Course Content

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  Welcome!

  • Course Platform Orientation
  • Bonus Q&A Webinars -- Live Support Calls
  • Content ✍🏽 Work Retreats to give you time to learn & implement the course!
  • General Questions (if you don't know where else to ask)
  • ✨ Valuable Bonus Content
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  Authentic Content Challenge (Monthly Theme)

  • 1. Clarify your own reasons for creating -- and share that with your audience
    13:10
    
  • Post your content in our Soul Gym group...
    1:25
    
  • 2. Stages of Content + Lightly Creating + Creative Discomfort
    13:24
    
  • 3. Best Content Prompts, Part 1
    4:20
    
  • 4. Best Content Prompts, Part 2
    4:57
    
  • 5. Optimize Your Process for Creating Content
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  Bust your myths about Content Creation...

  • Why is it so rare for creators to be consistent?
    1:08
    
  • Do you have a clear consistent method for creating? Here's mine...
    5:49
    
  • Need clarity? Create to find it.
    4:43
    
  • At the beginning, it feels like you're "playing ball by yourself"...
  • Authentic Content isn't primarily about getting clients...
    8:42
    
  • "I need an overall content plan before I can really create content..."
    8:50
    
  • Whenever you've been away from content creation... how to get back on track?
    1:41
    
  • Aim for clarity of framework or niche early in your business? Example of my history with 3 topics...
    13:19
    
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  Overview of Content Strategy

  • Content Creation vs Tracking vs Repurposing vs Distribution
    7:03
    
  • When to start repurposing content? How much do you need to have created?
    1:50
    
  • An easy way into Tracking and Repurposing content...
    5:15
    
  • Free vs Paid content -- are you clear on the differences for you?
    10:20
    
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  Preview Segments

  • Stage 1 to Stage 2 content - examples
    4:50
    
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  Get clear on why you're creating...

  • Why create? Because it brings clarity - or the goo-goo-gah-gah method 🍼👶🏽
    8:08
    
  • Find your authentic voice and confidence via consistent creation
    7:29
    
  • Don't worry about order or sequence of your content for now -- create then organize later...
    4:47
    
  • Your content will serve many who might never buy from you...
    3:32
    
  • Create consistently because it grows you a true audience 🤗
    7:53
    
  • Your content makes a difference -- even if you're not getting reactions or engagement
    3:03
    
  • What creating consistently has done for me ✨
    9:10
    
  • Inspiration from the #1 Youtuber of all time...
    5:03
    
  • My holy fear of NOT making content...
    4:59
    
  • Content *is* energy work
    2:12
    
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  The Importance ;-) of Creating Lightly ✨

  • 🫣 Embarrassment after posting content? Especially videos... visibility hangover
  • If life is unpredictable how to create consistently?
    9:47
    
  • How I got over my doubts and stuckness to creating consistently...
    9:56
    
  • The embarrassment and vulnerability you feel when creating or posting...
    3:21
    
  • You're taking too long creating + building a thicker skin
    10:27
    
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  The 3 Stages of Content Creation

  • Overview of the 3 Stages of Content Creation
    8:27
    
  • Stage 1 content should be *light* to distribute
    4:03
    
  • Should you only create the same format all the time? Or is it ok to do various formats?
    5:03
    
  • Stage 2 content should feel easy to create...
    7:45
    
  • Is guest podcasting Stage 1 or Stage 2 content?
    0:51
    
  • Stage 3 Content - Integrate & Productize
    5:53
    
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  Stage 1 Content

  • Stage 1 Content - Why and How?
    8:51
    
  • What's your rhythm of Stage 1 content?
    8:14
    
  • What's your "3-Minute Makeup" routine (even if you don't wear makeup)?
    7:52
    
  • How long should Stage 1 content be? (writing or videos)
    5:09
    
  • Remove all your limits for Stage 1 Content
    5:05
    
  • "I keep thinking there's a RIGHT way to create content"
    2:09
    
  • Stage 1 Content Frequency
    8:52
    
  • Disorganized content ideas? Simple system for putting them into Stage 1 content...
    3:46
    
  • Stage 1 Content - can you create pre-considered content?
    2:13
    
  • What will be your own Stage 1 creation process?
    5:48
    
  • Making videos in Stage 1? Make them as uniform as possible...
    1:52
    
  • Reminder: Stage 1 content can be in any format...
    5:56
    
  • Sharing other people's content - is that Stage 1 content?
    3:06
    
  • Reminder: make your Stage 1 content as light as possible ✨
    2:54
    
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  Clarify your own process for creating...

  • The 1 technique that unlocks my creativity -- temporary constraints
    6:35
    
  • Batching vs Frequenting
    10:37
    
  • Simple understanding of what grows an audience of true fans 🙌🏾
    6:19
    
  • "CCC" for content creation
    5:24
    
  • Clarify the When & Where of your creation
    5:20
    
  • Create your "Hat Manual" for creating...
    5:11
    
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  George Kao's process for writing -- Part 1: gather ideas + create a draft

  • How I gather my ideas into one place
    3:34
    
  • Why do I post my Stage 1 content onto Twitter?
    8:17
    
  • Drafting a piece of writing (before editing)
    12:03
    
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  George Kao's process for writing -- Part 2: expand, edit, and publish

  • George's writing process part 2
    11:25
    
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  Posting Your Content (Checklist / Hat Manual)

  • Formatting: make it look better with subheadings, bold, italics if needed
    2:30
    
  • Cover Image for Blog Posts & Videos
    7:10
    
  • Content Posting Hat Manual
    14:27
    
  • Your creation process is a curriculum of practice...
    4:35
    
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  Creative Discomfort

  • Introduction to Creative Discomfort
    12:41
    
  • Difference between creative discomfort and overstretching... and the solution of balance
    11:49
    
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  Working with Prompts: begin with your own ideas!

  • You are the most authentic prompt creator for your content
    5:49
    
  • First let’s practice generating prompts...
    6:30
    
  • Doesn’t matter if it’s been said, if You haven’t said it.
    5:32
    
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  Prompts 1

  • The basics of your field -- from your perspective
    6:15
    
  • Passionate critique of your field
    7:32
    
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  Prompts 2

  • Pause after each client session and answer these questions...
    5:30
    
  • Client Case Studies -- educate & inspire
    13:32
    
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  Prompts 3

  • Popular idea and your take on it...
    6:45
    
  • Well-known book in your field, and your unique take on it...
    7:18
    
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  Stage 2 Content

  • Why Stage 2? Understanding the strategy as a whole.
    8:06
    
  • Stay amateur or go pro? The analogy of the traveling musician...
    3:01
    
  • The Basic Steps of Stage 2 Content
    10:52
    
  • Stage 2 requires that you select the best of Stage 1
    3:10
    
  • Choosing best of Stage 1 - based on Reach... or Like %?
    4:59
    
  • Replaying your best old content - what if you've gotten clearer or more advanced since then?...
    2:33
    
  • Stage 2 Content Frequency
    4:03
    
  • How do you "stage 2" a video?
    3:57
    
  • How to "stage 2" a short video? Try lengthening it...
    0:57
    
  • Expanding or contracting Stage 1 and 2 Content for repurposing?
    7:00
    
  • Seeking message / framework clarity?
    4:41
    
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  Refining Your Content

  • Refine how you start your content
    4:41
    
  • Refine the ending of your content
    4:22
    
  • Using Ai to help refine the start & end of an article...
    10:39
    
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  Creating Better Titles 😅

  • Learn to create better Titles for your content -- "Title Tips"
    7:53
    
  • SEO Titles -- easy, quick, basic -- Ai chat
    4:14
    
  • Step by step process for creating better Titles
    6:33
    
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  Tracking Your Content (so you know what's really working!)

  • Intro to Content Tracking
    3:59
    
  • What content to track + the basics of tracking
    8:13
    
  • Simple Content Tracking -- Google Doc Template
    9:21
    
  • Tracking a good title vs good content?
    3:02
    
  • Spreadsheet for Content Tracking
    23:52
    
  • How much back-tracking to do? Plus other tips
    1:48
    
  • Spreadsheet part 2 - my own content tracking example
    11:44
    
  • Spreadsheet part 3 - how to port over old metrics to new template
    8:09
    
  • Spreadsheet Q&A -- how come the Stage 1 & 2 averages aren't showing up?
    3:46
    
  • Keep original files of our content?
    3:50
    
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  Content Distribution: Why Social Media is a Must...

  • Can you grow your audience without using social media? 🤔
    8:23
    
  • ...but it's demotivating to post without engagement...
    9:28
    
  • You surveyed your clients, and they don't use social media?
    2:24
    
  • "But I heard that we own our email list, yet we 'rent' our social media presence?"
    3:48
    
  • "I don't know who I'm talking to on social media..."
    1:56
    
  • Shy about family / friends looking at our social media?
    1:51
    
  • What if your message is about getting people off of social media?
    2:35
    
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  Content Distribution: Choosing your social media platforms

  • How many platforms do you need to distribute your content to?
    4:14
    
  • How to choose among the many social media channels?
    14:26
    
  • Word of mouth distribution -- how to increase it?
    5:09
    
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  Ensure that you now have a clear plan for content...

  • Long-term vision for content creation -- your best 100
    6:09
    
  • Recur your best 100 regularly
    5:11
    
  • Do you choose the "best" only based on metrics?
    7:02
    
  • Your best-of-the-best 10
    4:22
    
  • Clarifying your content plan
    2:35
    
  • Simple checklist for posting
    4:15
    
  • A simple Annual content plan that I follow...
    5:55
    
  • Consistency of creating -- it's a personal practice (and puzzle!)
    2:49
    
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  Misc. Q&A about Content

  • Dragging yourself to create content consistently? Flow is at the end not the beginning...
    4:08
    
  • Youtube - sensing your audience's wants, based on your video views and likes
    6:02
    
  • What if a specific topic of yours gets popular - do you change your niche?
    3:09
    
  • Creating larger content projects... but still showing up consistently?
    3:23
    
  • After a long break how to get back into creating consistently?
    4:22
    
  • When you post vulnerably on social media (even if sharing a win) and people send pitying replies...
    4:56
    
  • How much is oversharing, or being too personally vulnerable in our content?
    9:34
    
  • Energized for a few days, then crashing - how to maintain momentum?
    2:53
    
  • Content pillars important to clarify at the beginning?
    7:24
    
  • IG Reels, Stories, Video Posts?
    8:40
    
  • What are you *already* consistent with? Borrow from that to create your system of consistent creating...
    15:17
    
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  Questions about Making Authentic Videos

  • If you don't like watching videos, therefore feel less motivated to make them? 3 reasons why I recommend making them...
    4:59
    
  • How do I make my videos? The basic method...
    3:22
    
  • Zoom to FB Live - I also record a local copy for Youtube...
    1:40
    
  • Do I store my videos somewhere? (only on Youtube)
    3:08
    
  • Is it ok just to do video and not writings when trying to grow an audience?
    6:38
    
  • Video size and storage?
    5:35
    
  • More questions about videos?
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  Soul Gym Members

  • You'll get a new lesson every week :)
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  MasterHeart Members

  • You'll get a new lesson every week :)