9:20
Shaun's past IG workflow
Started with a personal account. I started making videos, posting clips on IG, and photos of myself giving love advice. Then, I created a podcast and posted audiograms and images of my guests. Started creating really simple quote posts in Canva/Adobe Express and added more text in the post. Made sure the content was snackable and easy to share. In 2019, I made the very first Q&A story to Reel that I know of. Later that year, I did my first solo Live video. Completely unscripted, one take on a single subject, speaking to one person. Experimented with taking a clip from a course. Experimented with different looks. Wrote blog posts on Medium, found the most highlighted quotes, and used those as the quote post. Or, dropped a few posts on Twitter, saw which got the most likes, took a screenshot, cropped it square, and posted it to IG.
Wow! I'm so inspired looking at your journey,
2 lessons stood out for me from this video:
1. Let's slow down. I'm in it for years, and not only a few days.
2. Trying and having fun with so many different ways of content. Not letting "branding nazis" to influence my creative experimentations.
14:11
How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊
Why you might want to share other people's IG posts as part of your Stories: It shows your audience that you're a curator of interesting content! Some of your audience might start interesting conversations with you in DM's. It creates gratitude for the person whose post you're sharing. Potentially creates a new connection / nurtures connection with that person. You can easily share someone else's IG post as one of your Stories by doing this: Just below the post you want to share, there's a paper-airplane icon -- click on it Then at the bottom of the screen click "Add to story" Be sure to add an @mention of their username, so that (if they want to) it's easy for them to reshare your share :) Any other tips about sharing people's stories, comment below 🙏🏼
You might want to look at the insights for your past stories and see what's changed in your strategy.
Are you sharing more than previously?
Are you sharing content that is out of alignment with your content?
If you're a holistic therapist and you start posting videos about knitting, you're confusing your audience, and the views might be lower.
Also, if you overwhelm your audience, they might start watching your stories less. It's hard to know why the views are lower, but I wouldn't worry about it too much.
Thinking of the type of creators who would be good to share - suggestions of who could be good for someone with zero following on Instagram or elsewhere?
George, do you share other business coaches' content? Shaun, do you share other love coaches' content? Anyone else want to share what has worked for them? Or do you share people with similar views and values, but have different services/products?
I am somatic boundaries coach and a Somatic Experiencing Practitioner (in training). I notice that Somatic Experiencing International shares content from the practitioners it trains, so I imagine sharing their content is a good idea if it is something I'm aligned with and it could be useful to the audience I'm building.
I'm also thinking of some content creators that I follow on my personal IG/FB/TikTok that inspire me and make me laugh who don't offer anything like I do...
I suppose the answer is experiment!
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What about questions that don't fall on each lesson yet, George? :)
For instance, at this point of writing, I am more interested in posting on LinkedIn than IG. I wonder how can folks who prefer LinkedIn forge better relationship with IG. Further, how do we use IG in tandem with LinkedIn? How to synergise both to ease content creation?
Thank you!
I'm a slow burner when it comes to creating my content so seeing how your approach evolved is so helpful. It's giving me permission to let go of the times when my feed wasn't "perfect".