Transcript

0:00

Have you ever heard of somebody with a membership program lowering their fees in the following year? Usually, it's raising the fees for a coaching program, group program, membership, mentorship, whatever you wanna call it, group program. And I have actually, in the past, raised my fees, but I've also lowered my fees again. And this is counter to what much of the people in my industry of, you know, business marketing and coaching do they they think, okay, the more successful you become, the more you become a high ticket coach, you heard that term, I cannot stand that term for several reasons. But it's like, okay, the more successful you are, the more you become a high ticket coach, which means you end up charging, you know, not 200 a month for membership.

0:54

That's nothing. That's low. High ticket coaches ChatGPT $2000 a month per person, per member, and not not that they have 3 members. No. They have 50 members.

1:06

Or more sometimes at $2000 a month. So it's a $1,000,000,000 membership. Not a $1,000,000 membership. What are you doing? Right?

1:15

So so yeah. Well, anyway, I am always trying to buck the trend and the anti capitalist in my own way. I'm extremely capitalist in in many ways, but I also try to be cool like some of you are and be anti anti capitalist in in in certain ways. And this is one of those ways. I mean, I I because I think that the more successful you become Okay?

1:43

The less money you should take from each person, but be able to serve more people with a growing team because and you being you should become a better and better boss so that you treat your team, you know, give them a livelihood that is deeply meaningful and well rewarded. That's that should be the dream. The dream shouldn't be to, like, have, you know, take more and more money from fewer and fewer people. Like, that's what high ticket coaches are are doing, oh, I'm gonna simplify my life. It's a lifestyle business.

2:18

So I'm gonna I'm gonna charge You know, I'm gonna charge 10 clients, a $100,000 each. I've I've heard of people like that actually. A 100 yes. I didn't say that wrong. A $100,000 for a coach for 1 year, per year, and they can take 10 clients like that.

2:36

It's a $1,000,000 business. And they have no team, and they taken most of the profit, obviously, Midjourney vast majority of it. And that's what success is supposed to be. No. I I so what I've done is, you know, next year for my group program, I That's what I hope to do.

2:56

I hope to take less money from more people and with more people being paid. By me so that the people who are in my program can be served even better than this year and that I can learn how to be a better leader, be a better team manager give my team meaningful work that they enjoy and be generous towards them and be you know? So That's what I think. The the aspiration not to be, anyway, not not to be a high ticket coach. To to earn plenty of money, it's fine, obviously.

3:31

I have no problem. That's where I'm capitalized. I don't think there's a a billion there. I mean, bill you know, just like Bernie Sanders says, billionaires shouldn't exist. I think that's too strong of the statement.

3:43

And it's that's that's kinda violent. What are you gonna do. I mean, you suggested you kill them. What what what what do you mean they shouldn't exist? But I know what what he means is.

3:52

There shouldn't be a possibility of being a billionaire in this world. Well, I don't know that. I think I think the ceiling should be unlimited for people to aspire. So I'm kind of conservative in that way, but I'm also very progressive slash liberal slash woke in the way of Well, I would say I'm more like Peace Pilgrim is my my leftist aspirations are to be like Peace Pilgrim who took not a single dime in her life in her adult years. And then my rightist, my my conservative libertarian aspirations are, you know, informed by some some, you know, big moneymakers or whatever.

4:28

But but it's like it's like it's like it's like it's marrying the 2 is always what I'm trying to do. Best of all worlds, the best of everybody. Yeah. Best of everybody is what we can bring together. That's that's my that's my hope.

4:41

That's my dream. It probably pisses off everybody on both sides, all sides, but it's okay. That's that's who I am. Anyway, I hope this is interesting to hear a different take on what success ambition could be. So thanks for listening.

4:56

I wanna add one more thing, which is I've noticed that because of the ambition towards making money. Right? Like, that's the like, I no longer I mean, I'm grateful. I'm super grateful that I no longer really think about my business as, hey, I'm gonna make more money next year. No.

5:14

I I mean, I think of my business as, I'm making an I'm making I make enough. I'm not I don't I'm not a millionaire. Okay? I don't make a $1,000,000 a year. I mean, if Some of you will be will be, you know, impressed or some of you will be unimpressed.

5:33

You know, I I might my take home pay I mean, I don't know if I wanna say anything about it. Basically, it's it's like the revenue, the top line revenue, before before expenses and taxes is around 300 something 1000 US per year. But the take home pay, because I've been practicing how to reshare my money with people, you know, my affiliates and their the take home pay ends up being closer to a 100,000 maybe even a little less per year after taxes and everything. But still more than most Americans make, obviously, it's more than enough. Right?

6:11

But but next year, just to give you a sense of it, my take home pay for ABC Mastercard after paying things out, paying out my team and everything will be less than my take home pay this year. I'm already planning on that. Why am I taking less profit next year even though I'm making more money? I'm gonna my revenue is gonna go up next year and my profit. I'm already planning for it to be less.

6:38

Why? Because I moved to Mexico. That's the point. The point is how can I over the years trend towards reducing my lifestyle costs while finding more creative ways to be happy and deeply meaningful life? So that I can not make less money.

7:00

I actually wanna make more top line money as I become more successful, but pay out more of it. To more people to be able to show them what meaningful work. I don't pay. Y'all know. I mean, my my paid helpers aren't, like, making a living off of but it's like some money back, some money back, some money back.

7:20

It's like, at least there's energy that's being received. They're they're like, oh my gosh. There's it's it's creates a a template for the possibility of dignified work for a lot of people. And that's like my dream. You know, versus what I see people do as they in my industry, like, I'm critiquing my own industry, people like me who, like, teach about money making and and they just That's what they're obsessed by.

7:47

Literally obsessed. Obsessed is a word like in in some spiritual circles literally means. Like, what do you call it, demon possession. Right? They're obsessed by money, man, and, you know, like, who are you worshiping?

8:01

God or manning. You know what? Manning. Manning. It's like they are obsessed by money.

8:05

So then they they they they spend way too much effort on marketing. They've spent a lot of effort and money on marketing. And on the sales process ChatGPT, like, make everything look amazing, skip people in, and then you'll notice their customer service is way shuddier than their marketing. And that's a big sign. They don't care.

8:28

They're they're in it for the profit mostly. They're in it for the numbers, the game. It's a game to them. You know? And and it's like, how do I make more anyway, so it's like they're custom like, I I hear this again and again from people, oh, I go I I I sign up for this you know, 5000, $10,000 program, and I log in, and it's like these videos are, like, 90 minute videos.

8:49

I'm like, oh, really? Oh, well, at least there's transcript. Right? No. There's no transcript even for really?

8:54

I mean, you've seen how my videos are. I could have just uploaded 9 minute videos, but I take the I take the hour and a half myself every single week to upload 20, 30, 50 segments sometimes. My I do it myself. Because I could have outsourced this stuff. I might one day as as I get more money out of paper.

9:13

It's like, I I and I trans my make sure you know, people are requesting transcription, so I up I I paid more from my platform. I pay a $100 a month more to my platform in order to have transcription. I didn't have to do that. I could've kept the $100 a month if it's not that much, but but it's it's a $150 more per month just for the transcriptions. Anyway, it doesn't matter.

9:33

The point is, like, I that's what I'm passionate about. Like, I've Ever since I was young, I'm passionate about transforming work. Like, if work could be transformed for the world into a practice, a platform for spiritual growth, a platform for practicing, personal development and spiritual growth and meaning and caring for other people. That should be not work is not for making more profits So I'm like whenever, like, I see programs or I'm making more profits, I'm like, I I don't mind you talking about profits, but you when you make it such a focus, it skews people's values and excused people's motivation towards, that's what should be center or front and center in our hearts, in our minds. And therefore, of course, anything that takes away from profit, including working for the people, to make your ex the experience of for the customer better, is is taking money away.

10:26

Oh, labor costs. They'll keep paying people. Should cut as many people as possible. No. You should pay as many people's Simplero much as possible, you know, while you find ways to reduce your own lifestyle costs.

10:38

Anyway, that's that's my ambition. So It's very different, and I think I should probably talk more about this. I don't know because everyone else, not everyone. That's like that mainstream ambition is completely opposite of that. So anyway, I I hope this makes any sense, and thanks for during my rant.