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Course Content
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Welcome!
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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Content βπ½ Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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β¨ Valuable Bonus Content
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Authentic Content Challenge (Monthly Theme)
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1. Clarify your own reasons for creating -- and share that with your audience13:10
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Post your content in our Soul Gym group...1:25
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2. Stages of Content + Lightly Creating + Creative Discomfort13:24
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3. Best Content Prompts, Part 14:20
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4. Best Content Prompts, Part 24:57
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5. Optimize Your Process for Creating Content
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Bust your myths about Content Creation...
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Why is it so rare for creators to be consistent?1:08
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Do you have a clear consistent method for creating? Here's mine...5:49
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Need clarity? Create to find it.4:43
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At the beginning, it feels like you're "playing ball by yourself"...
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Authentic Content isn't primarily about getting clients...8:42
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"I need an overall content plan before I can really create content..."8:50
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Whenever you've been away from content creation... how to get back on track?1:41
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Aim for clarity of framework or niche early in your business? Example of my history with 3 topics...13:19
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Overview of Content Strategy
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Content Creation vs Tracking vs Repurposing vs Distribution7:03
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When to start repurposing content? How much do you need to have created?1:50
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An easy way into Tracking and Repurposing content...5:15
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Free vs Paid content -- are you clear on the differences for you?10:20
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Preview Segments
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Get clear on why you're creating...
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Why create? Because it brings clarity - or the goo-goo-gah-gah method πΌπΆπ½8:08
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Find your authentic voice and confidence via consistent creation7:29
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Don't worry about order or sequence of your content for now -- create then organize later...4:47
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Your content will serve many who might never buy from you...3:32
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Create consistently because it grows you a true audience π€7:53
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Your content makes a difference -- even if you're not getting reactions or engagement3:03
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What creating consistently has done for me β¨9:10
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Inspiration from the #1 Youtuber of all time...5:03
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My holy fear of NOT making content...4:59
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Content *is* energy work2:12
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The Importance ;-) of Creating Lightly β¨
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π«£ Embarrassment after posting content? Especially videos... visibility hangover
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If life is unpredictable how to create consistently?9:47
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How I got over my doubts and stuckness to creating consistently...9:56
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The embarrassment and vulnerability you feel when creating or posting...3:21
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You're taking too long creating + building a thicker skin10:27
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The 3 Stages of Content Creation
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Overview of the 3 Stages of Content Creation8:27
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Stage 1 content should be *light* to distribute4:03
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Should you only create the same format all the time? Or is it ok to do various formats?5:03
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Stage 2 content should feel easy to create...7:45
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Is guest podcasting Stage 1 or Stage 2 content?0:51
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Stage 3 Content - Integrate & Productize5:53
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Stage 1 Content
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Stage 1 Content - Why and How?8:51
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What's your rhythm of Stage 1 content?8:14
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What's your "3-Minute Makeup" routine (even if you don't wear makeup)?7:52
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How long should Stage 1 content be? (writing or videos)5:09
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Remove all your limits for Stage 1 Content5:05
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"I keep thinking there's a RIGHT way to create content"2:09
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Stage 1 Content Frequency8:52
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Disorganized content ideas? Simple system for putting them into Stage 1 content...3:46
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Stage 1 Content - can you create pre-considered content?2:13
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What will be your own Stage 1 creation process?5:48
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Making videos in Stage 1? Make them as uniform as possible...1:52
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Reminder: Stage 1 content can be in any format...5:56
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Sharing other people's content - is that Stage 1 content?3:06
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Reminder: make your Stage 1 content as light as possible β¨2:54
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Clarify your own process for creating...
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The 1 technique that unlocks my creativity -- temporary constraints6:35
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Batching vs Frequenting10:37
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Simple understanding of what grows an audience of true fans ππΎ6:19
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"CCC" for content creation5:24
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Clarify the When & Where of your creation5:20
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Create your "Hat Manual" for creating...5:11
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George Kao's process for writing -- Part 1: gather ideas + create a draft
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How I gather my ideas into one place3:34
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Why do I post my Stage 1 content onto Twitter?8:17
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Drafting a piece of writing (before editing)12:03
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George Kao's process for writing -- Part 2: expand, edit, and publish
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George's writing process part 211:25
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Posting Your Content (Checklist / Hat Manual)
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Formatting: make it look better with subheadings, bold, italics if needed2:30
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Cover Image for Blog Posts & Videos7:10
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Content Posting Hat Manual14:27
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Your creation process is a curriculum of practice...4:35
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Creative Discomfort
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Introduction to Creative Discomfort12:41
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Difference between creative discomfort and overstretching... and the solution of balance11:49
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Working with Prompts: begin with your own ideas!
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You are the most authentic prompt creator for your content5:49
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First letβs practice generating prompts...6:30
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Doesnβt matter if itβs been said, if You havenβt said it.5:32
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Prompts 1
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The basics of your field -- from your perspective6:15
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Passionate critique of your field7:32
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Prompts 2
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Pause after each client session and answer these questions...5:30
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Client Case Studies -- educate & inspire13:32
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Prompts 3
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Popular idea and your take on it...6:45
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Well-known book in your field, and your unique take on it...7:18
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Stage 2 Content
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Why Stage 2? Understanding the strategy as a whole.8:06
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Stay amateur or go pro? The analogy of the traveling musician...3:01
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The Basic Steps of Stage 2 Content10:52
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Stage 2 requires that you select the best of Stage 13:10
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Choosing best of Stage 1 - based on Reach... or Like %?4:59
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Replaying your best old content - what if you've gotten clearer or more advanced since then?...2:33
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Stage 2 Content Frequency4:03
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How do you "stage 2" a video?3:57
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How to "stage 2" a short video? Try lengthening it...0:57
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Expanding or contracting Stage 1 and 2 Content for repurposing?7:00
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Seeking message / framework clarity?4:41
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Refining Your Content
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Refine how you start your content4:41
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Refine the ending of your content4:22
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Using Ai to help refine the start & end of an article...10:39
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Creating Better Titles π
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Learn to create better Titles for your content -- "Title Tips"7:53
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SEO Titles -- easy, quick, basic -- Ai chat4:14
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Step by step process for creating better Titles6:33
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Tracking Your Content (so you know what's really working!)
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Intro to Content Tracking3:59
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What content to track + the basics of tracking8:13
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Simple Content Tracking -- Google Doc Template9:21
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Tracking a good title vs good content?3:02
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Spreadsheet for Content Tracking23:52
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How much back-tracking to do? Plus other tips1:48
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Spreadsheet part 2 - my own content tracking example11:44
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Spreadsheet part 3 - how to port over old metrics to new template8:09
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Spreadsheet Q&A -- how come the Stage 1 & 2 averages aren't showing up?3:46
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Keep original files of our content?3:50
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Content Distribution: Why Social Media is a Must...
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Can you grow your audience without using social media? π€8:23
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...but it's demotivating to post without engagement...9:28
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You surveyed your clients, and they don't use social media?2:24
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"But I heard that we own our email list, yet we 'rent' our social media presence?"3:48
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"I don't know who I'm talking to on social media..."1:56
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Shy about family / friends looking at our social media?1:51
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What if your message is about getting people off of social media?2:35
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Content Distribution: Choosing your social media platforms
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How many platforms do you need to distribute your content to?4:14
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How to choose among the many social media channels?14:26
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Word of mouth distribution -- how to increase it?5:09
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Ensure that you now have a clear plan for content...
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Long-term vision for content creation -- your best 1006:09
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Recur your best 100 regularly5:11
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Do you choose the "best" only based on metrics?7:02
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Your best-of-the-best 104:22
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Clarifying your content plan2:35
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Simple checklist for posting4:15
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A simple Annual content plan that I follow...5:55
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Consistency of creating -- it's a personal practice (and puzzle!)2:49
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Misc. Q&A about Content
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Dragging yourself to create content consistently? Flow is at the end not the beginning...4:08
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Youtube - sensing your audience's wants, based on your video views and likes6:02
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What if a specific topic of yours gets popular - do you change your niche?3:09
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Creating larger content projects... but still showing up consistently?3:23
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After a long break how to get back into creating consistently?4:22
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When you post vulnerably on social media (even if sharing a win) and people send pitying replies...4:56
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How much is oversharing, or being too personally vulnerable in our content?9:34
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Energized for a few days, then crashing - how to maintain momentum?2:53
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Content pillars important to clarify at the beginning?7:24
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IG Reels, Stories, Video Posts?8:40
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What are you *already* consistent with? Borrow from that to create your system of consistent creating...15:17
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Questions about Making Authentic Videos
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If you don't like watching videos, therefore feel less motivated to make them? 3 reasons why I recommend making them...4:59
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How do I make my videos? The basic method...3:22
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Zoom to FB Live - I also record a local copy for Youtube...1:40
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Do I store my videos somewhere? (only on Youtube)3:08
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Is it ok just to do video and not writings when trying to grow an audience?6:38
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Video size and storage?5:35
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More questions about videos?
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Soul Gym Members
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You'll get a new lesson every week :)
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MasterHeart Members
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You'll get a new lesson every week :)
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Your creation process is a curriculum of practice...
Your posting process is a curriculum of practice.
What do I mean by this?
As you develop your method of creating and posting content.
You will realize that, well, you probably already have.
It is many steps and there is a there's so much potential for improvement with each step, whether it's, okay, how do I brainstorm?
And how do I brainstorm well?
Maybe you use a tool like ChatGPT or you use some other way of brainstorming.
How do you create how what's the ritual before you create that?
And then what's the creation process itself?
If you're writing, for example, how do you what's your skill of developing the beginning of something?
And then the end of something, and how do you there's so much so much so many skills for writing.
And then it's making titles.
And then if you make videos, there's like a thousand skills there.
But So your process of creation and posting is a lifetime curriculum for you of practice.
And you're going to get so many pieces of that curriculum in this very course.
And so this lesson is just to remind you that everything you hear from me in this course is not a requirement for you.
Number 1.
But number 2, it's not meant for you to like Alright.
I gotta get that all good before I make my next thing because then you are delaying your actual learning, which only comes through lived experience.
So the way I recommend you continue taking this course is to ask yourself this coming week, the next few days, as I create, what is 1 skill that I am practicing.
Get clear on what is that 1 skill you're practicing.
So for example, if I if I write, if that's my creation mostly that I if if that's true for you, then the 1 skill you're practicing this coming week may be, I'm going to practice shorter paragraphs.
I don't know.
I mean, really, it's It could be as simple as that.
Or I'm going to practice putting more emotion into my writing.
That could be a skill.
So you see both of these are different skills and, you know, it it If you don't practice each skill multiple times, it's hard to integrate that skill into your regular way of way of creating.
So this is this is my encouraging for you, for the going forward every week, you pick 1 skill to develop and you can of course always come back later you know, to to that skill again after a few months or after a year, I'm gonna practice that skill again.
And by doing it, guess what?
You become a more and more effective creator over months and over years you're just gonna get better.
I really wish this process of mastery for you.
Because with this, you will become 1 of the best creators in your industry.
So you're welcome to comment below.
You can even bookmark this lesson if you wish to come back on a regular basis and comment below.
This coming week What is the 1 skill I am practicing in my creation process?
And if you're clear on that, you will then set that intention every time you come to create again.
Okay.
I'm practicing this 1 skill this week.
And also, this means You probably have a catalog of skills.
Maybe you write it down or maybe you just come back to this course and look at various lessons to go, I haven't done that 1, that skill in a while.
I'm gonna practice that this week.
So enjoy this path of mastery.
To becoming 1 of the best creators in your field.
First get into a regular habit of creating.
Then start to improve your creation skills bit by bit.
Throughout almost every lesson in this course, you might pick out a skill for you to consciously practice.
Decide: what skill am I practicing this coming week? Set that intention, and each time you make content, you practice that skill specifically, and reflect on it.Β
Write down what youβre learning into your own Creation Hat Manual.
Last updated 23 Jun 2023.