Transcript

0:00

Alright. Let's talk about prioritizing your business actions and say hello to that point in the right direction here with my hands. This is the thing weird thing about Zoom mirroring. It's like, this is actually my left hand, and I had to, like, learn to point in this direction. Here's my dog.

0:19

My dog is outside in the yard, so here here he is on on the on the Zoom filter here, just for fun. So prioritizing fun. Maybe that's that's really the number one thing you should prioritize, you know, in in your in your business. Right? Prioritizing joy and mindful mindful action.

0:36

But I I I I know that this is something that a lot of you have issues or trouble with and rightly so. I mean, you you are your own boss, and that's the hardest part. It's like you have to figure out what what you should be doing with your time. And I just wanna give a very simple way of thinking about it. And the simple way is well, first of all, if you are not sure what you need to be doing at all, like, you're just like, why could I could do all kinds of things, and I don't have any particular pressure right now.

1:09

There's no need for like, to get clients ASAP. I just I'm not sure what to do. Then I think you should probably take the biz plan course and review that course again. And, by the way, if you are taking the biz plan course or have taken it and you you you have question about what to prioritize there, please go ahead and comment below, and I'm happy to, you know, respond to you. Basically, when it comes to prioritizing, I I think the simplest way for me to talk about it is just well, I've got these series of courses.

1:41

Right? Like, in each course is essentially think about this way. Each course that I teach is essentially a prioritization exercise right there. It's like, hey. If you wanna learn this topic or get good at this thing, this is what you should be doing in this order.

1:59

And if you don't do it in that order, you don't have to. You can pick and choose whichever part of the course interests you. That's always what I tell you. It's like, hey. Ultimately, with prioritization, you need to decide because you need to practice being your own boss, which means, well, George says this, but I'm gonna do this other thing instead.

2:19

That's fine if you truly believe that's right for you. But first of all, if you don't know what to do and you haven't taken the biz plan course, that's probably a good way of going. Secondly, if you say, well, I know what to do, which is to offer something, but I don't know what to offer. Meaning, I know I need to sell something. I need to sell, like, product or service, but I don't know what to offer.

2:46

Well, then I encourage you to take my market discovery course. As of this recording, I'm just starting to reteach it again fresh. It used to be called core, clear offer, resonant engagement, and I'm, like, reteaching the whole process again except more streamline and more detail. So the market discovery course is essentially, the first few steps the first couple of steps of core. And then I have another course coming up that's, like, the next couple steps.

3:18

So I'm gonna be more detailed and more, hopefully, more hopefully, more fun and hopefully more streamlined and hopefully more community oriented regarding the steps of figuring out. Some people say, well, figure out your niche. I don't believe in that. I really don't. I I think niching yours yourself, in my opinion, is a bad idea.

3:45

I think niching yourself is a bad idea because who are you to know what you're supposed to do with the rest of your life? Come on. Right? Like, you are way bigger than any niche. Like, you can you can niche on values because that's gonna be the rest of your life probably.

4:03

You incarnated to learn certain values, I believe, and you need by still need to discover what that is. But you can niche based on your personality if it's relatively stable for the rest of your life. Probably not. You can niche based on your name. Great.

4:19

But don't niche based on this. I niche based on offers. You can you can have 10 different niches, but just focus on 1 at a time. And that's the secret of having a successful business, in my opinion, authentic business. It's like you you you test 1 niche at a time with a very specific offer.

4:41

You can say, hey. I serve women from 45 to 47 right now this month with this particular offer. We you're helping them with their their right leg, doing this particular spiritual exercise on their right leg. Only if you're women 45 to 47. So I'm focusing on this month.

5:03

Next month, focusing on men between 22 and 24, focused on their resume. Following month, I I teach knitting, and I'm I'm gonna try them out. Who knows? Following month, I do dog training. Hey.

5:21

Judge me all you want, but I'm gonna see which one really goes viral, which one does really well. Oh my god. The knitting and serving the women 45 to 47 did really well. Cool. I'm gonna keep offering those 2 things.

5:33

Following month, I do tech consulting to corporations. Cool. And see how that works. Now maybe maybe not once a month you're doing that dramatic. See, I'm being I'm always joking around this whole niching thing because no one's gonna be like that.

5:48

No one's gonna literally go in all kinds of directions. You're probably like, well, I'm I'm generally interested in yoga, so I'm gonna probably rest of my life, honestly. And so I'm just gonna focus on this part of yoga and that part of yoga and this this particular segment and that particular segment and and maybe something adjacent to yoga, but I'm interested in wellness, basically. Right? And that fascinates me to no end.

6:14

Focusing on that for the rest of my life, probably. It's reasonable reasonable guess. So but, yeah, I'll see. Fine. Do knitting for a while.

6:23

Do whatever. You know what I mean? But, like, you have to you have to do market discovery. Like, if you if you don't allow yourself, like yeah. This has turned into a mission talk.

6:34

Right? But long story let me let me stop here. Let me stop here and say, niching yourself ossifies you and presupposes your calling way too early. If you're not yet 95, you're not ready to discover your calling yet or determine the rest of your life what your calling is yet. If you're younger than 95, don't niche yourself.

6:56

Okay? Anyone younger than 95 year? Raise your hand. Maybe some of you are older than 95 and wonderful. Congratulations.

7:01

Maybe now you can now you can niche. But, but yeah. Anyway, so market discovery, if you don't know what to offer, it's like, hey. I could offer a bunch of things. There's nothing there's nothing that I'm really solid about offering yet.

7:13

Like, nothing's really taking off. Nothing I'm offering. So people go, oh my god. Let me pot selling my hotcakes. Let me buy this thing.

7:19

It seems so great. Nothing is taking off. You have to come back to market discovery. I come back to market discovery every quarter. Honestly, I mean, I have some things that are selling pretty good, but it's like I I often sell things that don't sell very well.

7:37

And I'm like, okay. Go back to market discovery. I still sell some of the things that sold well, but that's separate story. Okay. Market discovery, it's for the beginner.

7:47

It's for the advanced. It's for everybody in my opinion. Because I have a hammer, so everything's a nail, obviously. So market discovery is my hammer. Everything's a nail.

7:57

So doing market discovery, you're not sure what to offer and or if it's not selling well. Okay? Market discovery. So that's what you should prioritize. If you know what to sell, but you just need the motivation and the guidance to go out there and do the outreach, like, actually present what it is to more people then then do authentic outreach.

8:25

That's my other course about selling. Authentic outreach will get you a plan structured to say, alright. I'm gonna be announcing this as in a structured way. I know this thing is gonna sell pretty well if enough people know about it. Just not enough people know about it, so I gotta do authentic outreach.

8:44

That's what you should do. Okay? If you and by the way, if you don't have authentic outreach, you don't have enough credits to buy it or whatever, credits a b c members, or or currency to buy it, whatever. You can you can you can go to the simple authentic money making course. That's kind of a light version of authentic outreach, honestly, simple authentic money making.

9:11

And for ABC members, you all already have that as one of the foundational courses. So you can just go ahead and do that one. If you don't need if you know what to offer but you don't need clients for a while, like, 6 to 12 months, okay, then I recommend the net caring course. 6 to 12 months, I'll need clients for now, but I know I'm gonna need it. Maybe within a year, I'll I'll start to need clients again.

9:40

Net caring is good to focus on because it gets you reconnected with your colleagues, with your past clients, in a way that's caring and thoughtful, and it just it brings some more life honestly to this idea of outreach again and and connection. And by doing that, you're doing something that most people don't do, which is you're connecting with people. Most people are so isolated, to be honest, these days, particularly solopreneurs, so isolated or they or if they, like, post content, it's like one to many and they might respond to some comments, but they're not really connecting in a personal way. So net caring helps you to do that, which helps you get clients in the long term. Okay?

10:26

And if you say, George, I don't actually need to figure out what to offer. I don't need to sell anything. I just I'm really looking long term here, and I would like to build a really solid foundation for years to come. Then I then I have a simple then it's simple. It's joyful productivity and authentic content flow.

10:48

Joyful productivity and authentic content flow. Joyful productivity gets you a system of your daily structure. What is your daily structure? How do you balance your work, rest, play? How do you work with joy?

11:06

Just to have your precious life not be slipping away, especially if you don't need something. If you don't need to get clients soon, it's so easy to just like, oh, I don't know what to do. I'm just gonna play with my business, which is fine, but it's like joyful productivity. Let yourself get into an optimized and joyful structure with how you spend your day. Don't let your life life slip away.

11:31

Okay? And part of your structure probably ought to be creating authentic content on a consistent basis because that sets you up for an audience for the long term, which allows you then to do everything we've just talked about, market discovery, you know, authentic outreach, you know, net caring, on and on and on and on. So I hope this is helpful. You might need to maybe watch this video again on 2 x speed, and here's the exercise for you. If you like to comment below, you're welcome to, or just write on your own.

12:09

What are you prioritizing in your business at this time? You can give me one thing or you can give me several things. And here's 1 whether you give me 1 or, like, 3 things, you're you're prioritizing your business at this time. I also ask you to justify it. Okay?

12:31

Again, you could comment below so I can see it, or you can do it on your own. That's fine. But what are you focusing on your business at this time? 1 to 3 things. And justify why is it an an important priority for you at this time.

12:48

Okay? And and and if you want to say, George, I'm taking your your your, I'm currently taking xyz course. That's great. But tell me what about that course are you focused on prior are you doing at this time? Like, if you're doing the biz plan course, are you focused on creating your 12 month plan?

13:11

Right? If you're taking the authentic outreach course, are you right now working on what your 3, what your, enrollment circles are, which what what which people fit into which circles. So, like, give me a little of the specifics. What are you focused on as a priority at this time and why? So I look forward to seeing your comments below.

13:39

And I wasn't recording any of it, was I? Oh, I was I am recording. Okay. Am I recording? Why?

13:48

For those of you who are who are who are watching the recording is laughing because, apparently, with the new Zoom, the recording the recording the fact that something is recording isn't where it used to be. It's now higher up on the top right. So, yes, I can see I'm recording. Here we go. I'm glad I'm testing this right now.

14:08

Okay. Alright. Well, I look forward to seeing your comments below or in any questions you have below is great as well. Thanks.