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Welcome!
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Course Platform Orientation
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โ๏ธ Sign up for the next live Q&A session
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This "course" will keep getting new material โจ
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Content here is temporary -- watch while available ๐
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Track completions of courses3:35
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โ๐ฝ Work Retreats to give you time to learn & implement my courses
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0 / 24
April 2024
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Which course of mine should you take first / now?14:14
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What ideas/topics should your "Work With Me" page have? And show the price?8:40
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Example of outreach email -- seeking referrals by gifting coaching sessions11:02
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FTA Webinars - how often to do them? How to stay visibility continuously?7:23
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Your concern about misinforming (and causing harm) when you create content...5:20
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If your content goes viral but it's not your topic, what should you do?3:46
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If you've recorded long presentations, put it on YouTube as unlisted? Or create a short snippet?4:46
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Process Goals (aka "hat manuals")... with example of filling a group program or course9:15
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Is shorter content better than longer content? Videos and Blog posts...9:57
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You're working hard on your business but still making little money? 2-part prescription for you...5:09
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If we don't promise results, how do we sell effectively?5:24
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Address 2 audiences on the same channel? Asmaa's example9:49
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WIll sharing controversial opinions jeopardize your professional credibility?9:19
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If your email newsletter gets high open rate but low click rate, what to do?7:19
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You're getting great reach on your content... so when to create paid offers?8:12
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How often to host interviews vs being a guest?5:11
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Do I organize my Google Drive as much as my computer?5:44
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Once you've created a lot of content... now what?5:34
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If your knowledge is mostly from mentor(s), can you have a profitable business?4:44
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You've taken monk-like time offline... how to show back online when it dysregulates the nervous system?4:04
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Market research conversations... example of an industry: admissions consulting10:09
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As business success starts stabilizing, it can get dull and empty -- how to reinfuse meaning and values?18:51
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If you have 2 core analogies, put both into your Framework?9:47
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Newsletter example/critique -- Joanna K4:34
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0 / 33
March 2024
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"George I love your courses -- how to do it sustainably?"4:31
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Overview of methods to grow your audience / expand your reach6:37
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Introverted coaches - how do you manage your energy? Being a joypro athlete...17:41
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LinkedIn strategy -- personal vs company pages6:57
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HSP overwhelm with solopreneur activities? Simple solution โจ10:06
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How to convey your credibility if you don't have fancy degrees...3:39
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"Why didn't you buy?" survey / market research...6:17
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Feedback for Kayli re: her offer15:19
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Questions about Google Local business pages...15:23
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You've got more education & experience than most peers -- can you communicate that yet still seem approachable?3:59
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Possible to offer spiritual coaching in a group format?5:11
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Should you diversify your social media presence in case a platform gets shut down?5:47
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Concerned about deepfakes impersonating you and ruining your brand?6:36
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Creating a forwarding email address/alias - web hosting company or domain registrar?1:47
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Getting free images for your website or social media3:41
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Distribute your content to multiple social platforms at once?7:16
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Selling low-cost course, and it's still not selling?6:04
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"Empath Moms" -- feedback for Bingz Huang6:45
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If you serve both individuals and service-providers or organizations...7:24
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Got multiple offers, yet no audience, how to test it?6:07
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Different offers - put it into one website or separate? (Same re: social media pages)6:53
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Is Ai going to kill our websites? (Will it devastate SEO?)9:16
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Feedback for Tommy Zee re: his audience journey10:43
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Example of referral outreach email -- Claude Whitmyer7:01
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What if your offer isn't understood by most people?13:13
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Feedback for Dipanshu Rawal "about" page8:36
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Market research survey example via Google Forms6:12
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Analyzing market research results via Google Sheets / Forms14:10
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Should you turn OFF comments on your videos (or other content)? Effect on algorithm?4:56
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"I'm not clear on my offers right now... should I make content?"5:33
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How to stay consistent, if your calendar is so irregular? The fitness analogy...11:30
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InsightTimer -- example of a successful course -- Dylan Perese4:02
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Your personal outreach -- if you don't hear back from many and feel discouraged about it...11:09
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0 / 27
February 2024
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"It feels like my offer is a commodity... not special"4:56
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What is your easily referrable issue (ERI)? Examples...5:42
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๐ค Several launches but no sales? let's workshop your offer...4:21
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Organizing receipts e.g. for taxes -- physical and digital4:58
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FB feed - doubting whether your friends seeing your posts?4:08
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How to prioritize your many business ideas?8:33
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How did I build an audience / global community?13:11
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The baby analogy ๐ผ๐ผ for market research for course sales...5:12
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After some market research, what's the next step?7:49
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You already have a marketing team (your network) - help them to help you...5:55
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๐ณ How to get clients soon -- yet without an audience? The fruit tree analogy...6:18
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Masterminds - what are they, or what are your experiences with them?19:06
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Group programs -- why I recommend starting with 20 members3:09
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If potential clients are finding FREE help... instead of using your services ๐ข8:47
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How to know if someone is right for your group program?3:13
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Being a good netcaring peer on social media without spending too much time3:03
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FTA webinars using Simplero?5:17
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When are you ready to launch a group program?18:29
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Heather Tobin - raise price on her low-cost membership program?9:48
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You're probably preparing too long for your courses...4:15
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Feedback for Francesca6:30
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Launching a new thing - has some good feedback - how to get more traction?5:24
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Client is using you as a therapist even though you want to work with them on other things...2:11
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The essence of market research for us is to discover the titles & topics of what they're buying6:06
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"How to put it all together?" Organize yourself for your next offer...9:08
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Put several offers out there and see what the market resonates with?5:02
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Collabs are important - don't let time go by without doing them...11:19
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0 / 35
January 2024
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Newsletter email address - use different one from your personal one!3:50
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Posting on social media -- max frequency? How often is too often?
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๐ Luck... how much does it matter in business?11:11
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Get curious about opinions that offend you - create content about it :)1:23
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Which social media platform should you choose to use, with limited time and energy?3:57
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Send newsletters with fresh content, or summary of your other (social media) content?10:42
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How to analyze Stage 1 content to know what to take into Stage 2? Simple way using FB Posts as an example...5:46
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Joanna Kaniewska sales page feedback7:53
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Automating system emails5:26
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Pricing your group program5:47
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High ticket pricing for group programs?5:17
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Group program pricing education - Yvette's example2:58
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Newsletter segmentation / multiple newsletters - good idea?2:45
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Give a free gift after a new subscriber joins newsletter?4:12
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FB Profile vs Page... which one should you use to market your business?6:25
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Starting a business without an audience - start offering sessions right away?5:33
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If you've already created lots of content... how to follow the 3 Stages of Creation plan?9:06
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Starting your creator journey... and you fear crickets (no response to your content)?12:55
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Your professional title -- use a term that's popular or one that you most resonate with?5:42
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Prevent your email newsletter from going into people's spam or junk box...6:38
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YouTube Video Titles? Drive curiosity...3:40
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FB Groups - worth starting one?2:53
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Are free webinars a good way to promote courses?6:50
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How much content planning is wise for the long-term, e.g. work towards a larger "whole" asset once a quarter?11:10
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After a long break from social media, how to get back to being visible there?5:22
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๐ค How to get paid speaking gigs?7:37
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If you use Ai to help your writing, do you need to mention that?10:02
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Free webinar attendees - can you add them to your email list?8:54
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Why did this post do well?2:23
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If a post does well, how to replicate it?3:36
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Do you need an active FB page in order to to run FB ads?4:13
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Keep your launches short -- and track the numbers...5:59
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What social media platform to use, for deeper resonance?4:31
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If you're still clarifying your offerings, should you run social media ads?4:54
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Repurposing your older blog posts - change title and URL?3:41
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0 / 27
December 2023
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Should you do monthly Q&A calls like I do?7:04
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If you like someone else's copy or bio, is it ok to copy them?7:27
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Newsletter strategy -- Why would people sign up if it doesn't have exclusive content?5:54
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Which of my courses should you focus on?3:11
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The stupid secret to my success -- more focused hours and way more breaks than most people take...13:09
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Is is OK to put your website link at end of your posts? (why I don't do it)6:03
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๐ If you use a ring light you might look like eye of sauron... here are other lighting solutions.7:34
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Is it unethical to copy or emulate someone else's format for creating content?5:13
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Good or bad idea to market our stuff between Christmas and New Years?4:29
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Do I do end-of-year reflections of my business metrics?7:53
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How to get more followers on your social media page? A quick overview.2:26
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To succeed on social media, must you niche to ONE specific problem or topic?6:46
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Creating your framework - how to get started3:56
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Separate content from selling... but what about a free CTA?5:33
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Jessica Jennings sales page feedback14:21
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How much time I spend marketing my courses vs preparing and delivering them?5:18
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Is your course more (or less) valuable, if you spend time facilitating exercises and reviews?2:48
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The importance of TITLES for courses and programs, aka "the title is the product"4:51
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Onboarding group members -- how to discover what works4:11
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Delivering group coaching programs - a few key tips3:53
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Different formats (1-1, group, course) for delivering your skills -- how to choose?6:22
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Major medical issues - share with audience? How to keep building business?10:44
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Unexpected caretaking takes you off balance in your business rhythm?4:40
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Should you try selling lower price programs? Only if you do it very lightly... gentle launches.5:06
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Group program too few signups scrap it or do something else?1:50
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OK to treat your substack simply as a newsletter sending tool?7:52
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Mike Wang Sales Page Feedback15:41
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0 / 20
November 2023
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How many social media followers should you have before launching your first course?4:06
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How often to post offers on social media vs pure content?4:37
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FB biz page vs personal profile - how to understand the difference in usage - where to post what?3:41
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I don't like to seed my launches with content...5:30
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๐ Rant: If not getting enough engagement with your content... should you build your biz without social media instead? ๐ ๐ปโโ๏ธ15:41
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When stuck with an idea or wanting more ideas, what to do?4:22
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How much credit to give to others whose content has heavily influenced yours?8:22
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How many posts must your page have, before you're ready to run ads?2:50
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Market research if you have no audience?6:56
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Market research: what if you already asked all your friends?5:55
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Group facilitators - how to stop a sharing going too long?9:44
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If you have multiple audiences - do you need multiple social media accounts?6:05
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ADHD expert launching group program - how to get more signups?6:23
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Energy healer / mindset coach wants to do free webinar to enroll people into program - good idea?6:03
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Taking in-person work and launching an online program (piano teacher for toddlers)6:59
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Health/wellness coaches: do you really need to use disclaimers like "I'm not a doctor?"8:55
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Avoid burnout when launching programs and courses...10:01
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10 year plan vs 111 formula?5:31
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Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed?8:59
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Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier16:07
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0 / 18
October 2023 (additional)
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Examples of bad cold outreach messages8:06
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How to improve engagement rate on social media? Example with Vix Anderton17:49
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Ensuring that only the right people show up to your webinars and events...2:30
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Email newsletters - how many lists should we have?9:42
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Can FTA webinars be interactive?1:03
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Feedback about Jess Jennings' video scripts13:16
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Set up accreditation for your course or program?4:35
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If a launch doesn't go well what questions can we ask ourselves to make it better next time?9:52
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Emotionally recovering from a failed launch...12:58
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What if your network has never considered paying for your type of service before?9:24
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How to collaborate with others who have our ideal clients in their audience?5:16
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Share a possible controversial modality with your audience? Example: EFT for Christians4:38
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Are you creating content as a strategy for outer growth, or something deeper?5:39
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How to prioritize & eliminate tasks via more sensing or intuitive methods?11:59
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Can your energy signature shine through short videos?7:15
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Sonja the Grey4:36
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Success in my field is usually to take more money from fewer people - I try to do the opposite...10:57
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Revisiting the bizplan framework of ART (alignment, reach, trust)8:12
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0 / 23
September / October 2023
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Is it OK to mix Content and Offers?9:18
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Beginning your Content Creation -- various Qs answered3:16
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Tracking your launches - make it uniform - and if you add another launch action?8:31
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Should you stop posting on the social media platforms where you get almost no engagement?2:46
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If your non-business posts are getting a lot more traction on social media what should you do?4:41
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Web hosting - how much should you be paying?5:57
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Sharing other people's content on social media - good ratio and include link in the post or in comments?5:52
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What if you write down many ideas and don't take action - loose ends? CCC...6:51
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3 ways of running an online group - free, paid ongoing, course community6:29
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Diagnostic for Suzie's social media presence16:06
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With a potential client, how many conversations before you start charging them?4:02
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Tips on how to more powerfully introduce what you do8:59
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If content sometimes does well on one platform but not another, which platform to track for Stage 1?6:43
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Where to put your Stage 1 content and what kind?5:32
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Launching a group program - what to charge for it?8:10
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Focus on content quality & distribution first, then authentic outreach?2:40
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Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk...10:03
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Starting new business -- how to think about Ads? (warm vs cool audience)4:59
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Create a free private group for potential clients where you can do market research & offers?7:37
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Gentle Launch in service to one's audience1:25
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Putting others down in your marketing...2:06
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Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk...8:43
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You can get more enrollments by choosing to sell the right product...9:59
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0 / 41
August 2023
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Boundaries and moneymaking...8:56
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Do I get overwhelmed on social media by welcoming everyone's questions?11:15
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LinkedIn - is it ok to have fewer connections?3:16
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Is it a priority to learn Ai graphics & image tools right now?6:05
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Launching something on IG - what post format to use?4:51
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Best mic for recording outdoors to prevent wind noise and background noise?4:20
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What if marketing small group events eat away at marketing our 1-1?3:38
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Ethical email opt-ins?14:53
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How to stop being so taken by lizard brain marketing, that you signup for the wrong things?18:16
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LinkedIn - can you grow an audience there while being woo-woo or queer?8:09
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Non-English social media pages -- easier to grow a following than English-speaking ones...7:51
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Recommended pathway for my courses -- advice from an advanced student to beginners3:33
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CCC: what if too many categories to put into calendar?3:16
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What are people searching in google to find your website? Here's how to see it... (google search console)5:28
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Google Analytics 4 -- how to access the data?2:50
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Check your Chrome browser for malicious plugins & search engines...7:06
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Marianne's course launch -- troubleshooting and next steps17:00
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Feedback on Jess Jennings offer video11:45
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How to transition free clients (e.g. friends) into paid?6:49
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Meta verified (FB or IG) is it worth it? Does it increase reach?3:30
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Launching a big program with an info session webinar...9:32
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How I'm learning Spanish3:56
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IG account not getting reach after FB connected account was hacked?5:08
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my recommendation for CRM5:48
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Reaching mainstream medical with holistic modality -- need less "woo" website?11:36
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What's the best order of social media platforms to post your content to?2:26
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Preventing a big negative somatic response before hosting an important event...7:47
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Should you use Ai-generated images on Instagram? Credit the tool?5:37
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The best time of day or day of the week to post on social media to reach your ideal audience members?5:00
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What I think about Instagram (IG) Hashtags...3:27
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Running a content-based Ad -- does it come across as inauthentic?2:17
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My thoughts on MLM / Network Marketing... and integrating such a product into one's existing service6:41
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On a sales page do you need to focus on 1 issue/goal, or can name several?3:27
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New 1-1 coaching package - should you require a Discovery Call or make it optional?4:00
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If taking multiple courses and in a peer community how to use time well?4:57
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Don't postpone regular rhythm of launches - it's the heartbeat of your business...3:14
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A personal curriculum for business - the 111 formula2:08
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Should you go with a company name or personal name for your brand?6:26
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How to stop postponing preventative tasks such as personal admin?3:44
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Brainstorming ideas for outreach for potential clients13:26
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How do you celebrate progress (if you do)?10:16
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0 / 38
July 2023
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PSA: Instead of Google Workspace just use an email redirect address for newsletter sending...6:28
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Tough love -- during major life transitions how to plan your business? The 8 practices.14:30
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Multitasking - good or bad?7:53
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What's left for humans when Bots are more courteous and understanding? ๐12:01
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Should you use ChatGPT for blog post writing?8:46
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When you are getting little response for your content & offers... how to still do marketing as ministry?7:43
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Energy reciprocation for content and offers6:36
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After an event/webinar you hosted, how to follow up?6:33
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Stage 2 content experiments?3:54
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How to do Stage 2 for video content?3:02
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Self-publish a book? or go with a publisher?11:58
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Considerations for running a 30-day program12:49
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Should you use Medium.com and how to grow audience there?10:55
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Brainstorming formats for your upcoming offers...7:16
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You feel shy about being publicly visible... and it's not ab out specific person in your head...7:12
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If you often run out of time in your teaching sessions or webinars...7:42
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Pricing a service you haven't been paid for before...6:18
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Creating a webinar landing page? Keep it simple :)7:43
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How long should your writings be?3:31
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You've written some things... where to post it?8:18
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How to increase website visitor engagement, and decrease bounce rate?4:58
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Sample audit -- are you ready to run FB Ads?4:33
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Collaborations -- content ownership and pricing6:07
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After finishing a project that you'll do again, create or update your hat manual, e.g. course launches...7:20
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How to forecast sales and revenue when just starting out with offers?7:56
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If you're not *yet* financially sustainable while building an authentic business...4:04
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Should you run Ads if you haven't been consistently active on your social media pages?3:12
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Should you withdraw from your retirement savings to build your business?2:37
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Youtube videos: from public to unlisted, so it can be placed into a paid course?3:38
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Your offers aren't selling well - you need to do market research because of your saturated market...6:50
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If you're still early in your business should you wait to use Ai tools?15:42
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If you have different niches or client types, are the market research questions the same?2:37
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Collaboration - don't enter so quickly but do it gradually as if you were hiring...7:51
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Can you use Ai for market research?4:31
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Ideas for referral programs (besides affiliate commissions)9:26
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What you'll need to create an Opt-In landing page...13:02
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How short can FTA webinars be?4:37
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Where to and why I'm moving15:21
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0 / 36
June 2023
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What's the point of FB/IG Ads -- to grow your following or to sell something?6:13
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Working with affiliates... and being one โ a primer6:24
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My thoughts about Customer Journeys12:08
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Discovering your ideal offer in a still-developing niche...12:45
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Cancelation policy for package of sessions?5:03
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Package design, to inspire Clients to continue?8:06
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Is there a good & bad timing during the year to launch events programs services?3:44
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using ChatGPT to help draft an outreach / invitation email9:12
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Tips for being a great interviewee (e.g. when interviewed on a podcast)8:52
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Google Analytics - setting up GA416:32
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What offer to make at end of an interview?9:53
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Following up after your 20-person invitation...7:13
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Domain names and SEO10:39
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Making eye contact with camera, and being natural in speaking on video10:12
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Should you gift your book to influencers?5:37
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Podcast creators - is it a good idea to monetize your podcast audience?9:36
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Getting going with making videos - what to talk about?8:51
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How vulnerable to be in our content? Speak from your scar not from your wound... ๐ฉนโ๏ธ10:04
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Launch anxiety? Dissolve it with data...9:54
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Should you name a specific target audience in your marketing?10:43
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Lessons from decluttering house for moving...7:55
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Group program feedback for Toni7:32
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Various platforms for posting video - how to choose, basic metrics, and what topics to create on?16:30
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You should consider a Subscription model for your business...6:42
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Why you don't need to promise tangible results in coaching...5:27
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After making some Youtube Shorts how to gauge what topics to create next?6:28
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Should you say at end of your videos "like / subscribe / share / comment"?2:53
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Pricing our coaching for organizations8:35
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Free vs Paid content with example of piano teaching14:29
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Youtube channel strategy for audience growth16:03
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Social media - you like a platform but aren't getting engagement there?5:17
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Focusing on getting email opt-ins might be counterproductive...7:40
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Pricing an experiential workshop when they need to experience it to understand the value?7:29
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Ok to create a meme image quote and include your brand or logo or name?0:46
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Pricing a new group program (Masha Z)8:06
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Rose Aslan group program feedback5:32
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0 / 22
May 2023
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Taking multiple courses? How to manage your time...5:55
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Referral partners - a few ideas for how to work with them...5:24
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SEO -- long-term perspective of what we should do, given the Ai era...6:54
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Overview strategy for FB & IG Ads6:09
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How to increase low IG engagement - start a new account?6:22
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Tips for building a simpler (and simplero) website4:56
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Tips for how to make our Offer better and make money sooner ๐13:13
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Price elasticity1:12
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Why I recommend every holistic business have an Instagram presence...10:30
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Youtube easy video ads?9:10
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Discussion about long-term launch calendaring...18:38
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Video background types & tips9:47
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Video personality for Course Recording differs from normal conversation...9:31
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Video teaching -- connecting and performing15:49
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Simple, productive actions to launch a course5:10
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Put your articles in multiple places? SEO penalty or benefit?6:33
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Email newsletter -- what to put in there if you have multiple offers & niches?9:25
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Get your videos out to more people via Ads...5:49
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CCC: what if... new project and you don't know how much time it'll take?4:14
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Overview -- How to get your message to a lot more people...8:34
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Social media inbox & presence management in a sustainable way...7:55
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So many emails... how to manage?15:50
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0 / 25
April 2023
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Am I not bothered if someone plagiarises me?8:36
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How I created my chatbots (trained on my content)21:09
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ABC pathways - stay with it despite the AI stuff?4:08
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Should you add LinkedIn connections who might be potential clients?6:00
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Transitioning from FTAs to courses or group programs?9:06
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Google Calendar -- example of adding a public calendar4:22
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My calendar to inspire / scare you ๐ฑ and boundaries...6:00
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If you're announcing a Pilot or Beta program - should you call it that?6:18
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If difficulty describing what you do - the vastness or complexity of your work...4:21
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If your market research posts aren't getting any responses...5:32
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If concerned with social media gathering your info & using it manipulate you...11:07
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Identity theft - prevent getting hacked - important tips11:24
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Choosing a platform for your online course6:09
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Discussion about pricing an online course13:01
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Feeling pulled in multiple directions - want to do many things? A joyful productivity perspective5:20
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Setting up a donation-based service - my thoughts?3:22
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My thoughts about high-ticket coaching offerings...5:48
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How I use ChatGPT for blogging...
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Should you use ChatGPT to write social media posts? ๐ค
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How to do recurring (automated?) offers of your evergreen stuff...7:50
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Work mode vs Personal mode and truly being offline?6:55
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When creating your own modality or framework - is it ok to copy from your teachers, mentors, coaches?11:17
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Software subscriptions most of us solopreneurs need...10:35
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Short videos - upload to FB IG without diluting the warm audience?5:05
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Creating a membership program? Considerations...11:19
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0 / 17
March 2023
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Starting your writing - where to post it?8:45
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Content creation without being preachy - helping your audience remember their truth4:47
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Concerned with how your face looks on video?12:08
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Posting in FB groups... how to get more engagement?9:10
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Should you put a video on your sales page?3:21
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Affiliate program - should you create one? The 2 tiers to consider...14:31
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How to evaluate speaking opportunity?9:06
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Youtube channel surpassed a subscriber milestone - what to do next?5:42
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Group program launch - Will Caminada's example18:30
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You have a brochure website - how to install landing page & mailing list opt-in?5:58
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How to reduce or prevent our email broadcasts going into our subscribers Spam folder?11:56
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How to put in IG hashtags via desktop after uploading post or video via mobile2:08
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If you take your work into organizations, what should the Proposal say and the Pricing?7:33
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Video short course for listbuilding - a good idea?6:45
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Your video on someone else's platform - good idea to share?1:49
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How to get a Google Calendar link to share with your clients?5:02
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How to reach out to an organization about bringing you in as a guest speaker?8:44
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0 / 18
Feb 6 & 8
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If worried that others can charge a lot LESS than you can, for your kind of service...3:53
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How close should we allow clients to be with us? At what point to set boundaries?10:35
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Do I recommend planning a content calendar, in terms of upcoming topics?4:48
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If you make videos, make a distinction between free vs paid videos...7:13
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How to turn Stage 1 video into Stage 2 video? A couple of ideas...10:04
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Putting your podcasting into the context of the 3 Stages of Content...14:33
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Transitioning from done-for-you services to do-it-yourself offerings: beta workshops and FTA webinars8:03
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After an FTA Webinar who should you announce the recordings to?10:14
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Within a FB group, how often can you promote yourself?3:28
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Example of brainstorming Alignment (product-market fit)5:33
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If your video quality is grainy, what are some easy ways to fix that?5:52
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Gentle Launch strategy for FTA webinars14:28
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How many reminders to send for an event?5:31
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You've written a book - how to repurpose that content for social media and blog?9:35
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Market Research survey example -- Masha Zolotarsky9:19
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What's a "sales page" vs a "landing page"?3:06
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One service that can serve multiple needs... create ONE or multiple landing pages?6:50
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Example of Coaching Agreement for Clients5:46
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0 / 10
Jan 9 & 11
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Dealing with blah days or when sleep is interrupted...8:35
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Don't worry about consistency in your content themes/topics...7:59
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Getting clients -- how does Content Creation fit with Authentic Outreach?8:15
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chatGPT -- turn blog posts into shorter social media posts5:53
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Ongoing membership - how to keep relaunching it?4:19
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Your website's not coming up on Google - do you need to keep it?3:14
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Does our Mission Statement need to be front and center on our website?8:03
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Quick tips about book marketing5:49
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Musician and coach - should you integrate both into your content / same social media account?9:55
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Contracts with Clients? Why I don't use them...8:16
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0 / 14
Dec 12-13
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Cash flow crisis? A few thoughts to help...10:09
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When feeling doubt or discouragement in your business...4:46
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Calibration skills for depth junkies - setting boundaries and not going down rabbit holes...11:01
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If you have many commitments and interests... how to do them all?5:32
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Why is it more urgent than ever in our society to create authentic businesses?11:04
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Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about...6:25
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Gentle launch to get 1-1 clients - a basic example...4:38
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Basics for tracking client info...13:48
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Simple content creation plan5:11
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If you posted lots of content... but still need more reach, and more clarity about your offers...3:19
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Your reels are getting traction -- what now?3:14
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Pricing your webinars and courses...7:09
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Should you create an Affiliate program? How to start simply...8:14
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Affiliate program - what percentage to pay in commissions?3:38
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0 / 7
Videos from Nov 15
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Holiday strategies for selling services and products7:07
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Should you follow-up with potential clients after a discovery session? How?10:32
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Long-term clients -- is it good to create dependency? ๐ฌ9:49
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Tapering strategy using Acuity Scheduling4:05
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CTA examples for Linkedin?8:27
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Can non-profit orgs benefit from authentic business strategies?7:45
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Setting reasonable financial goals9:46
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0 / 16
Videos from Oct 24 & 25
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ABC: The first and most important thing I can say about creating a successful business... (authenticity, beta testing, consistency)5:21
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Placements for FB and IG Ads7:14
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FB Ads - How to know which placements are working best?4:08
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Overview of FB Ad Testing Strategy4:37
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How long to run Ad tests for?2:21
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Incentive for potential new clients - also give to existing clients?3:41
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If you have no audience, how to promote a book or course?11:07
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You've created a Book & Course on the same topic - how do they relate to your biz/marketing?5:54
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How to promote a Book? Memes about the book.4:25
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Just starting out in making videos - what platforms to post it on?5:57
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What should we say to an influencer we want to become friends with?26:08
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First thing to do in business is market research via conversations with people you know6:10
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If afraid to be public, how to still serve an audience or build our business?7:21
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Reaching out to orgs and companies as a consultant7:58
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Should we give post-session notes and recording to clients?6:44
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What do I think about finder's fees or commissions for service referrals?6:21
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0 / 3
Joyful Productivity: A Few Tips
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If you tend to help others, rather than doing what you planned...13:17
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Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.15:21
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We spend too long writing... overcoming perfectionism and publishing quickly8:25
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0 / 3
Figuring out your niche?
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When starting a business, go lightly by testing the market rather than expect full clarity10:46
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Finding your niche as a coach? Content and exploration of your coaching...8:58
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Starting in a new niche -- how to know what are the hot topics?3:15
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0 / 7
Consistent & Authentic Content Creation
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If not creating consistently, you probably need a workflow process...10:24
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If you aren't inspired by your ideas, should you still create?8:54
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What types of content should you post on the various social media platforms?7:07
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Why I use Twitter to brainstorm content ideas that later become blog posts...5:16
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If your personal content much more engaging than professional content...4:19
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Youtube Videos -- what should be put in the description field?8:57
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On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...4:46
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0 / 15
Growing a True Fan Audience
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Where are your ideal audience hanging out? How to find out...2:26
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How to know where your ideal audience hangs out online?8:37
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Posting content to various social media platforms -- at some time or must you stagger it?8:57
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Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences8:56
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Ads rhythm -- principles for strategy8:55
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Instagram growth strategy in 3 minutes...3:17
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Growing an email list -- my current thoughts4:55
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If struggling to name your podcast...10:03
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Free FB Group for audience building? My recommended alternative strategies...7:57
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Dealing emotionally with sudden fame / when something goes viral3:30
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Where to post about our various interests not related to our business but helpful to our personal brand and audience?4:14
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FB Ads basic way -- how to boost post 2022...7:49
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Growing a high quality email list with FTAPR webinar strategy8:24
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Reach more podcast listeners by repurposing your best podcast episodes2:46
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Why I'm launching a summit7:55
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0 / 4
Netcaring
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Should you add your clients as Facebook friends?3:21
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Who should you add as FB friends anyway?
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Netcaring - what if our energy isn't reciprocated?4:15
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Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?2:58
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0 / 3
Describing Your Offerings
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When posting about your services what to say?6:57
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Balancing your content mix between the Popular and Peak/Esoteric/Advanced stuff...4:44
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Don't assume clients want to start with your foundational work...2:20
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0 / 4
Authentic Outreach / Gentle Launches
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You've posted lots of content but still not getting sales? Reach, Match, Trust.4:44
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You can gentle launch on any platform... Email Newsletter not required2:31
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Documenting your journey of launching something in the next few weeks or months...6:20
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How to create maximum impact with the message of your book?8:55
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0 / 4
Authentic Selling / Gentle Client Enrollment
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Feeling unconfident when talking about your services with prospective clients - what to do? Be the Admissions Officer for your business...13:54
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Client is finishing a package with you - how to gracefully invite them to renew?5:39
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Lowering your prices or fees - how to explain to previous clients?9:18
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If people think your service is too expensive10:36
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0 / 6
Email Marketing / Email Newsletters
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Email newsletter -- include whole article, or just a summary?5:00
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How personal to get in email newsletters?6:09
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Segmenting between content and launch newsletter... and what about funnels?8:41
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When including images & banners in Email Newsletters...
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Drip automation for your email software -- do you really need to use it in your lead nurturing?7:30
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It's good to cull your non-engaged Email Subscribers at least once a year4:00
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0 / 4
Fiverr Tutorial
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Finding great Fiverrs -- looking for top freelancers6:01
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Finding great Fiverrs -- try out rising stars (or new sellers!)5:04
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Fiverrs have limited patience too - "unlimited revisions" are not that...3:23
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Make sure you know what's included in your Fiverr gig...0:49
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0 / 3
Misc. Tech
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Cheap or free software for client communities3:30
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Landing Pages -- use website like Squarespace or specific software like Leadpages?3:46
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Google Search Console - a quick course12:26
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Should you use ChatGPT to write social media posts? ๐ค
This is a public Youtube video:
Last updated 12 Apr 2023.