Transcript

0:00

Does it yes, sir. Go ahead. Yeah. So I help people clear their skin, heal their acne naturally, without prescriptions and in a way that, gives them more knowing of their body and ownership of being able to keep their body and skin basically, their skin clear lifelong, like learning about the messages that acne is trying to tell them, which, I've been doing for, 12 years now in professionally. Yeah.

0:32

And, through, like, my 12 years of deep, like, listening and wanting to learn from, from ACME, I've come up with or I should say, like, a protocol has kind of been revealed. A formula has been revealed. Right? That works for most people. It's not gonna work for everybody, but I would say more than 95%.

0:51

Like, if all of humanity did this protocol, 95 plus percent of acting would be, like, obliterated from the planet. And, I'm a big believer that when we heal ourselves, we heal the earth. Yes. So I feel like this is a big you know, this is just the way that this mission has been generated for me. Yeah.

1:14

And I have been practicing 1 on 1 with clients, and I have a skin care line to help supplement them. And that skin care line helps to support me more. It it kinda gives me some balance. But I also think I've been kind of spoiled in this way and and, like, my stuff around money comes up around, like, self protection and scarcity. Yeah.

1:37

That kinda blocked me from serving humanity. So I'm I would love some perspective about what could I do what could I do from this place of having this wisdom and wanting to serve in a deeper way and also, like, you know, just holding that I'm working on my personal side, like, through this scarcity, mindset, this, protective, you know Yes. Mindset around money. And and I'm okay. Like, I'm totally I'm not I'm more than I'm more than okay.

2:07

I'm great on the money front. Yeah. Yeah. That's great. Oh, well, I'm glad to hear that because I like, however we want to apply spirituality, there's still the reality of Maslow's hierarchy.

2:22

Right? There's still the The area. Right. Oh my gosh. Are you surviving?

2:28

Yeah. Right? Like, are you but it sounds like sounds like you're financially stable. Totally. And the question is Yeah.

2:36

The question is a question of how much more. Yeah. I mean, like, you know, it'd be nice to buy a house here. Of course. You know, that's the that's the whole thing.

2:48

But but but but $10,000,000. Okay. Alright. Keep going. Exactly right.

2:55

I mean, I'm crunchy. I don't think I need 10 mil, but but but let's kind of I I feel like through the process of serving humanity, like, that will be my muscle of exercising Yeah. This, you know, more of, like, enoughness and Yes. Abundance and Yes. And abundance beyond just monetary abundance.

3:19

Like Totally. You know? Yeah. Yeah. Service abundance.

3:22

I love that. I think I think the fact that you have that instinct is so is so yeah. It makes makes business and life much more worthwhile. And, and, you know, I, yeah, I encourage you to keep keep looking at that instinct and keep on seeing how it can be infused into everything that you're doing. First, I I love that there's financial stability because that's it's really hard to to be in spiritual service when there's not when there's when there's scarcity.

3:53

So that that's good. The question, what what helps me to, like, not, like yeah. Because once you have that financial stability, everything else is like, well, it would be nice if it would be nice. I mean, right now, you have a place to live, obviously. And I imagine you're not miserable where you're living, but it would be nice if.

4:15

Right? And so Yeah. I think, ultimately, with business, the more value we're giving to our customers, obviously, the more word-of-mouth, the more they're likely to buy more. They're more the more they're likely to, yeah, buy more quantity and also pay more and so there is a, thankfully, a blessed intersection between Mhmm. Service and profitability when when it's Mhmm.

4:48

When it's really come from the service part of it. Because a lot of people Mhmm. In business, they come from the profitability side. It's like, well, let me just look at the numbers and see what's gonna be more profitable. Let me just sell more of that.

4:58

And let me just right. And and that that instinct comes from, well, like I said, the profitability side. But we can come to that middle middle way, the the blessed intersection of value exchange from the service side of things to say, okay. Gratefully, I'm gonna make sure that the main services and products, that are paying the bills are being delivered fine, delivered well. And my additional effort isn't gosh.

5:28

How I how how can I, you know, make even more money? But my additional effort is coming from how do I list listen how well, it sounds like you're already listening really well. But for some businesses, like, how do I listen better to my customers and then apply that listening to make my product, service, customer service, you know, even more valuable to them. Mhmm. Even more delightful, even more indispensable because it's really making a huge difference.

6:02

How do I make more of a difference in the life of my customer? Mhmm. If you the more you do that, the more they're just they can't help to talk about your product and your business. You know? Mhmm.

6:17

And the more you do that, the more you go, my gosh. Notice that these efforts are bringing more word-of-mouth or more delight from customers or higher, you know, higher rate rating, reviews or whatever. How can we use the the new delight? How can that be built into our business model? We don't have to we don't have to monetize everything.

6:46

But Mhmm. If it is truly taking us more continued effort, is this sustainable? That's the question. Like, the more you come from the service side, the more you have to also balance it out with not the profit side, but this is at least the sustainability side. So it's like we are putting more effort into delighting, improving our product and delighting our customer, and it's working.

7:11

Great. Can we keep it up? How can we systematize this, institutionalize this in our business so that we can be stable on this new level of improved service and delight. Once we stabilized that new service, which probably requires ongoing resources because the fact that you have given more value means you had you probably had to do more. If you if you kept doing what you're doing, then it's continued same level of value.

7:39

But you've now had to do more. How do you systematize that doing better essentially and doing more for them? The systematizing probably takes resources. It might be like, okay. Now that I know how to deliver this additional value, do I need to hire somebody to keep doing that part of it?

7:58

Do I need to automate it using some tools so that I can free my time up to deliver even more value to more people? Mhmm. So how does that sit with you? What is is that does that make sense at all? Yeah.

8:11

It does. I I it's interesting, like, what you're delivering is more of, like, delighting my customers, my customer base already. And I was also thinking about, I mean, my mind was more on, like, what about all the people that don't know about this? And Okay. How do I, you know, kinda, like, serve humanity from that place?

8:29

But this is also a really important piece not to just, like, drop, you know, the people I'm already serving. Totally. Totally. Like, to deepen and with them and also, like yeah. How do I kind of, like, broaden this?

8:44

I feel like I'm like a, just in my own way, like, a mouthpiece from other earth. That's amazing. You know, for Okay. For God, right, to, like, call people back to their bodies and help them healing through this modality. But for me, the the the answer to that question is easy because I I talk about this all the time.

9:05

Content. Like like Oh, yeah. Creating I need a plan for that. Yeah. Creating more and better I mean, yeah, I love this instinct to serve beyond your customer base, and I think about this all the time when I'm creating content.

9:21

It's like Yeah. I've got 20,000 YouTube subscribers, for example. I don't have 20,000 customers. I don't even have 10,000 customers. I have maybe Yeah.

9:31

If I looked at the total number of customers who bought from me ever, it's probably close to 3,000 or something, but not 20,000. Mhmm. So what what's all the other 17,000 people doing? Well, to me Yeah. To a typical profit driven person, they're like, gosh.

9:46

I need to convert those 17,000. For me, it's like, you know what? May I serve may I continue serving more and more people who never buy from me or who I don't care if they ever buy may I continue serving more and more people regardless of if if they ever buy from me? Because I know and I trust that if I do it from that spirit, there's gonna be a few, obviously, and increasingly larger purse larger the larger the absolute number, even if it's a Yeah. Half a percent who go to my website, it's gonna be a greater number.

10:24

So at least it sounds like serve through that's why I say content as ministry. I love that. I love that. Yeah. Yeah.

10:38

So, like, where you know? Then I then I feel like I would like to have a plan with that instead of just sort of, you know, shoot the gun there and here and Right. Yeah. And, like, I've done and, you know, where is the platform that's gonna be most where am I gonna get the most people? And, like, honestly, right now, if I'm listening to people with this Yes.

10:59

It's probably TikTok. Okay. Okay. It's probably TikTok because that's where, like, a lot of young people are. Of course.

11:06

Looking for skincare, and there's a lot of bad advice on there. Yeah. Okay. The fact that you already obviously, there's you already see what the mistakes are being made in your industry. That's how I really got on to my little map of of of of my industry is that I basically started to reveal the mistakes and the Yeah.

11:31

Bad practices. Never mentioning any particular person, but that's how I really got into the scene. I'm like, hey, folks. We don't have to focus so much on this. Why?

11:40

Because it doesn't resonate with you, and instead, let's do it this way instead. And then people go, oh my gosh. I never thought of that. So So it sounds like you have a lot of content within you for that. I have so much content in you, Josh.

11:52

I really do. I have so much. And if you're gonna make TikTok, what you're saying is making videos. And so if you're gonna make a video, you might as well distribute it to TikTok, Instagram, and YouTube. K.

12:07

The three places where young people do watch videos all the time. Yeah. Yeah. My market's definitely younger, and I think, like, more, like, short content Yes. Yes.

12:21

The start. Yeah. So it's it sounds like you that's your homework then is to, figure out your content workflow. Right? Like, to be really clear to say, I'm gonna be spending this much time each week creating content.

12:41

This is gonna be my process. I'm gonna first, you know Okay. Outline what's the key point that I'm I'm talking. Here's my contrarian point to the mainstream advice about this, and here's my format of how I'm gonna do it. Am I just gonna feel myself talking, or am I gonna have various cuts of, you know, skin or product or, possibly whatever.

13:04

Yeah. Yeah. Do you have any resources within your program of, like, just how I might get into creating content workflow and or, like, an editor? Because I feel like that's such a big Uh-huh. That's such a big, like, time consuming aspect of it is the editing.

13:24

Yeah. Oh my god. Okay. So given that you're a Mastercard, you can easily get access to the YouTube Mastery course, and I think that's a great place to start. And Okay.

13:38

In terms of editing, oh my gosh. I feel like once you once you start making video putting videos up anywhere, you're gonna start getting a bunch of spam from people going, hey. I'll I'll edit your videos. Let me let me give you a sample. Let me give you a sample, and then and then, you know, we could take it from there if you want.

13:56

I think that you should ask around. I mean, I I I don't like to reward spammers. So so I think you should ask around. And if maybe anybody watching this has a video editor that they have worked with and they love, please feel free to comment below. But you probably have people you know who make videos and, like, edited videos.

14:21

I I know one person if I could get her if I could get her person, I think they do a really good job, and it seems like they're fair priced. Okay. Yeah. That's very good. But, yeah, asking around more network.

14:33

Yeah. If yeah. And and or post post in our ABC forum and see if anyone has any. I've got a I've got a a colleague, a friend who I just met with his video editor because he wanted me to train him on the YouTube analytics. Maybe he would he's in India, so he's probably cheaper.

14:52

My my friend's pretty business savvy, so I could see if he's available too. Okay. That would be great. Yeah. Alright.

14:60

Great. This is so helpful. I really I just wanna reflect how much I appreciate the vocabulary you use around these things, like, content as ministry. Right? There's just something more, like, heart centered and exciting and interesting about that than, like, I have to do a TikTok video.

15:16

You know? Totally. I just really wanna reflect and appreciate that about you. Thank you for that. No.

15:22

And it's really true. Remember that every video you upload has a ripple effect beyond what you can imagine. Every time if you even get a single like, imagine the other 9 people who didn't click like, but who that impression was positive for them. It did something for them. Yeah.

15:45

So I always remember that one like is equal to 10 people whose hearts and minds were shifted a little bit. Yeah. So Yeah. Kind of like like planting just a little a little bit of that consciousness. Right?

16:02

Yes. Kind of a little bit and even if it's just a little encouraging humor, encouraging. Yeah. Coming back to the body, like Yes. It's it it matters.

16:11

Yeah. Totally. And the fact that they're watching your video and being helped by it means they're not watching something else. I always think about that too. Like, whatever else they're watching I don't know.

16:24

Maybe I'm I'm too I'm too egoistic in this. But whatever they're watching is probably sometimes not as helpful for for whatever they're watching from us. You know what I mean? So so it's like it's like you want to keep adding the good stuff to the to the feed, and that's what you're doing to your videos. So Yeah.

16:46

Yeah. I think about that, like yeah. There's what we contribute, right, to that field matters. Yeah. Yeah.

16:54

For sure. Okay. Okay. Thank you. Well, you've got your homework, and I look forward to hearing about more about your plan as you put it together.

17:02

So Thank you so much, George. Thanks, Elise.