Current Lesson
Course Content
Course Content
-
0 / 6
Welcome!
-
Course Platform Orientation
-
βοΈ Sign up for the next live Q&A session
-
This "course" will keep getting new material β¨
-
Content here is temporary -- watch while available π
-
Track completions of courses3:35
-
βπ½ Work Retreats to give you time to learn & implement my courses
-
-
0 / 19
July 2024
-
"Some people I talk to really need 1-1 support, but cannot afford it..."4:07
-
Alex Hormozi's goal setting method10:44
-
One offer can have multiple doorways in (niches) and therefore different landing pages2:31
-
Niching down a 1-1 coaching offer13:36
-
Important for improving productivity -- Context Switching14:56
-
Polling within a client experience / systematizing feedback collection?2:33
-
A tiny business, moving beyond 1-1 client sessions to group programs8:31
-
Idea Alchemy - discrete ideas, combined (or contrasted) in various ways...13:02
-
How to find more of your people online?7:24
-
Speed of implementation + tracking your learnings (your system of mastery)13:53
-
Free content -- hard skills are better. Soft skills could be sellable among dedicated fans.12:06
-
Best way to spread a volunteer project/message?12:43
-
Law of attraction as related to social media platforms?6:28
-
Free coaching calls aren't leading to paying clients -- what are some solutions?12:10
-
Feedback on video by Deborah Munhoz17:54
-
1-1 Sessions with 7-days of follow-up messaging -- how to avoid it being abused5:14
-
Is it worth starting a free FB group to create a community feeling (for potential clients)?19:22
-
YouTube channel - what videos are worth turning into a mini-course?4:50
-
Providing free content vs. launching courses successfully30:20
-
-
0 / 34
June 2024
-
What if I'm reaching out for collabs and people aren't replying back?11:26
-
Feedback for Matti Kripa's homepage8:32
-
Overview of my weekly content plan19:04
-
inspired to up my work ethic...7:15
-
How to get started with business, if not in hurry for income?5:31
-
Selling at end of a workshop or webinar -- if it feels awkward to you...15:37
-
How to get more distance clients without using social media?14:47
-
Potential clients are saying "no"... what to do?8:53
-
Do your videos need to have subtitles (captions)?11:56
-
Content idea -- reading books out loud4:19
-
After doing an FTA webinar, how to talk about the recording ready for purchase?4:24
-
Pricing your services -- mindset, charge more or less to begin with?15:41
-
Pricing for membership program - Tomar Levine example7:59
-
At networking event -- transitioning from being friendly to asking for something?4:09
-
"I have many ideas -- how to begin creating them into an organized framework?"4:10
-
Example of Framework -- Gaianna8:14
-
Building skills in a new field -- share my learning journey, even though I'm more established in another niche already?3:45
-
"I offer 1-1 coaching -- how to do gentle launches if it's just 1 service? How to repackage it each time?"15:38
-
"I offer emotional healing support -- how to make it more specific?"3:56
-
Email newsletters -- if you've been using your direct/personal email address to send them, you might want to start a new account...5:16
-
"Is it okay to be spontaneous with content creation?"1:00
-
How to come up with valuable content ideas?4:47
-
How to decide on Easily Referrable Issues if I don't want to promise outcomes?9:40
-
If selling different things, what might be a rhythm of gentle launches?5:41
-
Hiring an assistant -- general guidance and tips?18:03
-
Offering sample group sessions which lead into new clients8:25
-
Zoom tip -- when interviewing someone, spotlight their video quickly via keyboard shortcut...4:01
-
Feedback for Masha Rosen re: her offer -- Regression Therapy8:24
-
YouTube Ads vs Facebook/Instagram Ads? + Minimal level of involvement in Instagram?9:55
-
If not engaged with a social media platform, should you delete your account there?4:14
-
Is it a good idea to create an Assessment/Quiz as a lead magnet?2:47
-
Feedback for Swetha Jadapalli re: her offer specificity8:22
-
I love my modality but it's really general -- how to make offers that are targeted to specific people? aka "niche down"?14:21
-
A better freebie (lead magnet) strategy10:26
-
-
0 / 15
May 2024
-
Beginner coaches -- should you sell high-ticket programs?4:17
-
After free coaching session with you, people feel it's enough... what to do about that?3:53
-
FTA webinar email invite -- what to include?6:20
-
If one of your blog posts is going viral -- how to utilize that opportunity?17:40
-
FTA Webinar Model -- 1st one free rest of the series paid (Magic School)6:45
-
Should you also launch your own regular Q&A calls?8:08
-
If you have multiple niches, should you rotate them throughout the year or...?7:19
-
Feedback for Jerry Souter website24:15
-
Feedback for Deborah Munhoz offer18:58
-
You've recorded a bunch of webinars -- what to do with them?9:24
-
When you get busy, how to stay consistent on IG?1:53
-
Various things have gotten clients (and haven't) -- what marketing strategies to focus on?6:05
-
Why I don't believe in "ethics" π (as regards to market discovery outreach)8:37
-
You have group of friends interested in your work -- how to "monetize" them? π4:59
-
If consistent creation feels like #hustle -- counter to the spacious way you think & create11:56
-
-
0 / 24
April 2024
-
Which course of mine should you take first / now?14:14
-
What ideas/topics should your "Work With Me" page have? And show the price?8:40
-
Example of outreach email -- seeking referrals by gifting coaching sessions11:02
-
FTA Webinars - how often to do them? How to stay visibility continuously?7:23
-
Your concern about misinforming (and causing harm) when you create content...5:20
-
If your content goes viral but it's not your topic, what should you do?3:46
-
If you've recorded long presentations, put it on YouTube as unlisted? Or create a short snippet?4:46
-
Process Goals (aka "hat manuals")... with example of filling a group program or course9:15
-
Is shorter content better than longer content? Videos and Blog posts...9:57
-
You're working hard on your business but still making little money? 2-part prescription for you...5:09
-
If we don't promise results, how do we sell effectively?5:24
-
Address 2 audiences on the same channel? Asmaa's example9:49
-
WIll sharing controversial opinions jeopardize your professional credibility?9:19
-
If your email newsletter gets high open rate but low click rate, what to do?7:19
-
You're getting great reach on your content... so when to create paid offers?8:12
-
How often to host interviews vs being a guest?5:11
-
Do I organize my Google Drive as much as my computer?5:44
-
Once you've created a lot of content... now what?5:34
-
If your knowledge is mostly from mentor(s), can you have a profitable business?4:44
-
You've taken monk-like time offline... how to show back online when it dysregulates the nervous system?4:04
-
Market research conversations... example of an industry: admissions consulting10:09
-
As business success starts stabilizing, it can get dull and empty -- how to reinfuse meaning and values?18:51
-
If you have 2 core analogies, put both into your Framework?9:47
-
Newsletter example/critique -- Joanna K4:34
-
-
0 / 33
March 2024
-
"George I love your courses -- how to do it sustainably?"4:31
-
Overview of methods to grow your audience / expand your reach6:37
-
Introverted coaches - how do you manage your energy? Being a joypro athlete...17:41
-
LinkedIn strategy -- personal vs company pages6:57
-
HSP overwhelm with solopreneur activities? Simple solution β¨10:06
-
How to convey your credibility if you don't have fancy degrees...3:39
-
"Why didn't you buy?" survey / market research...6:17
-
Feedback for Kayli re: her offer15:19
-
Questions about Google Local business pages...15:23
-
You've got more education & experience than most peers -- can you communicate that yet still seem approachable?3:59
-
Possible to offer spiritual coaching in a group format?5:11
-
Should you diversify your social media presence in case a platform gets shut down?5:47
-
Concerned about deepfakes impersonating you and ruining your brand?6:36
-
Creating a forwarding email address/alias - web hosting company or domain registrar?1:47
-
Getting free images for your website or social media3:41
-
Distribute your content to multiple social platforms at once?7:16
-
Selling low-cost course, and it's still not selling?6:04
-
"Empath Moms" -- feedback for Bingz Huang6:45
-
If you serve both individuals and service-providers or organizations...7:24
-
Got multiple offers, yet no audience, how to test it?6:07
-
Different offers - put it into one website or separate? (Same re: social media pages)6:53
-
Is Ai going to kill our websites? (Will it devastate SEO?)9:16
-
Feedback for Tommy Zee re: his audience journey10:43
-
Example of referral outreach email -- Claude Whitmyer7:01
-
What if your offer isn't understood by most people?13:13
-
Feedback for Dipanshu Rawal "about" page8:36
-
Market research survey example via Google Forms6:12
-
Analyzing market research results via Google Sheets / Forms14:10
-
Should you turn OFF comments on your videos (or other content)? Effect on algorithm?4:56
-
"I'm not clear on my offers right now... should I make content?"5:33
-
How to stay consistent, if your calendar is so irregular? The fitness analogy...11:30
-
InsightTimer -- example of a successful course -- Dylan Perese4:02
-
Your personal outreach -- if you don't hear back from many and feel discouraged about it...11:09
-
-
0 / 27
February 2024
-
"It feels like my offer is a commodity... not special"4:56
-
What is your easily referrable issue (ERI)? Examples...5:42
-
π€ Several launches but no sales? let's workshop your offer...4:21
-
Organizing receipts e.g. for taxes -- physical and digital4:58
-
FB feed - doubting whether your friends seeing your posts?4:08
-
How to prioritize your many business ideas?8:33
-
How did I build an audience / global community?13:11
-
The baby analogy πΌπΌ for market research for course sales...5:12
-
After some market research, what's the next step?7:49
-
You already have a marketing team (your network) - help them to help you...5:55
-
π³ How to get clients soon -- yet without an audience? The fruit tree analogy...6:18
-
Masterminds - what are they, or what are your experiences with them?19:06
-
Group programs -- why I recommend starting with 20 members3:09
-
If potential clients are finding FREE help... instead of using your services π’8:47
-
How to know if someone is right for your group program?3:13
-
Being a good netcaring peer on social media without spending too much time3:03
-
FTA webinars using Simplero?5:17
-
When are you ready to launch a group program?18:29
-
Heather Tobin - raise price on her low-cost membership program?9:48
-
You're probably preparing too long for your courses...4:15
-
Feedback for Francesca6:30
-
Launching a new thing - has some good feedback - how to get more traction?5:24
-
Client is using you as a therapist even though you want to work with them on other things...2:11
-
The essence of market research for us is to discover the titles & topics of what they're buying6:06
-
"How to put it all together?" Organize yourself for your next offer...9:08
-
Put several offers out there and see what the market resonates with?5:02
-
Collabs are important - don't let time go by without doing them...11:19
-
-
0 / 35
January 2024
-
Newsletter email address - use different one from your personal one!3:50
-
Posting on social media -- max frequency? How often is too often?
-
π Luck... how much does it matter in business?11:11
-
Get curious about opinions that offend you - create content about it :)1:23
-
Which social media platform should you choose to use, with limited time and energy?3:57
-
Send newsletters with fresh content, or summary of your other (social media) content?10:42
-
How to analyze Stage 1 content to know what to take into Stage 2? Simple way using FB Posts as an example...5:46
-
Joanna Kaniewska sales page feedback7:53
-
Automating system emails5:26
-
Pricing your group program5:47
-
High ticket pricing for group programs?5:17
-
Group program pricing education - Yvette's example2:58
-
Newsletter segmentation / multiple newsletters - good idea?2:45
-
Give a free gift after a new subscriber joins newsletter?4:12
-
FB Profile vs Page... which one should you use to market your business?6:25
-
Starting a business without an audience - start offering sessions right away?5:33
-
If you've already created lots of content... how to follow the 3 Stages of Creation plan?9:06
-
Starting your creator journey... and you fear crickets (no response to your content)?12:55
-
Your professional title -- use a term that's popular or one that you most resonate with?5:42
-
Prevent your email newsletter from going into people's spam or junk box...6:38
-
YouTube Video Titles? Drive curiosity...3:40
-
FB Groups - worth starting one?2:53
-
Are free webinars a good way to promote courses?6:50
-
How much content planning is wise for the long-term, e.g. work towards a larger "whole" asset once a quarter?11:10
-
After a long break from social media, how to get back to being visible there?5:22
-
π€ How to get paid speaking gigs?7:37
-
If you use Ai to help your writing, do you need to mention that?10:02
-
Free webinar attendees - can you add them to your email list?8:54
-
Why did this post do well?2:23
-
If a post does well, how to replicate it?3:36
-
Do you need an active FB page in order to to run FB ads?4:13
-
Keep your launches short -- and track the numbers...5:59
-
What social media platform to use, for deeper resonance?4:31
-
If you're still clarifying your offerings, should you run social media ads?4:54
-
Repurposing your older blog posts - change title and URL?3:41
-
-
0 / 27
December 2023
-
Should you do monthly Q&A calls like I do?7:04
-
If you like someone else's copy or bio, is it ok to copy them?7:27
-
Newsletter strategy -- Why would people sign up if it doesn't have exclusive content?5:54
-
Which of my courses should you focus on?3:11
-
The stupid secret to my success -- more focused hours and way more breaks than most people take...13:09
-
Is is OK to put your website link at end of your posts? (why I don't do it)6:03
-
π If you use a ring light you might look like eye of sauron... here are other lighting solutions.7:34
-
Is it unethical to copy or emulate someone else's format for creating content?5:13
-
Good or bad idea to market our stuff between Christmas and New Years?4:29
-
Do I do end-of-year reflections of my business metrics?7:53
-
How to get more followers on your social media page? A quick overview.2:26
-
To succeed on social media, must you niche to ONE specific problem or topic?6:46
-
Creating your framework - how to get started3:56
-
Separate content from selling... but what about a free CTA?5:33
-
Jessica Jennings sales page feedback14:21
-
How much time I spend marketing my courses vs preparing and delivering them?5:18
-
Is your course more (or less) valuable, if you spend time facilitating exercises and reviews?2:48
-
The importance of TITLES for courses and programs, aka "the title is the product"4:51
-
Onboarding group members -- how to discover what works4:11
-
Delivering group coaching programs - a few key tips3:53
-
Different formats (1-1, group, course) for delivering your skills -- how to choose?6:22
-
Major medical issues - share with audience? How to keep building business?10:44
-
Unexpected caretaking takes you off balance in your business rhythm?4:40
-
Should you try selling lower price programs? Only if you do it very lightly... gentle launches.5:06
-
Group program too few signups scrap it or do something else?1:50
-
OK to treat your substack simply as a newsletter sending tool?7:52
-
Mike Wang Sales Page Feedback15:41
-
-
0 / 20
November 2023
-
How many social media followers should you have before launching your first course?4:06
-
How often to post offers on social media vs pure content?4:37
-
FB biz page vs personal profile - how to understand the difference in usage - where to post what?3:41
-
I don't like to seed my launches with content...5:30
-
π Rant: If not getting enough engagement with your content... should you build your biz without social media instead? π π»ββοΈ15:41
-
When stuck with an idea or wanting more ideas, what to do?4:22
-
How much credit to give to others whose content has heavily influenced yours?8:22
-
How many posts must your page have, before you're ready to run ads?2:50
-
Market research if you have no audience?6:56
-
Market research: what if you already asked all your friends?5:55
-
Group facilitators - how to stop a sharing going too long?9:44
-
If you have multiple audiences - do you need multiple social media accounts?6:05
-
ADHD expert launching group program - how to get more signups?6:23
-
Energy healer / mindset coach wants to do free webinar to enroll people into program - good idea?6:03
-
Taking in-person work and launching an online program (piano teacher for toddlers)6:59
-
Health/wellness coaches: do you really need to use disclaimers like "I'm not a doctor?"8:55
-
Avoid burnout when launching programs and courses...10:01
-
10 year plan vs 111 formula?5:31
-
Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed?8:59
-
Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier16:07
-
-
0 / 18
October 2023 (additional)
-
Examples of bad cold outreach messages8:06
-
How to improve engagement rate on social media? Example with Vix Anderton17:49
-
Ensuring that only the right people show up to your webinars and events...2:30
-
Email newsletters - how many lists should we have?9:42
-
Can FTA webinars be interactive?1:03
-
Feedback about Jess Jennings' video scripts13:16
-
Set up accreditation for your course or program?4:35
-
If a launch doesn't go well what questions can we ask ourselves to make it better next time?9:52
-
Emotionally recovering from a failed launch...12:58
-
What if your network has never considered paying for your type of service before?9:24
-
How to collaborate with others who have our ideal clients in their audience?5:16
-
Share a possible controversial modality with your audience? Example: EFT for Christians4:38
-
Are you creating content as a strategy for outer growth, or something deeper?5:39
-
How to prioritize & eliminate tasks via more sensing or intuitive methods?11:59
-
Can your energy signature shine through short videos?7:15
-
Sonja the Grey4:36
-
Success in my field is usually to take more money from fewer people - I try to do the opposite...10:57
-
Revisiting the bizplan framework of ART (alignment, reach, trust)8:12
-
-
0 / 23
September / October 2023
-
Is it OK to mix Content and Offers?9:18
-
Beginning your Content Creation -- various Qs answered3:16
-
Tracking your launches - make it uniform - and if you add another launch action?8:31
-
Should you stop posting on the social media platforms where you get almost no engagement?2:46
-
If your non-business posts are getting a lot more traction on social media what should you do?4:41
-
Web hosting - how much should you be paying?5:57
-
Sharing other people's content on social media - good ratio and include link in the post or in comments?5:52
-
What if you write down many ideas and don't take action - loose ends? CCC...6:51
-
3 ways of running an online group - free, paid ongoing, course community6:29
-
Diagnostic for Suzie's social media presence16:06
-
With a potential client, how many conversations before you start charging them?4:02
-
Tips on how to more powerfully introduce what you do8:59
-
If content sometimes does well on one platform but not another, which platform to track for Stage 1?6:43
-
Where to put your Stage 1 content and what kind?5:32
-
Launching a group program - what to charge for it?8:10
-
Focus on content quality & distribution first, then authentic outreach?2:40
-
Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk...10:03
-
Starting new business -- how to think about Ads? (warm vs cool audience)4:59
-
Create a free private group for potential clients where you can do market research & offers?7:37
-
Gentle Launch in service to one's audience1:25
-
Putting others down in your marketing...2:06
-
Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk...8:43
-
You can get more enrollments by choosing to sell the right product...9:59
-
-
0 / 41
August 2023
-
Boundaries and moneymaking...8:56
-
Do I get overwhelmed on social media by welcoming everyone's questions?11:15
-
LinkedIn - is it ok to have fewer connections?3:16
-
Is it a priority to learn Ai graphics & image tools right now?6:05
-
Launching something on IG - what post format to use?4:51
-
Best mic for recording outdoors to prevent wind noise and background noise?4:20
-
What if marketing small group events eat away at marketing our 1-1?3:38
-
Ethical email opt-ins?14:53
-
How to stop being so taken by lizard brain marketing, that you signup for the wrong things?18:16
-
LinkedIn - can you grow an audience there while being woo-woo or queer?8:09
-
Non-English social media pages -- easier to grow a following than English-speaking ones...7:51
-
Recommended pathway for my courses -- advice from an advanced student to beginners3:33
-
CCC: what if too many categories to put into calendar?3:16
-
What are people searching in google to find your website? Here's how to see it... (google search console)5:28
-
Google Analytics 4 -- how to access the data?2:50
-
Check your Chrome browser for malicious plugins & search engines...7:06
-
Marianne's course launch -- troubleshooting and next steps17:00
-
Feedback on Jess Jennings offer video11:45
-
How to transition free clients (e.g. friends) into paid?6:49
-
Meta verified (FB or IG) is it worth it? Does it increase reach?3:30
-
Launching a big program with an info session webinar...9:32
-
How I'm learning Spanish3:56
-
IG account not getting reach after FB connected account was hacked?5:08
-
my recommendation for CRM5:48
-
Reaching mainstream medical with holistic modality -- need less "woo" website?11:36
-
What's the best order of social media platforms to post your content to?2:26
-
Preventing a big negative somatic response before hosting an important event...7:47
-
Should you use Ai-generated images on Instagram? Credit the tool?5:37
-
The best time of day or day of the week to post on social media to reach your ideal audience members?5:00
-
What I think about Instagram (IG) Hashtags...3:27
-
Running a content-based Ad -- does it come across as inauthentic?2:17
-
My thoughts on MLM / Network Marketing... and integrating such a product into one's existing service6:41
-
On a sales page do you need to focus on 1 issue/goal, or can name several?3:27
-
New 1-1 coaching package - should you require a Discovery Call or make it optional?4:00
-
If taking multiple courses and in a peer community how to use time well?4:57
-
Don't postpone regular rhythm of launches - it's the heartbeat of your business...3:14
-
A personal curriculum for business - the 111 formula2:08
-
Should you go with a company name or personal name for your brand?6:26
-
How to stop postponing preventative tasks such as personal admin?3:44
-
Brainstorming ideas for outreach for potential clients13:26
-
How do you celebrate progress (if you do)?10:16
-
-
0 / 3
Joyful Productivity: A Few Tips
-
If you tend to help others, rather than doing what you planned...13:17
-
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.15:21
-
We spend too long writing... overcoming perfectionism and publishing quickly8:25
-
-
0 / 3
Figuring out your niche?
-
When starting a business, go lightly by testing the market rather than expect full clarity10:46
-
Finding your niche as a coach? Content and exploration of your coaching...8:58
-
Starting in a new niche -- how to know what are the hot topics?3:15
-
-
0 / 7
Consistent & Authentic Content Creation
-
If not creating consistently, you probably need a workflow process...10:24
-
If you aren't inspired by your ideas, should you still create?8:54
-
What types of content should you post on the various social media platforms?7:07
-
Why I use Twitter to brainstorm content ideas that later become blog posts...5:16
-
If your personal content much more engaging than professional content...4:19
-
Youtube Videos -- what should be put in the description field?8:57
-
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...4:46
-
-
0 / 4
Netcaring
-
Should you add your clients as Facebook friends?3:21
-
Who should you add as FB friends anyway?
-
Netcaring - what if our energy isn't reciprocated?4:15
-
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?2:58
-
-
0 / 6
Email Marketing / Email Newsletters
-
Email newsletter -- include whole article, or just a summary?5:00
-
How personal to get in email newsletters?6:09
-
Segmenting between content and launch newsletter... and what about funnels?8:41
-
When including images & banners in Email Newsletters...
-
Drip automation for your email software -- do you really need to use it in your lead nurturing?7:30
-
It's good to cull your non-engaged Email Subscribers at least once a year4:00
-
-
0 / 4
Fiverr Tutorial
-
Finding great Fiverrs -- looking for top freelancers6:01
-
Finding great Fiverrs -- try out rising stars (or new sellers!)5:04
-
Fiverrs have limited patience too - "unlimited revisions" are not that...3:23
-
Make sure you know what's included in your Fiverr gig...0:49
-
-
0 / 3
Misc. Tech
-
Cheap or free software for client communities3:30
-
Landing Pages -- use website like Squarespace or specific software like Leadpages?3:46
-
Google Search Console - a quick course12:26
-
Get curious about opinions that offend you - create content about it :)
I wanna thank Beth and my cat for or this is actually a good example.
My cat has opposing opinions to me oftentimes, but this segment is about opposing opinions.
Sometimes what you hear from me or what you hear from others might offend you or might be counter to your perspective of the world and guess what?
Don't be afraid.
Because that gives you thank you, Beth.
That gives you content ideas.
Whenever you hear something you disagree with, You shouldn't stop there.
I hope you'll make a piece of content explaining your stance.
Now, sometimes in explaining your stance, you might realize you need to change your mind.
That's fine.
But sometimes you realize, no.
No.
I I this is why I believe what I believe.
And that's good.
So if everyone believes the exact same thing, then nobody's growing.
If we all have different perspectives and we learn from each other and we listen to each other with curiosity and we hear something we disagree with, good, we get to explain how we came to what we believe and why we perceive things this way and guess what everybody gets to learn and everybody gets to to become more savvy creators, more effective communicators can we get to all practice stating our beliefs.
So please go ahead and notice the deferring opinions.
And then make some content sharing your perspective.
Last updated 27 Jan 2024.