Today, I'm thinking a lot about what people want from content when it comes to expressive artists, so I can better learn how I want to steer my own content.
There's the obvious content that shares finished works whether visual art, music, dance, fiction, etc.
But often finished pieces take a long time.
Most content advice talks about providing value, often through education.
For expressive creatives, this can be a slippery slope if education isn't a big part of their revenue strategy; i.e. the art account catering only to other artists instead of their customers.
Or, there are entertainment-based content creators, where their art is their content, so they go as funny or radical or hype-y as possible to get the most views.
For expressive creatives that are making work outside of their content, making the most viral-type content possible isn't the most sustainable, because they really need to spend most of their time on their craft.
So, what do successful expressive creatives post that isn't focused on educational or mass-appeal entertainment content?
Well, after skimming through a lot of YouTube and Instagram I'm finding some interesting stuff:
While expressive creatives can and sometimes include a moral or a takeaway in their content, I think it's more a by-product of sharing where they're at and what they're doing.
After some self-observation, I found that what I often want from creatives as a viewer is a creative's vulnerability and authenticity whether it's in the form of their artwork or what they're choosing to share in their content.
I don't want my favorite artists to teach me something like a robot step-by-step unless I'm taking their course.
What I really want is for them to make me feel something in my heart - feel-by-feel, thought-by-thought, beat-by-beat.
Share something with me about how you see the world whether big or small, emotional or amusing, heavy or light.
As GaryVee puts it, "document, don't create" when it comes to content, though for expressive creatives I guess it's a little more like, "Document as you create".
Note to self:
You care most about making the stuff that lights you up, but you want to grow an audience over time that cares about you and also the art (painting, cartoons, short stories, etc.) that you make.
Put the majority of your creative energy into your art.
When it comes to making content, focus on the following:
- Connection over perfection.
- Personal discovery over authoritative education.
- Authenticity over virality.
What about you?
What do you find you most want from content from expression-based creatives other than their finished work (painters, illustrators, dancers, musicians, fiction writers, etc.)?
Day 13/13
Today, I'm thinking a lot about what people want from content when it comes to expressive artists, so I can better learn how I want to steer my own content.
There's the obvious content that shares finished works whether visual art, music, dance, fiction, etc.
But often finished pieces take a long time.
Most content advice talks about providing value, often through education.
For expressive creatives, this can be a slippery slope if education isn't a big part of their revenue strategy; i.e…
Today, I'm thinking a lot about what people want from content when it comes to expressive artists, so I can better learn how I want to steer my own content.
There's the obvious content that shares finished works whether visual art, music, dance, fiction, etc.
But often finished pieces take a long time.
Most content advice talks about providing value, often through education.
For expressive creatives, this can be a slippery slope if education isn't a big part of their revenue strategy; i.e. the art account catering only to other artists instead of their customers.
Or, there are entertainment-based content creators, where their art is their content, so they go as funny or radical or hype-y as possible to get the most views.
For expressive creatives that are making work outside of their content, making the most viral-type content possible isn't the most sustainable, because they really need to spend most of their time on their craft.
So, what do successful expressive creatives post that isn't focused on educational or mass-appeal entertainment content?
Well, after skimming through a lot of YouTube and Instagram I'm finding some interesting stuff:
While expressive creatives can and sometimes include a moral or a takeaway in their content, I think it's more a by-product of sharing where they're at and what they're doing.
After some self-observation, I found that what I often want from creatives as a viewer is a creative's vulnerability and authenticity whether it's in the form of their artwork or what they're choosing to share in their content.
I don't want my favorite artists to teach me something like a robot step-by-step unless I'm taking their course.
What I really want is for them to make me feel something in my heart - feel-by-feel, thought-by-thought, beat-by-beat.
Share something with me about how you see the world whether big or small, emotional or amusing, heavy or light.
As GaryVee puts it, "document, don't create" when it comes to content, though for expressive creatives I guess it's a little more like, "Document as you create".
Note to self:
You care most about making the stuff that lights you up, but you want to grow an audience over time that cares about you and also the art (painting, cartoons, short stories, etc.) that you make.
Put the majority of your creative energy into your art.
When it comes to making content, focus on the following:
- Connection over perfection.
- Personal discovery over authoritative education.
- Authenticity over virality.
What about you?
What do you find you most want from content from expression-based creatives other than their finished work (painters, illustrators, dancers, musicians, fiction writers, etc.)?
Day 13/13
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