Course Summary

Facebook Marketing (until 2022)

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Intake Survey

Course Platform Orientation

General Questions (if you don't know where else to ask)

Bonus Q&A Webinars

Welcome and Support Options

Switch from Meta Suite back to Creator Studio...

3:35

FB Ads New -- General Tips

Setting up FB Pixel

Creating Audiences to Advertise to

Creating an FB Ad, especially Text-Only Ads

Instagram Carousel Creation

Instagram Carousel Ad

Analyzing Campaigns

FB Ads Troubleshooting

Ongoing Weekly Ads Plan Day 1

Ongoing Weekly Ads Plan Day 2

Ongoing Weekly Ads Tasks

Getting Started

Content vs. Ads

Setting up Your Facebook Page

FB Page Posting Basics

Business Manager & FB Pixel

FB Ad Basics

Warm Audience / Custom Audience

Lookalike Audiences

Cool Audience

How to Run an Ad

Ad Set (placement, schedule, budget)

Ad Tips

CTA’s and Conversions

Analyzing FB Ad Results & Metrics

FB Events

Additional Helpful FB Marketing Actions