I coach women in their personal and professional development. After feeling like an impostor for so many years, I was introduced to a new understanding of our true nature and innate wisdom and well-being called the Three Principles. I learned that everyone has natural confidence and self-esteem, except when we innocently use the power of our thoughts to dismiss and discount our accomplishments and success. I help women in business look to themselves for the answers and to trust their insights and intuition to know what is best for themselves and their businesses. This brings effortless ease, efficiency and enjoyment to their lives and work.
For fun I play golf and tango dance.
I coach women in their personal and professional development. After feeling like an impostor for so many years, I was introduced to a new understanding of our true nature and innate wisdom and well-being called the Three Principles. I learned that everyone has natural confidence and self-esteem, …
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When your things don't sell... why not?
Why do you think that is? Before you continue to read, comment below first on what your hunch tells you... If your stuff isn't selling well, here's why it might be... You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...
I have been struggling to sell my courses and now I understand why. I have not mastered the skill of market research, finding out what my ideal clients really want, in their words. In my most recent course for women, I asked why they had registered. They all said some version 'because of you'. That only works if people already know me and will sign on even if they are unclear about the results.
Thanks Marlene! I went into this Unconference with no expectations & walked out with an idea for how to do large-group workshops that previously I really didn’t think were possible. So accepting opportunities for free or lower-cost sharing of my work has been pretty generative for me lately!
I like how George encourages us to both share generously and also find ways to charge for our work that feel in alignment…it’s finding that balance that’s the challenge!!