I mentioned in my intro post that I had been struck with inspiration over the Christmas break to create an impromptu offer. It turned out to be the most intuitively-guided, fun, flowing offer I've ever made, and I'm convinced this was made possible by much of what I've been learning from @George Kao's teachings.

At times, it felt like 'making it up as I go along' - but I think it would be more accurate to say I was 'allowing it to emerge as it wanted to'. 

And actually, that really embodied what the offer turned out to be about! Here's how it unfolded:

1. Me, full of the cold and feeling dreadful over the Christmas holiday, at my mum’s house: "I have no energy! My bones ache! My mind is barren! I’ll never have a creative, entrepreneurial idea ever again!"

2. About two seconds later, an idea - almost an instruction - appears virtually fully-formed in my mind: "Create a low-ticket group coaching container which helps people to get in touch with their own innate entrepreneurial wisdom without overthinking things. Construct it so it helps them to feel safe and supported in real-time as they swing into action. Share perspectives and tools that enable them to hear the loving, supportive voice of their inner entrepreneurial wisdom. Don’t think about it, JUST DO IT."

3. Feeling a bit wobbly - but having learned to trust my own inner entrepreneurial wisdom - I started talking about the idea on my social platforms. Quite quickly, a name came to me - The Cracks That Let The Light In: An Inner-Knowing Immersion for Coaches and Creatives - so I started using that hashtag. I got some fairly immediate interested responses, although details were still sketchy. 

4. I set the opening date for 1st Feb (Imbolc/Candlemas Eve - festivals of light) and announced it, so I created a deadline for myself.

5. I put together a basic checkout page and a fairly basic sales page, and I discovered what the components and structure of the immersion would be AS I WROTE THESE PAGES. Like, I literally was writing them and going, “Oh! Are we doing that? Ok!”

6. I gave myself permission to make all my marketing about this for an intensive period, because a) I have a full-time day job and b) by the time I really started pushing it, I had like two weeks (a bit less than, actually) to sell the thing.

7.  I knew the price had to be a play on ‘23’ because of the new year - wondered briefly about extending the length and pricing it at $2023; or keeping it short and making it $123; then decided to just go for making this a massive over-deliver and set it at $23. (I also acknowledged to myself that this was going to help flex my group-coaching-offer muscles (to prepare my nervous system for a higher-ticket offer that’s coming later in the year).

8. I kept human-to-human conversations going with those who had expressed an interest, and I enrolled 25 members (12 were previous purchasers of my programmes) so have had an immediate cash injection of $575, but of the 13 new paying customers who joined my world, 3 of them have discovered and bought a couple of my other evergreen tarot/coaching programs (I haven’t even promoted these to this group, they just stumbled across them) which has added another $1148 to my month’s total of $1723 just from this low-ticket offer which was conceived and developed and launched in literally three-and-a-bit weeks!

9. I also got a bunch of GREAT testimonials at the end of the month from perfectly-aligned clients, which are going to be hugely helpful when I launch my higher-ticket offer later in the year.

10. I've now converted The Cracks... into an evergreen offer for a slightly higher (though still low-ticket) price and it's ticking over nicely. I'm considering running ads to it. 

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So - pretty simple, and pretty low-friction for my members and for me. I actually had a lot of fun developing and delivering it. And because I moved so quickly, I didn't have time to get caught up in over-thinking. So, I guess I took my own medicine in delivering this offer!

In case you're wondering, the components turned out to be:

• A month of daily Inner-Knowing Messages by email. These contained prompts, reflections, ideas, coaching questions etc.
• A private Facebook community in which participants could connect with each other, and in which I could deliver training sessions.
• An Opening Ceremony on the first day which included a group meditation/visualisation and a card pull for the collective
• A Depth Coaching Masterclass in which I shared some of my favourite wisdom-accessing modalities
• A Soul-Based Business Building Masterclass in which I shared some of my favourite authentic business strategies
• A round-up group coaching session towards the end, in which participants could bring their questions and reflections (this was a late addition which I added on because a) I was having so much fun, and b) I could see that it would really help to deepen participant learning). 

I'd like to offer all ABC/Masterheart members my Tarot Coach Session Success online workshop as a gift.

Tarot Coach Session Success is a 90-minute workshop (plus two recorded Q&A sessions) which teaches participants how to combine life coaching skills and tarot card reading techniques in a single, high impact session. In essence, it's a great way to prompt inspired insights and lead these towards real results.

It's ideal for anyone interested in using tarot (or oracle) cards in a coaching context, whether they read for themselves or clients. Upon joining, you get access to:

• Seven workshop videos (the 90-minute workshop split into digestible chunks)
• A printable follow-along Tarot Coach Session Success Workbook with space for notes, and with coaching prompts to stimulate ideas
• Two Q&A videos
• A downloadable Tarot Coaching Session Template and Record
• Several downloadable PDF guides including one which contains more than 400 wisdom-accessing coaching questions
  
  

You can access the workshop here: https://www.cormackcarr.com...

Enjoy! 

With love,
Brian
xo

Hi everyone - it's lovely to be here in ABC! I have finally found some time to (re)emerge from the shadows! 

I've spend a very pleasurable morning re-orienting myself with the platform and all that's here. I'm so grateful to my program helper@Shweta Parmar for her patience and graciousness in helping me to engage.

I had of course intended to plug in earlier, but a combination of a burst of activity on the day job (I'm CEO of a local social action charity here in Birmingham, UK) plus the fact that I was following through on a spontaneous idea for an offer (it came to me over the Christmas break) meant that I really needed some time AWAY from my computer and other screens for a while. (Actually, I feel sure that that offer was made possible thanks to my participation in @George Kao's courses and offerings over the past year - I'll post about it in the Progress and Learnings thread).

Looking forward to reconnecting with many of you, and meeting many of you for the first time!

I also have a gift which I'll share in the Gifts thread. 

With love,
Brian