SK
Shelby Ketchen

Active 2mo ago Joined 14 May 2024 (GMT-06:00) Central Time (US & Canada)
Why don't things sell? 8:05
When your things don't sell... why not?

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...


SK

My initial hunch is that messaging is off -- I don't communicate well what it is that I do and how and what clients can gain from it.