Transcript

0:00

Question here about LinkedIn, particularly if you are gonna create a company page, which I I have, and I recommend for those of you who are planning on running LinkedIn Ads. LinkedIn Ads is is a good way to reach the right people, people that have certain interests or people that have certain job titles or people in certain industries, but even interests, like, what kinds of LinkedIn groups they're part of and things like that. Obviously, where they are in the world and what age and, you know, all that stuff is part of the LinkedIn targeting. And I run LinkedIn ads myself and anyway, so if you if you're gonna run LinkedIn ads, you have to have a company page even though you might be a company of 1. Like I am.

0:50

So so so, yeah, it's kinda like Facebook has business pages versus just your personal profile. Anyway, so this person's asking, well, on my LinkedIn personal profile, I have some followers that you know, was from my previous job, my, you know, my previous career. But on my company page, nobody's following there yet because I just created it. So how do we proceed with that? Okay.

1:18

So first of all, I just wanna mention that I have a LinkedIn course that goes way in-depth into all of this. So if you're really interested to diving in with screen screen sharing and all that stuff, I can show you all that in there. But let me kinda give you the overview of of the strategy. Okay? So, again, if you want to run LinkedIn ads, you have to have a company page, but your company page doesn't need to have any followers in order for you to run LinkedIn ads.

1:47

That will get you followers, actually. So so don't worry about the number of followers on your LinkedIn company page. I guess that's what I'm trying to say. I mean, stay curious about it as you run LinkedIn ads like, oh, here's more and more followers. But when people see your LinkedIn ads, it's not going to say, I I don't think it says 0.

2:10

I mean, when they see your LinkedIn ad, they see it and you could run ads in different ways. But essentially, they many of them don't go to your company page and and check everything out. Now you could get your first, you know, 1 8 to 50 followers just by asking your clients to follow your company page or your friends and colleagues to follow your company page, people who might refer business to you, ask them to follow your company page. And some of them will, some of them won't, but you just let let them let them do whatever they want to. And you'll probably get your first, you know, dozen followers that way.

2:49

Given that you are a sole entrepreneur like myself, I don't think people expect, you know, thousands of followers. I think I think they they if they come to your company page, they wanna see that you have some content. They wanna see probably a nice graphic. They wanna you know, they'll probably click through to your website or something like that. Where whatever link you give them.

3:09

So, again, I would say let go of having to have this perfect company page, but but do have a graphic for a company page post a few a few posts, you know, maybe 3 or 4, and then invite your clients, past clients, potential clients, referral colleagues, friends, referral friends to to to follow your company page if they if they want to, they don't have to. Obviously. So but, yeah, after that, you're ready to run ads. Right? You're ready to run ads.

3:40

And and and if you want to keep building up your company page. Like, if you say, alright. I I can I can pretty much let go of my profile? I'm not gonna build up my profile and then focus on my company page now because that's where my content's gonna be, my ads are gonna be, then you can post on your company page. Okay.

3:59

Whenever you post on your company page, I can show you real quick on the screen here. So I'm showing you my company page. Right? When you post your company page, you can first of all, You can share it to your own profile so that you build up your company page, followers, and people engaging on your content. By basically clicking, 1st of all, before you reshare it to your profile, you have to click on the picture here next to the like button and change it to your profile.

4:31

Okay? So now I'm engaging with this piece of content. Using my profile. And now when I click reshare and I click repost without thoughts, repost without posting thoughts. Because if I do this, then now the repost looks like this.

4:50

George Cowen reposted this. And when they like this post or when they comment on this post, it gets attached to the original post. You see? But if I re if I reshare with thoughts, what that does is that creates a brand new post. And if they comment on that brand new post, it it doesn't get connected to the original post.

5:12

So repost without thoughts. But doing it through my profile instead of through my company page. So that way, my profile followers will see this as well, which now they have Right? So anyway, I hope this helps, and this will over time. Over time, it will it will build up.

5:30

I don't think it says a Followers. Let me let me just double check here. When we go to LinkedIn and look at ads, let's let's find an ad on LinkedIn here. Okay. Promoted.

5:41

I'm sorry. It it does it does say followers. Let me let me just double check and and see if I can find another ad here. Of course, if you do an ad that's on the side, it doesn't have the number of followers. Right?

5:51

So that might be a good way of hiding the fact that you don't have any followers on your LinkedIn company page. Let me just see another LinkedIn ad here, remoted by Boston's consulting. Oh, this is a this is a profile post. That's promoted. That was that's interesting.

6:10

Let me go and and look again. Promoted. Yeah. So it does say number of followers. So, yeah, it is true that LinkedIn Ads, you know, I I thought it didn't, but I guess it does.

6:23

Promoted. Yeah. So it does say number of followers. And now whether or not I mean, it's funny thing is people might actually find it really curious. You know, promoted 3 followers.

6:35

And then, oh, really? What well, how come this page has 3 followers? If I actually click on it and find out more information. So but or 20 followers. Oh, I wonder who the 20 followers are.

6:45

What what is that? How many followers? Anyway, so I'm just just seeing seeing the bright side of that. But, anyway, I hope this is helpful. But over time, as you keep reposting your company pages stuff, you'll build up with followers there.

6:56

So I hope this helps.