Transcript

0:00

I promised you the, why launching lightly? What's the secret of launching lightly and why does it work? The secret's this. If your offer is well aligned to your to your, audience. Right?

0:14

If if what I'm selling is something that my audience wants, I can launch with a single text only post, no images, no website, and people still buy in droves. That's the secret. I've done this for 15 years and I noticed if I am selling something people don't want, I can have a wonderful website, I can have webinar, I can have a video series about this thing and still nobody buys it. Have you noticed that too? Maybe you've noticed that.

0:44

But if someone if you're selling something people want to buy, you can write about it in a few words and people will go, oh oh, can I can I can I buy that? Oh, can I ask you questions about that? That's why launching lightly works. Why do I still put together a sales page with graphics? It just looks nicer and it and it does amplify.

1:00

Graphic design and good copywriting does increase the number of sales, but it doesn't it's a multiplier. Right? What do I mean by multiplier? If if my offer is good and it's going to sell, you know, 30 units, if I'm gonna sell 30 things, if I make the offer just using written words, that's all I'm getting, writing words, I'm gonna sell 30 slots on something. If I have a nice looking website with graphics and with a webinar, I might sell 36.

1:31

I might sell 40. But if something if something I'm gonna sell, no one's gonna buy it and I have a nice website and graphics and the webinar, maybe 2 people will buy it afterwards. It it it's actually, it's maybe 0, but it's it's a multiplier. It doesn't it's not because the copy is good and the graphics are good. It's because the core of the offer is what people want.

1:53

That's why launching lightly works. That's why you should launch lightly because if it's meant to be, if this this this thing is what they want, they will buy it without you having to do a whole lot of bells and whistles and dancing. You see? Not a lot of work. You just do a little bit of work and people buy it.

2:08

How why? It's because you've done the market discovery that you realize what people want and you sell them what they want. K. Hope that helps.