Transcript

0:00

Alright, Jessica. Thanks for letting me record this, and it's so cool. You created this on Canva, and this is, of course, like a visual mind map of, the all that's on your plate. Exactly. Everything I do.

0:16

Amazing. I have two goals for 2025. Yes. Well, outer goals. So one is I wanna double my sign ups.

0:23

Okay. Cool. And one is I don't wanna feel crazed all the time. That's a good goal. So I feel like this might be a little too much.

0:39

And Yeah. Yeah. I'm I'm feeling crazed looking at this now. Yeah. So I I'm gonna go through it.

0:44

I'll show you. I It's actually not. I feel like you you organized really nicely, and you even have color coding here. Mhmm. So So I can kinda go through it.

0:51

So the pink is anything sharing. Yes. Yes. Yes. Purple, I create.

0:56

Yes. Yes. Blue is when I'm teaching or having meetings, and then yellow is outreach. Yeah. There's not enough outreach apparently.

1:03

I knew you're gonna say that. Yeah. Okay. Yeah. So but I, so so, basically, my blog, I create it, and then I Well, actually, Google Ads, Insta Ads, those are outreach.

1:19

Oh, so the, yes, sharing. I included that. Anything like social media ish. So outreach is pure, you know, reaching out to an old client and saying, oh, you're doing kind of thing. I see what you mean.

1:32

Yes. Or someone brand new and saying, hey. I'd love to do a collab with you. You know what? I would almost want to see yeah.

1:41

I I if I if it wasn't it was my chart, I would I would have a I would have a green well, you already have using green, so I would change that color. But I would have a green one that's basically money spent, money spent maybe not money spent overall, but money spent for outreach, like, at Google Ads is is well, the reason I mentioned this is change the sharing to have a darker color if it's actually costing you money? I love it. It's brilliant. Yeah.

2:07

Because because ad dollars, as I know, is is a big part of your spending in your business. So It is. That needs to be way people are buying it. To be, like, more visually, like, oh, this is this is these are really important particularly important, you know, blocks to to pay attention to and strategize better kind of thing. Yeah.

2:25

Yeah. Okay. Yeah. So I think, obviously, we don't have that much time, but I think if you if I show it to you today, if there's anything glaring that you think I should get rid of, that would be great or anything to change. And then over time, I can kind of keep checking in.

2:40

Yeah. Get get rid of everything that's not yellow. No. No. No.

2:45

And and dark dark red. No. So, yeah. Because I know you do a whole lot for your people. You do a whole lot for your people.

2:53

And what I want to I think it's a very wise question is, you know, I have I have this new I had not I have this renamed framework. I don't know if you saw it called you're gonna like this one. EASE. I I don't know what it stands for, but I love it. You you love it already.

3:14

Yeah. No. Everyone's surprised that you didn't call it easeful. Okay. We could call it easeful if you want.

3:21

No. So so this this renamed framework is eliminate well, you might recognize it. Eliminate, automate, share Mhmm. Not sharing in terms of social media sharing, but share the work and, enjoy if you cannot eliminate something automated or share share the work, delegate it to somebody else. You you have to enjoy it yourself.

3:44

So that's the new frame again. So I love that you're starting with eliminate. Yeah. It's like, well, there's probably too much here, and I agree with you. Yeah.

3:52

Given that you you should not have to feel crazed. You should not have to feel overwhelmed, with with so so the question I have, and this is where I wonder if you need to color code or or do it in the separate places, which of these things are having the most impact on your business? In terms of making money? Well okay. So this is interesting.

4:18

Right? So there are basically 2 you can you can lump this right now or you can separate it. I think, eventually, it's wise to separate it. But, yes, money but also engagement. Like, people going Okay.

4:29

People signing up, people like well, okay. Let's just get real bottom line here. Yes. Money, yes. And also the most number of sign ups and engagement, the most reactions, engagement.

4:41

Yeah. Okay. Let's go through it with that in mind. Okay? Real quick.

4:44

So my blog, not much engagement. Been consistent, but I don't really get engagement on my website. But okay. So I write it, but then I post it, and it's That's important. That we we need to so so it's almost like you you wanna start putting maybe like a like a like an outer layer, like a border, like a heavy border versus light border for engagement.

5:08

Okay. Yeah. I mean, I think that the carousel InstaPost, version of it does get engagement. I think people like that. Which is where this is you you therefore need to put this into separate blocks because maybe you don't need to be doing it everywhere.

5:28

Right? And if you can focus on because it's really and going forward into this new year, I feel like I'm also wanting to be much more disciplined with this ease framework and to say, listen, I know it only takes another 3 minutes, 5 minutes to post it here and another 3 and 5 minutes is posted there. And it sounds like, well, why am I eliminating? It only takes another 3 to 5 minutes each time I'm posting. It's not really about the time savings.

5:57

It's actually about the fact that when these things are eliminated, your natural genius and focus becomes heightened for this one part that's left. And so you'll just have a smarter way of going about that one part that's left or 2 parts that's left or whatever. Well, I mean, that's interesting. Yeah. Because Facebook, I get 0 except for the ads where some people sign up for classes from an ad.

6:23

That's interesting. Okay. By the way, you can run ads without posting any content on Facebook. Lots of people Maybe I should. And, you know, I've been doing this Pinterest thing where I actually hired a VA just to take my stuff and plop it in Pinterest once a week.

6:37

Hire fire the VA. No. Fire the VA. Sorry, VA. Google listing.

6:43

I think Google likes when you, Google, I think, might prioritize you when you actually post on your listing. Uh-huh. Okay. If I I mean, the the stats will tell you whether you you make an experiment and whether that's true. You know?

6:59

Mhmm. It's a good question. And then LinkedIn, I, again, just like I have someone share there. I don't think I get anything but spam. Then you can stop.

7:09

Okay. Okay. Then we have YouTube, which I haven't really done, and this is my 2025 project. So Oh oh, you've done some YouTube. I mean, I've done it, but I I haven't really done it in a few months, and I I was And you haven't been strategic about it.

7:27

Yeah. Yes. I wanna get very scheduled and steady. About about, and YouTube is a smart yeah. If YouTube is the place with the greatest potential of reach, of everything I'm seeing here just in terms of organic reach.

7:45

So I agree. I think you are thankfully natural at making videos. I think you don't mind making videos, so that's a that's a big thing, big possibility for you. Yeah. Okay.

7:54

So, yeah, that is pretty much my number one social focus. Instagram being a close second. Yes. Good. Okay.

8:02

And then the only outreach is just reaching out to people to do collabs and podcasts on their podcast. Yeah. Uh-huh. Good. Okay.

8:11

Cool. Then my certification program, this is the teaching. I do the ad. I'm supposed to do a new info page for AI. An SEO guy said that AI wants something very specific, and I don't know.

8:24

It's annoying. But I'm gonna I know. I I feel like I feel like AI what I understand now about AI search engine optimization, you know, like, oh, I wanna make sure my content is what AI likes. It turns out to be actually the same as non AI SEO. It turns out, like, if if your page will show up highly on Google, well, it's because that's where AI pulls from, ironically.

8:48

Right. Anyway. This is what he said. He said, AI wants you to be saying the same thing as it's seeing on other legit pages, and then you say what what makes yours different. So a prenatal training involves this and this and this.

9:05

What makes us different is this kind of thing. I'm doing and I haven't seen that advice. I mean, I I generally keep up with SEO. Not not maybe not as in-depth as I don't know. But I haven't generally seen that.

9:18

I feel like I feel like if it's good for SEO, period, it would be good for AI. But, yeah, I mean, do it if you if it doesn't take much effort, and I'm just a little concerned that if you do it the same as other pages, it might be too generic. It's Yeah. I don't feel like I don't know if it's authoritative enough. Anyway, that's my anyway, we could set that aside.

9:41

Okay. Alright. So all of this stuff, I do the 2 emails for his training. Oh, and I I I'd like to see another yellow. Yay.

9:48

Yeah. So, yeah, it's just interesting, though. I do think it helped me a lot to start. People put their phone number in on the contact form, and then I don't respond. I sometimes I text them and, but, generally, I just send them emails and say, hey.

10:04

If you wanna schedule a call k. But I have been reaching out with a really simple, hey. Do you wanna hop on a call, like, right away? And I feel like that And is it working? Is working.

10:15

Yeah. A lot more people say, yeah. I really wanna talk to you because Well, yeah. They're in that mode. They're searching and they're interested.

10:22

So Oh, that's nice. I love it. I love it. Yeah. I was gonna I was gonna ask you where market discovery calls are.

10:31

Well, this is well, oh, there's a I should put this in. This is there's a 30 minute dreams and visions call that people who end up signing up for the training definitely do that. So I have a 30 minute call with people. Okay. But it's not really more I guess it's market discovery.

10:49

Can a sales call be market discovery? Market discovery is where you're discovering more about the market. So the so where in this whole chart are you either well, at the very least, pulling, your audience. But about offers that are coming up and the language of those offers, that's that's my question. So off what should you offer and what should the language be of those offers come through polling and come through conversations.

11:18

Right? So so conversations are more open ended, more powerful in some ways because you're you're you're not biasing them with language. You're hearing their language and also because you're making a connection that could turn into a client or referral source. But Okay. You're you're busy.

11:35

So I understand if you wanna focus more on pulling. But yeah. And maybe polling is already a natural part of whatever you're doing here. Well, okay. Again, in that conversation, the first thing I say is to tell me where you're at and what you're looking for, and I usually hear about 5 to 10 minutes of their story.

11:51

Okay. Okay. If that's already happening, then you are doing market discovery. Okay. Good.

11:55

Good. But I'm gonna keep this in here because that's all writing that stuff down and analyzing it? I should. I should. But it's also for people interested in the big certification program.

12:08

But remember, I also now want to start certification program. But remember, I also now want to start selling just yoga therapeutics and just Ayurvedic self care as individual independent standalone offerings. And I don't have any, yeah, calls about that. So I do need to do some market research for sure. Cool.

12:27

So that's in here. So conversations about language. Okay. Then this I make 0 money. It's a service to that community, but it's also benefiting me because it it's our virtual online prenatal yoga classes.

12:42

It helps the me keep my teachers with me, and then they can sign up for a different program. And it also, just kind of establishes our business more. Yeah. You know, over over the over over the months, maybe years, I've heard you continually justify this branch. That's all I'm gonna say.

13:06

That's all I'm gonna say. Let's move on. Oh my god. Sleep on that one. Okay.

13:11

Or not sleep on that one. I will not sleep. Keep yourself awake at night on that one. Go ahead. I wanna finish my book by the end of year.

13:18

Yeah. I love it. And I I I do think this because you haven't and you've written a lot and you haven't published a book. Right? Yes.

13:25

Correct. Yeah. This is an easy yes for me because you'll you'll find no other post on social media that gets as much traction as my once a year. Definitely. I'm excited about it, and I've been gathering the stuff.

13:36

And I have enough, and it's just stupid that I haven't yet. So Yeah. Okay. Oh, and, okay. So social, there's the usual newsletter.

13:44

This is my small group offering. Uh-huh. This is I'm sharing in my own community. And Yes. Yes.

13:52

This is this this random nonprofit thing. Okay. Okay. Well, like I said, I think I think a interesting next thing I wanna see is the the heaviness of the borders given the impact. Okay.

14:02

I think the visually, it'd be cool to see, oh, look at this. You know? Look at this. Yeah. And just a little more on impact, it's not just how much money, it's also engagement.

14:12

Right? Yeah. Because, I mean, engagement, we assume leads to money at some point. Right. More likely lead to money than less engagement.

14:22

So Right. One would hope. Okay. Very good. Thank you so much.

14:25

Thanks. This is great. Inspiring. Thank you. Thanks.