11:02
Example of outreach email -- seeking referrals by gifting coaching sessions
7:23
FTA Webinars - how often to do them? How to stay visibility continuously?
5:20
Your concern about misinforming (and causing harm) when you create content...
3:46
If your content goes viral but it's not your topic, what should you do?
4:46
If you've recorded long presentations, put it on YouTube as unlisted? Or create a short snippet?
9:15
Process Goals (aka "hat manuals")... with example of filling a group program or course
9:57
Is shorter content better than longer content? Videos and Blog posts...
5:09
You're working hard on your business but still making little money? 2-part prescription for you...
5:24
If we don't promise results, how do we sell effectively?
9:49
Address 2 audiences on the same channel? Asmaa's example
9:19
WIll sharing controversial opinions jeopardize your professional credibility?
7:19
If your email newsletter gets high open rate but low click rate, what to do?
8:12
You're getting great reach on your content... so when to create paid offers?
5:11
How often to host interviews vs being a guest?
5:44
Do I organize my Google Drive as much as my computer?
5:34
Once you've created a lot of content... now what?
4:44
If your knowledge is mostly from mentor(s), can you have a profitable business?
4:04
You've taken monk-like time offline... how to show back online when it dysregulates the nervous system?
10:09
Market research conversations... example of an industry: admissions consulting
18:51
As business success starts stabilizing, it can get dull and empty -- how to reinfuse meaning and values?
9:47
If you have 2 core analogies, put both into your Framework?
4:34
Newsletter example/critique -- Joanna K
March 2024
4:31
"George I love your courses -- how to do it sustainably?"
6:37
Overview of methods to grow your audience / expand your reach
17:41
Introverted coaches - how do you manage your energy? Being a joypro athlete...
6:57
LinkedIn strategy -- personal vs company pages
10:06
HSP overwhelm with solopreneur activities? Simple solution ✨
3:39
How to convey your credibility if you don't have fancy degrees...
6:17
"Why didn't you buy?" survey / market research...
15:19
Feedback for Kayli re: her offer
15:23
Questions about Google Local business pages...
3:59
You've got more education & experience than most peers -- can you communicate that yet still seem approachable?
5:11
Possible to offer spiritual coaching in a group format?
5:47
Should you diversify your social media presence in case a platform gets shut down?
6:36
Concerned about deepfakes impersonating you and ruining your brand?
1:47
Creating a forwarding email address/alias - web hosting company or domain registrar?
3:41
Getting free images for your website or social media
7:16
Distribute your content to multiple social platforms at once?
6:04
Selling low-cost course, and it's still not selling?
6:45
"Empath Moms" -- feedback for Bingz Huang
7:24
If you serve both individuals and service-providers or organizations...
6:07
Got multiple offers, yet no audience, how to test it?
6:53
Different offers - put it into one website or separate? (Same re: social media pages)
9:16
Is Ai going to kill our websites? (Will it devastate SEO?)
10:43
Feedback for Tommy Zee re: his audience journey
7:01
Example of referral outreach email -- Claude Whitmyer
13:13
What if your offer isn't understood by most people?
8:36
Feedback for Dipanshu Rawal "about" page
6:12
Market research survey example via Google Forms
14:10
Analyzing market research results via Google Sheets / Forms
4:56
Should you turn OFF comments on your videos (or other content)? Effect on algorithm?
5:33
"I'm not clear on my offers right now... should I make content?"
11:30
How to stay consistent, if your calendar is so irregular? The fitness analogy...
4:02
InsightTimer -- example of a successful course -- Dylan Perese
11:09
Your personal outreach -- if you don't hear back from many and feel discouraged about it...
Joyful Productivity: A Few Tips
13:17
If you tend to help others, rather than doing what you planned...
15:21
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.
8:25
We spend too long writing... overcoming perfectionism and publishing quickly
Figuring out your niche?
10:46
When starting a business, go lightly by testing the market rather than expect full clarity
8:58
Finding your niche as a coach? Content and exploration of your coaching...
3:15
Starting in a new niche -- how to know what are the hot topics?
Consistent & Authentic Content Creation
10:24
If not creating consistently, you probably need a workflow process...
8:54
If you aren't inspired by your ideas, should you still create?
7:07
What types of content should you post on the various social media platforms?
5:16
Why I use Twitter to brainstorm content ideas that later become blog posts...
4:19
If your personal content much more engaging than professional content...
8:57
Youtube Videos -- what should be put in the description field?
4:46
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
Netcaring
3:21
Should you add your clients as Facebook friends?
Who should you add as FB friends anyway?
4:15
Netcaring - what if our energy isn't reciprocated?
2:58
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?
Email Marketing / Email Newsletters
5:00
Email newsletter -- include whole article, or just a summary?
6:09
How personal to get in email newsletters?
8:41
Segmenting between content and launch newsletter... and what about funnels?
When including images & banners in Email Newsletters...
7:30
Drip automation for your email software -- do you really need to use it in your lead nurturing?
4:00
It's good to cull your non-engaged Email Subscribers at least once a year
Fiverr Tutorial
6:01
Finding great Fiverrs -- looking for top freelancers
5:04
Finding great Fiverrs -- try out rising stars (or new sellers!)
3:23
Fiverrs have limited patience too - "unlimited revisions" are not that...
0:49
Make sure you know what's included in your Fiverr gig...
Misc. Tech
3:30
Cheap or free software for client communities
3:46
Landing Pages -- use website like Squarespace or specific software like Leadpages?
12:26
Google Search Console - a quick course
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Gentle launch strategy -- Margo's example
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George Kao Q&A Videos
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December 2024
Briefly -- what's a Hat Manual and basically how to create them?
Updated Dec 11, 2024
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