Transcript

0:00

Alright, Maddie. Thanks for letting me record this. You are, going to be putting your 14 hours of teaching spiritual teaching on YouTube. Amazing. Wow.

0:14

Okay. And because you're you you just have this intuition that this kind of content generosity could could boy could bear fruits, and that's an interesting experiment. I think it's I think I always encourage people. You should if you've never tried something in terms of marketing, you should try it because that will train your intuition in the future. Right?

0:35

Like, if you never tried it, don't list don't listen to anybody, including me. You should try it. But don't, like, say, this is my lifetime strategy, but this is what I'm trying for 3 months or whatever. And then and then we'll see we'll revisit and see what happens. So, of course, once you put it on your YouTube, you wanna recommend people to your offerings, including 1 on 1 and online and in person, etcetera.

1:00

You're thinking that when you when you teach people 1 on 1 or or support people 1 on 1, you also point to your YouTube videos so that they can do some homework. Right? Which is, of course, it makes sense. If you're putting your teaching there, that becomes a repository of your teaching. You'll just be referencing them in various courses and in various workshops and 1 on 1.

1:20

That makes sense. Idea was first to make, like, a structured course, like, where it's, then to buy for videos plus 1 on 1 on 1. But now I thought I just put it out there, YouTube. It's for free, and then we can work, like, mentoring. Yeah.

1:36

Totally. Totally. It's interesting. I I am I am just finishing up watching a 50 hour YouTube series. 50 hours.

1:47

A friend of mine says, hey, George. You wanna study philosophy together? I'm like, okay. And then he recommended this 50 it's the John Vervecki awakening from the meaning crisis awakening from the meaning crisis. You'll find it on YouTube.

1:60

50 hours of lecture. So I I I can I can relate to watching a long series? Well, I'm on episode 47 now. I can't believe it. Anyway so, okay.

2:14

And, you're gonna do group coaching. Right? You're gonna, based on the YouTube videos practice, you know, you're gonna offer that and maybe facilitator trainings in the future. And YouTube strategy growth is to have some long form, but there's also some shorts. Yeah.

2:36

Of course. Makes sense. You are thinking the 14 hours to share one long and one short form every week or better to share more frequently. Yeah. So here's the thing.

2:50

I think if it's is the 14 hours meant to be watched as a series? Well, it's a it would be good as a series because it's building up on each other. So it's mostly brief, Siri, and then it's a qigong and meditation practice. So one one session is about 30:30 minutes long. Okay.

3:17

And how often do you recommend people watch something? And then, of course, they need to practice. They need to embody. They need to they need time to integrate. So just imagine you were teaching the 14 hours again.

3:33

And if you have unlimited time, you could teach 14 hours in one day. You'll but so and and what is the ideal release frequency, you think? Yeah. I would say if they would practice a week long with 1 with 1 practice daily, it would be very good to build up. Okay.

3:51

So practice 1 at one of these videos per week. Mhmm. Okay. Well, there you go. You have your release frequency then.

4:00

So what you should do is at the very beginning, you should I don't maybe you wanna make a separate video to say, I'm now going to give you a 14 week program, and it's gonna be free here on YouTube. Mhmm. And I you know, what what you might wanna talk about what's coming up. You know? The the the the topics we're gonna cover in this 14 week program include the blah blah blah blah blah blah.

4:28

And it's going to be released every Monday or every you know, give a date give a day of the week. And just so so look for it. So in other words, you're you're priming people to say this is gonna be a show. Right? This is gonna be a a program and wait you know, look for it.

4:45

Look for it. And then, and then, you know, make sure you subscribe. You know, if you want to click the bell icon, do that so that you'll be notified. And I look forward to to seeing you there. And in fact, the first episode is already ready for you.

5:02

You could do that. You could you could oh, the first step yeah. You basically record the first episode's already ready for you, and then you upload this introduction, and then you immediately upload at the same time, you upload introduction, and you you upload the, the first episode. Mhmm. On the day that you said so if you said it's gonna be released every Monday, then you do you release these first two videos on Monday.

5:26

Mhmm. Mhmm. Yeah. That's a good idea. Okay.

5:29

Okay. Well, you've got your schedule then. Right? That's that's great. And and and, also, you could say, if you want to make sure you don't miss these, put your you know, sign up for my newsletter or sign up for my sign up for the series as an email opt in.

5:49

There's below in this video and in this description. And then that way, you have their email contacts, and you could be sending out the video the video YouTube link each week. And that way, you could say, listen. At some point in the future, I may make this video these videos unlisted. But if you sign up for the email, you will always have the links that you can still watch even if the video becomes unlisted.

6:16

Mhmm. Mhmm. Yeah. K. That could be a possibility.

6:21

Yeah. Yeah. And you can also say in your introduction by the way, I will also I may also make additional videos that are not part of the series, but it's also part of my practices, my story, etcetera, and those will be tripped out, you know, in the middle of the week or whatever you said. You know? Makes sense.

6:39

Yeah. So that way you're giving them the right expectations, and and then you can promote this introductory video everywhere on social media, you know, and just say, hey. If you're watching this on Instagram, go to my YouTube, you know, Yeah. Mhmm. Mhmm.

6:53

Alright. Okay. So once there's enough valuable content well, I mean, you could do this as soon as you want to, basically. You know? This is Yeah.

7:00

But don't you think when there is no content that the people have no desire to subscribe because they just see a story with a bit of thing? But Maybe. No. I mean, I I understand. No.

7:14

That that's a that's a that's a good point that you're you're well, but here's the thing. Like, here's the thing. People will the YouTube algorithm is so smart. It will introduce to the viewer what they will probably like. So how do you know that this one won't go viral or this one won't go viral?

7:37

Do you see what I mean? Like, any of these could suddenly bring an a huge influx of people. So I would say don't wait too long before sharing these because you don't you this might be yeah. So maybe maybe, for example, you got 1:1 hour, you know, or one one session of your series per week on Monday, and then on Wednesday, you or Thursday, you upload one of your stories. Yeah.

8:04

Okay. Yeah. So make it more more earlier. Yeah? So, yeah, I think it's fine.

8:08

You don't have to wait. So anyway Mhmm. K. Let's take a look. Channels on YouTube channel growth.

8:13

Yeah. Well, I those of you watching the recording right now, there should be another video in the q and a's, course where I talked with Paolo about YouTube channel growth. So you could or take my course on YouTube. I have an entire YouTube course that goes in-depth into channel growth and, you know, being good on YouTube and all that stuff, so you might wanna get that. But, anyway, I I think, Maddie, you you have a good plan going forward and, also, everything we've already talked to with Paulo about, you know, the inspiration tab and all that stuff.

8:48

Right? Research data or benefits of ground up make sure I'm oh, okay. Oh, use my research data about the benefits of your program to make sure Yeah. Like, you have case studies Case study. Yeah.

9:01

Well, that's another type of content that you would be putting on your YouTube. All of these I can see as YouTube playlists. Mhmm. So if you haven't already started, your your, of course, your 14 hours will be a single playlist on YouTube. Yeah.

9:17

Your store personal stories will be another playlist. Your, case studies may be another playlist. Mhmm. Okay. Right.

9:27

Use case studies, testimonials from geo yeah. Exactly. That and maybe another playlist will be testimonials. Mhmm. Something like that.

9:34

Right? Thoughts? Any additional questions? Yeah. What do you think about that?

9:43

Critic, it's all it's also welcome. Like, is it a I mean, is it some kind of a way you know, I I don't have a a big, social media following at all, and I just thought, okay. I have this course. It it's very helpful for me, or it was very helpful for quite a few people, and they really love the energy of me there and how I practice and share. And so I thought it's a good idea.

10:11

First of all, it will benefit some people, hopefully. And on the other hand Mhmm. It could grow my audience, much more. So Yes. Well, I, as you know, I have a particular view about free versus paid content, and I always think things that are more practice oriented should be paid.

10:35

Things that are more entertainment or just like ideas and philosophy, I think it's fine to make it free, especially if it's interesting enough to people to share it. So, generally, that's my framework. Now I get Like I said, I always encourage experimentation. So, you know, I think you should experiment with putting these because you can always remove them later. You can always make them unlisted.

11:01

So I don't think it's harmful to to experiment. Yeah. Mhmm. Yeah. And the other thing is also there are plenty of Qigong teachers which put out, like, a 100 or a 1000 video, like, really a lot.

11:15

So practice. Yeah. Yeah. It's true. It's true.

11:17

No. Abs absolutely, you know, for and and for every viral qigong how to video, there's another 1,000 that did not go viral that got 2 views. You know what I mean? So it's it's it's really it's tricky to say, well, look. This is working.

11:37

I might as well do it too. But like I said, it's worth an experiment because Mhmm. How somehow your presence might just be what YouTube needs at this time. How do we know until we put it on there? We don't.

11:52

Yeah. Yeah. Yeah. So Go for it. Yeah.

11:59

Great. Yeah. I'm I'm glad you're talking about different topics, different formats, like your YouTube Shorts, you know, case studies, your own story. I think these different things are required for for experimenting well on YouTube. And then also, like, 10 points how to overcome your fear of Fine.

12:17

Yeah. Exactly. Any other idea. You should try all of that. Your heartbreak and all of these kind of things which people are, like, suffering in their daily life.

12:26

And so Yes. Then this how to and then linking it to the, like, practice session. Then we have this there, there, there. You can do that, that, and that. So Yeah.

12:36

In a way Yeah. I don't know. Let's see. Yeah. I I have some how to as well.

12:42

My how to tends to be tech oriented, like because I'm, like, frustrated. People keep asking me this how to question. Like, I am gonna put it on YouTube so that people don't ask me. But but yeah. So so I think and some of those go viral as you see with the Zoom tutorial.

12:54

But, but, yeah, I think I let's you know, I'm looking forward just to, you know, revisiting with you at some point to see how the experiment goes. Yeah. So Great. Thank you. Thank you.

13:06

Thanks.