Course Summary

Facebook Marketing (until 2022)

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Authentic Facebook Marketing & Ads -- Course Info

Course Platform Orientation

Intake Survey
Course Platform Orientation
General Questions (if you don't know where else to ask)
Bonus Q&A Webinars
Welcome and Support Options

2022-2023 Updates

Switch from Meta Suite back to Creator Studio
Switch from Meta Suite back to Creator Studio...
3:35

2021-2022 Video Lessons

FB Ads New -- General Tips
Setting up FB Pixel
Creating Audiences to Advertise to
Creating an FB Ad, especially Text-Only Ads
Instagram Carousel Creation
Instagram Carousel Ad
Analyzing Campaigns
FB Ads Troubleshooting

Supplemental Modules

Ongoing Weekly Ads Plan Day 1
Ongoing Weekly Ads Plan Day 2
Ongoing Weekly Ads Tasks

2018-2020 Video Lessons

Getting Started
Content vs. Ads
Setting up Your Facebook Page
FB Page Posting Basics
Business Manager & FB Pixel
FB Ad Basics
Warm Audience / Custom Audience
Lookalike Audiences
Cool Audience
How to Run an Ad
Ad Set (placement, schedule, budget)
Ad Tips
CTA’s and Conversions
Analyzing FB Ad Results & Metrics
FB Events
Additional Helpful FB Marketing Actions