Course Content
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How to engage with the course material
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Here is the link to the orientation...
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Welcome
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Welcome + Agenda for this course
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Reminder: Podcast success has to do with longevity...
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Introducing my course helper: Sarah Cashmore
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Why are we even making podcasts? The purpose behind creating content...
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General Questions (if you don't know where else to ask)
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Preparations and Tech
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What mic do I recommend for recording podcasts?
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Should you record both audio and video?
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is the zoom file big?
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If you don't make videos you can still record podcasts simply...
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Why I like Captivate as my podcast hosting platform
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➡️ Transitioning to a new podcast host1:00
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Why I don't use Anchor fm even if it's free...
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Be doubtful of any free podcast hosting platforms...
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The Content of Your Podcast
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How long is the ideal podcast episode?
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Do you need a musical, or other intro and outro, to your podcast episodes?
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How I choose my best videos to upload as podcast episodes
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My recommendations for Content Formats for podcast episodes
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Keyword research for episode titles?
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Uploading
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Upload podcast episodes as Youtube videos too?
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2023 update: Youtube Podcasts?
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How about just uploading from phone to Captivate?
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Simple Process for Uploading a Podcast Episode
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Editing podcasts
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Why I don't recommend editing podcasts: Your true fans resonate with your authentic expression...
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If need to edit podcast audios what app to use?
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To put musical intro, use Captivate pre-roll ads
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How I insert ads or announcements into all my podcast episodes at once?
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What kinds of ads can you put on your podcast?
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Launching
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How to name your podcast?
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Creating a cover image for your podcast
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Distribute your podcast to the major platforms...
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Distribute the whole podcast, or per episode?
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Get reviews for your podcast
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Get ready to receive sales messages when you start a new podcast...
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How to get engagement from your podcast listeners?
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My promise to you on how your podcast will be successful...
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➡️ Transitioning to a new podcast host
In late 2023, I moved from Captivate over to Substack because they host podcasts for free and have a growing network / recommendation engine. (Even if you joined Captivate already, when you cancel your podcasts there, they generously provide a free redirect for life to your new host.)
Substack makes it easy to move podcasts over there:
https://support.substack.com/hc/en-us/articles/360037830571-How-do-I-move-my-podcast-to-Substack-
Once it's moved over, you should follow the launch checklist again to make sure all the platforms have your NEW rss feed. Note -- don't start a new podcast at Apple, but change the feed of the existing podcast.
Then record a quick episode for your old feed to ask people to go over to the new one. (Sample audio above.)
Here's what I wrote for the show notes:
Title:
(Action required) You are subscribed to the wrong feed...
Body:
I've moved my podcast from Captivate over to Substack :)
Find me here instead:
https://georgekao.substack.com
If you need a Podcast RSS feed URL, here it is:
https://api.substack.com/feed/podcast/1993210.rss
Then keep your old podcast host (Captivate, in my case) for at least another month, so that your listeners can download that transition episode and know where to go for your new podcast.