Transcript

0:00

Okay I'm excited to share with you an updated plan for authentic business that I'm probably going to be teaching more in-depth in some upcoming course. But right now it is a Google document that I will put below this video, And I will continue updating this Google document. So you'll see in this Google doc that there's a section called versions. And if you click on versions, you will see what updates I made since you last visited. But let's begin from the top.

0:29

So this originally came out of something called the 10 year plan for authentic business. And you're like 10 years? I don't have 10 years. Yeah. I know.

0:38

I know. That's why I renamed it now the 10 level plan because if you're in a freaking hurry, I don't know why, but I know you are. If you're in a hurry, then you can make this a 5 year plan, but that means you gotta work your butt off. Okay? To make it a 5 year plan.

0:56

If you are in even a grayer hurry and said, George, I've been working with you for 5 years already. George, I've been working with you for 8 years already. Okay? Let's get on with it. Then fine.

1:06

Let's make it a 2 year plan for me because you've been working with you for 8 years. You've already got a bunch of these pieces all, you know, built into your business already. So maybe this could be a 2 year plan for you. The vision is that after the ten level that you access, after you work through the ten levels, you will have a semi retired authentic business. Beautiful.

1:30

What does that mean? It means that you aren't doing everything yourself anymore, but you have a team that you happily pay because you have so much money that you happily pay your team to do a lot of the admin stuff and you just show up for your favorite things, plus the strategy. You know? So that's the semi retirement and let's let's work on this. So how do we get there?

1:53

So it's 10 levels, like I said, and each level has some courses of you know, because, of course, each level you have to learn a set of skills and complete a certain number of projects that build your business, that grow your business. And so I've already taught you a bunch of stuff, in various courses. So I might as well bring those courses in to help you accomplish each level. So every time you see one of these blinks, it probably goes to a a course outline. Some of you many of you already have some or many of these courses, so you're able to just jump into it and refresh your memory about these things.

2:32

If you don't have the course, you can choose to do it or not. Totally up to you, but at least I have given you, by the end of each level, what you've already done. Now you don't have to take the courses. Optional. Optional.

2:46

Okay. Optional. Have completed completed the above courses. Okay. So you don't have to.

2:55

I'm I'm I'm not this is not a plan for for for you to pay me more money. This is a plan for you to put the pieces in place that if you'd happen to want to learn from me and my paid courses, you can, but it's optional. Okay. So, let me actually speak to each level based on the accomplishments you've done and so that you can start to check it off your own list to say, have I done that? And these are total things you've done.

3:21

This is not necessarily what you did in 1 year. You could have done this in multiple years already. That's why I'm saying some of you may have already accomplished level 1 or parts of level 1. So one, you have already practiced, not not perfected. Okay?

3:37

Not perfected, but just practiced, at least learned about and started to work on 6 skills of joyful productivity, which I'm now calling joy pro for short because I like the I like the word. So you practiced 6 skills of joyful productivity. Alright? Things like capture, categorize calendar, Things like energy, you know, reboot, throughout the day. Things like inbox 0.

4:06

Things like, eliminate, automate, delegate, appreciate. Things like that. The things I talk about in Joypro, the Joypro course, I have 24 skills, I think, in Joypro, and you've practiced 6 of them. Okay? Next, you have created 40 pieces of stage 1 content.

4:25

If you don't know what stage 1 content means, you can study study, my three stages of content. Okay? That explains what stage 1 content means. Many of you watching this have already done this. Congratulations because you've been doing it for maybe you've been creating content maybe for several years.

4:43

So you definitely have created more than 40 pieces of stage 1 content, including some on YouTube. I not 40 on YouTube necessarily, but I I just really encourage you even at state, even at level 1, to begin playing with YouTube because it is one of the best ways for the world to discover you. More than any other social media platform, YouTube has the biggest opportunity, the biggest potential to be discovered. Okay? Especially because your energy signature is very clearly communicated on camera.

5:15

So that's why, YouTube is my recommendation for for stage 1 or stage 2 content. Anyway, so next, you have completed 20 market discovery calls. Some of you who have taken my market discovery course have already completed several. Some of you have completed 20 already. Market research conversations over the years.

5:37

So you can check this off if that's true. But what have you learned from them? That's more important, I should say. I'm gonna discover and analyze your notes. Okay.

5:45

That's something that maybe some of you haven't done yet. So, next, you've begun applying the tapering strategy to get clients. Okay? And, yay. Google is so smart.

5:56

Google knows my tapering strategy to get clients. I'll just link to that. You've been applying it. You began applying it, meaning you are pricing your experimental offer at such a low price that it's a no brainer for at least some of your friends to say, I'll I'll take you up on it. Even if it's free, I'll take you up on it and I'll give you feedback on it.

6:20

And, wow, this is actually quite good. Can I keep going with you and can I pay you some money to keep going with you? Okay. Tapering strategy. Next, you've begun mapping out the steps of awareness.

6:31

I don't have a blog post yet, but one day I will. And this is in the market discovery course for those who are wondering. This the the steps of awareness, like, is your is your audience problem aware? Are they solutions aware? Are they niche aware?

6:44

Well, we could talk about this some other time. So, and then you've had several by the end of level 1, you've had several meaningful client experiences so that you're better starting to understand what does the world want from you. Okay? What does the world want from you? What does the market want from you?

7:00

So congratulations. If you've done these things, you have definitely completed level 1 and you can move on to level 2 now. Now level 1, what as you can hear, it's level 1. You might not have made any money yet. Let's be clear about this.

7:16

Meaningful client experiences may have been free, may have been volunteer clients, may have been friends who are just being nice to you and say, alright. Let me go try out your thing. Okay? But you've got more clarity. At the very least, you got more clarity.

7:27

So congratulations on finishing level 1. Let's begin into level 2 where you're gonna actually make some money. Okay? So level 2, again, I'll skip down to what you've accomplished by the end of level 2. Again, the courses are optional.

7:41

Okay. I'm gonna just go ahead and clarify that for each one. K. You have practiced another 6 skills of joy or productivity or you have repeated the original 6 that you were practicing, which is just just great because, you know, perfected is perfection, not perfected. Okay?

8:01

Now by by the end of level 2, you have com you have created completed a total of at least 70 pieces of stage 1 content. So you can see what the numbers are. By the end of level 1, you completed 40. By the end of level 2, you completed another 30. Right?

8:17

So that's not 70 more. It's 70 total. Right? By the end of level 2, you've also made 2 pieces of stage 2 content. Again, study my 3 stages of content to understand what that means, but end of level 2, you've done 10.

8:32

And 5 of those stage 2, at least 5 of those stage 2 are blog posts as well. Why? Because we're gonna be publishing a book. You are gonna be publishing a book, okay, by the end of stage 3. Okay?

8:45

So we're we're beginning that process in stage 2. You've done 10 more market research comp market research and market discovery calls because you started with 20 at the end of state level 1. You've done 10 gentle launches now. It could be a single offer with different doorways. Okay?

9:02

Could be a single offer with different doorways or different offers. It's up to you. Okay? You have begun a price increase plan for your tapering strategy. So you're no longer charging 0 for the lowest price of your tapering strategy.

9:17

You're now at level 2. By the end of level 2, you're at least charging something for your lowest price offer, and you're charging obviously more for your higher price, higher price offer. You have done 20 collaborations now. Congratulations. And collaborations is not like some, oh, I've got co created a product with somebody else.

9:39

No. No. It can be as simple as a meaningful conversation with a colleague, which is why if you take the NET Caring course, you will find many ways of collaborating. Some of them are very light, very simple. Okay?

9:51

Simple and single and simple. Okay. And you have also if you've done authentic outreach, you know about the circles of enrollment, and you have done that at least once. You've done the circles of enrollment because you are you're getting clients by the end of level 2. Paid paying clients.

10:08

Right? And by the end of level 2, you now have several dozen client experiences that have helped you better understand the market. Because you started with several in level 1. By the end of level 2, you've just got several dozen. Maybe if it's 2 dozen, that's fine, but at least several dozen client experiences.

10:23

Not client separate clients. It could just be client sessions, several dozen paid client sessions that have better helped you understand, your your your your your place in the world. Okay. Next up. By the end of level 3, you will have accomplished, once again, optionally, the courses.

10:42

Okay? But you've definitely have practiced another 6 skills of Joy Pro and, or repeated some of them. You've created a total of congratulations. Now you've done a 100 pieces of stage 1 content. Yay.

10:57

I'm cheering you on. Okay. Some of them are on YouTube. You've also created 20 pieces of stage 2 content. At least 10 of them are blog posts because why?

11:07

You're gonna be turning that into a book. Congratulations. You've done 40 market discovery calls, maybe more accumulated over the three levels. Right? You've done 20 gentle launches accumulated over the three levels.

11:19

You have done 30 collaborations. You've increased continued increasing prices for your services. You've done circle of enrollment probably a couple times. But at this point, you've done the circles of enrollment at least once for a small group program. So by the end of level 3, you've launched a small group program.

11:38

You have updated your website with a clearer what do you do. Your about page and social media bios are updated now. I talked about that in the what do you do course. I walked you through all that. You've launched your book.

11:50

You have. Congratulations. That's amazing. I'm cheering you on. And you have at least a 100 client again, not a 100 separate clients, but a 100 client experiences could be sessions, e g sessions.

12:03

Okay? Alright. Next up, you have completed level 4 by launching at least one course, gotten even more clarity, got to done some, like, clear focused work about your energy signature. Because at this point, you've created a lot of content. You've practiced a lot of different ways of being.

12:25

And so, therefore, you're you're very well you're you're you're well qualified to to bring some focus to creating more clarity about your energy signature. So that's that's the idea. You've also, done more collaborations, and, therefore, you have become better about interviewing people. And now you have to manage your money better as well. Okay?

12:47

Because you got money coming in out out of your ears, so it's time to consciously manage it. And the level 5, you have, you have really dived into running ads to grow your audience. Could be Facebook ads, LinkedIn ads, Instagram ads. You have, dived into automation and perhaps artificial intelligence, things like Zapier to make sure that you're not the one doing everything. Okay.

13:18

You have, at the end of level 6, focus once again on your framework so that you've got so much data now. You can much be much clear about what the market wants from you and therefore create a more clear framework going forward that makes your ads even more effective, makes your content more effective, makes your offers more connected to each other. So your framework is is really solidified by the end of level 6. Therefore, it also makes your your search engine optimization more likely to be done. And I I hope I'm not losing losing all of you.

13:53

I think I'm losing all of you here. You're like, yeah. Yeah. I'm I'm I'm still at level 1 here. But stay with it.

13:59

You can now see see what the threads are that you gotta pull and and and complete. Okay. So you've also gotten 5 client case studies by this point. Now I I I said earlier you've got lots of meaningful client experiences. And from some of those client experiences, you can start to write up your case studies and also therefore train your mentees, people who are going to learn your method so that they too can serve others.

14:23

It could be a certification program you create. It could be a mentoring program you create so that people can learn what you do and and make make, make a business doing that as well if they if if that's what you wanna support them in doing. And the level 7, you've started you've you've you've been training assistants by the end of level 7 so that they can start taking over a lot of the administrative and other tasks that you, would prefer someone else to do. So training assistance. Level 7 is that.

14:50

That's the focus. Level 8, your assistants are really their their assistants by the and and level 8, your assistants are helping you document all of your systems in your business so that if you were to well, if something were to happen to you and you couldn't run your business, your assistants could. Well, guess what this means is you could guess what? You could take a long vacation if you wanted to because your your assistants are doing a lot of the work in your business. And maybe by this point, AI is doing a lot of the stuff in your business too by the end of level 8.

15:32

It's been documented. You have step by step processes. Right? Deliberate practice means that you are also because things have been documented, you can deliberately optimize any step to make it even more excellent, even more effective. You can you can improve yourself and your systems at every step because you know what the steps are now for the entire business.

15:55

This also allows you in level 9, therefore, to do much bigger collaborations and joint ventures. JV stands for joint ventures. You can collaborate with bigger organizations, bigger influencers because your systems are so dialed in that you can pretty much guarantee that you could collaborate with someone. You're gonna be it's gonna be win win. It's gonna be real real successful.

16:14

So that that that's awesome. And then finally, level 10, congratulations. You have reached semi retirement, and now the the sort of principle going forward is to kaizen forever. Kaizen is, a Japanese term for continuous small improvements forever. You could just keep your systems have been documented.

16:40

Your outreach methods have been solidified, and you're just keeping optimizing and improving and making everything more valuable, more, for for your clients, for your students, for your members, for your assistants, for your team, for yourself, for the world. So that's the ten level plan. I look forward to hearing about your questions about any of this, and, I probably will answer your question by, yeah, just go ahead and take the course. Take this course. Take that course.

17:08

But please do put your questions below. Anything that's not clear. And, also, any pushback, I welcome it. I I always welcome rebels with a cause. Rebels with a cause are welcome to say, hey.

17:19

I disagree with this part of your plan because tell me why. Because I like I said, I'm I'm always creating better versions better versions of this plan, and I would love your feedback on. So I hope this is helpful. I look forward to hearing about your feedback and your questions. Thanks.