UA
Ursa Abernathy

Mind-body Advocate | Yoga Teacher | Mental Fitness Coach


Active 8h ago Joined 6 Jun 2022 (GMT-06:00) Central Time (US & Canada)
don't force your offers on your audience 7:04
Don't force your launch on your audience...

"How do I ensure my audience is even seeing my offers? I feel like emails can more easily end up in junk folders these days. And often people don’t see my social media posts." --just about everyone. Truth -- Your offers aren't aligned enough to whoever's seeing it. That's why they're ignoring your post (therefore downgrading its reach for the rest of your audience), or even worse putting your email into junk folder. Imagine if everyone in your network wanted to "ensure" that everyone in their network saw it… you’d be overwhelmed! The algorithm is actually helping all of us see only what is likely to be interesting to us. Solution -- make your offers more aligned, i.e. work your way through this course again ;-) Besides aligning your offer better, it's also helpful to use the Circles of Enrollment, so that you're personally contacting your trusted contacts before posting it "out there" for everyone.


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comments from live call chat log:

Devora✨Ease&FlowSoul:

This method parallels your Content Phase 1 2 and 3 philosophy. Create lightly to see who's aligned with your content

Sales Page - pain points 3:32
When addressing pain points, be as a caring doctor

The manipulative marketer will agitate the pain point to convert sales, to the point of traumatizing some, and turning off many, potential clients. On the other hand, be like a caring doctor who lightly taps the pain point to ensure that the right therapy will be prescribed.


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comments from live call chat:
Alonso Carballo:
Possibly it sells, but I don't like it, not my style
Aurora Meneghello:
Yeah, the agitate part is really gross. And unfortunately it works and is constantly used, I see it all the time.

Price for different countries? 6:22
Price your thing differently depending on where they live? (bad idea)

Some of us serve clients who live in different economies. For example, you might live in the USA but have clients in Canada, Australia, UK, India. My advice is to keep the same price for everyone. 1. It's simpler. (You won't ever have to justify your different pricing to any clients nor feel guilty about it.) 2. It's more sustainable for your business. (Spend way less time figuring out different pricing and what it means for paying your bills.) It doesn't make sense to me to adjust your price downward for those in lower-income economies or because of "currency differences" because you don't live there. Your own expenses are still tethered to your own economy. Beware of practicing a martyr complex. You must price your offers based on what it takes you to live well, so that you never become resentful of the energy that your clients require of you. Also, don't price your thing upwards for people who live in a higher-economy region. You don't really know their financial situation. (This is a preview lesson. If you cannot access the comments below or have the ability to comment, it means you're currently logged out of the course.)


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Chat log from live call:
 Kimberley Pittman-Schulz:
Unless you have a large actual client base in a developing country, seem’s like you could just handle one-to-one, via a scholarship, etc.
 Devora✨Ease&FlowSoul:
One way to think about this is to imagine you are a car dealership owner or any other brick and mortar business. They don't really change their prices. Having said this , I struggle with pricing here in Israel where many of my fellow immigrants are struggling to make ends meet.
 Wesley Evan Smith | Mindful Productivity Academy:
QUESTION: I'm intrigued by the idea of setting aside a percentage of profit t as a hardship opportunity for considering those who are genuinely struggling financially. Thoughts?
 Chantal:
Almost all my clients are Canadian and I’m afraid if I charge in USD I will have people pissed off and trying to negotiate in CAD instead!
 Devora✨Ease&FlowSoul:
Once I sold a VIP program to someone here in Israel who is a US tax accountant. I figured that she makes good money. She did buy my 6 month coaching program. Years later I overheard her say that she invested in (my) "exhorbitant" coaching program! I went pale!
 Devora✨Ease&FlowSoul:
I have adopted a "sliding scale" model for my own sake, even... otherwise I lose a lot of local business
 Chantal:
Replying to "I have adopted a "sl..."
That’s a GREAT idea!
 Cynthia Killion:
That's an interesting perspective, about moving to another country. Yes, perhaps if one is really committed to charging less, one should be willing to find ways in ones own life to make sacrifices and live a less expensive life. But then, I don't think that this type of sacrificial model would be for everyone.
 Christopher Schmitz:
Replying to "I have adopted a "sl..."
How does that work, please?
 Devora✨Ease&FlowSoul:
Replying to "I have adopted a "sl..."
I do state "for those who qualify" (whatever that actually means, but it does vet them first)
 Devora✨Ease&FlowSoul:
Replying to "I have adopted a "sl..."
@Christopher Schmitz Prepare the numbers. What is your service worth? And what are you willing to accept as a bottom number (that's your sliding scale bottom). Anyone else have other ideas?
 Kimberley Pittman-Schulz:
I think it’s also important to realize that we shouldn’t assume what people value and what they can afford. I never want anyone to investing in a program they truly can’t afford. However, people can be of modest means and prefer to spend on their well-being rather than ‘stuff.’ For example, when I worked in philanthropy, some of the most major charitable contributions I worked on with donors came from retired schoolteachers. They lived modestly. saved & invested very well, and were passionate about giving back. I also worked with CEOs and others far more financially well-heeled who also gave major gifts, but often NOT greater than those caring, foresighted retired schoolteachers.

Pricing based on compassion? "I want to help everyone" is road to poverty 7:48
“I'm going to help everyone!” (The road to poverty...)

Example -- I could help you the most if I literally came to live with you... ...although maybe then, you'd respect my advice less 🤣 Or I should be at your beck and call, day and night. But then, I couldn't do anything else... let alone serve enough clients to make a living. Especially as heart-based people, we really  need to practice setting healthy boundaries.  Pricing is one of those key boundaries for business sustainability. “I want to be mutually fair and truly transformation-oriented for clients, yet of course it all needs to be financially sustainable for me (without over-delivering in a way that leads to overwhelm for me in terms of mind & heartspace, energy, and time).” – Kimberley P-S Therefore don’t price based merely on compassion – because that’s unwise, unrefined compassion – price based on your market, your capacity, and the positioning of this offer within your business model. (We'll talk about the concentric circles business model later in this module.) For an exploration of spiritual/philosophical teachings around balancing giving and self-care, click here. I welcome your thoughts below! (This is a preview lesson. If you cannot access the comments below or have the ability to comment, it means you're currently logged out of the course.)


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Chat log from live call:
 Alonso Carballo:
charging too little in the beginning is tough because you need massive sales to make it sustainable. most people starting out don't have the audience size to support charging little
 Cynthia Killion:
OMG George, this message is SO personally relevant to me today. More in the personal realm than the business realm at the moment. Thank you very much! (I've spent all morning until now trying to help/deal with a niece of mine who is homeless/mentally ill.) Need to remember that I can't save/help everybody.
 Christopher Schmitz:
I needed to hear this!
 Devora✨Ease&FlowSoul:
The Science of Getting Rich is a great perspective - we all have the ability to tap into the abundance that is available to everyone, no matter what your background is
 Chantal:
Challenging to balance generosity and service and you did a great job fully expressing yourself @George Kao, Authentic Business Coach
 Kimberley Pittman-Schulz:
It’s you, George. I also spent 25+ years in philanthropy prior to my work now, and here’s the thing: If we earn a good living we can charitably invest in the organizations and people that actually know how to make such and personal transformation happen.
 Jessica Jennings, MS:
Peace Pilgram did depend on the kindness of others for food and shelter... I think her politics would be quite progressive, ie let's take care of each other 😊

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